Life360 (LIF) Competitors

Life360 (NASDAQ:LIF) and RB Global (NYSE:RBA) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Do analysts recommend LIF or RBA?

Life360 presently has a consensus target price of $59.50, suggesting a potential downside of 20.43%. RB Global has a consensus target price of $116.21, suggesting a potential upside of 8.19%. Given RB Global's higher probable upside, analysts clearly believe RB Global is more favorable than Life360.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	3.00
RB Global	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Do insiders & institutionals hold more shares of LIF or RBA?

20.0% of Life360 shares are held by institutional investors. Comparatively, 95.4% of RB Global shares are held by institutional investors. 0.3% of RB Global shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is LIF or RBA more profitable?

RB Global has a net margin of 9.68% compared to Life360's net margin of 2.42%. RB Global's return on equity of 8.03% beat Life360's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Life360	2.42%	4.05%	3.28%
RB Global	9.68%	8.03%	3.51%

Does the media prefer LIF or RBA?

In the previous week, RB Global had 6 more articles in the media than Life360. MarketBeat recorded 15 mentions for RB Global and 9 mentions for Life360. RB Global's average media sentiment score of 0.33 beat Life360's score of 0.17 indicating that RB Global is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Life360	5 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
RB Global	6 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better earnings & valuation, LIF or RBA?

RB Global has higher revenue and earnings than Life360. RB Global is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Life360	$371.48M	15.40	-$4.55M	$0.09	830.83
RB Global	$4.28B	4.64	$413.10M	$2.03	52.91

Summary

RB Global beats Life360 on 11 of the 15 factors compared between the two stocks.