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MarketWise (MKTW) Competitors

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$15.70 -0.52 (-3.21%)
Closing price 10/3/2025 04:00 PM Eastern
Extended Trading
$16.21 +0.51 (+3.25%)
As of 10/3/2025 04:10 PM Eastern
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MKTW vs. SSTK, DJCO, SCHL, VALU, TRI, MORN, NYT, YEXT, DAO, and RCAT

Should you be buying MarketWise stock or one of its competitors? The main competitors of MarketWise include Shutterstock (SSTK), Daily Journal Corp. (S.C.) (DJCO), Scholastic (SCHL), Value Line (VALU), Thomson Reuters (TRI), Morningstar (MORN), New York Times (NYT), Yext (YEXT), Youdao (DAO), and Red Cat (RCAT).

MarketWise vs. Its Competitors

MarketWise (NASDAQ:MKTW) and Shutterstock (NYSE:SSTK) are both small-cap publishing companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, valuation, media sentiment, earnings, analyst recommendations, institutional ownership, profitability and risk.

MarketWise currently has a consensus target price of $20.00, suggesting a potential upside of 27.39%. Shutterstock has a consensus target price of $43.67, suggesting a potential upside of 94.72%. Given Shutterstock's stronger consensus rating and higher possible upside, analysts clearly believe Shutterstock is more favorable than MarketWise.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MarketWise
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Shutterstock
0 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.20

23.0% of MarketWise shares are owned by institutional investors. Comparatively, 82.8% of Shutterstock shares are owned by institutional investors. 29.3% of MarketWise shares are owned by insiders. Comparatively, 32.0% of Shutterstock shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

MarketWise has a beta of 0.51, suggesting that its share price is 49% less volatile than the S&P 500. Comparatively, Shutterstock has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500.

Shutterstock has higher revenue and earnings than MarketWise. MarketWise is trading at a lower price-to-earnings ratio than Shutterstock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MarketWise$408.70M0.63$7.06M$2.745.73
Shutterstock$935.26M0.85$35.93M$1.8112.39

In the previous week, Shutterstock had 5 more articles in the media than MarketWise. MarketBeat recorded 7 mentions for Shutterstock and 2 mentions for MarketWise. MarketWise's average media sentiment score of 1.69 beat Shutterstock's score of 0.70 indicating that MarketWise is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MarketWise
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Shutterstock
3 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MarketWise pays an annual dividend of $0.80 per share and has a dividend yield of 5.1%. Shutterstock pays an annual dividend of $1.32 per share and has a dividend yield of 5.9%. MarketWise pays out 29.2% of its earnings in the form of a dividend. Shutterstock pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MarketWise has raised its dividend for 1 consecutive years and Shutterstock has raised its dividend for 6 consecutive years. Shutterstock is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Shutterstock has a net margin of 6.36% compared to MarketWise's net margin of 1.69%. Shutterstock's return on equity of 18.42% beat MarketWise's return on equity.

Company Net Margins Return on Equity Return on Assets
MarketWise1.69% -2.66% 2.44%
Shutterstock 6.36%18.42%7.48%

Summary

Shutterstock beats MarketWise on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MKTW and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MKTW vs. The Competition

MetricMarketWiseTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$257.04M$3.29B$33.49B$10.58B
Dividend Yield5.10%1.61%2.84%4.69%
P/E Ratio5.7324.8226.7626.71
Price / Sales0.6361.05745.58131.81
Price / Cash17.5950.9729.3661.31
Price / Book-1.158.198.346.55
Net Income$7.06M$27.29M$198.07M$277.50M
7 Day Performance-6.04%3.14%1.71%2.42%
1 Month Performance-12.73%19.31%12.66%8.63%
1 Year Performance27.31%50.79%56.94%31.60%

MarketWise Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MKTW
MarketWise
3.5677 of 5 stars
$15.70
-3.2%
$20.00
+27.4%
+27.3%$257.04M$408.70M5.73800Positive News
SSTK
Shutterstock
4.2034 of 5 stars
$21.14
-2.6%
$43.67
+106.6%
-31.4%$770.14M$935.26M11.681,715
DJCO
Daily Journal Corp. (S.C.)
0.9349 of 5 stars
$447.79
0.0%
N/A-12.6%$616.99M$69.93M6.38320News Coverage
SCHL
Scholastic
4.7675 of 5 stars
$25.32
+4.5%
$37.00
+46.1%
+5.8%$606.95M$1.63B-38.367,090
VALU
Value Line
2.0372 of 5 stars
$38.46
+1.3%
N/A-12.3%$357.31M$35.08M17.02140Positive News
TRI
Thomson Reuters
4.1361 of 5 stars
$163.09
+0.4%
$202.82
+24.4%
-7.8%$73.23B$7.32B33.3524,400
MORN
Morningstar
4.6529 of 5 stars
$234.11
-0.4%
$361.67
+54.5%
-29.1%$9.92B$2.28B24.9311,085
NYT
New York Times
4.237 of 5 stars
$57.84
-1.0%
$60.33
+4.3%
+0.9%$9.51B$2.59B29.815,900Trending News
Dividend Announcement
YEXT
Yext
1.8047 of 5 stars
$8.82
+0.1%
$9.44
+7.0%
+25.1%$1.09B$420.96M-73.491,150
DAO
Youdao
N/A$9.20
+4.0%
N/A+75.0%$1.06B$782.62M32.863,750Positive News
RCAT
Red Cat
3.3546 of 5 stars
$11.32
+8.2%
$16.00
+41.3%
+290.6%$1.05B$17.84M-20.9670Trending News
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This page (NASDAQ:MKTW) was last updated on 10/5/2025 by MarketBeat.com Staff
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