Morningstar (MORN) Competitors $233.70 -15.22 (-6.11%) Closing price 09/18/2025 04:00 PM EasternExtended Trading$233.02 -0.69 (-0.29%) As of 08:00 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MORN vs. NDAQ, BLK, MCO, MSCI, NYT, SSTK, DJCO, SCHL, VALU, and MKTWShould you be buying Morningstar stock or one of its competitors? The main competitors of Morningstar include Nasdaq (NDAQ), BlackRock (BLK), Moody's (MCO), MSCI (MSCI), New York Times (NYT), Shutterstock (SSTK), Daily Journal Corp. (S.C.) (DJCO), Scholastic (SCHL), Value Line (VALU), and MarketWise (MKTW). Morningstar vs. Its Competitors Nasdaq BlackRock Moody's MSCI New York Times Shutterstock Daily Journal Corp. (S.C.) Scholastic Value Line MarketWise Morningstar (NASDAQ:MORN) and Nasdaq (NASDAQ:NDAQ) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, media sentiment, profitability, dividends, analyst recommendations and valuation. Is MORN or NDAQ a better dividend stock? Morningstar pays an annual dividend of $1.82 per share and has a dividend yield of 0.8%. Nasdaq pays an annual dividend of $1.08 per share and has a dividend yield of 1.2%. Morningstar pays out 19.4% of its earnings in the form of a dividend. Nasdaq pays out 41.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morningstar has raised its dividend for 16 consecutive years and Nasdaq has raised its dividend for 14 consecutive years. Do insiders & institutionals believe in MORN or NDAQ? 57.0% of Morningstar shares are held by institutional investors. Comparatively, 72.5% of Nasdaq shares are held by institutional investors. 36.2% of Morningstar shares are held by insiders. Comparatively, 0.7% of Nasdaq shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Do analysts rate MORN or NDAQ? Morningstar currently has a consensus target price of $361.67, suggesting a potential upside of 54.76%. Nasdaq has a consensus target price of $97.06, suggesting a potential upside of 9.22%. Given Morningstar's higher probable upside, equities research analysts clearly believe Morningstar is more favorable than Nasdaq.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Morningstar 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67Nasdaq 0 Sell rating(s) 3 Hold rating(s) 14 Buy rating(s) 0 Strong Buy rating(s) 2.82 Does the media favor MORN or NDAQ? In the previous week, Morningstar and Morningstar both had 25 articles in the media. Nasdaq's average media sentiment score of 1.21 beat Morningstar's score of 0.54 indicating that Nasdaq is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Morningstar 9 Very Positive mention(s) 4 Positive mention(s) 6 Neutral mention(s) 4 Negative mention(s) 2 Very Negative mention(s) Positive Nasdaq 19 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is MORN or NDAQ more profitable? Nasdaq has a net margin of 18.59% compared to Morningstar's net margin of 17.22%. Morningstar's return on equity of 23.54% beat Nasdaq's return on equity.Company Net Margins Return on Equity Return on Assets Morningstar17.22% 23.54% 10.52% Nasdaq 18.59%15.90%5.95% Which has stronger valuation & earnings, MORN or NDAQ? Nasdaq has higher revenue and earnings than Morningstar. Morningstar is trading at a lower price-to-earnings ratio than Nasdaq, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMorningstar$2.28B4.33$369.90M$9.3924.89Nasdaq$7.40B6.89$1.12B$2.6034.18 Which has more risk and volatility, MORN or NDAQ? Morningstar has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Comparatively, Nasdaq has a beta of 1.02, meaning that its stock price is 2% more volatile than the S&P 500. SummaryNasdaq beats Morningstar on 11 of the 18 factors compared between the two stocks. Get Morningstar News Delivered to You Automatically Sign up to receive the latest news and ratings for MORN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MORN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MORN vs. The Competition Export to ExcelMetricMorningstarBUSINESS INFO SVC IndustryBusiness SectorNASDAQ ExchangeMarket Cap$10.50B$19.66B$26.44B$10.26BDividend Yield0.73%1.50%2.74%4.64%P/E Ratio24.8965.8427.3226.98Price / Sales4.333.771,043.41164.86Price / Cash20.1217.3127.2460.63Price / Book6.1932.527.816.37Net Income$369.90M$508.90M$198.32M$271.46M7 Day Performance-9.12%-2.17%1.94%2.53%1 Month Performance-10.24%-0.11%22.17%9.42%1 Year Performance-27.16%1.31%50.99%30.16% Morningstar Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MORNMorningstar4.5601 of 5 stars$233.70-6.1%$361.67+54.8%-26.1%$10.50B$2.28B24.8911,085Short Interest ↑NDAQNasdaq4.8559 of 5 stars$94.99+1.6%$97.06+2.2%+21.9%$53.64B$7.40B36.539,162Positive NewsBLKBlackRock4.7338 of 5 stars$1,104.21+0.5%$1,154.07+4.5%+23.1%$170.21B$20.41B26.7021,100Trending NewsAnalyst RevisionMCOMoody's4.8397 of 5 stars$507.98+1.8%$540.57+6.4%-0.3%$89.33B$7.09B43.1615,838Positive NewsInsider TradeMSCIMSCI4.9774 of 5 stars$574.12+3.4%$654.73+14.0%+0.8%$42.95B$2.86B38.026,132NYTNew York Times4.279 of 5 stars$58.85-0.2%$60.33+2.5%+6.1%$9.60B$2.59B30.335,900Trending NewsSSTKShutterstock4.2348 of 5 stars$20.36+1.2%$43.67+114.5%-38.7%$713.38M$1.01B11.251,715Short Interest ↓DJCODaily Journal Corp. (S.C.)0.928 of 5 stars$489.90-0.1%N/A-10.5%$675.78M$69.93M6.98320SCHLScholastic4.6476 of 5 stars$26.69+2.4%$37.00+38.6%-12.9%$652.79M$1.63B-667.257,090News CoverageEarnings ReportDividend AnnouncementVALUValue Line2.3559 of 5 stars$37.95+3.3%N/A-13.8%$345.71M$35.08M17.33140Positive NewsEarnings ReportHigh Trading VolumeMKTWMarketWise3.5275 of 5 stars$17.82-0.9%$20.00+12.2%+22.0%$294.53M$408.70M6.50800Positive News Related Companies and Tools Related Companies Nasdaq Competitors BlackRock Competitors Moody's Competitors MSCI Competitors New York Times Competitors Shutterstock Competitors Daily Journal Corp. (S.C.) 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