Morningstar (MORN) Competitors

Morningstar (NASDAQ:MORN) and Nasdaq (NASDAQ:NDAQ) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

Is MORN or NDAQ more profitable?

Nasdaq has a net margin of 18.59% compared to Morningstar's net margin of 17.22%. Morningstar's return on equity of 23.54% beat Nasdaq's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Morningstar	17.22%	23.54%	10.52%
Nasdaq	18.59%	15.90%	5.95%

Is MORN or NDAQ a better dividend stock?

Morningstar pays an annual dividend of $1.82 per share and has a dividend yield of 0.7%. Nasdaq pays an annual dividend of $1.08 per share and has a dividend yield of 1.1%. Morningstar pays out 19.4% of its earnings in the form of a dividend. Nasdaq pays out 41.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morningstar has increased its dividend for 16 consecutive years and Nasdaq has increased its dividend for 14 consecutive years.

Do analysts prefer MORN or NDAQ?

Morningstar presently has a consensus price target of $361.67, suggesting a potential upside of 39.84%. Nasdaq has a consensus price target of $97.06, suggesting a potential upside of 2.52%. Given Morningstar's higher probable upside, equities research analysts plainly believe Morningstar is more favorable than Nasdaq.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Morningstar	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Nasdaq	0 Sell rating(s)	3 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.82

Does the media refer more to MORN or NDAQ?

In the previous week, Nasdaq had 6 more articles in the media than Morningstar. MarketBeat recorded 35 mentions for Nasdaq and 29 mentions for Morningstar. Nasdaq's average media sentiment score of 1.50 beat Morningstar's score of 0.67 indicating that Nasdaq is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Morningstar	14 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Nasdaq	29 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of MORN or NDAQ?

57.0% of Morningstar shares are held by institutional investors. Comparatively, 72.5% of Nasdaq shares are held by institutional investors. 36.2% of Morningstar shares are held by company insiders. Comparatively, 0.7% of Nasdaq shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Which has more risk and volatility, MORN or NDAQ?

Morningstar has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, Nasdaq has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.

Which has better valuation & earnings, MORN or NDAQ?

Nasdaq has higher revenue and earnings than Morningstar. Morningstar is trading at a lower price-to-earnings ratio than Nasdaq, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Morningstar	$2.28B	4.79	$369.90M	$9.39	27.54
Nasdaq	$7.40B	7.34	$1.12B	$2.60	36.42

Summary

Nasdaq beats Morningstar on 12 of the 19 factors compared between the two stocks.