Morningstar (MORN) Competitors

BlackRock (NYSE:BLK) and Morningstar (NASDAQ:MORN) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

Do analysts prefer BLK or MORN?

BlackRock presently has a consensus target price of $1,154.07, suggesting a potential upside of 4.99%. Morningstar has a consensus target price of $361.67, suggesting a potential upside of 40.60%. Given Morningstar's higher possible upside, analysts plainly believe Morningstar is more favorable than BlackRock.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BlackRock	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80
Morningstar	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Which has more risk and volatility, BLK or MORN?

BlackRock has a beta of 1.45, indicating that its share price is 45% more volatile than the S&P 500. Comparatively, Morningstar has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

Does the media refer more to BLK or MORN?

In the previous week, BlackRock had 86 more articles in the media than Morningstar. MarketBeat recorded 114 mentions for BlackRock and 28 mentions for Morningstar. BlackRock's average media sentiment score of 1.17 beat Morningstar's score of 0.63 indicating that BlackRock is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BlackRock	73 Very Positive mention(s)	8 Positive mention(s)	25 Neutral mention(s)	7 Negative mention(s)	0 Very Negative mention(s)	Positive
Morningstar	12 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BLK or MORN more profitable?

BlackRock has a net margin of 29.68% compared to Morningstar's net margin of 17.22%. Morningstar's return on equity of 23.54% beat BlackRock's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BlackRock	29.68%	15.53%	5.17%
Morningstar	17.22%	23.54%	10.52%

Which has better valuation & earnings, BLK or MORN?

BlackRock has higher revenue and earnings than Morningstar. BlackRock is trading at a lower price-to-earnings ratio than Morningstar, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BlackRock	$20.41B	8.34	$6.37B	$41.36	26.58
Morningstar	$2.28B	4.77	$369.90M	$9.39	27.40

Is BLK or MORN a better dividend stock?

BlackRock pays an annual dividend of $20.84 per share and has a dividend yield of 1.9%. Morningstar pays an annual dividend of $1.82 per share and has a dividend yield of 0.7%. BlackRock pays out 50.4% of its earnings in the form of a dividend. Morningstar pays out 19.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. BlackRock has raised its dividend for 16 consecutive years and Morningstar has raised its dividend for 16 consecutive years.

Do insiders & institutionals have more ownership in BLK or MORN?

80.7% of BlackRock shares are held by institutional investors. Comparatively, 57.0% of Morningstar shares are held by institutional investors. 2.0% of BlackRock shares are held by insiders. Comparatively, 36.2% of Morningstar shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

BlackRock beats Morningstar on 12 of the 18 factors compared between the two stocks.