National Research (NRC) Competitors

National Research (NASDAQ:NRC) and Playtika (NASDAQ:PLTK) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, media sentiment, profitability, institutional ownership, valuation and earnings.

Does the media refer more to NRC or PLTK?

In the previous week, Playtika had 6 more articles in the media than National Research. MarketBeat recorded 6 mentions for Playtika and 0 mentions for National Research. Playtika's average media sentiment score of 1.74 beat National Research's score of 0.00 indicating that Playtika is being referred to more favorably in the news media.

Company	Overall Sentiment
National Research	Neutral
Playtika	Very Positive

Which has more volatility and risk, NRC or PLTK?

National Research has a beta of 0.47, suggesting that its stock price is 53% less volatile than the S&P 500. Comparatively, Playtika has a beta of 0.84, suggesting that its stock price is 16% less volatile than the S&P 500.

Do insiders & institutionals believe in NRC or PLTK?

47.3% of National Research shares are owned by institutional investors. Comparatively, 11.9% of Playtika shares are owned by institutional investors. 2.0% of National Research shares are owned by insiders. Comparatively, 5.1% of Playtika shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is NRC or PLTK more profitable?

National Research has a net margin of 12.78% compared to Playtika's net margin of 3.23%. National Research's return on equity of 83.52% beat Playtika's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
National Research	12.78%	83.52%	18.05%
Playtika	3.23%	-83.90%	2.59%

Which has higher earnings and valuation, NRC or PLTK?

Playtika has higher revenue and earnings than National Research. Playtika is trading at a lower price-to-earnings ratio than National Research, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
National Research	$143.06M	2.39	$24.78M	$0.76	19.54
Playtika	$2.67B	0.53	$162.20M	$0.24	15.69

Is NRC or PLTK a better dividend stock?

National Research pays an annual dividend of $0.48 per share and has a dividend yield of 3.2%. Playtika pays an annual dividend of $0.40 per share and has a dividend yield of 10.6%. National Research pays out 63.2% of its earnings in the form of a dividend. Playtika pays out 166.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Do analysts prefer NRC or PLTK?

Playtika has a consensus target price of $7.04, suggesting a potential upside of 86.87%. Given Playtika's stronger consensus rating and higher possible upside, analysts clearly believe Playtika is more favorable than National Research.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
National Research	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Playtika	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38

Summary

Playtika beats National Research on 10 of the 18 factors compared between the two stocks.