National Research (NRC) Competitors

National Research (NASDAQ:NRC) and Global Blue Group (NYSE:GB) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Does the media prefer NRC or GB?

In the previous week, Global Blue Group had 3 more articles in the media than National Research. MarketBeat recorded 4 mentions for Global Blue Group and 1 mentions for National Research. Global Blue Group's average media sentiment score of 0.70 beat National Research's score of 0.07 indicating that Global Blue Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
National Research	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Global Blue Group	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, NRC or GB?

Global Blue Group has higher revenue and earnings than National Research. National Research is trading at a lower price-to-earnings ratio than Global Blue Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
National Research	$143.06M	2.71	$24.78M	$1.03	16.53
Global Blue Group	$545.29M	2.73	$90.58M	$0.37	20.19

Do insiders and institutionals hold more shares of NRC or GB?

47.3% of National Research shares are held by institutional investors. Comparatively, 89.7% of Global Blue Group shares are held by institutional investors. 8.1% of National Research shares are held by insiders. Comparatively, 5.2% of Global Blue Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is NRC or GB more profitable?

National Research has a net margin of 17.14% compared to Global Blue Group's net margin of 16.56%. National Research's return on equity of 71.33% beat Global Blue Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
National Research	17.14%	71.33%	18.67%
Global Blue Group	16.56%	45.20%	4.69%

Which has more risk and volatility, NRC or GB?

National Research has a beta of 0.45, suggesting that its share price is 55% less volatile than the S&P 500. Comparatively, Global Blue Group has a beta of 0.44, suggesting that its share price is 56% less volatile than the S&P 500.

Do analysts prefer NRC or GB?

Global Blue Group has a consensus price target of $6.00, suggesting a potential downside of 19.68%. Given Global Blue Group's stronger consensus rating and higher probable upside, analysts clearly believe Global Blue Group is more favorable than National Research.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
National Research	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Global Blue Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Global Blue Group beats National Research on 9 of the 15 factors compared between the two stocks.