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National Research (NRC) Competitors

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$11.52 +0.04 (+0.35%)
Closing price 10/14/2025 04:00 PM Eastern
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$11.52 0.00 (0.00%)
As of 10/14/2025 04:43 PM Eastern
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NRC vs. IIIV, YEXT, PRSU, MEG, EEX, EVH, NVRI, AHG, FVRR, and NRDS

Should you be buying National Research stock or one of its competitors? The main competitors of National Research include i3 Verticals (IIIV), Yext (YEXT), Pursuit Attractions and Hospitality (PRSU), Montrose Environmental Group (MEG), Emerald (EEX), Evolent Health (EVH), Enviri (NVRI), Akso Health Group (AHG), Fiverr International (FVRR), and NerdWallet (NRDS). These companies are all part of the "business services" industry.

National Research vs. Its Competitors

i3 Verticals (NASDAQ:IIIV) and National Research (NASDAQ:NRC) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

i3 Verticals has a net margin of 55.87% compared to National Research's net margin of 12.78%. National Research's return on equity of 83.52% beat i3 Verticals' return on equity.

Company Net Margins Return on Equity Return on Assets
i3 Verticals55.87% 3.87% 2.91%
National Research 12.78%83.52%18.05%

In the previous week, i3 Verticals and i3 Verticals both had 5 articles in the media. National Research's average media sentiment score of 0.89 beat i3 Verticals' score of 0.88 indicating that National Research is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
i3 Verticals
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
National Research
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

i3 Verticals has higher revenue and earnings than National Research. i3 Verticals is trading at a lower price-to-earnings ratio than National Research, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
i3 Verticals$229.92M4.44$113.34M$5.226.06
National Research$143.06M1.86$24.78M$0.7615.16

i3 Verticals currently has a consensus price target of $34.33, indicating a potential upside of 8.48%. Given i3 Verticals' stronger consensus rating and higher probable upside, equities research analysts clearly believe i3 Verticals is more favorable than National Research.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
i3 Verticals
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
National Research
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

i3 Verticals has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, National Research has a beta of 0.41, meaning that its stock price is 59% less volatile than the S&P 500.

84.2% of i3 Verticals shares are owned by institutional investors. Comparatively, 47.3% of National Research shares are owned by institutional investors. 59.1% of i3 Verticals shares are owned by company insiders. Comparatively, 2.0% of National Research shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

i3 Verticals beats National Research on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NRC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NRC vs. The Competition

MetricNational ResearchBUSINESS INFO SVC IndustryBusiness SectorNASDAQ Exchange
Market Cap$264.77M$19.47B$31.64B$10.51B
Dividend Yield4.18%1.67%2.93%4.80%
P/E Ratio15.1666.2326.5427.24
Price / Sales1.863.78955.55200.41
Price / Cash8.6016.9331.1661.53
Price / Book8.4734.448.316.74
Net Income$24.78M$558.69M$196.57M$276.59M
7 Day Performance-3.36%-2.45%-0.50%-0.47%
1 Month Performance-28.89%-9.94%4.91%7.47%
1 Year Performance-40.74%-11.24%56.51%34.58%

National Research Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NRC
National Research
2.2714 of 5 stars
$11.52
+0.3%
N/A-39.5%$264.77M$143.06M15.16490Analyst Forecast
IIIV
i3 Verticals
4.3928 of 5 stars
$32.92
-0.4%
$34.33
+4.3%
+41.4%$1.07B$248.27M6.311,480
YEXT
Yext
1.8695 of 5 stars
$8.41
-0.1%
$9.44
+12.2%
+20.8%$1.04B$449.66M-70.081,150
PRSU
Pursuit Attractions and Hospitality
2.1197 of 5 stars
$36.42
+2.0%
$29.67
-18.5%
N/A$1.01B$366.49M3.151,500Positive News
MEG
Montrose Environmental Group
2.6988 of 5 stars
$28.35
-0.1%
$32.50
+14.6%
+27.7%$1.00B$780.12M-18.773,410Analyst Forecast
EEX
Emerald
1.8375 of 5 stars
$4.86
-1.2%
$7.95
+63.6%
+19.0%$974.03M$432.60M97.20600
EVH
Evolent Health
1.96 of 5 stars
$8.26
+0.4%
$17.21
+108.4%
-71.5%$967.10M$2.55B-5.134,500
NVRI
Enviri
0.2072 of 5 stars
$11.80
-1.4%
$10.00
-15.3%
+17.8%$965.36M$2.34B-6.0212,000
AHG
Akso Health Group
0.5092 of 5 stars
$1.57
-1.9%
N/A+57.9%$882.98M$14.78M0.0040Positive News
Gap Down
FVRR
Fiverr International
3.7456 of 5 stars
$24.08
+2.6%
$32.60
+35.4%
-1.5%$841.26M$419.13M50.17790
NRDS
NerdWallet
3.7104 of 5 stars
$10.95
-0.7%
$13.60
+24.2%
-11.0%$838.28M$687.60M17.66770Positive News
Gap Down

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This page (NASDAQ:NRC) was last updated on 10/15/2025 by MarketBeat.com Staff
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