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Principal Financial Group (PFG) Competitors

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$111.96 -0.28 (-0.25%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$112.06 +0.11 (+0.09%)
As of 10/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PFG vs. HBAN, WTFC, AMP, CNO, and EQH

Should you buy Principal Financial Group stock or one of its competitors? Principal Financial Group's main competitors and comparable companies include Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Equitable (EQH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, profitability, earnings, media sentiment, valuation, analyst recommendations, risk and institutional ownership.

Huntington Bancshares has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

Huntington Bancshares has a net margin of 16.64% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.64% 11.19% 1.12%
Principal Financial Group 9.93%16.49%0.58%

Huntington Bancshares presently has a consensus target price of $19.69, suggesting a potential upside of 28.44%. Principal Financial Group has a consensus target price of $109.08, suggesting a potential downside of 2.57%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, equities research analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.64
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Huntington Bancshares had 9 more articles in the media than Principal Financial Group. MarketBeat recorded 12 mentions for Huntington Bancshares and 3 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 0.56 beat Huntington Bancshares' score of -0.08 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.0%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years.

Huntington Bancshares has higher earnings, but lower revenue than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$12.49B2.48$2.21B$1.2911.88
Principal Financial Group$15.63B1.53$1.19B$7.0415.90

80.7% of Huntington Bancshares shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 0.7% of Huntington Bancshares shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Huntington Bancshares beats Principal Financial Group on 12 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings and dividends.

In the previous week, Principal Financial Group had 1 more articles in the media than Wintrust Financial. MarketBeat recorded 3 mentions for Principal Financial Group and 2 mentions for Wintrust Financial. Principal Financial Group's average media sentiment score of 0.56 beat Wintrust Financial's score of 0.29 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wintrust Financial presently has a consensus target price of $176.50, indicating a potential upside of 21.71%. Principal Financial Group has a consensus target price of $109.08, indicating a potential downside of 2.57%. Given Wintrust Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.64
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.5%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. Wintrust Financial pays out 17.7% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.31$823.84M$12.4511.65
Principal Financial Group$15.63B1.53$1.19B$7.0415.90

Wintrust Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

93.5% of Wintrust Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.2% of Wintrust Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Wintrust Financial has a net margin of 20.72% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.72% 13.37% 1.28%
Principal Financial Group 9.93%16.49%0.58%

Summary

Wintrust Financial beats Principal Financial Group on 12 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.

Ameriprise Financial has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has raised its dividend for 21 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

In the previous week, Ameriprise Financial had 11 more articles in the media than Principal Financial Group. MarketBeat recorded 14 mentions for Ameriprise Financial and 3 mentions for Principal Financial Group. Ameriprise Financial's average media sentiment score of 1.21 beat Principal Financial Group's score of 0.56 indicating that Ameriprise Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
10 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.39$3.56B$41.4611.85
Principal Financial Group$15.63B1.53$1.19B$7.0415.90

Ameriprise Financial has a net margin of 20.24% compared to Principal Financial Group's net margin of 9.93%. Ameriprise Financial's return on equity of 64.19% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.24% 64.19% 2.15%
Principal Financial Group 9.93%16.49%0.58%

Ameriprise Financial currently has a consensus target price of $555.33, indicating a potential upside of 13.00%. Principal Financial Group has a consensus target price of $109.08, indicating a potential downside of 2.57%. Given Ameriprise Financial's stronger consensus rating and higher probable upside, analysts clearly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.45
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

84.0% of Ameriprise Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Ameriprise Financial shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Ameriprise Financial beats Principal Financial Group on 17 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to CNO Financial Group?

Principal Financial Group (NASDAQ:PFG) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
CNO Financial Group 6.02%18.76%1.24%

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.53$1.19B$7.0415.90
CNO Financial Group$4.49B1.11$229.30M$2.9118.53

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Principal Financial Group presently has a consensus target price of $109.08, indicating a potential downside of 2.57%. CNO Financial Group has a consensus target price of $56.00, indicating a potential upside of 3.86%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years.

Principal Financial Group has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market.

In the previous week, Principal Financial Group had 2 more articles in the media than CNO Financial Group. MarketBeat recorded 3 mentions for Principal Financial Group and 1 mentions for CNO Financial Group. Principal Financial Group's average media sentiment score of 0.56 beat CNO Financial Group's score of 0.00 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Principal Financial Group beats CNO Financial Group on 10 of the 18 factors compared between the two stocks.

How does Principal Financial Group compare to Equitable?

Principal Financial Group (NASDAQ:PFG) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

In the previous week, Principal Financial Group and Principal Financial Group both had 3 articles in the media. Principal Financial Group's average media sentiment score of 0.56 beat Equitable's score of 0.44 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Principal Financial Group has a net margin of 9.93% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Equitable -8.72%511.35%0.61%

Principal Financial Group presently has a consensus price target of $109.08, suggesting a potential downside of 2.57%. Equitable has a consensus price target of $61.82, suggesting a potential upside of 17.39%. Given Equitable's stronger consensus rating and higher possible upside, analysts clearly believe Equitable is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by insiders. Comparatively, 1.0% of Equitable shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.53$1.19B$7.0415.90
Equitable$11.67B1.23-$1.38B-$3.31N/A

Principal Financial Group has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market.

Summary

Principal Financial Group and Equitable tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PFG vs. The Competition

MetricPrincipal Financial GroupInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$23.97B$18.31B$13.12B$13.28B
Dividend Yield3.00%3.29%6.04%17.33%
P/E Ratio15.9014.9124.4226.04
Price / Sales1.5330.28500.08105.13
Price / Cash11.4311.7345.5152.62
Price / Book2.091.992.706.31
Net Income$1.19B$1.80B$1.32B$362.16M
7 Day Performance-2.45%-1.43%-1.04%-1.66%
1 Month Performance-4.05%-5.53%-3.20%-4.68%
1 Year Performance32.91%5.32%10.47%1.57%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
3.6758 of 5 stars
$111.96
-0.2%
$109.08
-2.6%
+32.9%$23.97B$15.63B15.9011,600
HBAN
Huntington Bancshares
4.9382 of 5 stars
$15.64
+2.2%
$19.84
+26.9%
-10.9%$31.60B$9.68B12.1220,424
WTFC
Wintrust Financial
4.7487 of 5 stars
$146.11
+1.2%
$176.50
+20.8%
+11.2%$9.86B$2.86B11.745,902
AMP
Ameriprise Financial
4.9563 of 5 stars
$493.17
+1.7%
$555.33
+12.6%
0.0%$44.32B$19.50B11.9013,600
CNO
CNO Financial Group
2.4987 of 5 stars
$53.97
+0.8%
$56.00
+3.8%
+36.3%$4.99B$4.65B18.543,300

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This page (NASDAQ:PFG) was last updated on 10/4/2026 by MarketBeat.com Staff.
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