Go Pro

Principal Financial Group (PFG) Competitors

Principal Financial Group logo
$113.61 +1.38 (+1.23%)
Closing price 07/13/2026 04:00 PM Eastern
Extended Trading
$113.60 0.00 (0.00%)
As of 06:39 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PFG vs. FITB, HBAN, WTFC, AMP, and CNO

Should you buy Principal Financial Group stock or one of its competitors? MarketBeat compares Principal Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Principal Financial Group include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and CNO Financial Group (CNO). These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Fifth Third Bancorp?

Principal Financial Group (NASDAQ:PFG) and Fifth Third Bancorp (NASDAQ:FITB) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability.

Principal Financial Group currently has a consensus price target of $105.82, suggesting a potential downside of 6.86%. Fifth Third Bancorp has a consensus price target of $59.11, suggesting a potential upside of 3.37%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Fifth Third Bancorp
0 Sell rating(s)
5 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.76

Principal Financial Group has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Fifth Third Bancorp has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Fifth Third Bancorp has a net margin of 15.89% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Fifth Third Bancorp 15.89%12.39%1.20%

In the previous week, Principal Financial Group and Principal Financial Group both had 15 articles in the media. Fifth Third Bancorp's average media sentiment score of 1.27 beat Principal Financial Group's score of 1.09 indicating that Fifth Third Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Fifth Third Bancorp
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Fifth Third Bancorp has lower revenue, but higher earnings than Principal Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.57$1.19B$6.9916.25
Fifth Third Bancorp$9.48B5.47$2.52B$2.9819.19

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.8%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 53.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Fifth Third Bancorp has raised its dividend for 14 consecutive years. Principal Financial Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Fifth Third Bancorp beats Principal Financial Group on 12 of the 18 factors compared between the two stocks.

How does Principal Financial Group compare to Huntington Bancshares?

Principal Financial Group (NASDAQ:PFG) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Principal Financial Group currently has a consensus price target of $105.82, suggesting a potential downside of 6.86%. Huntington Bancshares has a consensus price target of $20.25, suggesting a potential upside of 12.94%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Huntington Bancshares
1 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.71

Huntington Bancshares has lower revenue, but higher earnings than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.57$1.19B$6.9916.25
Huntington Bancshares$12.49B2.91$2.21B$1.3013.79

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.5%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years.

Huntington Bancshares has a net margin of 16.63% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Huntington Bancshares 16.63%11.42%1.11%

In the previous week, Huntington Bancshares had 3 more articles in the media than Principal Financial Group. MarketBeat recorded 18 mentions for Huntington Bancshares and 15 mentions for Principal Financial Group. Huntington Bancshares' average media sentiment score of 1.24 beat Principal Financial Group's score of 1.09 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
11 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

Summary

Huntington Bancshares beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Wintrust Financial pays out 18.4% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

93.5% of Wintrust Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.2% of Wintrust Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Wintrust Financial presently has a consensus target price of $174.92, suggesting a potential upside of 8.31%. Principal Financial Group has a consensus target price of $105.82, suggesting a potential downside of 6.86%. Given Wintrust Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.77
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.58$823.84M$11.9313.54
Principal Financial Group$15.63B1.57$1.19B$6.9916.25

Wintrust Financial has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Wintrust Financial has a net margin of 20.11% compared to Principal Financial Group's net margin of 10.10%. Principal Financial Group's return on equity of 16.25% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.11% 13.15% 1.25%
Principal Financial Group 10.10%16.25%0.57%

In the previous week, Principal Financial Group had 3 more articles in the media than Wintrust Financial. MarketBeat recorded 15 mentions for Principal Financial Group and 12 mentions for Wintrust Financial. Principal Financial Group's average media sentiment score of 1.09 beat Wintrust Financial's score of 0.98 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Wintrust Financial beats Principal Financial Group on 11 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings and profitability.

Ameriprise Financial currently has a consensus price target of $553.67, indicating a potential upside of 6.66%. Principal Financial Group has a consensus price target of $105.82, indicating a potential downside of 6.86%. Given Ameriprise Financial's stronger consensus rating and higher possible upside, equities research analysts plainly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.36
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

84.0% of Ameriprise Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Ameriprise Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Ameriprise Financial has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market.

Ameriprise Financial has a net margin of 20.57% compared to Principal Financial Group's net margin of 10.10%. Ameriprise Financial's return on equity of 62.88% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.57% 62.88% 2.12%
Principal Financial Group 10.10%16.25%0.57%

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.3%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Ameriprise Financial pays out 16.9% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has raised its dividend for 21 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

In the previous week, Ameriprise Financial had 2 more articles in the media than Principal Financial Group. MarketBeat recorded 17 mentions for Ameriprise Financial and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.09 beat Ameriprise Financial's score of 0.92 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
8 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.53$3.56B$40.2112.91
Principal Financial Group$15.63B1.57$1.19B$6.9916.25

Summary

Ameriprise Financial beats Principal Financial Group on 15 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to CNO Financial Group?

Principal Financial Group (NASDAQ:PFG) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years.

Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.57$1.19B$6.9916.25
CNO Financial Group$4.49B1.08$229.30M$2.4920.94

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Principal Financial Group had 8 more articles in the media than CNO Financial Group. MarketBeat recorded 15 mentions for Principal Financial Group and 7 mentions for CNO Financial Group. Principal Financial Group's average media sentiment score of 1.09 beat CNO Financial Group's score of 0.48 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Principal Financial Group has a net margin of 10.10% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
CNO Financial Group 5.44%17.65%1.18%

Principal Financial Group currently has a consensus target price of $105.82, indicating a potential downside of 6.86%. CNO Financial Group has a consensus target price of $51.50, indicating a potential downside of 1.23%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Principal Financial Group beats CNO Financial Group on 10 of the 18 factors compared between the two stocks.

Get Principal Financial Group News Delivered to You Automatically

Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PFG vs. The Competition

MetricPrincipal Financial GroupINS IndustryFinance SectorNASDAQ Exchange
Market Cap$24.24B$21.98B$14.26B$12.61B
Dividend Yield2.92%3.27%5.70%8.00%
P/E Ratio16.2511.5620.4824.26
Price / Sales1.571.8244.89117.88
Price / Cash11.4613.2619.3449.36
Price / Book2.122.762.256.29
Net Income$1.19B$1.89B$1.13B$330.66M
7 Day Performance0.65%-0.69%-0.32%-1.35%
1 Month Performance2.25%5.13%0.66%-0.64%
1 Year Performance40.35%6.15%11.82%19.08%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
4.1506 of 5 stars
$113.61
+1.2%
$105.82
-6.9%
+41.4%$24.24B$15.63B16.2511,600
FITB
Fifth Third Bancorp
4.6705 of 5 stars
$57.12
+1.0%
$59.11
+3.5%
+30.7%$51.77B$9.48B19.1718,676
HBAN
Huntington Bancshares
4.9914 of 5 stars
$17.87
+0.6%
$20.25
+13.3%
+3.1%$36.22B$12.49B13.7520,424
WTFC
Wintrust Financial
4.521 of 5 stars
$161.52
-0.1%
$174.92
+8.3%
+22.5%$10.89B$4.23B13.545,902
AMP
Ameriprise Financial
4.9307 of 5 stars
$507.69
+1.5%
$548.44
+8.0%
-3.2%$45.56B$18.48B12.6313,600

Related Companies and Tools


This page (NASDAQ:PFG) was last updated on 7/14/2026 by MarketBeat.com Staff.
From Our Partners