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Principal Financial Group (PFG) Competitors

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$116.17 0.00 (0.00%)
Closing price 09/11/2026 04:00 PM Eastern
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$116.08 -0.09 (-0.07%)
As of 07:37 AM Eastern
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PFG vs. FITB, HBAN, WTFC, AMP, and CNO

Should you buy Principal Financial Group stock or one of its competitors? Principal Financial Group's main competitors and comparable companies include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and CNO Financial Group (CNO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Fifth Third Bancorp?

Fifth Third Bancorp (NASDAQ:FITB) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations and valuation.

Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.9%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Fifth Third Bancorp pays out 54.6% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has raised its dividend for 14 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years. Fifth Third Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Fifth Third Bancorp has higher earnings, but lower revenue than Principal Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fifth Third Bancorp$10.49B4.73$2.52B$2.9318.68
Principal Financial Group$15.63B1.59$1.19B$7.0416.50

83.8% of Fifth Third Bancorp shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 0.5% of Fifth Third Bancorp shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Fifth Third Bancorp and Fifth Third Bancorp both had 10 articles in the media. Principal Financial Group's average media sentiment score of 1.06 beat Fifth Third Bancorp's score of 0.87 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fifth Third Bancorp
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Fifth Third Bancorp presently has a consensus target price of $60.54, indicating a potential upside of 10.58%. Principal Financial Group has a consensus target price of $108.83, indicating a potential downside of 6.32%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, equities analysts plainly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fifth Third Bancorp
0 Sell rating(s)
5 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.83
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Fifth Third Bancorp has a net margin of 15.89% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Fifth Third Bancorp15.89% 12.39% 1.20%
Principal Financial Group 9.93%16.49%0.58%

Fifth Third Bancorp has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market.

Summary

Fifth Third Bancorp beats Principal Financial Group on 13 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to Huntington Bancshares?

Principal Financial Group (NASDAQ:PFG) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, media sentiment, dividends, analyst recommendations and risk.

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.7%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years.

In the previous week, Huntington Bancshares had 8 more articles in the media than Principal Financial Group. MarketBeat recorded 18 mentions for Huntington Bancshares and 10 mentions for Principal Financial Group. Huntington Bancshares' average media sentiment score of 1.08 beat Principal Financial Group's score of 1.06 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
10 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Principal Financial Group currently has a consensus target price of $108.83, indicating a potential downside of 6.32%. Huntington Bancshares has a consensus target price of $20.24, indicating a potential upside of 20.04%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67

Huntington Bancshares has a net margin of 16.64% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Huntington Bancshares 16.64%11.19%1.12%

Huntington Bancshares has lower revenue, but higher earnings than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.59$1.19B$7.0416.50
Huntington Bancshares$12.49B2.73$2.21B$1.2913.07

Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

Summary

Huntington Bancshares beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.43$823.84M$12.4512.22
Principal Financial Group$15.63B1.59$1.19B$7.0416.50

Wintrust Financial currently has a consensus target price of $177.77, indicating a potential upside of 16.83%. Principal Financial Group has a consensus target price of $108.83, indicating a potential downside of 6.32%. Given Wintrust Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Wintrust Financial has a net margin of 20.72% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.72% 13.37% 1.28%
Principal Financial Group 9.93%16.49%0.58%

93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 1.2% of Wintrust Financial shares are owned by insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Wintrust Financial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Wintrust Financial pays out 17.7% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

In the previous week, Wintrust Financial and Wintrust Financial both had 10 articles in the media. Wintrust Financial's average media sentiment score of 1.16 beat Principal Financial Group's score of 1.06 indicating that Wintrust Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Wintrust Financial beats Principal Financial Group on 12 of the 18 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Principal Financial Group (NASDAQ:PFG) and Ameriprise Financial (NYSE:AMP) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Principal Financial Group currently has a consensus target price of $108.83, suggesting a potential downside of 6.32%. Ameriprise Financial has a consensus target price of $555.33, suggesting a potential downside of 0.34%. Given Ameriprise Financial's stronger consensus rating and higher probable upside, analysts plainly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

Ameriprise Financial has a net margin of 20.24% compared to Principal Financial Group's net margin of 9.93%. Ameriprise Financial's return on equity of 64.19% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Ameriprise Financial 20.24%64.19%2.15%

Principal Financial Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market.

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Ameriprise Financial has raised its dividend for 21 consecutive years.

In the previous week, Ameriprise Financial had 2 more articles in the media than Principal Financial Group. MarketBeat recorded 12 mentions for Ameriprise Financial and 10 mentions for Principal Financial Group. Ameriprise Financial's average media sentiment score of 1.24 beat Principal Financial Group's score of 1.06 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
11 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.59$1.19B$7.0416.50
Ameriprise Financial$18.48B2.71$3.56B$41.4613.44

Summary

Ameriprise Financial beats Principal Financial Group on 17 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, media sentiment, valuation, risk and institutional ownership.

CNO Financial Group presently has a consensus target price of $56.00, suggesting a potential upside of 1.77%. Principal Financial Group has a consensus target price of $108.83, suggesting a potential downside of 6.32%. Given CNO Financial Group's stronger consensus rating and higher possible upside, equities research analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

CNO Financial Group has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.13$229.30M$2.9118.91
Principal Financial Group$15.63B1.59$1.19B$7.0416.50

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Principal Financial Group 9.93%16.49%0.58%

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

In the previous week, Principal Financial Group had 8 more articles in the media than CNO Financial Group. MarketBeat recorded 10 mentions for Principal Financial Group and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.13 beat Principal Financial Group's score of 1.06 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

CNO Financial Group and Principal Financial Group tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PFG vs. The Competition

MetricPrincipal Financial GroupInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$24.87B$19.08B$14.02B$12.84B
Dividend Yield2.89%3.19%5.95%11.71%
P/E Ratio16.5016.5525.6825.35
Price / Sales1.5930.34513.2290.72
Price / Cash11.8612.2530.3034.96
Price / Book2.172.052.746.21
Net Income$1.19B$1.80B$1.32B$358.54M
7 Day Performance-0.44%-2.02%-1.20%-2.39%
1 Month Performance1.92%-1.19%-0.30%-3.39%
1 Year Performance40.47%8.82%8.30%8.81%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
2.8362 of 5 stars
$116.17
flat
$108.83
-6.3%
+40.5%$24.87B$15.63B16.5011,600
FITB
Fifth Third Bancorp
4.5718 of 5 stars
$54.93
-0.1%
$60.54
+10.2%
+20.2%$49.76B$10.49B18.4318,676
HBAN
Huntington Bancshares
4.9808 of 5 stars
$17.03
-0.2%
$20.24
+18.8%
-5.1%$34.41B$12.49B13.2020,424
WTFC
Wintrust Financial
4.6346 of 5 stars
$154.12
+0.4%
$177.77
+15.3%
+12.2%$10.40B$4.23B12.385,902
AMP
Ameriprise Financial
4.3637 of 5 stars
$559.88
-0.9%
$555.33
-0.8%
+12.1%$50.39B$18.48B13.5013,600

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This page (NASDAQ:PFG) was last updated on 9/14/2026 by MarketBeat.com Staff.
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