Go Pro

Principal Financial Group (PFG) Competitors

Principal Financial Group logo
$111.89 +1.14 (+1.03%)
Closing price 08/24/2026 04:00 PM Eastern
Extended Trading
$111.82 -0.07 (-0.06%)
As of 04:00 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PFG vs. FITB, HBAN, WTFC, AMP, and CNO

Should you buy Principal Financial Group stock or one of its competitors? Principal Financial Group's main competitors and comparable companies include Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and CNO Financial Group (CNO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Principal Financial Group compare to Fifth Third Bancorp?

Fifth Third Bancorp (NASDAQ:FITB) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

Fifth Third Bancorp has a beta of 0.91, indicating that its share price is 9% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Fifth Third Bancorp has higher earnings, but lower revenue than Principal Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fifth Third Bancorp$10.47B4.76$2.52B$2.9318.74
Principal Financial Group$15.63B1.53$1.19B$7.0415.89

83.8% of Fifth Third Bancorp shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 0.5% of Fifth Third Bancorp shares are owned by insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Fifth Third Bancorp currently has a consensus price target of $60.54, indicating a potential upside of 10.24%. Principal Financial Group has a consensus price target of $106.67, indicating a potential downside of 4.67%. Given Fifth Third Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Fifth Third Bancorp is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fifth Third Bancorp
0 Sell rating(s)
5 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.83
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Fifth Third Bancorp pays an annual dividend of $1.60 per share and has a dividend yield of 2.9%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Fifth Third Bancorp pays out 54.6% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Fifth Third Bancorp has raised its dividend for 14 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years. Principal Financial Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Fifth Third Bancorp has a net margin of 15.89% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Fifth Third Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
Fifth Third Bancorp15.89% 12.39% 1.20%
Principal Financial Group 9.93%16.49%0.58%

In the previous week, Fifth Third Bancorp had 23 more articles in the media than Principal Financial Group. MarketBeat recorded 38 mentions for Fifth Third Bancorp and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.61 beat Fifth Third Bancorp's score of 1.60 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fifth Third Bancorp
35 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Principal Financial Group
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Fifth Third Bancorp beats Principal Financial Group on 13 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, risk and institutional ownership.

Huntington Bancshares has higher earnings, but lower revenue than Principal Financial Group. Huntington Bancshares is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$12.49B2.76$2.21B$1.2913.21
Principal Financial Group$15.63B1.53$1.19B$7.0415.89

Huntington Bancshares has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

In the previous week, Huntington Bancshares had 16 more articles in the media than Principal Financial Group. MarketBeat recorded 31 mentions for Huntington Bancshares and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.61 beat Huntington Bancshares' score of 1.36 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
25 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years.

Huntington Bancshares presently has a consensus price target of $20.24, indicating a potential upside of 18.77%. Principal Financial Group has a consensus price target of $106.67, indicating a potential downside of 4.67%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, equities analysts clearly believe Huntington Bancshares is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Huntington Bancshares has a net margin of 16.64% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.64% 11.19% 1.12%
Principal Financial Group 9.93%16.49%0.58%

80.7% of Huntington Bancshares shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 0.7% of Huntington Bancshares shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Huntington Bancshares beats Principal Financial Group on 12 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.

Principal Financial Group has higher revenue and earnings than Wintrust Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.42$823.84M$12.4512.21
Principal Financial Group$15.63B1.53$1.19B$7.0415.89

Wintrust Financial currently has a consensus target price of $177.77, indicating a potential upside of 16.96%. Principal Financial Group has a consensus target price of $106.67, indicating a potential downside of 4.67%. Given Wintrust Financial's stronger consensus rating and higher probable upside, research analysts clearly believe Wintrust Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.69
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Principal Financial Group had 6 more articles in the media than Wintrust Financial. MarketBeat recorded 15 mentions for Principal Financial Group and 9 mentions for Wintrust Financial. Principal Financial Group's average media sentiment score of 1.61 beat Wintrust Financial's score of 1.36 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 1.2% of Wintrust Financial shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Wintrust Financial has a net margin of 20.72% compared to Principal Financial Group's net margin of 9.93%. Principal Financial Group's return on equity of 16.49% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.72% 13.37% 1.28%
Principal Financial Group 9.93%16.49%0.58%

Wintrust Financial has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Wintrust Financial pays out 17.7% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has increased its dividend for 12 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

Summary

Wintrust Financial beats Principal Financial Group on 11 of the 19 factors compared between the two stocks.

How does Principal Financial Group compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, media sentiment, valuation and profitability.

Ameriprise Financial presently has a consensus price target of $555.33, indicating a potential downside of 1.01%. Principal Financial Group has a consensus price target of $106.67, indicating a potential downside of 4.67%. Given Ameriprise Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Ameriprise Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Ameriprise Financial has higher revenue and earnings than Principal Financial Group. Ameriprise Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.73$3.56B$41.4613.53
Principal Financial Group$15.63B1.53$1.19B$7.0415.89

Ameriprise Financial has a net margin of 20.24% compared to Principal Financial Group's net margin of 9.93%. Ameriprise Financial's return on equity of 64.19% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.24% 64.19% 2.15%
Principal Financial Group 9.93%16.49%0.58%

Ameriprise Financial has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has increased its dividend for 21 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

84.0% of Ameriprise Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Ameriprise Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Ameriprise Financial had 23 more articles in the media than Principal Financial Group. MarketBeat recorded 38 mentions for Ameriprise Financial and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.61 beat Ameriprise Financial's score of 1.58 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
36 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Principal Financial Group
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Ameriprise Financial beats Principal Financial Group on 16 of the 20 factors compared between the two stocks.

How does Principal Financial Group compare to CNO Financial Group?

Principal Financial Group (NASDAQ:PFG) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, earnings, risk, analyst recommendations, valuation and institutional ownership.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years.

Principal Financial Group has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market.

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
CNO Financial Group 6.02%18.76%1.24%

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.53$1.19B$7.0415.89
CNO Financial Group$4.49B1.12$229.30M$2.9118.64

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Principal Financial Group had 9 more articles in the media than CNO Financial Group. MarketBeat recorded 15 mentions for Principal Financial Group and 6 mentions for CNO Financial Group. Principal Financial Group's average media sentiment score of 1.61 beat CNO Financial Group's score of 1.60 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
14 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
CNO Financial Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Principal Financial Group currently has a consensus price target of $106.67, suggesting a potential downside of 4.67%. CNO Financial Group has a consensus price target of $52.50, suggesting a potential downside of 3.21%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Principal Financial Group beats CNO Financial Group on 10 of the 18 factors compared between the two stocks.

Get Principal Financial Group News Delivered to You Automatically

Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PFG vs. The Competition

MetricPrincipal Financial GroupInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$23.71B$19.33B$13.94B$12.81B
Dividend Yield2.96%3.26%5.89%10.78%
P/E Ratio15.8915.8429.6224.05
Price / Sales1.5323.28520.43105.23
Price / Cash11.3112.5630.7136.89
Price / Book2.092.122.866.40
Net Income$1.19B$1.80B$1.31B$347.95M
7 Day Performance-1.10%1.33%1.05%1.49%
1 Month Performance2.28%3.09%2.70%5.15%
1 Year Performance39.37%10.79%11.42%17.01%

Principal Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PFG
Principal Financial Group
3.7253 of 5 stars
$111.89
+1.0%
$106.67
-4.7%
+38.6%$23.71B$15.63B15.8911,600
FITB
Fifth Third Bancorp
4.7261 of 5 stars
$58.05
+0.2%
$60.54
+4.3%
+22.6%$52.65B$10.47B19.4818,676
HBAN
Huntington Bancshares
4.9973 of 5 stars
$17.91
+0.8%
$20.11
+12.3%
-1.8%$36.19B$12.49B13.8820,424
WTFC
Wintrust Financial
4.9168 of 5 stars
$162.47
+0.0%
$177.77
+9.4%
+13.4%$10.96B$4.23B13.055,902
AMP
Ameriprise Financial
4.7733 of 5 stars
$570.06
-0.1%
$555.33
-2.6%
+8.8%$51.20B$18.48B13.7513,600

Related Companies and Tools


This page (NASDAQ:PFG) was last updated on 8/25/2026 by MarketBeat.com Staff.
From Our Partners