The RealReal, Inc. operates an online and physical marketplace for authenticated, pre-owned luxury goods. The company enables individuals to consign and purchase luxury apparel, handbags, shoes, jewelry, watches, fine art and home décor from leading luxury brands.
The RealReal provides sellers with services that include item evaluation, authentication, pricing, merchandising, photography, listing, shipping and customer support. Buyers can shop through the company’s website, mobile application and select retail locations, with products authenticated before being offered for sale.
Founded in 2011 by Julie Wainwright, The RealReal primarily serves customers in the United States. Its business model is centered on consignment, allowing the company to earn a share of proceeds from completed sales while supporting the resale and circular use of luxury products.
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