Rush Enterprises (RUSHA) Competitors

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk.

Does the media favor FELE or RUSHA?

In the previous week, Rush Enterprises had 9 more articles in the media than Franklin Electric. MarketBeat recorded 12 mentions for Rush Enterprises and 3 mentions for Franklin Electric. Franklin Electric's average media sentiment score of 1.42 beat Rush Enterprises' score of 1.32 indicating that Franklin Electric is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rush Enterprises	9 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, FELE or RUSHA?

Franklin Electric has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.

Do insiders & institutionals believe in FELE or RUSHA?

80.0% of Franklin Electric shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 2.7% of Franklin Electric shares are owned by insiders. Comparatively, 12.3% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is FELE or RUSHA a better dividend stock?

Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.3%. Franklin Electric pays out 27.4% of its earnings in the form of a dividend. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has raised its dividend for 33 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts rate FELE or RUSHA?

Franklin Electric presently has a consensus price target of $107.00, indicating a potential upside of 8.26%. Rush Enterprises has a consensus price target of $61.00, indicating a potential upside of 4.83%. Given Franklin Electric's higher possible upside, equities research analysts clearly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is FELE or RUSHA more profitable?

Franklin Electric has a net margin of 8.71% compared to Rush Enterprises' net margin of 3.73%. Franklin Electric's return on equity of 14.05% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	8.71%	14.05%	9.47%
Rush Enterprises	3.73%	13.29%	6.14%

Which has better earnings and valuation, FELE or RUSHA?

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.06B	2.13	$180.31M	$3.87	25.54
Rush Enterprises	$7.69B	0.59	$304.15M	$3.51	16.58

Summary

Franklin Electric beats Rush Enterprises on 10 of the 19 factors compared between the two stocks.