Rush Enterprises (RUSHA) Competitors

Franklin Electric (NASDAQ:FELE) and Rush Enterprises (NASDAQ:RUSHA) are related mid-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, institutional ownership, analyst recommendations, risk, media sentiment and profitability.

Is FELE or RUSHA more profitable?

Franklin Electric has a net margin of 8.71% compared to Rush Enterprises' net margin of 3.73%. Franklin Electric's return on equity of 14.05% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Electric	8.71%	14.05%	9.47%
Rush Enterprises	3.73%	13.29%	6.14%

Which has better valuation and earnings, FELE or RUSHA?

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Electric	$2.02B	2.08	$180.31M	$3.87	24.45
Rush Enterprises	$7.80B	0.55	$304.15M	$3.51	15.86

Do insiders & institutionals have more ownership in FELE or RUSHA?

80.0% of Franklin Electric shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 2.7% of Franklin Electric shares are owned by company insiders. Comparatively, 12.3% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the media prefer FELE or RUSHA?

In the previous week, Franklin Electric had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 11 mentions for Franklin Electric and 5 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.75 beat Franklin Electric's score of 1.70 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Electric	10 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Rush Enterprises	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more risk & volatility, FELE or RUSHA?

Franklin Electric has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.

Is FELE or RUSHA a better dividend stock?

Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.1%. Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.4%. Franklin Electric pays out 27.4% of its earnings in the form of a dividend. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Electric has raised its dividend for 33 consecutive years and Rush Enterprises has raised its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts rate FELE or RUSHA?

Franklin Electric presently has a consensus target price of $107.00, indicating a potential upside of 13.07%. Rush Enterprises has a consensus target price of $61.00, indicating a potential upside of 9.59%. Given Franklin Electric's higher possible upside, analysts clearly believe Franklin Electric is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Electric	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Franklin Electric beats Rush Enterprises on 10 of the 19 factors compared between the two stocks.