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Rush Enterprises (RUSHA) Competitors

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$51.70 -1.49 (-2.80%)
Closing price 10/3/2025 04:00 PM Eastern
Extended Trading
$51.71 +0.01 (+0.02%)
As of 10/3/2025 06:48 PM Eastern
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RUSHA vs. FELE, LECO, RUSHB, UFPI, AIT, BCC, FBIN, ITT, NPO, and WSO

Should you be buying Rush Enterprises stock or one of its competitors? The main competitors of Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), Boise Cascade (BCC), Fortune Brands Innovations (FBIN), ITT (ITT), Enpro (NPO), and Watsco (WSO).

Rush Enterprises vs. Its Competitors

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Rush Enterprises has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.5%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Franklin Electric pays out 27.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Franklin Electric has a net margin of 8.71% compared to Rush Enterprises' net margin of 3.73%. Franklin Electric's return on equity of 14.05% beat Rush Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Rush Enterprises3.73% 13.29% 6.14%
Franklin Electric 8.71%14.05%9.47%

In the previous week, Rush Enterprises had 2 more articles in the media than Franklin Electric. MarketBeat recorded 3 mentions for Rush Enterprises and 1 mentions for Franklin Electric. Rush Enterprises' average media sentiment score of 0.63 beat Franklin Electric's score of 0.48 indicating that Rush Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rush Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Franklin Electric
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rush Enterprises$7.80B0.52$304.15M$3.5114.73
Franklin Electric$2.02B2.12$180.31M$3.8724.89

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 80.0% of Franklin Electric shares are held by institutional investors. 12.3% of Rush Enterprises shares are held by insiders. Comparatively, 2.7% of Franklin Electric shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Rush Enterprises currently has a consensus price target of $61.00, suggesting a potential upside of 17.99%. Franklin Electric has a consensus price target of $107.00, suggesting a potential upside of 11.09%. Given Rush Enterprises' stronger consensus rating and higher probable upside, research analysts plainly believe Rush Enterprises is more favorable than Franklin Electric.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rush Enterprises
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Franklin Electric
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Rush Enterprises beats Franklin Electric on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHA vs. The Competition

MetricRush EnterprisesRET/WHLSL AUTO/TRUCK IndustryRetail SectorNASDAQ Exchange
Market Cap$4.02B$4.61B$27.55B$10.58B
Dividend Yield1.47%1.50%172.45%4.69%
P/E Ratio14.7312.4819.0622.75
Price / Sales0.520.528.86132.59
Price / Cash7.5911.1617.6331.09
Price / Book1.901.715.186.57
Net Income$304.15M$375.51M$908.96M$276.78M
7 Day Performance-8.17%1.00%1.37%2.42%
1 Month Performance-11.23%-7.57%2.67%8.63%
1 Year Performance2.54%8.26%15.63%31.60%

Rush Enterprises Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RUSHA
Rush Enterprises
4.6974 of 5 stars
$51.70
-2.8%
$61.00
+18.0%
+2.5%$4.02B$7.80B14.737,388News Coverage
Analyst Downgrade
FELE
Franklin Electric
4.4497 of 5 stars
$94.19
-1.0%
$107.00
+13.6%
-7.2%$4.23B$2.02B24.346,300
LECO
Lincoln Electric
4.2298 of 5 stars
$234.47
-1.0%
$239.33
+2.1%
+23.4%$13.06B$4.01B26.3412,000News Coverage
Ex-Dividend
Analyst Downgrade
RUSHB
Rush Enterprises
1.0262 of 5 stars
$56.99
-1.3%
N/A+24.1%$4.49B$7.80B16.248,040News Coverage
UFPI
UFP Industries
4.7689 of 5 stars
$92.24
+0.0%
$134.00
+45.3%
-28.9%$5.40B$6.65B16.0115,000News Coverage
Positive News
AIT
Applied Industrial Technologies
4.8361 of 5 stars
$258.10
-1.3%
$285.00
+10.4%
+16.5%$9.87B$4.56B25.506,800Positive News
BCC
Boise Cascade
4.9592 of 5 stars
$76.52
-0.8%
$110.67
+44.6%
-44.1%$2.88B$6.72B11.247,560
FBIN
Fortune Brands Innovations
4.3597 of 5 stars
$53.10
-0.3%
$75.45
+42.1%
-39.1%$6.39B$4.50B16.7011,000Dividend Announcement
ITT
ITT
4.4161 of 5 stars
$176.85
+0.0%
$188.11
+6.4%
+22.2%$13.79B$3.63B27.8111,700Analyst Forecast
NPO
Enpro
4.1426 of 5 stars
$220.31
-0.8%
$240.00
+8.9%
+44.8%$4.67B$1.05B55.083,500
WSO
Watsco
4.1254 of 5 stars
$400.07
+0.5%
$480.00
+20.0%
-13.5%$16.14B$7.62B30.687,295Positive News
Dividend Announcement

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This page (NASDAQ:RUSHA) was last updated on 10/5/2025 by MarketBeat.com Staff
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