RUSHA vs. FELE, LECO, RUSHB, UFPI, AIT, BCC, FBIN, ITT, NPO, and WCC
Should you be buying Rush Enterprises stock or one of its competitors? The main competitors of Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), Boise Cascade (BCC), Fortune Brands Innovations (FBIN), ITT (ITT), Enpro (NPO), and WESCO International (WCC).
Rush Enterprises vs. Its Competitors
Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, media sentiment, institutional ownership, dividends, valuation and risk.
Rush Enterprises pays an annual dividend of $0.76 per share and has a dividend yield of 1.5%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 21.7% of its earnings in the form of a dividend. Franklin Electric pays out 27.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.
Rush Enterprises has a beta of 0.89, meaning that its stock price is 11% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500.
Rush Enterprises currently has a consensus target price of $61.00, indicating a potential upside of 19.85%. Franklin Electric has a consensus target price of $107.00, indicating a potential upside of 14.70%. Given Rush Enterprises' stronger consensus rating and higher probable upside, research analysts clearly believe Rush Enterprises is more favorable than Franklin Electric.
84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 80.0% of Franklin Electric shares are owned by institutional investors. 12.3% of Rush Enterprises shares are owned by insiders. Comparatively, 2.7% of Franklin Electric shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.
In the previous week, Rush Enterprises had 1 more articles in the media than Franklin Electric. MarketBeat recorded 4 mentions for Rush Enterprises and 3 mentions for Franklin Electric. Franklin Electric's average media sentiment score of 1.70 beat Rush Enterprises' score of 0.83 indicating that Franklin Electric is being referred to more favorably in the news media.
Franklin Electric has a net margin of 8.71% compared to Rush Enterprises' net margin of 3.73%. Franklin Electric's return on equity of 14.05% beat Rush Enterprises' return on equity.
Summary
Rush Enterprises beats Franklin Electric on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RUSHA vs. The Competition
Rush Enterprises Competitors List
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This page (NASDAQ:RUSHA) was last updated on 10/13/2025 by MarketBeat.com Staff