Rush Enterprises (RUSHA) Competitors $55.58 -0.89 (-1.57%) As of 01:45 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock RUSHA vs. FELE, LECO, RUSHB, UFPI, AIT, FBIN, ITT, NPO, URI, and WCCShould you be buying Rush Enterprises stock or one of its competitors? The main competitors of Rush Enterprises include Franklin Electric (FELE), Lincoln Electric (LECO), Rush Enterprises (RUSHB), UFP Industries (UFPI), Applied Industrial Technologies (AIT), Fortune Brands Innovations (FBIN), ITT (ITT), Enpro (NPO), United Rentals (URI), and WESCO International (WCC). Rush Enterprises vs. Its Competitors Franklin Electric Lincoln Electric Rush Enterprises UFP Industries Applied Industrial Technologies Fortune Brands Innovations ITT Enpro United Rentals WESCO International Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations and institutional ownership. Which has more volatility and risk, RUSHA or FELE? Rush Enterprises has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500. Do analysts recommend RUSHA or FELE? Rush Enterprises presently has a consensus price target of $61.00, suggesting a potential upside of 9.75%. Franklin Electric has a consensus price target of $107.00, suggesting a potential upside of 13.73%. Given Franklin Electric's higher possible upside, analysts plainly believe Franklin Electric is more favorable than Rush Enterprises.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Franklin Electric 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is RUSHA or FELE a better dividend stock? Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.1%. Rush Enterprises pays out 20.5% of its earnings in the form of a dividend. Franklin Electric pays out 27.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has raised its dividend for 6 consecutive years and Franklin Electric has raised its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio. Does the media refer more to RUSHA or FELE? In the previous week, Franklin Electric had 17 more articles in the media than Rush Enterprises. MarketBeat recorded 29 mentions for Franklin Electric and 12 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.90 beat Franklin Electric's score of 0.46 indicating that Rush Enterprises is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rush Enterprises 4 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Franklin Electric 5 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral Which has stronger valuation and earnings, RUSHA or FELE? Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRush Enterprises$7.80B0.55$304.15M$3.5115.84Franklin Electric$2.02B2.07$180.31M$3.8724.31 Do institutionals & insiders hold more shares of RUSHA or FELE? 84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 80.0% of Franklin Electric shares are held by institutional investors. 12.3% of Rush Enterprises shares are held by insiders. Comparatively, 2.7% of Franklin Electric shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Is RUSHA or FELE more profitable? Franklin Electric has a net margin of 8.71% compared to Rush Enterprises' net margin of 3.73%. Franklin Electric's return on equity of 14.05% beat Rush Enterprises' return on equity.Company Net Margins Return on Equity Return on Assets Rush Enterprises3.73% 13.29% 6.14% Franklin Electric 8.71%14.05%9.47% SummaryFranklin Electric beats Rush Enterprises on 10 of the 19 factors compared between the two stocks. Get Rush Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for RUSHA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding RUSHA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart RUSHA vs. The Competition Export to ExcelMetricRush EnterprisesRET/WHLSL AUTO/TRUCK IndustryRetail SectorNASDAQ ExchangeMarket Cap$4.34B$4.43B$26.50B$9.54BDividend Yield1.31%1.48%172.74%4.14%P/E Ratio15.8813.5828.5923.79Price / Sales0.550.488.5195.98Price / Cash8.0511.8957.6858.35Price / Book1.991.605.565.60Net Income$304.15M$375.51M$877.46M$265.17M7 Day Performance4.64%3.08%-1.05%-0.94%1 Month Performance1.91%-9.06%-1.43%4.95%1 Year Performance8.52%5.62%21.70%23.30% Rush Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)RUSHARush Enterprises4.4463 of 5 stars$55.58-1.6%$61.00+9.7%+12.5%$4.34B$7.80B15.887,388Earnings ReportDividend IncreaseAnalyst ForecastInsider TradeFELEFranklin Electric4.6954 of 5 stars$93.76+0.7%$107.00+14.1%-1.9%$4.25B$2.02B24.236,300Dividend AnnouncementAnalyst RevisionLECOLincoln Electric3.8237 of 5 stars$243.84+1.1%$231.40-5.1%+28.7%$13.31B$4.01B27.4012,000Earnings ReportRUSHBRush Enterprises2.6827 of 5 stars$53.38+1.9%N/A+22.9%$4.07B$7.80B15.218,040Positive NewsEarnings ReportDividend IncreaseUFPIUFP Industries4.5889 of 5 stars$98.52+0.8%$134.00+36.0%-15.0%$5.90B$6.65B17.1015,000Short Interest ↑AITApplied Industrial Technologies3.7627 of 5 stars$267.27+1.2%$285.00+6.6%+39.9%$10.06B$4.48B26.836,500Positive NewsFBINFortune Brands Innovations4.2146 of 5 stars$56.30+0.8%$75.91+34.8%-22.9%$6.71B$4.50B17.7111,000Positive NewsEarnings ReportAnalyst ForecastITTITT4.2519 of 5 stars$166.88+1.7%$179.22+7.4%+32.8%$12.80B$3.63B26.2411,700Positive NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionNPOEnpro3.4551 of 5 stars$215.40+2.6%$202.50-6.0%+53.9%$4.42B$1.05B53.583,500Trending NewsEarnings ReportDividend AnnouncementAnalyst UpgradeURIUnited Rentals4.654 of 5 stars$868.56+1.0%$830.71-4.4%+29.8%$55.31B$15.35B22.4627,900Positive NewsWCCWESCO International3.7871 of 5 stars$208.88+2.7%$220.11+5.4%+37.6%$9.93B$21.82B16.3620,000Earnings ReportAnalyst Forecast Related Companies and Tools Related Companies Franklin Electric Competitors Lincoln Electric Competitors Rush Enterprises Competitors UFP Industries Competitors Applied Industrial Technologies Competitors Fortune Brands Innovations Competitors ITT Competitors Enpro Competitors United Rentals Competitors WESCO International Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:RUSHA) was last updated on 8/6/2025 by MarketBeat.com Staff From Our PartnersBanks aren’t ready for this altcoin—are you?The Secret Crypto That Billionaires Are Hoarding When these hit, the current price will look like pocket ch...Crypto 101 Media | SponsoredGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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