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Semrush (SEMR) Competitors

Semrush logo
$7.34 -0.19 (-2.46%)
Closing price 09/19/2025 03:59 PM Eastern
Extended Trading
$7.46 +0.12 (+1.58%)
As of 09/19/2025 07:55 PM Eastern
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SEMR vs. WK, CLBT, ZI, VERX, GTM, INTA, FRSH, TENB, NCNO, and MGNI

Should you be buying Semrush stock or one of its competitors? The main competitors of Semrush include Workiva (WK), Cellebrite DI (CLBT), ZoomInfo Technologies (ZI), Vertex (VERX), ZoomInfo Technologies (GTM), Intapp (INTA), Freshworks (FRSH), Tenable (TENB), nCino (NCNO), and Magnite (MGNI). These companies are all part of the "computer software" industry.

Semrush vs. Its Competitors

Semrush (NASDAQ:SEMR) and Workiva (NYSE:WK) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Semrush has higher earnings, but lower revenue than Workiva.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Semrush$413.96M2.64$950KN/AN/A
Workiva$738.68M6.04-$55.04M-$1.20-66.33

32.9% of Semrush shares are held by institutional investors. Comparatively, 92.2% of Workiva shares are held by institutional investors. 55.6% of Semrush shares are held by insiders. Comparatively, 4.1% of Workiva shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Semrush has a net margin of 3.29% compared to Workiva's net margin of -8.25%. Semrush's return on equity of 4.93% beat Workiva's return on equity.

Company Net Margins Return on Equity Return on Assets
Semrush3.29% 4.93% 3.29%
Workiva -8.25%N/A -4.45%

Semrush currently has a consensus price target of $14.00, suggesting a potential upside of 90.61%. Workiva has a consensus price target of $100.00, suggesting a potential upside of 25.63%. Given Semrush's higher probable upside, analysts plainly believe Semrush is more favorable than Workiva.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Semrush
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Workiva
0 Sell rating(s)
0 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, Workiva had 3 more articles in the media than Semrush. MarketBeat recorded 7 mentions for Workiva and 4 mentions for Semrush. Workiva's average media sentiment score of 1.39 beat Semrush's score of 0.44 indicating that Workiva is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Semrush
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Workiva
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Semrush has a beta of 1.64, indicating that its stock price is 64% more volatile than the S&P 500. Comparatively, Workiva has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.

Summary

Semrush beats Workiva on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SEMR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SEMR vs. The Competition

MetricSemrushPrepackaged software IndustryComputer SectorNASDAQ Exchange
Market Cap$1.09B$9.55B$32.14B$10.40B
Dividend YieldN/A0.89%3.14%4.60%
P/E Ratio91.82172.58451.0326.78
Price / Sales2.644.162,003.61124.24
Price / Cash202.2060.0338.1261.55
Price / Book4.714.177.596.40
Net Income$950K$77.43M$809.77M$271.71M
7 Day Performance-0.97%-4.07%4.10%3.47%
1 Month Performance-3.29%-0.11%9.67%9.90%
1 Year Performance-51.71%15.24%24,064.82%28.50%

Semrush Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SEMR
Semrush
4.0882 of 5 stars
$7.35
-2.5%
$14.00
+90.6%
-51.8%$1.09B$413.96M91.821,170High Trading Volume
WK
Workiva
4.1504 of 5 stars
$78.39
+1.2%
$100.00
+27.6%
+0.4%$4.34B$738.68M-65.322,828Positive News
CLBT
Cellebrite DI
2.9603 of 5 stars
$17.43
+3.8%
$22.40
+28.5%
+1.0%$4.02B$401.20M-22.931,167Positive News
ZI
ZoomInfo Technologies
0.5178 of 5 stars
$11.66
-0.8%
$11.18
-4.1%
+14.1%$3.99B$1.21B388.803,540Positive News
VERX
Vertex
3.9071 of 5 stars
$23.96
-0.4%
$43.69
+82.4%
-32.2%$3.84B$666.78M-72.601,900Positive News
GTM
ZoomInfo Technologies
1.1001 of 5 stars
$12.20
+4.6%
$10.50
-13.9%
N/A$3.72B$1.21B46.923,508
INTA
Intapp
3.5292 of 5 stars
$44.86
-0.7%
$60.63
+35.1%
-9.7%$3.71B$504.12M-186.921,336
FRSH
Freshworks
3.4209 of 5 stars
$12.56
+0.9%
$20.00
+59.2%
+11.4%$3.63B$720.42M-69.774,400
TENB
Tenable
4.918 of 5 stars
$29.59
-1.0%
$41.06
+38.8%
-25.0%$3.62B$900.02M-79.971,872Positive News
NCNO
nCino
3.208 of 5 stars
$30.25
+0.5%
$33.94
+12.2%
-3.6%$3.48B$540.66M-104.311,833
MGNI
Magnite
3.1291 of 5 stars
$23.73
-0.6%
$25.82
+8.8%
+95.8%$3.40B$668.17M81.83950News Coverage
Analyst Forecast
Insider Trade

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This page (NASDAQ:SEMR) was last updated on 9/20/2025 by MarketBeat.com Staff
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