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Smith & Wesson Brands (SWBI) Competitors

Smith & Wesson Brands logo
$10.09 +0.20 (+2.02%)
Closing price 10/23/2025 04:00 PM Eastern
Extended Trading
$9.87 -0.22 (-2.18%)
As of 10/23/2025 07:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

SWBI vs. RGR, VOYG, RDW, POWW, WRAP, MNTS, POWWP, MNTSW, FLY, and MODG

Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), Voyager Technologies (VOYG), Redwire (RDW), Outdoor (POWW), Wrap Technologies (WRAP), Momentus (MNTS), AMMO (POWWP), Momentus (MNTSW), Firefly Aerospace (FLY), and Topgolf Callaway Brands (MODG).

Smith & Wesson Brands vs. Its Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

Smith & Wesson Brands has a consensus price target of $12.00, suggesting a potential upside of 18.93%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Smith & Wesson Brands
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Sturm, Ruger & Company, Inc. had 5 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 5 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for Smith & Wesson Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.68 beat Smith & Wesson Brands' score of 0.00 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.

Company Overall Sentiment
Sturm, Ruger & Company, Inc. Positive
Smith & Wesson Brands Neutral

64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 1.6% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$535.64M1.39$30.56M$0.31148.74
Smith & Wesson Brands$474.66M0.94$13.43M$0.2442.04

Smith & Wesson Brands has a net margin of 2.34% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.1.07% 9.53% 7.98%
Smith & Wesson Brands 2.34%3.10%2.00%

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.4%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.2%. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands pays out 216.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has increased its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SWBI vs. The Competition

MetricSmith & Wesson BrandsLEISURE&REC PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$438.54M$2.44B$8.39B$10.59B
Dividend Yield5.26%2.88%3.05%4.86%
P/E Ratio42.0441.5418.4928.46
Price / Sales0.941.386.50225.02
Price / Cash9.3618.1216.3760.64
Price / Book1.192.364.926.53
Net Income$13.43M$3.73M$256.63M$276.75M
7 Day Performance1.71%2.97%2.14%0.93%
1 Month Performance6.66%-0.33%-2.32%1.41%
1 Year Performance-22.08%0.21%39.52%31.59%

Smith & Wesson Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SWBI
Smith & Wesson Brands
3.537 of 5 stars
$10.09
+2.0%
$12.00
+18.9%
-22.9%$438.54M$474.66M42.041,416
RGR
Sturm, Ruger & Company, Inc.
0.9459 of 5 stars
$44.53
-0.3%
N/A+13.5%$721.80M$535.64M143.661,780
VOYG
Voyager Technologies
N/A$34.79
+9.4%
$47.71
+37.2%
N/A$1.69B$144.18M0.00505Short Interest ↑
Gap Up
RDW
Redwire
2.9201 of 5 stars
$8.25
+3.5%
$17.21
+108.8%
-11.7%$1.15B$304.10M0.00610
POWW
Outdoor
2.5371 of 5 stars
$1.53
flat
$2.00
+30.7%
+39.3%$179.18M$49.40M-3.33360Gap Up
WRAP
Wrap Technologies
0.1363 of 5 stars
$2.58
+14.2%
N/A+44.3%$114.60M$4.50M-12.9070
MNTS
Momentus
N/A$1.32
-0.8%
N/A-84.9%$15.48M$2.11M0.00120
POWWP
AMMO
N/A$24.00
-0.1%
N/A+13.2%$0.00$48.98M0.00360Positive News
MNTSW
Momentus
N/A$0.04
+2.4%
N/A+390.8%$0.00$905K0.00120Gap Up
FLY
Firefly Aerospace
N/A$27.12
+2.9%
$52.29
+92.8%
N/A$3.86B$60.79M0.00780
MODG
Topgolf Callaway Brands
1.2925 of 5 stars
$9.27
+1.5%
$9.78
+5.5%
-1.4%$1.68B$4.24B-1.1430,000

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This page (NASDAQ:SWBI) was last updated on 10/24/2025 by MarketBeat.com Staff
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