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Smith & Wesson Brands (SWBI) Competitors

Smith & Wesson Brands logo
$8.26 +0.03 (+0.36%)
Closing price 07/25/2025 04:00 PM Eastern
Extended Trading
$8.30 +0.04 (+0.53%)
As of 07/25/2025 07:55 PM Eastern
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SWBI vs. RGR, POWW, WRAP, MNTS, POWWP, MNTSW, RDW, VOYG, GORV, and MBUU

Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), Outdoor (POWW), Wrap Technologies (WRAP), Momentus (MNTS), AMMO (POWWP), Momentus (MNTSW), Redwire (RDW), Voyager Technologies (VOYG), Lazydays (GORV), and Malibu Boats (MBUU).

Smith & Wesson Brands vs. Its Competitors

Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Smith & Wesson Brands' net margin of 2.60%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Sturm, Ruger & Company, Inc.5.84% 9.78% 8.26%
Smith & Wesson Brands 2.60%3.71%2.39%

Smith & Wesson Brands has a consensus target price of $12.00, indicating a potential upside of 45.28%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Smith & Wesson Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Smith & Wesson Brands had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Smith & Wesson Brands and 2 mentions for Sturm, Ruger & Company, Inc.. Smith & Wesson Brands' average media sentiment score of 0.41 beat Sturm, Ruger & Company, Inc.'s score of 0.36 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sturm, Ruger & Company, Inc.
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Smith & Wesson Brands
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 6.3%. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.

64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sturm, Ruger & Company, Inc.$535.64M1.09$30.56M$1.8319.26
Smith & Wesson Brands$474.66M0.77$13.43M$0.2730.59

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SWBI vs. The Competition

MetricSmith & Wesson BrandsLEISURE&REC PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$362.14M$3.46B$8.30B$9.50B
Dividend Yield6.32%3.02%3.10%4.01%
P/E Ratio30.5936.5721.4620.05
Price / Sales0.772.224.5890.07
Price / Cash7.7920.1416.6558.56
Price / Book0.983.324.865.87
Net Income$13.43M-$14.23M$215.28M$258.55M
7 Day Performance2.86%4.20%2.27%3.74%
1 Month Performance-5.28%7.17%44.30%11.75%
1 Year Performance-48.73%1.27%16.08%18.03%

Smith & Wesson Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SWBI
Smith & Wesson Brands
3.9563 of 5 stars
$8.26
+0.4%
$12.00
+45.3%
-47.5%$362.14M$474.66M30.591,416Analyst Upgrade
RGR
Sturm, Ruger & Company, Inc.
3.1724 of 5 stars
$35.77
+0.3%
N/A-21.4%$592.17M$534.56M19.551,780Upcoming Earnings
POWW
Outdoor
3.5683 of 5 stars
$1.16
-4.1%
$1.75
+50.9%
-35.6%$135.85M$49.40M-2.52360Positive News
WRAP
Wrap Technologies
0.7744 of 5 stars
$1.41
-5.4%
N/A-23.1%$71.32M$4.50M-9.4070Positive News
High Trading Volume
MNTS
Momentus
N/A$1.22
+1.7%
N/A-84.2%$7.65M$2.11M0.00120Positive News
POWWP
AMMO
N/A$23.00
+1.5%
N/A-6.8%$0.00$49.40M0.00360Positive News
MNTSW
Momentus
N/A$0.02
-28.8%
N/AN/A$0.00$1.92M0.00120Positive News
Gap Down
RDW
Redwire
1.7342 of 5 stars
$17.80
+7.0%
$19.46
+9.4%
+132.4%$2.54B$277.70M-7.87610High Trading Volume
VOYG
Voyager Technologies
N/A$40.42
-3.3%
$49.00
+21.2%
N/A$2.28BN/A0.00505Quiet Period Expiration
GORV
Lazydays
2.5486 of 5 stars
$7.66
+6.7%
$60.00
+683.3%
-92.7%$844.82M$871.56M-1.081,100Positive News
MBUU
Malibu Boats
1.0936 of 5 stars
$34.30
-2.5%
$36.40
+6.1%
-5.4%$658.22M$829.03M-83.662,250Positive News

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This page (NASDAQ:SWBI) was last updated on 7/26/2025 by MarketBeat.com Staff
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