SWBI vs. RGR, VOYG, RDW, POWW, WRAP, MNTS, POWWP, MNTSW, FLY, and MBUU
Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), Voyager Technologies (VOYG), Redwire (RDW), Outdoor (POWW), Wrap Technologies (WRAP), Momentus (MNTS), AMMO (POWWP), Momentus (MNTSW), Firefly Aerospace (FLY), and Malibu Boats (MBUU).
Smith & Wesson Brands vs. Its Competitors
Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.
59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.6% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Smith & Wesson Brands is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Smith & Wesson Brands has a net margin of 2.34% compared to Sturm, Ruger & Company, Inc.'s net margin of 1.07%. Sturm, Ruger & Company, Inc.'s return on equity of 9.53% beat Smith & Wesson Brands' return on equity.
In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 3 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for Smith & Wesson Brands. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.65 beat Smith & Wesson Brands' score of 0.00 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 5.2%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.4%. Smith & Wesson Brands pays out 216.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 206.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Smith & Wesson Brands currently has a consensus target price of $12.00, indicating a potential upside of 20.30%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, research analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
Smith & Wesson Brands has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.09, indicating that its stock price is 91% less volatile than the S&P 500.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 12 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:SWBI) was last updated on 10/8/2025 by MarketBeat.com Staff
