SWBI vs. RGR, POWW, WRAP, MNTS, POWWP, MNTSW, RDW, VOYG, GORV, and MBUU
Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), Outdoor (POWW), Wrap Technologies (WRAP), Momentus (MNTS), AMMO (POWWP), Momentus (MNTSW), Redwire (RDW), Voyager Technologies (VOYG), Lazydays (GORV), and Malibu Boats (MBUU).
Smith & Wesson Brands vs. Its Competitors
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.
Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Smith & Wesson Brands' net margin of 2.60%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Smith & Wesson Brands' return on equity.
Smith & Wesson Brands has a consensus target price of $12.00, indicating a potential upside of 45.28%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
In the previous week, Smith & Wesson Brands had 1 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 3 mentions for Smith & Wesson Brands and 2 mentions for Sturm, Ruger & Company, Inc.. Smith & Wesson Brands' average media sentiment score of 0.41 beat Sturm, Ruger & Company, Inc.'s score of 0.36 indicating that Smith & Wesson Brands is being referred to more favorably in the news media.
Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 6.3%. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500.
64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are held by institutional investors. 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:SWBI) was last updated on 7/26/2025 by MarketBeat.com Staff
