Taboola.com (TBLA) Competitors

Taboola.com (NASDAQ:TBLA) and Rumble (NASDAQ:RUM) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their community ranking, valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Which has preferable earnings & valuation, TBLA or RUM?

Taboola.com has higher revenue and earnings than Rumble. Taboola.com is trading at a lower price-to-earnings ratio than Rumble, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taboola.com	$1.77B	0.50	-$82.04M	-$0.01	-301.50
Rumble	$95.49M	35.52	-$116.42M	-$1.64	-4.76

Does the MarketBeat Community believe in TBLA or RUM?

Taboola.com received 58 more outperform votes than Rumble when rated by MarketBeat users. Likewise, 73.17% of users gave Taboola.com an outperform vote while only 20.00% of users gave Rumble an outperform vote.

Company	Underperform	Outperform
Taboola.com	Outperform Votes 60 73.17%	Underperform Votes 22 26.83%
Rumble	Outperform Votes 2 20.00%	Underperform Votes 8 80.00%

Which has more volatility & risk, TBLA or RUM?

Taboola.com has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, Rumble has a beta of 0.7, indicating that its share price is 30% less volatile than the S&P 500.

Do analysts prefer TBLA or RUM?

Taboola.com presently has a consensus price target of $4.38, indicating a potential upside of 45.11%. Rumble has a consensus price target of $14.00, indicating a potential upside of 79.26%. Given Rumble's higher possible upside, analysts clearly believe Rumble is more favorable than Taboola.com.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taboola.com	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Rumble	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is TBLA or RUM more profitable?

Taboola.com has a net margin of -1.96% compared to Rumble's net margin of -152.81%. Taboola.com's return on equity of -1.68% beat Rumble's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Taboola.com	-1.96%	-1.68%	-1.04%
Rumble	-152.81%	-62.75%	-50.56%

Does the media refer more to TBLA or RUM?

In the previous week, Rumble had 4 more articles in the media than Taboola.com. MarketBeat recorded 10 mentions for Rumble and 6 mentions for Taboola.com. Taboola.com's average media sentiment score of 0.97 beat Rumble's score of 0.17 indicating that Taboola.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Taboola.com	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rumble	0 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of TBLA or RUM?

42.9% of Taboola.com shares are held by institutional investors. Comparatively, 26.1% of Rumble shares are held by institutional investors. 22.4% of Taboola.com shares are held by company insiders. Comparatively, 70.1% of Rumble shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Taboola.com beats Rumble on 12 of the 17 factors compared between the two stocks.