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Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty logo
$545.20 -3.58 (-0.65%)
Closing price 04:00 PM Eastern
Extended Trading
$545.17 -0.03 (0.00%)
As of 07:40 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
8
Buy
24

Based on 32 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 8 have given a hold rating, and 24 have given a buy rating for ULTA.

Consensus Price Target

$627.83
15.16% Upside
According to the 32 analysts' twelve-month price targets for Ulta Beauty, the average price target is $627.83. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $500.00. The average price target represents a forecasted upside of 15.16% from the current price of $545.20.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ULTA Analyst Ratings Over Time

TypeCurrent Forecast
9/25/25 to 9/25/26
1 Month Ago
8/26/25 to 8/26/26
3 Months Ago
6/27/25 to 6/27/26
1 Year Ago
9/25/24 to 9/25/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
24 Buy rating(s)
19 Buy rating(s)
19 Buy rating(s)
14 Buy rating(s)
Hold
8 Hold rating(s)
6 Hold rating(s)
6 Hold rating(s)
10 Hold rating(s)
Sell
0 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$627.83$635.27$638.09$544.20
Forecasted Upside15.16% Upside16.95% Upside30.64% Upside0.87% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Ulta Beauty Stock vs. The Competition

TypeUlta BeautyConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.75
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside15.16% Upside199.09% Upside19.21% Upside
News Sentiment Rating
Positive News

See Recent ULTA News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/15/2026
Guggenheim logo
Guggenheim
5 of 5 stars
 Initiated CoverageBuy
9/15/2026
Cantor Fitzgerald logo
Cantor Fitzgerald
5 of 5 stars
 Initiated CoverageOverweight
9/15/2026 UpgradeOutperform
9/15/2026 Initiated CoverageOutperform
9/15/2026 UpgradeOutperform
9/15/2026DowngradeNeutral ➝ Market Perform
9/15/2026DowngradeStrong-Buy ➝ Moderate Buy
9/15/2026UpgradeUnderweight ➝ Equal Weight$450.00 ➝ $525.00-4.31%
9/14/2026Reiterated RatingBuy$625.00+14.03%
9/8/2026Initiated CoverageMarket Perform$580.00+5.60%
8/31/2026 Reiterated RatingHold (C)
8/28/2026Set Target$631.00+21.95%
8/28/2026Boost TargetBuy$648.00 ➝ $667.00+23.50%
8/28/2026Reiterated RatingBuy$650.00+20.35%
8/28/2026Lower TargetOverweight$647.00 ➝ $645.00+19.42%
8/28/2026Lower TargetBuy$685.00 ➝ $650.00+20.35%
8/25/2026Boost TargetBuy$692.00 ➝ $695.00+30.02%
8/21/2026 Reiterated RatingMarket Perform
7/21/2026Reiterated RatingBuy
6/18/2026Set Target$550.00+20.95%
6/3/2026Lower TargetNeutral$600.00 ➝ $500.00+7.27%
6/3/2026 Set Target$635.00+36.23%
6/3/2026 Reiterated RatingHold$550.00+11.14%
6/3/2026Lower TargetOverweight$700.00 ➝ $630.00+27.31%
6/3/2026Lower TargetOverweight$725.00 ➝ $600.00+21.24%
6/3/2026Lower TargetOverweight$750.00 ➝ $631.00+33.21%
6/3/2026Lower TargetBuy$799.00 ➝ $731.00+57.10%
6/3/2026Lower TargetOutperform$730.00 ➝ $700.00+41.45%
4/20/2026 Initiated CoverageOutperform
3/13/2026Lower TargetOutperform$750.00 ➝ $650.00+18.23%
3/9/2026Boost TargetOutperform$640.00 ➝ $715.00+10.62%
2/6/2026 DowngradeStrong-Buy ➝ Hold
5/15/2025Boost TargetNeutral$364.00 ➝ $386.00-6.01%
3/14/2025Lower TargetHold$475.00 ➝ $400.00+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 09:24 PM ET.


Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 24, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

  • Ulta Beauty, Inc. recently reported strong financial performance for the quarter ended August 27, 2026, beating analyst expectations with earnings per share of $6.55 compared to a consensus estimate of $6.22, while also exceeding revenue forecasts with $3.04 billion in sales against an expected $2.99 billion, demonstrating robust top-line growth of 8.9% year-over-year.
  • The company has received a consensus rating of Moderate Buy from 32 research firms, with 24 analysts issuing Buy ratings and only 8 issuing Hold ratings, and the current average price target of $627.83 suggests significant upside potential from the current stock price of $548.78.
  • Strategic brand expansion initiatives, such as the limited-time U.S. retail expansion of the Chinese beauty brand Flower Knows into 450 Ulta Beauty stores to celebrate its 10th anniversary, are expected to attract younger and internationally focused shoppers, potentially driving new sales channels and customer engagement.
  • Institutional investor confidence remains high, with State Street Corp increasing its position by 1.1% in the second quarter to hold 2,024,623 shares worth approximately $913.06 million, and other major entities like Norges Bank and Janney Montgomery Scott LLC also establishing or boosting their stakes in the company.
  • Ulta Beauty, Inc. maintains a favorable valuation profile with a P/E ratio of 20.00 and a P/E/G ratio of 1.67, indicating that the stock is priced reasonably relative to its growth metrics, while the company continues to deliver strong returns on equity of 45.40% and a net margin of 9.34%.

Ulta Beauty
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

  • Recent insider selling activity may weigh on investor sentiment, as CEO Kecia Steelman sold 2,000 shares for approximately $1.09 million on September 17, 2026, reducing her holdings by 4.71%, and Director Lorna Nagler also sold 600 shares on September 11, 2026, which can raise caution among investors despite the CEO still holding a significant stake.
  • The stock has underperformed the broader market recently, gaining only 4.7% since March 2026 while the S&P 500 advanced 16.4% during the same period, leaving investors focused on whether earnings growth and new brand initiatives can reignite momentum and close the performance gap.
  • Short interest in Ulta Beauty, Inc. has increased recently, with shares shorted rising to 2,442,845 as of September 15, 2026, representing a 9.03% month-to-month increase, which suggests that some market participants are betting against the stock's future performance.
  • Some analysts have adopted more cautious stances, with Raymond James Financial cutting its rating from strong-buy to moderate buy and Canaccord Genuity Group lowering its price objective from $799.00 to $731.00, indicating potential concerns about the sustainability of recent growth or valuation levels.
  • The company's stock price of $548.78 is significantly below its 52-week high of $714.97, reflecting a substantial drawdown from peak levels, which may indicate ongoing market skepticism or broader retail sector headwinds that could continue to pressure the share price.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $627.83, with a high forecast of $731.00 and a low forecast of $500.00.

32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There are currently 8 hold ratings and 24 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 15.16% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 4 upgrades and 2 downgrades by analysts.

Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies.


MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 9/15/2026.
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