Ulta Beauty (ULTA) Stock Forecast & Price Target

Q: What analysts cover Ulta Beauty?

Ulta Beauty has been rated by research analysts at Argus , Bank of America , Barclays , Citigroup , DA Davidson , Deutsche Bank Aktiengesellschaft , Jefferies Financial Group , Raymond James Financial , TD Cowen , The Goldman Sachs Group , UBS Group , Weiss Ratings , and William Blair in the past 90 days.

$564.12 +7.01 (+1.26%)

As of 09/4/2026 04:00 PM Eastern

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Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 27 Analyst Ratings

Sell
1

Hold
6

Buy
20

Based on 27 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 1 has given a sell rating, 6 have given a hold rating, 19 have given a buy rating, and 1 has given a strong buy rating for ULTA.

Consensus Price Target

$626.59
11.07% Upside

According to the 27 analysts' twelve-month price targets for Ulta Beauty, the average price target is $626.59. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $450.00. The average price target represents a forecasted upside of 11.07% from the current price of $564.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 9/5/25 to 9/5/26	1 Month Ago 8/6/25 to 8/6/26	3 Months Ago 6/7/25 to 6/7/26	1 Year Ago 9/5/24 to 9/5/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	19 Buy rating(s)	19 Buy rating(s)	19 Buy rating(s)	13 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	11 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$626.59	$638.09	$651.73	$543.13
Forecasted Upside	11.07% Upside	18.43% Upside	39.54% Upside	5.49% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.74	2.20	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	11.07% Upside	202.83% Upside	14.03% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/31/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Hold (C)
8/28/2026	UBS Group 4 of 5 stars	Michael Lasser 4 of 5 stars	Set Target		$631.00	+21.95%
8/28/2026	Citigroup 4 of 5 stars	Steven Zaccone 1 of 5 stars	Boost Target	Neutral	$560.00 ➝ $580.00	+7.39%
8/28/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$648.00 ➝ $667.00	+23.50%
8/28/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sydney Wagner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$650.00	+20.35%
8/28/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$647.00 ➝ $645.00	+19.42%
8/28/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Strong-Buy	$700.00	+29.61%
8/28/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Baker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$585.00 ➝ $625.00	+23.93%
8/28/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$685.00 ➝ $650.00	+20.35%
8/25/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$692.00 ➝ $695.00	+30.02%
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8/21/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
7/21/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Oliver Chen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
6/18/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kristina Ruggeri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$550.00	+20.95%
6/3/2026	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Glaessgen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$600.00 ➝ $500.00	+7.27%
6/3/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$635.00	+36.23%
6/3/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold	$550.00	+11.14%
6/3/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$700.00 ➝ $630.00	+27.31%
6/3/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$725.00 ➝ $600.00	+21.24%
6/3/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$475.00 ➝ $450.00	-9.07%
6/3/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$750.00 ➝ $631.00	+33.21%
6/3/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$799.00 ➝ $731.00	+57.10%
6/3/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Altschwager Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$730.00 ➝ $700.00	+41.45%
4/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
4/20/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy
3/13/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$750.00 ➝ $650.00	+18.23%
3/9/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$640.00 ➝ $715.00	+10.62%
2/6/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/15/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$364.00 ➝ $386.00	-6.01%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$475.00 ➝ $400.00	+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:30 PM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 3, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

Ulta Beauty, Inc. recently reported strong fiscal second-quarter results on August 27, 2026, beating consensus estimates with earnings per share of $6.55 compared to the expected $6.22, while revenue reached $3.04 billion, exceeding the $2.99 billion consensus and marking an 8.9% year-over-year increase.
The company raised its full-year fiscal 2026 earnings guidance to a range of $28.70 to $29.00 per share, signaling management confidence in continued growth, particularly in the prestige hair care segment, which has shown sustained strength.
Analyst sentiment remains positive with a consensus rating of Moderate Buy and an average price target of $636.41 as of August 28, 2026, which suggests potential upside from the current stock price of $557.11.
Institutional interest is growing, with major firms like BlackRock Inc. and Norges Bank establishing new positions in the second quarter, while 90.39% of the stock is currently owned by institutional investors, indicating broad market confidence in the company's stability.
Ulta Beauty, Inc. announced its 2026 MUSE Accelerator cohort on September 2, 2026, selecting eight emerging brands in haircare, skincare, and fragrance, which supports future assortment growth and brand partnerships to drive long-term revenue.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

The stock is trading at a price-to-earnings ratio of 20.30, which some analysts argue is on the expensive side relative to its growth rate, potentially limiting the margin of safety for new investors despite the recent earnings beat.
Despite the earnings beat, the stock price reaction was muted, with shares trading at $557.11 on September 3, 2026, down from a 52-week high of $714.97, suggesting that investors may be concerned about slowing comparable sales growth or valuation levels.
Short interest has been relatively stable but remains present, with 2,001,551 shares shorted as of August 14, 2026, representing about 4.67% of the float, indicating that a portion of the market is betting against the stock's future performance.
Insider selling activity has been observed, with Director George R. Mrkonic, Jr. selling 383 shares on June 15, 2026, and 452 shares on April 7, 2026, which some investors may interpret as a lack of confidence from company insiders.
The company faces competitive pressure from other retailers like Target, which is debuting new beauty studios in September 2026, potentially impacting Ulta Beauty, Inc.'s market share and pricing power in the specialty retail sector.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $626.59, with a high forecast of $731.00 and a low forecast of $450.00.

27 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There is currently 1 sell rating, 6 hold ratings, 19 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 11.07% based on their 12-month stock forecasts.

Ulta Beauty has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, Raymond James Financial, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and William Blair in the past 90 days.

Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies.

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Brokerages With Ulta Beauty Recommendations

MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 8/31/2026.

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Ulta Beauty (ULTA) Stock Forecast & Price Target