Alibaba Group (BABA) Stock Forecast & Price Target

$118.73 +2.42 (+2.08%)

As of 08/28/2026 03:58 PM Eastern

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Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 23 Analyst Ratings

Sell
0

Hold
5

Buy
18

Based on 23 Wall Street analysts who have issued ratings for Alibaba Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 5 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for BABA.

Consensus Price Target

$187.43
57.86% Upside

According to the 23 analysts' twelve-month price targets for Alibaba Group, the average price target is $187.43. The highest price target for BABA is $225.00, while the lowest price target for BABA is $135.00. The average price target represents a forecasted upside of 57.86% from the current price of $118.73.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BABA Analyst Ratings Over Time

Type	Current Forecast 8/29/25 to 8/29/26	1 Month Ago 7/30/25 to 7/30/26	3 Months Ago 5/31/25 to 5/31/26	1 Year Ago 8/29/24 to 8/29/25
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	16 Buy rating(s)	16 Buy rating(s)	16 Buy rating(s)	11 Buy rating(s)
Hold	5 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$187.43	$186.90	$188.76	$159.67
Forecasted Upside	57.86% Upside	60.87% Upside	51.89% Upside	18.17% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BABA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BABA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alibaba Group Stock vs. The Competition

Type	Alibaba Group	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.87	2.21	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	57.86% Upside	184.53% Upside	13.05% Upside
News Sentiment Rating	Neutral News See Recent BABA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/28/2026	Susquehanna 4 of 5 stars	Shyam Patil 2 of 5 stars	Boost Target	Positive	$185.00 ➝ $190.00	+60.23%
8/24/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Hold (C+)
8/21/2026	Barclays 3 of 5 stars	Jiong Shao 1 of 5 stars	Boost Target	Overweight	$195.00 ➝ $200.00	+53.55%
8/21/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Yao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$205.00 ➝ $210.00	+72.29%
8/21/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$164.00 ➝ $160.00	+22.84%
8/20/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/9/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$170.00	+56.01%
6/25/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$207.00 ➝ $178.00	+83.95%
6/2/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
5/14/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $190.00	+40.07%
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5/14/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$190.00 ➝ $195.00	+33.84%
4/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral ➝ Outperform	$209.00	+59.69%
4/24/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
3/24/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/20/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$135.00	+8.69%
3/19/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Chong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$225.00 ➝ $212.00	+69.65%
2/18/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/21/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$190.00	+17.17%
1/6/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Roman Lukianchikov Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$140.00	-7.30%
11/26/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$195.00	+22.65%
11/26/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robin Zhu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$200.00 ➝ $190.00	+21.00%
11/26/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$218.00 ➝ $225.00	+43.29%
11/25/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
10/2/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$155.00 ➝ $200.00	+4.66%
9/24/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$168.00 ➝ $195.00	+19.54%
8/31/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$162.00	+19.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:08 AM ET.

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 28, 2026. Please send any questions or comments about these Alibaba Group pros and cons to contact@marketbeat.com.

Alibaba Group
Bull Case

Here are some ways that investors could benefit from investing in Alibaba:

Alibaba's recent introduction of the lower-cost Qwen3.8-Flash model is expected to enhance AI adoption, potentially leading to reduced operating costs and improved profitability in the AI sector.
The company has received positive ratings from multiple analysts, with a consensus price target suggesting a potential upside from the current stock price, which is around $114.63.
Alibaba's strategic focus on cloud revenue and AI profits is likely to strengthen its growth outlook, making it an attractive option for long-term investors.
Institutional investment in Alibaba has increased, with significant stakes raised by firms like Bank of Nova Scotia, indicating confidence in the company's future performance.
The company maintains a strong financial position, with a low debt-to-equity ratio, suggesting it is well-positioned to manage its obligations and invest in growth opportunities.

Alibaba Group
Bear Case

Investors should be bearish about investing in Alibaba for these reasons:

Recent share issuance may dilute existing shareholders, which could negatively impact the stock's value in the short term.
Ongoing legal challenges, including a securities-fraud class action, introduce regulatory and financial risks that could affect investor confidence.
Concerns regarding undisclosed ties to the Chinese military and issues related to AI-model "distillation" could lead to reputational damage and further scrutiny.
The stock has experienced volatility, with a beta of 0.49 indicating that it may be less stable compared to the overall market, which could deter risk-averse investors.
Despite positive analyst ratings, the market's reaction to recent developments may still lead to fluctuations in stock performance, creating uncertainty for potential investors.

BABA Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Alibaba Group is $187.43, with a high forecast of $225.00 and a low forecast of $135.00.

23 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alibaba Group in the last twelve months. There are currently 5 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BABA shares.

According to analysts, Alibaba Group's stock has a predicted upside of 57.86% based on their 12-month stock forecasts.

Over the previous 90 days, Alibaba Group's stock had 1 upgrade by analysts.

Alibaba Group has been rated by research analysts at Barclays, Benchmark, HSBC, JPMorgan Chase & Co., Nomura, Robert W. Baird, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Alibaba Group more than other "consumer discretionary" companies. The consensus rating for Alibaba Group is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how BABA compares to other companies.

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MarketBeat monitors more than a dozen sources for Alibaba Group analyst ratings, with the most recent rating issued on 8/28/2026.

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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BABA Analyst Ratings Over Time

BABA Analyst Recommendations By Month

BABA Price Targets by Month

Alibaba Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

Alibaba Group
Bull Case

Alibaba Group
Bear Case

BABA Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Alibaba Group Recommendations

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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BABA Analyst Ratings Over Time

BABA Analyst Recommendations By Month

BABA Price Targets by Month

Alibaba Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

Alibaba Group Bull Case

Alibaba Group Bear Case

BABA Forecast - Frequently Asked Questions

What is Alibaba Group's forecast for 2026?

Should I buy or sell Alibaba Group stock right now?

Does Alibaba Group's stock price have much upside?

Has Alibaba Group been upgraded by Wall Street analysts recently?

What analysts cover Alibaba Group?

Do Wall Street analysts like Alibaba Group more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Alibaba Group Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Alibaba Group
Bull Case

Alibaba Group
Bear Case