Alibaba Group (BABA) Stock Forecast & Price Target

Q: What analysts cover Alibaba Group?

Alibaba Group has been rated by research analysts at Argus , Barclays , BNP Paribas Exane , Freedom Capital , HSBC , JPMorgan Chase & Co. , Mizuho , Morgan Stanley , Nomura , Susquehanna , Weiss Ratings , and Zacks Research in the past 90 days.

$107.22 +0.12 (+0.11%)

Closing price 06/18/2026 03:59 PM Eastern

Extended Trading

$107.22 +0.01 (+0.01%)

As of 06/18/2026 07:59 PM Eastern

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Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 23 Analyst Ratings

Sell
0

Hold
5

Buy
18

Based on 23 Wall Street analysts who have issued ratings for Alibaba Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 5 have given a hold rating, 16 have given a buy rating, and 2 have given a strong buy rating for BABA.

Consensus Price Target

$188.76
76.06% Upside

According to the 23 analysts' twelve-month price targets for Alibaba Group, the average price target is $188.76. The highest price target for BABA is $225.00, while the lowest price target for BABA is $135.00. The average price target represents a forecasted upside of 76.06% from the current price of $107.22.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BABA Analyst Ratings Over Time

Type	Current Forecast 6/19/25 to 6/19/26	1 Month Ago 5/20/25 to 5/20/26	3 Months Ago 3/21/25 to 3/21/26	1 Year Ago 6/19/24 to 6/19/25
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	16 Buy rating(s)	16 Buy rating(s)	16 Buy rating(s)	14 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$188.76	$188.76	$188.95	$154.21
Forecasted Upside	76.06% Upside	40.42% Upside	54.36% Upside	36.01% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

BABA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BABA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alibaba Group Stock vs. The Competition

Type	Alibaba Group	Retail/Wholesale Companies	Broader Market
Consensus Rating Score	2.87	2.14	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	76.06% Upside	59.78% Upside	15.89% Upside
News Sentiment Rating	Positive News See Recent BABA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/2/2026	Zacks Research Not Rated		Upgrade	Strong Sell ➝ Hold
5/27/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Hold (C+)
5/15/2026	Susquehanna 5 of 5 stars	Shyam Patil 2 of 5 stars	Boost Target	Positive	$170.00 ➝ $185.00	+31.14%
5/15/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$200.00 ➝ $207.00	+52.61%
5/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$186.00 ➝ $195.00	+33.84%
5/14/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $190.00	+40.07%
5/14/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$172.00 ➝ $180.00	+27.59%
5/14/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Yao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$200.00 ➝ $205.00	+43.98%
5/14/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$190.00 ➝ $195.00	+33.84%
4/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral ➝ Outperform	$209.00	+59.69%
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4/24/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
3/24/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
3/20/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$135.00	+8.69%
3/20/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$174.00 ➝ $164.00	+31.23%
3/19/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Chong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$225.00 ➝ $212.00	+69.65%
2/18/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/21/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$190.00	+17.17%
1/6/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Roman Lukianchikov Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$140.00	-7.30%
11/26/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$195.00	+22.65%
11/26/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robin Zhu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$200.00 ➝ $190.00	+21.00%
11/26/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$218.00 ➝ $225.00	+43.29%
11/25/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
11/25/2025	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Fawne Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$195.00	+23.38%
10/2/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$155.00 ➝ $200.00	+4.66%
9/24/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$168.00 ➝ $195.00	+19.54%
8/31/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$162.00	+19.90%
8/16/2024	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$110.00 ➝ $100.00	+18.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 12:40 PM ET.

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, June 17, 2026. Please send any questions or comments about these Alibaba Group pros and cons to contact@marketbeat.com.

Alibaba Group
Bull Case

Here are some ways that investors could benefit from investing in Alibaba:

Alibaba recently declared an annual dividend of $1.05 per share, which reflects a strong commitment to returning value to shareholders. This dividend yield is notably high, indicating potential for income generation for investors.
The company reported significant revenue of $35.30 billion for the quarter, showcasing its robust market presence and ability to generate substantial sales, which is a positive indicator for future growth.
Recent analyst reports have shown a consensus rating of "Moderate Buy" with price targets clustering well above the current trading range, suggesting that many investors see potential for significant upside in Alibaba's stock price.
Alibaba's strategic move to acquire grocery delivery firm Pupu for approximately $1.5 billion is expected to enhance its competitive edge in the instant-retail and grocery sectors, positioning the company for future growth in a rapidly evolving market.
The stock price has shown resilience, with analysts maintaining positive outlooks despite market fluctuations, indicating investor confidence in Alibaba's long-term prospects.

Alibaba Group
Bear Case

Investors should be bearish about investing in Alibaba for these reasons:

Regulatory scrutiny has increased, with recent criticisms from Beijing regarding discount-heavy promotions, which could pose risks to Alibaba's operational strategies and profitability.
Ongoing investigations by securities-fraud law firms raise concerns about governance and potential litigation, which could negatively impact investor sentiment and stock performance.
Alibaba's addition to a U.S. Defense Department list of companies linked to China's military may lead to increased caution among institutional investors, potentially affecting stock liquidity and market perception.
The company's return on equity is relatively low, which may indicate less efficient use of shareholder funds compared to competitors, raising concerns about overall financial performance.
Despite positive analyst sentiment, the stock has faced volatility, which could deter risk-averse investors looking for stable investment opportunities.

BABA Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Alibaba Group is $188.76, with a high forecast of $225.00 and a low forecast of $135.00.

23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alibaba Group in the last year. There are currently 5 hold ratings, 16 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BABA shares.

According to analysts, Alibaba Group's stock has a predicted upside of 76.06% based on their 12-month stock forecasts.

Over the previous 90 days, Alibaba Group's stock had 5 upgrades and 1 downgrade by analysts.

Alibaba Group has been rated by research analysts at Argus, Barclays, BNP Paribas Exane, Freedom Capital, HSBC, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Nomura, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Alibaba Group more than other "retail/wholesale" companies. The consensus rating for Alibaba Group is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how BABA compares to other companies.

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This page (NYSE:BABA) was last updated on 6/19/2026 by MarketBeat.com Staff.

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Alibaba Group (BABA) Stock Forecast & Price Target