Alibaba Group (BABA) Stock Forecast & Price Target

$111.37 +0.52 (+0.47%)

Closing price 10/14/2026 03:59 PM Eastern

Extended Trading

$109.10 -2.27 (-2.04%)

As of 05:07 AM Eastern

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Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 21 Analyst Ratings

Sell
0

Hold
6

Buy
15

Based on 21 Wall Street analysts who have issued ratings for Alibaba Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 21 analysts, 6 have given a hold rating, 13 have given a buy rating, and 2 have given a strong buy rating for BABA.

Consensus Price Target

$182.89
64.22% Upside

According to the 21 analysts' twelve-month price targets for Alibaba Group, the average price target is $182.89. The highest price target for BABA is $209.00, while the lowest price target for BABA is $135.00. The average price target represents a forecasted upside of 64.22% from the current price of $111.37.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BABA Analyst Ratings Over Time

Type	Current Forecast 10/15/25 to 10/15/26	1 Month Ago 9/15/25 to 9/15/26	3 Months Ago 7/17/25 to 7/17/26	1 Year Ago 10/15/24 to 10/15/25
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	15 Buy rating(s)	16 Buy rating(s)	17 Buy rating(s)
Hold	6 Hold rating(s)	5 Hold rating(s)	5 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$182.89	$187.45	$186.90	$190.31
Forecasted Upside	64.22% Upside	71.46% Upside	62.47% Upside	14.73% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BABA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BABA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alibaba Group Stock vs. The Competition

Type	Alibaba Group	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.81	2.20	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	64.22% Upside	254.40% Upside	19.52% Upside
News Sentiment Rating	Positive News See Recent BABA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/12/2026	JPMorgan Chase & Co. 3 of 5 stars	Alex Yao 1 of 5 stars	Lower Target	Overweight	$210.00 ➝ $200.00	+80.60%
10/8/2026	Citigroup 4 of 5 stars	Alicia Yap 3 of 5 stars	Boost Target	Buy	$190.00 ➝ $193.00	+80.22%
10/8/2026	Jefferies Financial Group 3 of 5 stars	Thomas Chong 1 of 5 stars	Reiterated Rating	Buy	$192.00	+79.55%
10/8/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Hold
10/2/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold (C-) ➝ Hold (C)
9/7/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform	$165.00	+45.89%
8/28/2026	Susquehanna Subscribe to MarketBeat All Access to unlock brokerage rankings	Shyam Patil Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Positive	$185.00 ➝ $190.00	+60.23%
8/21/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Jiong Shao Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Overweight	$195.00 ➝ $200.00	+53.55%
8/21/2026	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Colin Sebastian Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$164.00 ➝ $160.00	+22.84%
8/20/2026	Benchmark Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
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7/9/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$170.00	+56.01%
6/25/2026	Nomura Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Buy	$207.00 ➝ $178.00	+83.95%
6/2/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong Sell ➝ Hold
5/14/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Overweight	$180.00 ➝ $190.00	+40.07%
5/14/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Wei Fang Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Outperform	$190.00 ➝ $195.00	+33.84%
4/29/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Neutral ➝ Outperform	$209.00	+59.69%
4/24/2026	Freedom Capital Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
3/24/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold
3/20/2026	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold	$135.00	+8.69%
2/18/2026	Erste Group Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold
1/21/2026	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Neutral ➝ Buy	$190.00	+17.17%
1/6/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Roman Lukianchikov Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$140.00	-7.30%
11/26/2025	Rosenblatt Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$195.00	+22.65%
11/25/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Outperform
10/2/2025	CLSA Subscribe to MarketBeat All Access to unlock brokerage rankings		Boost Target	Outperform	$155.00 ➝ $200.00	+4.66%
9/24/2025	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Joyce Ju Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Buy	$168.00 ➝ $195.00	+19.54%
8/31/2025	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$162.00	+19.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:01 AM ET.

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these Alibaba Group pros and cons to contact@marketbeat.com.

Alibaba Group
Bull Case

Here are some ways that investors could benefit from investing in Alibaba:

Alibaba's stock is currently trading at $111.37, which is significantly below the consensus price target of $182.89, suggesting substantial potential for price appreciation as analysts maintain a Moderate Buy rating.
The company recently unveiled a new generation of $450 AI smart glasses, expanding its consumer electronics lineup and providing a new avenue to monetize its artificial intelligence capabilities across hardware and cloud services.
Alibaba's AI models have been cleared for use in Apple Intelligence in China, a strategic move that positions the company to benefit from the launch of the iPhone Duo and integrates its technology into a major global consumer ecosystem.
Analysts at Erste Group Bank recently raised their FY2028 earnings estimates for Alibaba, with analyst S. Lingnau now anticipating earnings of $8.42 per share, reflecting confidence in the company's long-term profitability despite recent quarterly misses.
Alibaba is actively expanding its AI-cloud capacity in Europe, including new AI-focused regions and planned data-center projects, which diversifies its geographic revenue streams and strengthens its position in the global cloud computing market.

Alibaba Group
Bear Case

Investors should be bearish about investing in Alibaba for these reasons:

Alibaba's aggressive AI capital spending program has resulted in a free-cash-flow outflow of RMB44.7 billion in the June quarter, raising concerns about near-term profitability and the company's ability to achieve its targeted three-year payback period.
The company recently reported earnings per share of $1.26 for the quarter, missing the consensus estimate of $1.94 by $0.68, which has increased investor caution regarding execution and valuation risks.
Several major financial institutions, including JPMorgan and Nomura, have recently lowered their price targets on Alibaba, with JPMorgan cutting its target from $210.00 to $200.00, signaling that execution risks remain despite maintaining Overweight ratings.
Insider activity shows a net selling trend, with insiders selling a total of 999,971 shares valued at $13.56 million over the last quarter, including significant sales by CFO Hong Xu and other executives, which may indicate a lack of confidence in near-term stock performance.
Alibaba's stock has experienced a significant decline, trading 38% below its October 2025 high, reflecting broader market concerns about the company's growth trajectory and the impact of its heavy investment in AI and cloud infrastructure.

BABA Forecast - Frequently Asked Questions

According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Alibaba Group is $182.89, with a high forecast of $209.00 and a low forecast of $135.00.

21 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alibaba Group in the last twelve months. There are currently 6 hold ratings, 13 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BABA shares.

According to analysts, Alibaba Group's stock has a predicted upside of 64.22% based on their 12-month stock forecasts.

Over the previous 90 days, Alibaba Group's stock had 3 downgrades and 1 upgrade by analysts.

Alibaba Group has been rated by research analysts at Barclays, Benchmark, Citigroup, Jefferies Financial Group, JPMorgan Chase & Co., Piper Sandler, Robert W. Baird, Sanford C. Bernstein, Susquehanna, and Weiss Ratings in the past 90 days.

Analysts like Alibaba Group more than other "consumer discretionary" companies. The consensus rating for Alibaba Group is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how BABA compares to other companies.

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MarketBeat monitors more than a dozen sources for Alibaba Group analyst ratings, with the most recent rating issued on 10/12/2026.

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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BABA Analyst Ratings Over Time

BABA Analyst Recommendations By Month

BABA Price Targets by Month

Alibaba Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

Alibaba Group
Bull Case

Alibaba Group
Bear Case

BABA Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Alibaba Group Recommendations

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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BABA Analyst Ratings Over Time

BABA Analyst Recommendations By Month

BABA Price Targets by Month

Alibaba Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

Alibaba Group Bull Case

Alibaba Group Bear Case

BABA Forecast - Frequently Asked Questions

What is Alibaba Group's forecast for 2026?

Should I buy or sell Alibaba Group stock right now?

Does Alibaba Group's stock price have much upside?

Has Alibaba Group been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Alibaba Group?

Do Wall Street analysts like Alibaba Group more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Alibaba Group Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Alibaba Group
Bull Case

Alibaba Group
Bear Case