Salesforce (CRM) Stock Price, News & Analysis

Company Overview

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce. Salesforce also offers a platform layer—Salesforce Platform (formerly Force.com) and AppExchange—for building and distributing custom business applications, along with AI capabilities marketed under the Einstein brand. Strategic acquisitions over the years, including MuleSoft for integration, Tableau for analytics and Slack for collaboration, have expanded the company’s capabilities across integration, data visualization and workplace communication.

Salesforce serves organizations of varying sizes across industries and geographies, operating globally through direct sales, partners and a large ecosystem of consultants and independent software vendors. Its products are used by companies to centralize customer data, automate business processes, analyze customer insights and enable omnichannel engagement.

Marc Benioff is the company’s founder and has long served in leadership roles, including chairman and chief executive. Parker Harris is a co-founder and has been a senior technology leader. Salesforce’s strategy emphasizes platform extensibility, ecosystem partnerships and integrating analytics and AI into core CRM workflows to help customers drive digital transformation.

Key Stats

• Today's Range: $173.80 to $177.58
• 50-Day Range: $164.99 to $202.04
• 52-Week Range: $163.52 to $296.05
• Volume: 1.38 million shs
• Average Volume: 12.80 million shs
• Market Capitalization: $143.29 billion
• P/E Ratio: 22.43
• Dividend Yield: 1.01%
• Price Target: $279.18
• Consensus Rating: Moderate Buy

Salesforce Stock Analysis - MarketRank™

Salesforce scored higher than 99% of companies evaluated by MarketBeat, and ranked 17th out of 630 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Salesforce has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on 1 strong buy rating, 26 buy ratings, 11 hold ratings, and 1 sell rating.

Upside Potential

Salesforce has a consensus price target of $279.18, representing about 59.7% upside from its current price of $174.79.

Amount of Analyst Coverage

Salesforce has been the subject of 24 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 12.46%

Earnings Growth

Earnings for Salesforce are expected to grow by 12.46% in the coming year, from $9.71 to $10.92 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Salesforce is 22.49, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.30.

Price to Earnings Ratio vs. Sector

The P/E ratio of Salesforce is 22.49, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 164.89.

Price to Earnings Growth Ratio

Salesforce has a PEG Ratio of 1.26. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Salesforce has a P/B Ratio of 2.73. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

8.78% of the float of Salesforce has been sold short.

Short Interest Ratio / Days to Cover

Salesforce has a short interest ratio ("days to cover") of 5.26.

Change versus previous month

Short interest in Salesforce has recently decreased by 5.98%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Salesforce has a dividend yield of 0.97%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Salesforce has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Salesforce is 22.54%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Salesforce will have a dividend payout ratio of 16.12% next year. This indicates that Salesforce will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.6 / 5
• News Sentiment: 1.32

News Sentiment

Salesforce has a news sentiment score of 1.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.67 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 58 news articles for Salesforce this week, compared to 14 articles on an average week.

Search Interest

258 people have searched for CRM on MarketBeat in the last 30 days. This is an increase of 47% compared to the previous 30 days.

MarketBeat Follows

78 people have added Salesforce to their MarketBeat watchlist in the last 30 days. This is an increase of 90% compared to the previous 30 days.

Company Ownership

• Score: 3.0 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of Salesforce in the last three months. Multiple insiders buying is a strong bullish signal.

Insider Buying vs. Insider Selling

In the past three months, Salesforce insiders have bought more of their company's stock than they have sold. Specifically, they have bought $1,000,439.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.00% of the stock of Salesforce is held by insiders.

Percentage Held by Institutions

80.43% of the stock of Salesforce is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 2/25/2026
• Record date for 4/23 Dividend: 4/09/2026
• Ex-Dividend for 4/23 Dividend: 4/09/2026
• Dividend Payable: 4/23/2026
• Today: 5/12/2026
• Next Earnings (Estimated): 5/27/2026
• AGM 2026: 5/28/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: COMP - SOFTWARE
• Sub-Industry: Application Software
• Current Symbol: NYSE:CRM
• CIK: 1108524
• Web: www.salesforce.com
• Phone: (415) 901-7000
• Fax: 415-901-7040
• Employees: 83,334
• Year Founded: 1999

Price Target and Rating

• Average Price Target for Salesforce: $279.18
• High Price Target: $430.00
• Low Price Target: $194.00
• Potential Upside/Downside: +59.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.69
• Research Coverage: 39 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.81
• Trailing P/E Ratio: 22.41
• Forward P/E Ratio: 17.99
• P/E Growth: 1.26
• Net Income: $7.46 billion
• Net Margins: 17.96%
• Pretax Margin: 22.93%
• Return on Equity: 15.38%
• Return on Assets: 9.19%

Debt

• Debt-to-Equity Ratio: 0.18
• Current Ratio: 0.76
• Quick Ratio: 0.76

Sales & Book Value

• Annual Sales: $41.53 billion
• Price / Sales: 3.44
• Cash Flow: $15.73 per share
• Price / Cash Flow: 11.11
• Book Value: $64.08 per share
• Price / Book: 2.73

Miscellaneous

• Outstanding Shares: 818,220,000
• Free Float: 793,672,000
• Market Cap: $142.96 billion
• Optionable: Optionable
• Beta: 1.14