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Gray Media (GTN) Competitors

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$5.70 -0.01 (-0.09%)
As of 09:34 AM Eastern
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GTN vs. NXST, SBGI, GTN.A, ADEA, LILAK, LILA, NMAX, TV, GOGO, and ATUS

Should you be buying Gray Media stock or one of its competitors? The main competitors of Gray Media include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Adeia (ADEA), Liberty Global (LILAK), Liberty Latin America (LILA), Newsmax (NMAX), Grupo Televisa (TV), Gogo (GOGO), and Altice USA (ATUS).

Gray Media vs. Its Competitors

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nexstar Media Group$5.41B1.13$722M$19.2610.43
Gray Media$3.64B0.16$375M$1.513.75

Nexstar Media Group has a net margin of 11.90% compared to Gray Media's net margin of 5.64%. Nexstar Media Group's return on equity of 28.40% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Nexstar Media Group11.90% 28.40% 5.52%
Gray Media 5.64%10.31%2.17%

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.7%. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Gray Media pays out 21.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has raised its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 6.7% of Nexstar Media Group shares are held by insiders. Comparatively, 15.2% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Nexstar Media Group had 5 more articles in the media than Gray Media. MarketBeat recorded 8 mentions for Nexstar Media Group and 3 mentions for Gray Media. Gray Media's average media sentiment score of 0.63 beat Nexstar Media Group's score of 0.62 indicating that Gray Media is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nexstar Media Group
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gray Media
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Nexstar Media Group presently has a consensus price target of $225.00, suggesting a potential upside of 11.97%. Gray Media has a consensus price target of $6.88, suggesting a potential upside of 21.57%. Given Gray Media's higher possible upside, analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.88
Gray Media
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Nexstar Media Group has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.

Summary

Nexstar Media Group beats Gray Media on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GTN vs. The Competition

MetricGray MediaBRDCST IndustryDiscretionary SectorNYSE Exchange
Market Cap$577.32M$21.41B$8.39B$21.78B
Dividend Yield5.65%5.39%3.00%3.55%
P/E Ratio3.7534.6818.6429.82
Price / Sales0.161.406.7166.04
Price / Cash0.7910.1314.8218.31
Price / Book0.252.254.884.65
Net Income$375M$30.12M$256.94M$1.00B
7 Day Performance-0.53%-0.71%-0.23%1.20%
1 Month Performance-7.67%1.98%2.01%3.32%
1 Year Performance3.95%450.87%44.89%13.11%

Gray Media Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GTN
Gray Media
4.7362 of 5 stars
$5.66
-0.8%
$6.88
+21.6%
+4.0%$577.32M$3.64B3.759,502
NXST
Nexstar Media Group
4.4696 of 5 stars
$198.10
+0.2%
$225.00
+13.6%
+22.3%$6.00B$5.41B10.2913,005
SBGI
Sinclair
4.449 of 5 stars
$14.91
+0.8%
$18.75
+25.8%
-12.9%$1.03B$3.55B17.967,200
GTN.A
Gray Media
N/A$10.23
+8.8%
N/A+29.0%$959.28M$3.64B6.778,610Gap Up
ADEA
Adeia
3.0157 of 5 stars
$16.73
-0.6%
$19.50
+16.6%
+46.0%$1.84B$378.67M22.61120
LILAK
Liberty Global
0.357 of 5 stars
$8.40
+0.1%
$7.85
-6.5%
-12.7%$1.68B$4.46B-1.4210,000Positive News
LILA
Liberty Latin America
1.74 of 5 stars
$8.24
+0.1%
$6.50
-21.1%
-15.4%$1.65B$4.46B-1.3910,000Positive News
NMAX
Newsmax
N/A$12.24
-3.3%
$21.50
+75.7%
N/A$1.63B$171.02M0.00400Analyst Downgrade
Short Interest ↑
TV
Grupo Televisa
3.9974 of 5 stars
$2.65
-1.7%
$4.70
+77.7%
-2.1%$1.49B$3.42B-3.5328,038
GOGO
Gogo
3.6121 of 5 stars
$8.50
-6.7%
$14.83
+74.5%
+37.3%$1.22B$444.71M212.50380
ATUS
Altice USA
3.8297 of 5 stars
$2.36
-0.6%
$3.00
+27.4%
+3.9%$1.11B$8.95B-4.0610,900Positive News

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This page (NYSE:GTN) was last updated on 10/6/2025 by MarketBeat.com Staff
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