Gray Media (GTN) Competitors

Gray Media (NYSE:GTN) and Newsmax (NYSE:NMAX) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

Do analysts prefer GTN or NMAX?

Gray Media currently has a consensus target price of $6.17, suggesting a potential upside of 26.50%. Given Gray Media's stronger consensus rating and higher probable upside, research analysts clearly believe Gray Media is more favorable than Newsmax.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Newsmax	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has stronger earnings and valuation, GTN or NMAX?

Gray Media has higher revenue and earnings than Newsmax.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.64B	0.14	$375M	$2.31	2.11
Newsmax	$171.02M	11.00	-$72.17M	N/A	N/A

Is GTN or NMAX more profitable?

Gray Media has a net margin of 7.72% compared to Newsmax's net margin of 0.00%. Gray Media's return on equity of 12.75% beat Newsmax's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	7.72%	12.75%	2.63%
Newsmax	N/A	N/A	N/A

Does the media prefer GTN or NMAX?

In the previous week, Newsmax had 6 more articles in the media than Gray Media. MarketBeat recorded 10 mentions for Newsmax and 4 mentions for Gray Media. Newsmax's average media sentiment score of 0.37 beat Gray Media's score of 0.07 indicating that Newsmax is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Media	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Newsmax	2 Very Positive mention(s)	4 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of GTN or NMAX?

78.6% of Gray Media shares are owned by institutional investors. 15.2% of Gray Media shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Gray Media beats Newsmax on 10 of the 13 factors compared between the two stocks.