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Gray Media (GTN) Competitors

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$5.58 -0.20 (-3.37%)
As of 12:45 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

GTN vs. NXST, SBGI, GTN.A, NMAX, ADEA, LILAK, TV, LILA, GOGO, and ATUS

Should you be buying Gray Media stock or one of its competitors? The main competitors of Gray Media include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Newsmax (NMAX), Adeia (ADEA), Liberty Global (LILAK), Grupo Televisa (TV), Liberty Latin America (LILA), Gogo (GOGO), and Altice USA (ATUS).

Gray Media vs. Its Competitors

Gray Media (NYSE:GTN) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gray Media$3.64B0.16$375M$1.513.69
Nexstar Media Group$5.41B1.16$722M$19.2610.72

In the previous week, Nexstar Media Group had 10 more articles in the media than Gray Media. MarketBeat recorded 18 mentions for Nexstar Media Group and 8 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 1.53 beat Gray Media's score of 0.88 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gray Media
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Nexstar Media Group
16 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

78.6% of Gray Media shares are owned by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are owned by institutional investors. 15.2% of Gray Media shares are owned by company insiders. Comparatively, 6.7% of Nexstar Media Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Nexstar Media Group has a net margin of 11.90% compared to Gray Media's net margin of 5.64%. Nexstar Media Group's return on equity of 28.40% beat Gray Media's return on equity.

Company Net Margins Return on Equity Return on Assets
Gray Media5.64% 10.31% 2.17%
Nexstar Media Group 11.90%28.40%5.52%

Gray Media presently has a consensus price target of $6.88, indicating a potential upside of 23.32%. Nexstar Media Group has a consensus price target of $225.00, indicating a potential upside of 9.00%. Given Gray Media's higher possible upside, equities research analysts clearly believe Gray Media is more favorable than Nexstar Media Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Media
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Nexstar Media Group
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.7%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.6%. Gray Media pays out 21.2% of its earnings in the form of a dividend. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has increased its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Gray Media has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500.

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GTN vs. The Competition

MetricGray MediaBRDCST IndustryDiscretionary SectorNYSE Exchange
Market Cap$569.15M$21.92B$8.39B$21.51B
Dividend Yield5.46%5.27%3.00%3.49%
P/E Ratio3.6933.9418.5629.84
Price / Sales0.161.415.1752.74
Price / Cash0.829.6114.9718.13
Price / Book0.242.285.134.66
Net Income$375M$30.12M$256.79M$999.94M
7 Day Performance-10.15%2.70%1.84%0.92%
1 Month Performance-5.35%206.54%19.10%4.68%
1 Year Performance11.95%419.31%52.28%16.76%

Gray Media Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GTN
Gray Media
4.7575 of 5 stars
$5.58
-3.5%
$6.88
+23.3%
+17.7%$569.15M$3.64B3.699,502
NXST
Nexstar Media Group
4.7181 of 5 stars
$208.94
+0.3%
$225.00
+7.7%
+23.9%$6.31B$5.41B10.8513,005Positive News
SBGI
Sinclair
4.3197 of 5 stars
$13.93
+0.7%
$18.30
+31.4%
+1.1%$963.92M$3.48B16.787,200
GTN.A
Gray Media
N/A$9.68
-6.0%
N/A+26.9%$1.05B$3.64B6.418,610
NMAX
Newsmax
N/A$12.85
-3.5%
$21.50
+67.3%
N/A$1.72B$171.02M0.00400Analyst Upgrade
ADEA
Adeia
3.7895 of 5 stars
$15.37
-0.4%
$19.50
+26.9%
+30.9%$1.69B$376.02M20.77120News Coverage
Positive News
LILAK
Liberty Global
1.0838 of 5 stars
$7.98
-2.3%
$7.85
-1.6%
-20.2%$1.63B$4.46B-1.3510,000Positive News
TV
Grupo Televisa
4.0044 of 5 stars
$2.84
-3.2%
$4.70
+65.8%
+54.6%$1.62B$3.42B-3.7828,038News Coverage
Positive News
Short Interest ↓
LILA
Liberty Latin America
2.9396 of 5 stars
$7.83
-2.1%
$6.50
-17.0%
-21.8%$1.60B$4.46B-1.3210,000Positive News
GOGO
Gogo
4.0947 of 5 stars
$10.76
+0.4%
$14.83
+37.9%
+35.2%$1.43B$444.71M269.00380Positive News
ATUS
Altice USA
3.9798 of 5 stars
$2.25
+0.2%
$3.00
+33.6%
+10.8%$1.05B$8.95B-3.8710,900Positive News

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This page (NYSE:GTN) was last updated on 9/15/2025 by MarketBeat.com Staff
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