Gray Media (GTN) Competitors

Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, media sentiment, valuation and dividends.

Do analysts prefer NXST or GTN?

Nexstar Media Group presently has a consensus target price of $225.00, indicating a potential upside of 15.93%. Gray Media has a consensus target price of $6.88, indicating a potential upside of 44.68%. Given Gray Media's higher probable upside, analysts plainly believe Gray Media is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.88
Gray Media	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Which has more risk & volatility, NXST or GTN?

Nexstar Media Group has a beta of 1.01, meaning that its stock price is 1% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.17, meaning that its stock price is 17% more volatile than the S&P 500.

Is NXST or GTN a better dividend stock?

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.8%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 6.7%. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Gray Media pays out 21.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has raised its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is NXST or GTN more profitable?

Nexstar Media Group has a net margin of 11.90% compared to Gray Media's net margin of 5.64%. Nexstar Media Group's return on equity of 28.40% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nexstar Media Group	11.90%	28.40%	5.52%
Gray Media	5.64%	10.31%	2.17%

Does the media prefer NXST or GTN?

In the previous week, Nexstar Media Group had 5 more articles in the media than Gray Media. MarketBeat recorded 8 mentions for Nexstar Media Group and 3 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 1.06 beat Gray Media's score of 0.71 indicating that Nexstar Media Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nexstar Media Group	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Media	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of NXST or GTN?

95.3% of Nexstar Media Group shares are owned by institutional investors. Comparatively, 78.6% of Gray Media shares are owned by institutional investors. 6.7% of Nexstar Media Group shares are owned by insiders. Comparatively, 15.2% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has higher valuation and earnings, NXST or GTN?

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nexstar Media Group	$5.32B	1.11	$722M	$19.26	10.08
Gray Media	$3.55B	0.14	$375M	$1.51	3.15

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.