GTN vs. NXST, SBGI, GTN.A, ADEA, LILAK, LILA, NMAX, TV, GOGO, and ATUS
Should you be buying Gray Media stock or one of its competitors? The main competitors of Gray Media include Nexstar Media Group (NXST), Sinclair (SBGI), Gray Media (GTN.A), Adeia (ADEA), Liberty Global (LILAK), Liberty Latin America (LILA), Newsmax (NMAX), Grupo Televisa (TV), Gogo (GOGO), and Altice USA (ATUS).
Gray Media vs. Its Competitors
Nexstar Media Group (NASDAQ:NXST) and Gray Media (NYSE:GTN) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.
Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.
Nexstar Media Group has a net margin of 11.90% compared to Gray Media's net margin of 5.64%. Nexstar Media Group's return on equity of 28.40% beat Gray Media's return on equity.
Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.7%. Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.7%. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Gray Media pays out 21.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has raised its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.
95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 6.7% of Nexstar Media Group shares are held by insiders. Comparatively, 15.2% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
In the previous week, Nexstar Media Group had 5 more articles in the media than Gray Media. MarketBeat recorded 8 mentions for Nexstar Media Group and 3 mentions for Gray Media. Gray Media's average media sentiment score of 0.63 beat Nexstar Media Group's score of 0.62 indicating that Gray Media is being referred to more favorably in the news media.
Nexstar Media Group presently has a consensus price target of $225.00, suggesting a potential upside of 11.97%. Gray Media has a consensus price target of $6.88, suggesting a potential upside of 21.57%. Given Gray Media's higher possible upside, analysts clearly believe Gray Media is more favorable than Nexstar Media Group.
Nexstar Media Group has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.
Summary
Nexstar Media Group beats Gray Media on 13 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding GTN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:GTN) was last updated on 10/6/2025 by MarketBeat.com Staff