Gray Media (GTN) Competitors

Gray Media (NYSE:GTN) and Nexstar Media Group (NASDAQ:NXST) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

Do analysts prefer GTN or NXST?

Gray Media presently has a consensus target price of $6.88, indicating a potential upside of 13.39%. Nexstar Media Group has a consensus target price of $225.00, indicating a potential upside of 8.66%. Given Gray Media's higher probable upside, equities research analysts plainly believe Gray Media is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Media	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75
Nexstar Media Group	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Do institutionals and insiders believe in GTN or NXST?

78.6% of Gray Media shares are held by institutional investors. Comparatively, 95.3% of Nexstar Media Group shares are held by institutional investors. 15.2% of Gray Media shares are held by company insiders. Comparatively, 6.7% of Nexstar Media Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more volatility & risk, GTN or NXST?

Gray Media has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Comparatively, Nexstar Media Group has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.

Is GTN or NXST a better dividend stock?

Gray Media pays an annual dividend of $0.32 per share and has a dividend yield of 5.3%. Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 3.6%. Gray Media pays out 21.2% of its earnings in the form of a dividend. Nexstar Media Group pays out 38.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has increased its dividend for 12 consecutive years. Gray Media is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has higher valuation and earnings, GTN or NXST?

Nexstar Media Group has higher revenue and earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Media	$3.64B	0.17	$375M	$1.51	4.02
Nexstar Media Group	$5.41B	1.16	$722M	$19.26	10.75

Is GTN or NXST more profitable?

Nexstar Media Group has a net margin of 11.90% compared to Gray Media's net margin of 5.64%. Nexstar Media Group's return on equity of 28.40% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Media	5.64%	10.31%	2.17%
Nexstar Media Group	11.90%	28.40%	5.52%

Does the media refer more to GTN or NXST?

In the previous week, Nexstar Media Group had 35 more articles in the media than Gray Media. MarketBeat recorded 42 mentions for Nexstar Media Group and 7 mentions for Gray Media. Nexstar Media Group's average media sentiment score of 0.90 beat Gray Media's score of 0.51 indicating that Nexstar Media Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Media	2 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Nexstar Media Group	18 Very Positive mention(s)	6 Positive mention(s)	16 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Nexstar Media Group beats Gray Media on 14 of the 19 factors compared between the two stocks.