HubSpot (HUBS) Stock Price, News & Analysis

Company Overview

HubSpot, Inc. develops cloud-based customer relationship management software designed to help businesses attract and engage customers, manage sales, and provide customer support. Founded in 2006 by Brian Halligan and Dharmesh Shah, the company helped popularize inbound marketing, an approach focused on drawing customers in with useful content and experiences.

Its platform combines a central CRM with products for marketing, sales, customer service, content management, operations, and commerce. HubSpot also offers automation, analytics, and artificial intelligence features to help organizations manage customer interactions and coordinate business processes.

Based in Cambridge, Massachusetts, HubSpot serves businesses in markets around the world. Yamini Rangan became the company’s chief executive officer in 2021; co-founder Dharmesh Shah has served as its chief technology officer.

Key Stats

• Today's Range: $196.16 to $203.15
• 50-Day Range: $197.21 to $271.30
• 52-Week Range: $169.63 to $406.94
• Volume: 896,678 shs
• Average Volume: 1.73 million shs
• Market Capitalization: $9.89 billion
• P/E Ratio: 48.35
• Dividend Yield: N/A
• Price Target: $251.23
• Consensus Rating: Hold

HubSpot Stock Analysis - MarketRank™

HubSpot scored higher than 87% of companies evaluated by MarketBeat, and ranked 149th out of 593 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Hold

Consensus Rating

HubSpot has received a consensus rating of Hold. The company's average rating score is 2.15, and is based on no strong buy ratings, 8 buy ratings, 22 hold ratings, and 3 sell ratings.

Upside Potential

HubSpot has a consensus price target of $251.23, representing about 24.0% upside from its current price of $202.60.

Amount of Analyst Coverage

HubSpot has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 47.98%

Earnings Growth

Earnings for HubSpot are expected to grow by 47.98% in the coming year, from $4.71 to $6.97 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of HubSpot is 48.35, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.57.

Price to Earnings Ratio vs. Sector

The P/E ratio of HubSpot is 48.35, which means that it is trading at a more expensive P/E ratio than the Technology sector average P/E ratio of about 44.74.

Price to Earnings Growth Ratio

HubSpot has a PEG Ratio of 2.13. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

HubSpot has a P/B Ratio of 6.08. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.99% of the float of HubSpot has been sold short.

Short Interest Ratio / Days to Cover

HubSpot has a short interest ratio ("days to cover") of 3.59, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in HubSpot has recently decreased by 14.37%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

HubSpot does not currently pay a dividend.

Dividend Growth

HubSpot does not have a long track record of dividend growth.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.03

News Sentiment

HubSpot has a news sentiment score of 0.03. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.61 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 64 news articles for HubSpot this week, compared to 8 articles on an average week.

Search Interest

9 people have searched for HUBS on MarketBeat in the last 30 days. This is an increase of 125% compared to the previous 30 days.

MarketBeat Follows

10 people have added HubSpot to their MarketBeat watchlist in the last 30 days. This is an increase of 400% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, HubSpot insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,149,894.00 in company stock.

Percentage Held by Insiders

3.70% of the stock of HubSpot is held by insiders.

Percentage Held by Institutions

90.39% of the stock of HubSpot is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 11/04/2026
• Today: 11/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Technology
• Industry: Software
• Sub-Industry: Application Software
• Current Symbol: NYSE:HUBS
• CIK: 1404655
• Web: www.hubspot.com
• Phone: (888) 482-7768
• Fax: N/A
• Employees: 8,882
• Year Founded: 2006

Price Target and Rating

• Average Price Target for HubSpot: $251.23
• High Price Target: $525.00
• Low Price Target: $170.00
• Potential Upside/Downside: +24.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.15
• Research Coverage: 33 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.19
• Trailing P/E Ratio: 48.35
• Forward P/E Ratio: 29.07
• P/E Growth: 2.13
• Net Income: $45.91 million
• Net Margins: 5.95%
• Pretax Margin: 6.71%
• Return on Equity: 12.18%
• Return on Assets: 6.10%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.34
• Quick Ratio: 1.34

Sales & Book Value

• Annual Sales: $3.59 billion
• Price / Sales: 2.76
• Cash Flow: $3.40 per share
• Price / Cash Flow: 59.60
• Book Value: $33.33 per share
• Price / Book: 6.08

Miscellaneous

• Outstanding Shares: 48,836,000
• Free Float: 47,029,000
• Market Cap: $9.89 billion
• Optionable: Optionable
• Beta: 1.14