HubSpot (HUBS) Stock Price, News & Analysis

Company Overview

HubSpot, Inc. develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations. HubSpot also provides educational content, consulting, onboarding and other professional services, as well as an app marketplace that connects its platform with third-party business applications.

Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is associated with the development of the inbound marketing approach, which emphasizes attracting customers through useful content and personalized digital experiences. The company serves organizations ranging from small businesses to larger enterprises in markets around the world. Yamini Rangan serves as chief executive officer, while co-founder Dharmesh Shah is chief technology officer.

Key Stats

• Today's Range: $208.41 to $218.95
• 50-Day Range: $190.11 to $261.68
• 52-Week Range: $169.63 to $503.00
• Volume: 503,031 shs
• Average Volume: 1.79 million shs
• Market Capitalization: $10.65 billion
• P/E Ratio: 75.46
• Dividend Yield: N/A
• Price Target: $270.61
• Consensus Rating: Hold

HubSpot Stock Analysis - MarketRank™

HubSpot scored higher than 83% of companies evaluated by MarketBeat, and ranked 141st out of 595 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.2 / 5
• Analyst Rating: Hold

Consensus Rating

HubSpot has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on no strong buy ratings, 15 buy ratings, 17 hold ratings, and 2 sell ratings.

Upside Potential

HubSpot has a consensus price target of $270.61, representing about 24.9% upside from its current price of $216.69.

Amount of Analyst Coverage

HubSpot has been the subject of 24 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 50.00%

Earnings Growth

Earnings for HubSpot are expected to grow by 50.00% in the coming year, from $4.56 to $6.84 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of HubSpot is 75.89, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.77.

Price to Earnings Ratio vs. Sector

The P/E ratio of HubSpot is 75.89, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 79.18.

Price to Earnings Growth Ratio

HubSpot has a PEG Ratio of 2.07. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

HubSpot has a P/B Ratio of 5.49. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.62% of the float of HubSpot has been sold short.

Short Interest Ratio / Days to Cover

HubSpot has a short interest ratio ("days to cover") of 2.66, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in HubSpot has recently increased by 17.10%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

HubSpot does not currently pay a dividend.

Dividend Growth

HubSpot does not have a long track record of dividend growth.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.14

News Sentiment

HubSpot has a news sentiment score of 0.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 14 news articles for HubSpot this week, compared to 8 articles on an average week.

Search Interest

Only 5 people have searched for HUBS on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added HubSpot to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, HubSpot insiders have sold 2,903.02% more of their company's stock than they have bought. Specifically, they have bought $199,735.00 in company stock and sold $5,998,079.00 in company stock.

Percentage Held by Insiders

3.70% of the stock of HubSpot is held by insiders.

Percentage Held by Institutions

90.39% of the stock of HubSpot is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 10/01/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Technology
• Industry: Software
• Sub-Industry: Application Software
• Current Symbol: NYSE:HUBS
• CIK: 1404655
• Web: www.hubspot.com
• Phone: (888) 482-7768
• Fax: N/A
• Employees: 8,882
• Year Founded: 2006

Price Target and Rating

• Average Price Target for HubSpot: $270.61
• High Price Target: $525.00
• Low Price Target: $200.00
• Potential Upside/Downside: +26.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.38
• Research Coverage: 34 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.83
• Trailing P/E Ratio: 75.48
• Forward P/E Ratio: 46.85
• P/E Growth: 2.07
• Net Income: $45.91 million
• Net Margins: 4.26%
• Pretax Margin: 5.03%
• Return on Equity: 8.66%
• Return on Assets: 4.47%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.38
• Quick Ratio: 1.38

Sales & Book Value

• Annual Sales: $3.13 billion
• Price / Sales: 3.40
• Cash Flow: $3.73 per share
• Price / Cash Flow: 57.21
• Book Value: $39.44 per share
• Price / Book: 5.42

Miscellaneous

• Outstanding Shares: 49,870,000
• Free Float: 48,021,000
• Market Cap: $10.65 billion
• Optionable: Optionable
• Beta: 1.18