HubSpot (HUBS) Stock Price, News & Analysis

Company Overview

HubSpot, Inc. is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub. These offerings include marketing automation, email and content tools, sales enablement and pipeline management, customer service ticketing and knowledge base functionality, website hosting and content management, and data sync and automation capabilities. HubSpot’s platform emphasizes ease of use, integrations with third‑party applications, analytics and a marketplace of extensions and partners, and it is delivered primarily on a subscription, software-as-a-service basis with a range of free and paid tiers.

Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is headquartered in Cambridge, Massachusetts and serves customers globally through its direct operations and an international partner ecosystem. The company completed its initial public offering in 2014 and has grown its footprint across multiple regions to support a broad customer base. As of recent leadership information, Yamini Rangan serves as Chief Executive Officer.

HubSpot’s target market includes small and medium-sized businesses as well as larger organizations seeking an integrated, user-friendly platform to align marketing, sales and service functions. Its value proposition rests on combining CRM data, automation and analytics to streamline customer acquisition and retention while enabling cross-team collaboration and scalable growth.

Key Stats

• Today's Range: $239.43 to $252.00
• 50-Day Range: $192.46 to $296.27
• 52-Week Range: $187.45 to $682.57
• Volume: 1.14 million shs
• Average Volume: 1.64 million shs
• Market Capitalization: $12.68 billion
• P/E Ratio: 283.21
• Dividend Yield: N/A
• Price Target: $388.07
• Consensus Rating: Moderate Buy

HubSpot Stock Analysis - MarketRank™

HubSpot scored higher than 84% of companies evaluated by MarketBeat, and ranked 147th out of 624 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

HubSpot has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on no strong buy ratings, 25 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

HubSpot has a consensus price target of $388.07, representing about 57.5% upside from its current price of $246.39.

Amount of Analyst Coverage

HubSpot has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 46.17%

Earnings Growth

Earnings for HubSpot are expected to grow by 46.17% in the coming year, from $3.66 to $5.35 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of HubSpot is 283.21, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.56.

Price to Earnings Ratio vs. Sector

The P/E ratio of HubSpot is 283.21, which means that it is trading at a more expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 77.83.

Price to Earnings Growth Ratio

HubSpot has a PEG Ratio of 3.27. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

HubSpot has a P/B Ratio of 6.25. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.13% of the float of HubSpot has been sold short.

Short Interest Ratio / Days to Cover

HubSpot has a short interest ratio ("days to cover") of 1.97, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in HubSpot has recently increased by 18.62%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

HubSpot does not currently pay a dividend.

Dividend Growth

HubSpot does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.63

News Sentiment

HubSpot has a news sentiment score of 0.63. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 20 news articles for HubSpot this week, compared to 12 articles on an average week.

Search Interest

43 people have searched for HUBS on MarketBeat in the last 30 days. This is an increase of 95% compared to the previous 30 days.

MarketBeat Follows

9 people have added HubSpot to their MarketBeat watchlist in the last 30 days. This is an increase of 350% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, HubSpot insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,236,538.00 in company stock.

Percentage Held by Insiders

4.00% of the stock of HubSpot is held by insiders.

Percentage Held by Institutions

90.39% of the stock of HubSpot is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HUBS Stock Analysis - Frequently Asked Questions

How have HUBS shares performed this year?

HubSpot's stock was trading at $401.30 at the beginning of 2026. Since then, HUBS shares have decreased by 38.6% and is now trading at $246.3920.

How were HubSpot's earnings last quarter?

HubSpot, Inc. (NYSE:HUBS) announced its earnings results on Wednesday, February, 11th. The software maker reported $3.09 EPS for the quarter, beating analysts' consensus estimates of $2.99 by $0.10. The firm's revenue for the quarter was up 20.4% on a year-over-year basis.
Read the conference call transcript.

Does HubSpot have any subsidiaries?

HubSpot subsidiaries include PieSync, Acenna Data, Motion AI, Evolve App, Kemvi, Rekindle, Rentabilities, and more.

When did HubSpot IPO?

HubSpot (HUBS) raised $115 million in an initial public offering (IPO) on Thursday, October 9th 2014. The company issued 5,000,000 shares at $22.00-$24.00 per share.

Who are HubSpot's major shareholders?

HubSpot's top institutional investors include Pictet Asset Management Holding SA (4.15%), Bank of New York Mellon Corp (0.50%), Sumitomo Mitsui Trust Group Inc. (0.23%) and Assenagon Asset Management S.A. (0.18%). Insiders that own company stock include Dharmesh Shah, Brian Halligan, Yamini Rangan, Kathryn Bueker, Erika Ashley Fisher, Dawson Alyssa Harvey and Lorrie M Norrington.
View institutional ownership trends.

How do I buy shares of HubSpot?

Shares of HUBS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of HubSpot own?

Based on aggregate information from My MarketBeat watchlists, some other companies that HubSpot investors own include IDEXX Laboratories (IDXX), Broadcom (AVGO), Tesla (TSLA), Applied Materials (AMAT), ASML (ASML), CrowdStrike (CRWD) and Cadence Design Systems (CDNS).

Company Calendar

• Last Earnings: 2/11/2026
• Today: 5/05/2026
• Next Earnings (Confirmed): 5/07/2026
• AGM 2026: 6/15/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:HUBS
• CIK: 1404655
• Web: www.hubspot.com
• Phone: (888) 482-7768
• Fax: N/A
• Employees: 8,882
• Year Founded: 2006

Price Target and Rating

• Average Price Target for HubSpot: $388.07
• High Price Target: $660.00
• Low Price Target: $260.00
• Potential Upside/Downside: +57.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 28 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.87
• Trailing P/E Ratio: 283.21
• Forward P/E Ratio: 67.32
• P/E Growth: 3.27
• Net Income: $45.91 million
• Net Margins: 1.47%
• Pretax Margin: 2.22%
• Return on Equity: 3.64%
• Return on Assets: 1.95%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 1.67

Sales & Book Value

• Annual Sales: $3.13 billion
• Price / Sales: 4.05
• Cash Flow: $3.55 per share
• Price / Cash Flow: 69.43
• Book Value: $39.44 per share
• Price / Book: 6.25

Miscellaneous

• Outstanding Shares: 51,478,000
• Free Float: 49,419,000
• Market Cap: $12.68 billion
• Optionable: Optionable
• Beta: 1.23