Kroger (KR) Stock Forecast & Price Target

$66.43 +0.42 (+0.63%)

Closing price 03:59 PM Eastern

Extended Trading

$66.01 -0.42 (-0.64%)

As of 07:51 PM Eastern

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Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 17 Analyst Ratings

Sell
0

Hold
9

Buy
8

Based on 17 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 17 analysts, 9 have given a hold rating, and 8 have given a buy rating for KR.

Consensus Price Target

$74.56
12.24% Upside

According to the 17 analysts' twelve-month price targets for Kroger, the average price target is $74.56. The highest price target for KR is $85.00, while the lowest price target for KR is $68.00. The average price target represents a forecasted upside of 12.24% from the current price of $66.43.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KR Analyst Ratings Over Time

Type	Current Forecast 5/7/25 to 5/7/26	1 Month Ago 4/7/25 to 4/7/26	3 Months Ago 2/6/25 to 2/6/26	1 Year Ago 5/7/24 to 5/7/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)	9 Buy rating(s)
Hold	9 Hold rating(s)	8 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$74.56	$74.56	$74.07	$68.50
Forecasted Upside	12.24% Upside	2.65% Upside	9.67% Upside	-5.36% Downside
Consensus Rating	Hold	Moderate Buy	Moderate Buy	Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.47	2.15	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	12.24% Upside	88.24% Upside	14.94% Upside
News Sentiment Rating	Positive News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
4/27/2026	Erste Group Bank 2 of 5 stars		Downgrade	Buy ➝ Hold
3/27/2026	Weiss Ratings Not Rated		Reiterated Rating	Hold (C)
3/9/2026	Citigroup 4 of 5 stars	Paul Lejuez 3 of 5 stars	Boost Target	Neutral	$68.00 ➝ $71.00	-4.86%
3/6/2026	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Kirk Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$75.00 ➝ $78.00	+4.70%
3/5/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Marks Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$82.00	+14.51%
3/5/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$67.00 ➝ $73.00	+1.94%
3/5/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$75.00	+5.47%
3/5/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$70.00	-0.41%
3/5/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$80.00 ➝ $82.00	+14.51%
2/25/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Equal Weight	$70.00 ➝ $68.00	-2.53%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
2/10/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$78.00	+12.19%
2/9/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Positive
1/8/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$75.00	+26.50%
12/5/2025	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$80.00 ➝ $77.00	+21.33%
12/5/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$74.00 ➝ $70.00	+10.33%
12/5/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$73.00 ➝ $71.00	+11.93%
9/18/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$85.00	+28.10%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Hold	$70.00	+1.57%
2/4/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Leah Jordan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+10.54%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$70.00 ➝ $75.00	+19.75%
10/18/2024	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:51 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 7, 2026. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The current stock price is around $70, which is near its fifty-day moving average, indicating potential stability in the stock's performance.
The Kroger Co. has demonstrated strong earnings performance, recently reporting earnings per share (EPS) of $1.28, surpassing analyst expectations, which reflects effective management and operational efficiency.
The company has a robust return on equity of over 41%, suggesting that it effectively generates profits from its equity investments, which is a positive indicator for investors.
With a market capitalization of approximately $41.20 billion, The Kroger Co. is positioned as a significant player in the supermarket industry, providing a sense of security for investors due to its size and market presence.
The Kroger Co. has a consistent dividend payout, recently declaring a quarterly dividend of $0.35 per share, which translates to an annualized yield of about 2.1%, appealing to income-focused investors.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The company has a high debt-to-equity ratio of 2.66, indicating that it relies significantly on debt to finance its operations, which could pose risks in a rising interest rate environment.
The current ratio of 0.80 suggests that The Kroger Co. may face challenges in meeting its short-term liabilities, which could affect liquidity and operational flexibility.
Despite a positive earnings report, the revenue of $34.73 billion fell short of analyst expectations, indicating potential challenges in sales growth and market competition.
The Kroger Co. has a relatively low net margin of 0.69%, which may limit its profitability and ability to reinvest in growth opportunities compared to competitors.
The stock's beta of 0.55 indicates lower volatility compared to the market, which may not appeal to investors seeking high-growth opportunities, as it suggests less potential for significant price appreciation.

KR Forecast - Frequently Asked Questions

: According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $74.56, with a high forecast of $85.00 and a low forecast of $68.00.
: 17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 9 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.
: According to analysts, Kroger's stock has a predicted upside of 12.24% based on their 12-month stock forecasts.
: Over the previous 90 days, Kroger's stock had 2 downgrades by analysts.
: Kroger has been rated by research analysts at Barclays, BMO Capital Markets, Citigroup, Erste Group Bank, Guggenheim, Jefferies Financial Group, Morgan Stanley, Roth Mkm, Telsey Advisory Group, Weiss Ratings, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Kroger more than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.47 while the average consensus rating score for "retail/wholesale" companies is 2.15. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 5/7/2026 by MarketBeat.com Staff.

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Kroger (KR) Stock Forecast & Price Target

Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KR Analyst Ratings Over Time

KR Analyst Recommendations By Month

KR Price Targets by Month

Kroger Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kroger Stock? KR Pros and Cons Explained

Kroger
Bull Case

Kroger
Bear Case

KR Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Kroger Recommendations

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Stock Ideas and Recommendations

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Kroger (KR) Stock Forecast & Price Target

Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

KR Analyst Ratings Over Time

KR Analyst Recommendations By Month

KR Price Targets by Month

Kroger Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Kroger Stock? KR Pros and Cons Explained

Kroger Bull Case

Kroger Bear Case

KR Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Kroger Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Kroger
Bull Case

Kroger
Bear Case