Kroger (KR) Stock Forecast & Price Target

Q: What analysts cover Kroger?

Kroger has been rated by research analysts at Citigroup , Deutsche Bank Aktiengesellschaft , Evercore , Guggenheim , HC Wainwright , Melius Research , Roth Capital , Telsey Advisory Group , UBS Group , and Weiss Ratings in the past 90 days.

$60.85 +1.16 (+1.95%)

Closing price 03:59 PM Eastern

Extended Trading

$60.50 -0.35 (-0.57%)

As of 05:52 PM Eastern

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Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 20 Analyst Ratings

Sell
0

Hold
9

Buy
11

Based on 20 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 20 analysts, 9 have given a hold rating, and 11 have given a buy rating for KR.

Consensus Price Target

$69.69
14.52% Upside

According to the 20 analysts' twelve-month price targets for Kroger, the average price target is $69.69. The highest price target for KR is $82.00, while the lowest price target for KR is $57.00. The average price target represents a forecasted upside of 14.52% from the current price of $60.85.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KR Analyst Ratings Over Time

Type	Current Forecast 9/29/25 to 9/29/26	1 Month Ago 8/30/25 to 8/30/26	3 Months Ago 7/1/25 to 7/1/26	1 Year Ago 9/29/24 to 9/29/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	11 Buy rating(s)	10 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$69.69	$72.00	$71.94	$73.56
Forecasted Upside	14.52% Upside	24.72% Upside	28.16% Upside	10.79% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.55	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	14.52% Upside	158.12% Upside	20.12% Upside
News Sentiment Rating	Neutral News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/14/2026	Weiss Ratings 3 of 5 stars		Reiterated Rating	Hold (C)
9/14/2026	Guggenheim 5 of 5 stars	John Heinbockel 3 of 5 stars	Reiterated Rating	Buy	$71.00 ➝ $66.00	+8.69%
9/14/2026	Roth Capital 3 of 5 stars	William Kirk Not Rated	Reiterated Rating	Buy	$73.00	+24.78%
9/14/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$70.00	+17.18%
9/14/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$78.00 ➝ $75.00	+23.86%
9/9/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$68.00	+19.84%
9/4/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
9/1/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$61.00 ➝ $57.00	-0.87%
7/2/2026	HC Wainwright Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/22/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$58.00	+2.53%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
6/22/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$68.00 ➝ $61.00	+7.84%
6/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$73.00 ➝ $67.00	+18.44%
6/19/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$82.00	+44.96%
6/11/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$72.00 ➝ $70.00	+7.99%
6/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$80.00	+29.92%
6/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
3/5/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$75.00	+5.47%
3/5/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$70.00	-0.41%
9/18/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$85.00	+28.10%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Hold	$70.00	+1.57%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$70.00 ➝ $75.00	+19.75%
10/18/2024	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 06:05 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 25, 2026. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. recently beat analyst expectations for earnings per share in its latest quarterly report, delivering $1.09 compared to the consensus estimate of $1.05, which demonstrates the company's ability to outperform market forecasts and maintain profitability even in a competitive retail environment.
With a current stock price of $58.75, The Kroger Co. offers a dividend yield of 2.65%, providing investors with a steady income stream that is attractive for those seeking defensive assets with consistent cash flow returns.
The company has outlined a comprehensive AI strategy that leverages customer insights and operational data to improve personalization and efficiency, which could lead to measurable cost savings and support long-term margin expansion and competitiveness.
Recent operational enhancements, such as allowing customers to receive groceries and prescriptions in a single delivery order, are expected to improve digital engagement and retention, potentially strengthening the company's fulfillment economics and customer loyalty.
The Kroger Co. maintains a low beta of 0.41, indicating that its stock price is less volatile than the overall market, which makes it a suitable defensive holding for investors looking to reduce portfolio risk during periods of market uncertainty.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The company's payout ratio is currently 84.78%, which is quite high and may limit its ability to increase dividends significantly in the future or reinvest in growth initiatives, raising concerns about the sustainability of its dividend payments.
Short interest in The Kroger Co. has been increasing, with the number of shares shorted rising to 29,646,792 in the most recent reporting period, suggesting that a significant portion of investors are betting against the stock's future performance.
Recent news reports indicate that The Kroger Co. is facing renewed questions over grocery pricing accuracy, which could lead to regulatory scrutiny or customer dissatisfaction, potentially impacting the company's reputation and sales.
Competitive pressures from other grocery chains, such as ALDI entering the ready-made meals market, may erode The Kroger Co.'s market share and force it to engage in price competition, which could squeeze profit margins.
The company's debt-to-equity ratio of 2.59 is relatively high, indicating a significant level of leverage that could increase financial risk, especially if interest rates rise or if the company faces unexpected operational challenges.

KR Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $69.69, with a high forecast of $82.00 and a low forecast of $57.00.

20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 9 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted upside of 14.52% based on their 12-month stock forecasts.

Kroger has been rated by research analysts at Citigroup, Deutsche Bank Aktiengesellschaft, Evercore, Guggenheim, HC Wainwright, Melius Research, Roth Capital, Telsey Advisory Group, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Kroger more than other "consumer staples" companies. The consensus rating for Kroger is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KR compares to other companies.

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Brokerages With Kroger Recommendations

MarketBeat monitors more than a dozen sources for Kroger analyst ratings, with the most recent rating issued on 9/29/2026.

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Kroger (KR) Stock Forecast & Price Target