Kroger (KR) Stock Forecast & Price Target

Q: What analysts cover Kroger?

Kroger has been rated by research analysts at Barclays , Citigroup , Evercore , Guggenheim , HC Wainwright , JPMorgan Chase & Co. , Morgan Stanley , Telsey Advisory Group , The Goldman Sachs Group , UBS Group , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$57.15 -1.44 (-2.45%)

As of 12:19 PM Eastern

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Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 19 Analyst Ratings

Sell
0

Hold
9

Buy
10

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 19 analysts, 9 have given a hold rating, and 10 have given a buy rating for KR.

Consensus Price Target

$71.75
25.54% Upside

According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $71.75. The highest price target for KR is $85.00, while the lowest price target for KR is $57.00. The average price target represents a forecasted upside of 25.54% from the current price of $57.15.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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KR Analyst Ratings Over Time

Type	Current Forecast 9/8/25 to 9/8/26	1 Month Ago 8/9/25 to 8/9/26	3 Months Ago 6/10/25 to 6/10/26	1 Year Ago 9/8/24 to 9/8/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	10 Buy rating(s)	10 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	8 Hold rating(s)	10 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$71.75	$72.00	$74.73	$72.35
Forecasted Upside	25.54% Upside	26.99% Upside	15.82% Upside	6.42% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.53	2.22	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	22.40% Upside	147.79% Upside	14.05% Upside
News Sentiment Rating	Positive News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/4/2026	UBS Group 4 of 5 stars	Michael Lasser 4 of 5 stars	Reiterated Rating	Neutral
9/1/2026	Citigroup 4 of 5 stars	Paul Lejuez 3 of 5 stars	Reiterated Rating	Neutral	$61.00 ➝ $57.00	-0.87%
7/7/2026	Evercore 3 of 5 stars		Reiterated Rating	Outperform	$78.00	+30.64%
7/2/2026	HC Wainwright Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
7/2/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$71.00	+26.49%
6/22/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$82.00 ➝ $78.00	+38.25%
6/22/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$58.00	+2.53%
6/22/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Seth Sigman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$68.00 ➝ $61.00	+7.84%
6/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$73.00 ➝ $67.00	+18.44%
6/19/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$82.00	+44.96%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
6/18/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C+) ➝ Hold (C)
6/11/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$72.00 ➝ $70.00	+7.99%
6/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$80.00	+29.92%
6/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
4/27/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
3/6/2026	Roth Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Kirk Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$75.00 ➝ $78.00	+4.70%
3/5/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$75.00	+5.47%
3/5/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$70.00	-0.41%
1/8/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$75.00	+26.50%
9/18/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$85.00	+28.10%
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Hold	$70.00	+1.57%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$70.00 ➝ $75.00	+19.75%
10/18/2024	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:13 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 4, 2026. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. recently increased its quarterly dividend to $0.39 per share, representing a positive change from the previous $0.35 payment and offering an attractive annualized yield of approximately 2.7% for income-focused investors.
With the stock trading at $58.62, The Kroger Co. is currently priced below its 50-day moving average of $57.69 and significantly below its 52-week high of $76.58, potentially presenting a valuation opportunity as the consensus analyst rating remains a Moderate Buy with an average target price of $71.75.
The company demonstrated strong operational performance in its most recent quarter, reporting revenue of $46.12 billion which exceeded the consensus estimate of $45.59 billion, while also guiding for full-year 2026 earnings per share between $5.10 and $5.30.
Strategic leadership enhancements are underway as The Kroger Co. appointed Mark Ibbotson, a veteran of Walmart's e-commerce platform, as Executive Vice President and Chief Store Operations Officer to bolster its digital ordering and omnichannel strategy.
Recent institutional activity shows continued interest in the stock, with major investors such as BlackRock Inc. and Norges Bank establishing new stakes in The Kroger Co. during the second quarter, indicating confidence in the company's long-term position in the grocery sector.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

The Kroger Co. is facing significant execution risk and potential legal costs as it pursues a $1.65 billion grocery acquisition while simultaneously remaining in litigation related to its prior merger attempt, which could distract management and increase uncertainty.
Analysts from Oppenheimer have expressed concern that The Kroger Co. may miss quarterly identical sales estimates due to a challenging grocery environment, raising questions about customer traffic, pricing power, and margin performance in the upcoming period.
The company's financial leverage is notable, with a debt-to-equity ratio of 2.43 and a current ratio of 0.79, suggesting that The Kroger Co. may face liquidity pressures or higher interest expenses that could impact its bottom line.
Recent sell-side analysis points to underperformance over the past six months, with some investors arguing that The Kroger Co. shares have lagged behind broader market gains, leading to a cautious tone and potential capital outflows from the stock.
Despite the dividend increase, The Kroger Co. maintains a high dividend payout ratio of 91.76%, which limits the company's flexibility to retain earnings for reinvestment or debt reduction, potentially constraining future growth initiatives.

KR Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $71.75, with a high forecast of $85.00 and a low forecast of $57.00.

19 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 9 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted upside of 25.54% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 1 downgrade by analysts.

Kroger has been rated by research analysts at Barclays, Citigroup, Evercore, Guggenheim, HC Wainwright, JPMorgan Chase & Co., Morgan Stanley, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Kroger more than other "consumer staples" companies. The consensus rating for Kroger is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KR compares to other companies.

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Brokerages With Kroger Recommendations

MarketBeat monitors more than a dozen sources for Kroger analyst ratings, with the most recent rating issued on 9/4/2026.

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Kroger (KR) Stock Forecast & Price Target