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Kroger (KR) Stock Forecast & Price Target

Kroger logo
$70.86 +1.05 (+1.51%)
Closing price 11/13/2026 03:59 PM Eastern
Extended Trading
$71.03 +0.16 (+0.23%)
As of 11/13/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Kroger - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
9
Buy
12

Based on 21 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 21 analysts, 9 have given a hold rating, and 12 have given a buy rating for KR.

Consensus Price Target

$70.35
-0.72% Downside
According to the 21 analysts' twelve-month price targets for Kroger, the average price target is $70.35. The highest price target for KR is $82.00, while the lowest price target for KR is $57.00. The average price target represents a forecasted downside of -0.72% from the current price of $70.86.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
11/14/25 to 11/14/26
1 Month Ago
10/15/25 to 10/15/26
3 Months Ago
8/16/25 to 8/16/26
1 Year Ago
11/14/24 to 11/14/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
12 Buy rating(s)
12 Buy rating(s)
10 Buy rating(s)
9 Buy rating(s)
Hold
9 Hold rating(s)
9 Hold rating(s)
9 Hold rating(s)
8 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$70.35$69.82$72.00$74.47
Forecasted Upside-0.72% Downside11.43% Upside27.01% Upside11.64% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Kroger Stock vs. The Competition

TypeKrogerConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.57
2.22
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside-0.72% Downside34.46% Upside14.68% Upside
News Sentiment Rating
Neutral News

See Recent KR News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/21/2026
Deutsche Bank logo
Deutsche Bank
3 of 5 stars
Krisztina Katai
Krisztina Katai
2 of 5 stars
Reiterated RatingBuy$70.00+10.67%
10/21/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Michael Lasser
4 of 5 stars
Set TargetNeutral$63.00 ➝ $66.00+4.79%
10/21/2026
Edward Kelly
Edward Kelly
3 of 5 stars
Set TargetEqual Weight$58.00 ➝ $60.00-4.74%
10/21/2026Reiterated RatingBuy$66.00 ➝ $68.00+7.96%
10/7/2026UpgradeNeutral ➝ Outperform$72.00+23.15%
9/29/2026 Set TargetHold ➝ Buy$80.00+33.75%
9/14/2026 Reiterated RatingHold (C)
9/14/2026Reiterated RatingBuy$73.00+24.78%
9/14/2026Set Target$70.00+17.18%
9/14/2026Lower TargetOutperform$78.00 ➝ $75.00+23.86%
9/1/2026Reiterated RatingNeutral$61.00 ➝ $57.00-0.87%
7/2/2026 Reiterated RatingBuy
6/22/2026Set TargetEqual Weight$68.00 ➝ $61.00+7.84%
6/22/2026Lower TargetEqual Weight$73.00 ➝ $67.00+18.44%
6/19/2026 Reiterated RatingBuy$82.00+44.96%
6/11/2026Lower TargetNeutral$72.00 ➝ $70.00+7.99%
6/3/2026 Reiterated RatingBuy$80.00+29.92%
6/1/2026 Reiterated RatingOutperform
4/27/2026 DowngradeBuy ➝ Hold
3/5/2026Reiterated RatingOutperform$75.00+5.47%
3/5/2026Reiterated RatingMarket Perform$70.00-0.41%
9/18/2025 Set Target$85.00+28.10%
12/20/2024 Boost TargetBuy$70.00 ➝ $75.00+19.75%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:12 PM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 12, 2026. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The Kroger Co. recently reported third-quarter earnings of $1.09 per share, which exceeded the consensus estimate of $1.05, demonstrating the company's ability to outperform analyst expectations and maintain profitability despite a challenging retail environment.
  • With a current stock price of $69.81, the shares are trading near the average analyst price target of $70.35, suggesting that the stock may be fairly valued or slightly undervalued relative to the broader market consensus of a Moderate Buy rating.
  • The company offers a dividend yield of 2.24%, providing a steady income stream for investors, with a recent quarterly dividend of $0.39 per share scheduled to be paid on December 1st, which supports long-term wealth accumulation strategies.
  • Recent news indicates that The Kroger Co. is actively expanding its physical footprint, including the opening of a $40 million store in a fast-growing city and a $39 million marketplace in Locust Grove, signaling continued investment in infrastructure and market share growth.
  • The stock exhibits a low beta of 0.36, indicating that it is less volatile than the overall market, which can provide a stabilizing effect for portfolios during periods of economic uncertainty or market turbulence.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • Recent reports highlight a persistent price premium of approximately 14.8% compared to Walmart, which could make it difficult for The Kroger Co. to compete for price-sensitive shoppers and may pressure its market share in the highly competitive grocery sector.
  • The company has a high debt-to-equity ratio of 2.59, indicating a significant level of leverage that could limit financial flexibility and increase risk if interest rates remain elevated or if revenue growth slows down.
  • Insider selling activity has been notable, with an executive vice president selling 72,901 shares in September 2026, which may signal a lack of confidence from company insiders regarding the stock's near-term performance.
  • Short interest in the stock has increased in recent months, with the number of shares shorted rising to over 29 million, suggesting that a significant portion of the market is betting against the stock's future price appreciation.
  • The company's current ratio of 0.70 and quick ratio of 0.31 indicate potential liquidity challenges, as the company has less than one dollar in current assets for every dollar of current liabilities, which could strain operations during periods of high demand or supply chain disruptions.

KR Forecast - Frequently Asked Questions

According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.35, with a high forecast of $82.00 and a low forecast of $57.00.

21 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 9 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted downside of -0.72% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 1 upgrade by analysts.

Analysts like Kroger more than other "consumer staples" companies. The consensus rating for Kroger is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how KR compares to other companies.


MarketBeat monitors more than a dozen sources for Kroger analyst ratings, with the most recent rating issued on 10/21/2026.
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