NIKE (NKE) News Today $37.56 -0.35 (-0.91%) Closing price 10/27/2026 03:59 PM EasternExtended Trading$37.53 -0.04 (-0.10%) As of 10/27/2026 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share News and Trends Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest Why Is NIKE Down Today?Toggle Visibility of Why Is NIKE Down Today?NIKE, Inc. (NYSE: NKE) remains under pressure, trading near its 52-week low and well below its 200-day moving average. Recent coverage is mixed: planned cost reductions and an upcoming Investor Day offer potential catalysts, while analyst caution and dividend sustainability concerns weigh on sentiment. Positive Sentiment: NIKE’s Pace Transformation program targets approximately $2.5 billion in savings through fiscal 2031. Streamlining operations and lowering expenses could improve margins and profitability if management executes successfully. Can NIKE's Pace Transformation Reshape Its Cost Structure? Positive Sentiment: NIKE announced an upcoming Investor Day, giving management an opportunity to outline its turnaround strategy, growth priorities and progress under new leadership. Greater clarity could help rebuild investor confidence. Nike announced Investor Day Neutral Sentiment: Commentary highlights NIKE as a potential value opportunity after a sharp multiyear decline, but investors must determine whether the depressed valuation reflects a turnaround opportunity or continuing brand and sales challenges. Should You Forget Nike Stock Near a 52-Week Low? Negative Sentiment: Wolfe Research initiated coverage with an Underperform rating, adding to concerns about the pace of NIKE’s recovery. Separately, the consensus price target was reportedly reduced by 16.3%, signaling lower expectations among analysts. Wolfe Research initiates coverage of NIKE at underperform Negative Sentiment: NIKE’s high dividend yield is attracting attention, but the payout reportedly exceeds the cash the company currently generates. If weak results persist, the dividend could constrain investment or face greater long-term risk. Nike's Dividend Now Pays Like a Treasury Posted 6h agoAI Generated. May Contain Errors. NIKE Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2026 September 2026 August 2026 July 2026 June 2026 May 2026 April 2026 March 2026 February 2026 January 2026 December 2025 November 2025 October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 Time Period More filters Fewer filters Done Nike’s Dividend Now Pays Like a Treasury. Here’s What Could Put It at RiskOctober 27 at 8:56 PM | finance.yahoo.comNike (NKE) Stock May Trade At A Discount On Investor DayOctober 27 at 8:56 PM | finance.yahoo.comCan NIKE's Pace Transformation Reshape Its Cost Structure?October 27 at 3:55 PM | finance.yahoo.comNike's Dividend Now Pays Like a Treasury. Here's What Could Put It at RiskOctober 27 at 3:47 PM | 247wallst.comPromising Luxury Goods Stocks To Watch Now - October 27thOctober 27 at 3:03 PM | marketbeat.comApparel Stocks To Follow Now - October 27thOctober 27 at 12:03 PM | marketbeat.comYou Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.October 27 at 11:51 AM | fool.comWolfe Research initiates coverage of NIKE at underperformOctober 27 at 5:54 AM | msn.comConsensus price target for NIKE decreases 16.30% to MX$735.56October 27 at 5:54 AM | msn.comTop Apparel Stocks To Follow Today - October 24thOctober 27 at 3:04 AM | americanbankingnews.comShould You Forget Nike Stock Near a 52-Week Low?October 26 at 10:10 PM | fool.comShould You Forget Nike Stock Near a 52-Week Low?October 26 at 9:20 PM | fool.comNIKE (NYSE:NKE) Stock Price Up 1.6% - Here's What HappenedOctober 26 at 5:19 PM | marketbeat.comYou Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.October 26 at 1:50 PM | fool.comBest Apparel Stocks To Keep An Eye On - October 26thOctober 26 at 12:01 PM | marketbeat.comNIKE, Inc. $NKE Stock Sold by Loring Wolcott & Coolidge Fiduciary Advisors LLP MAOctober 26 at 6:23 AM | marketbeat.comShould You Buy the Dip in Nike Stock While the Market Is This Nervous?October 26 at 5:30 AM | fool.comShould You Buy the Dip in Nike Stock While the Market Is This Nervous?October 26 at 5:02 AM | fool.comNIKE, Inc. $NKE Stock: Robeco Institutional Asset Management B.V. Decreases PositionOctober 26 at 4:40 AM | marketbeat.comTop Apparel Stocks To Watch Today - October 23rdOctober 26 at 4:03 AM | americanbankingnews.comTop Luxury Goods Stocks To Follow Today - October 25thOctober 25 at 3:00 PM | marketbeat.comApparel Stocks Worth Watching - October 25thOctober 25 at 12:01 PM | marketbeat.com44,521 NIKE, Inc. $NKE Shares Sold by Wedbush Securities Inc.October 25 at 5:28 AM | marketbeat.comWashington Trust Advisors Inc. Sells 59,053 Shares of NIKE, Inc. $NKEOctober 25 at 5:20 AM | marketbeat.com91,600 Shares in NIKE, Inc. $NKE Bought by Grace & White Inc. NYOctober 25 at 4:07 AM | marketbeat.comNike Slips as Greater China Falls 26% and Converse Drops 28% in Q1October 24, 2026 | finance.yahoo.comBarclays Sticks to Their Buy Rating for Nike (NKE)October 24, 2026 | theglobeandmail.comLuxury Goods Stocks To Follow Today - October 24thOctober 24, 2026 | marketbeat.comIs Nike Still a Growth Stock? Here's the Answer.October 24, 2026 | fool.comIs Nike Still a Growth Stock? Here's the Answer.October 24, 2026 | fool.comInvestment House LLC Sells 28,405 Shares of NIKE, Inc. $NKEOctober 24, 2026 | marketbeat.comNike (NKE) Picks AI Defect Checks For Footwear Factories Starting In 2027October 24, 2026 | finance.yahoo.comLuxury Goods Stocks To Consider - October 22ndOctober 24, 2026 | americanbankingnews.comNIKE (NYSE:NKE) Stock Rating Reaffirmed as Buy by GuggenheimOctober 24, 2026 | americanbankingnews.comNIKE (NYSE:NKE) Earns "Buy" Rating from BTIG ResearchOctober 24, 2026 | americanbankingnews.comNIKE, Inc. Announces 2026 Investor Day WebcastOctober 23, 2026 | finance.yahoo.comNike (NKE) Falls More Steeply Than Broader Market: What Investors Need to KnowOctober 23, 2026 | finance.yahoo.comNIKE (NYSE:NKE) Shares Down 2.6% - Should You Sell?October 23, 2026 | marketbeat.comNIKE, Inc. Announces 2026 Investor Day WebcastOctober 23, 2026 | businesswire.comAthletic Apparel Stocks Fall as Retail Selling Spreads: Lululemon and Under Armour Drop 4%, Nike Retreats 2%October 23, 2026 | 247wallst.comAnalysts Offer Insights on Consumer Cyclical Companies: Nike (NKE), Tesla (TSLA) and Las Vegas Sands (LVS)October 23, 2026 | theglobeandmail.comAnalysts’ Opinions Are Mixed on These Consumer Cyclical Stocks: Nike (NKE), Winnebago Industries (WGO) and Tesla (TSLA)October 23, 2026 | theglobeandmail.comNike is bringing back a retro favorite lifestyle shoe next yearOctober 23, 2026 | seekingalpha.comNIKE (NYSE:NKE) Stock Moved Up to "Strong Sell" by Wolfe ResearchOctober 23, 2026 | marketbeat.comNIKE (NYSE:NKE) Shares Up 2% - Should You Buy?October 22, 2026 | marketbeat.comUp 17% Off Its 52-Week Low, Is Nike's Turnaround Finally Gaining Steam?October 22, 2026 | fool.comUp 17% Off Its 52-Week Low, Is Nike's Turnaround Finally Gaining Steam?October 22, 2026 | fool.comNike: Just Don't Do ItOctober 22, 2026 | seekingalpha.comNike Stock is Climbing: What's Going On?October 22, 2026 | benzinga.comNIKE (NKE) Faces A Tougher Reset Story After Sales Weakness And LayoffsOctober 22, 2026 | uk.finance.yahoo.com NIKE Media Mentions By Week NIKE Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. NKE News Sentiment▼0.390.53▲Average Consumer Discretionary News Sentiment NIKE News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. NKE Articles This Week▼6711▲NKE Articles Average Week NIKE Trends on MarketBeatThis week vs. last weekNew Followers3-67%Searches7-67%Page Views14,219-45% Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. 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