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Prudential Financial (PRU) Stock Forecast & Price Target

Prudential Financial logo
$117.82 +0.78 (+0.67%)
Closing price 03:59 PM Eastern
Extended Trading
$118.26 +0.45 (+0.38%)
As of 06:41 PM Eastern
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Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
5
Hold
10
Buy
1

Based on 16 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 16 analysts, 5 have given a sell rating, 10 have given a hold rating, and 1 has given a buy rating for PRU.

Consensus Price Target

$109.31
-7.22% Downside
According to the 16 analysts' twelve-month price targets for Prudential Financial, the average price target is $109.31. The highest price target for PRU is $131.00, while the lowest price target for PRU is $87.00. The average price target represents a forecasted downside of -7.22% from the current price of $117.82.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
9/17/25 to 9/17/26
1 Month Ago
8/18/25 to 8/18/26
3 Months Ago
6/19/25 to 6/19/26
1 Year Ago
9/17/24 to 9/17/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
10 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
10 Hold rating(s)
Sell
5 Sell rating(s)
5 Sell rating(s)
5 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$109.31$107.77$101.50$122.08
Forecasted Upside-7.22% Downside-13.47% Downside-5.02% Downside18.56% Upside
Consensus RatingReduceReduceReduceHold

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Prudential Financial Stock vs. The Competition

TypePrudential FinancialFinance CompaniesBroader Market
Consensus Rating Score
1.75
2.27
2.53
Consensus RatingReduceHoldModerate Buy
Predicted Upside-6.63% Downside34.17% Upside18.17% Upside
News Sentiment Rating
Positive News

See Recent PRU News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/24/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Nigel Dally
2 of 5 stars
Boost TargetUnderweight$92.00 ➝ $105.00-13.67%
8/19/2026Boost TargetUnderweight$103.00 ➝ $110.00-11.76%
8/17/2026
Pablo Singzon
Pablo Singzon
Not Rated
Boost TargetNeutral$129.00 ➝ $131.00+4.47%
8/11/2026Boost TargetNeutral$110.00 ➝ $128.00+4.96%
8/11/2026Boost TargetMarket Perform$113.00 ➝ $123.00+0.86%
7/22/2026Boost TargetHold$102.00 ➝ $114.00-4.15%
7/16/2026 UpgradeHold (C+)Buy (B-)
7/10/2026Boost TargetHold$105.00 ➝ $110.00-4.99%
7/9/2026Boost TargetNeutral$101.00 ➝ $109.00-4.47%
7/7/2026Boost TargetUnderweight$90.00 ➝ $92.00-20.68%
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6/12/2026 UpgradeStrong SellHold
6/9/2026DowngradeBuyHold
4/23/2026Lower TargetUnderperform$91.00 ➝ $87.00-8.42%
4/14/2026Lower TargetNeutral$112.00 ➝ $104.00+5.21%
4/9/2026Lower TargetNeutral$105.00 ➝ $98.00+1.00%
3/6/2026Reiterated RatingNegative
9/16/2025Initiated CoveragePeer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:13 PM ET.


Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 15, 2026. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

  • Prudential Financial, Inc. recently announced a strategic overhaul targeting a $3 billion capital boost and $750 million in savings, which aims to improve capital efficiency and expand the contribution of its asset-management unit, signaling a strong commitment to long-term financial health and growth.
  • The company offers an attractive dividend yield of 4.69% with a payout ratio of 50.72%, providing a reliable income stream for investors while maintaining a sustainable level of cash flow distribution, as evidenced by the recent quarterly dividend payment of $1.40 per share.
  • Prudential Financial, Inc. demonstrated strong earnings performance in the most recent quarter, reporting an EPS of $4.08 which significantly exceeded the consensus estimate of $3.52, indicating that the company is effectively managing its operations and delivering value to shareholders.
  • With a current stock price of $119.34, the stock trades at a price-to-earnings ratio of 7.84, which is relatively low compared to many peers in the financial sector, suggesting that the stock may be undervalued and offers a potential entry point for value-oriented investors.
  • The company has a solid beta of 0.83, indicating that it is less volatile than the overall market, which can be appealing to investors seeking stability and lower risk exposure in their portfolios, especially during periods of market uncertainty.

Prudential Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

  • Prudential Financial, Inc. faces significant risks from its Japan operations, including compliance issues and a potential market exit, which could negatively impact its international business segment and overall financial performance.
  • The consensus rating from analysts is "Reduce" with a target price of $109.31, which is below the current stock price of $119.34, suggesting that many analysts believe the stock is overvalued and may face downward pressure in the near term.
  • Recent news reports indicate that customer data was leaked from the Japan arm of Prudential Financial, Inc., which could lead to regulatory fines, legal liabilities, and reputational damage, potentially affecting customer trust and future business growth.
  • Prudential Financial, Inc. has underperformed the Nasdaq Composite over the past year, and Wall Street’s outlook remains cautious, with analysts questioning the stock’s ability to deliver sustained growth, which may deter investors seeking high-growth opportunities.
  • The company's current ratio and quick ratio are both 0.16, indicating a very low level of short-term liquidity, which could pose challenges in meeting immediate financial obligations and may raise concerns about its financial flexibility.

PRU Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $109.31, with a high forecast of $131.00 and a low forecast of $87.00.

16 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last year. There are currently 5 sell ratings, 10 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" PRU shares.

According to analysts, Prudential Financial's stock has a predicted downside of -7.22% based on their 12-month stock forecasts.

Over the previous 90 days, Prudential Financial's stock had 1 upgrade by analysts.

Prudential Financial has been rated by research analysts at Barclays, Jefferies Financial Group, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Mizuho, Morgan Stanley, Piper Sandler, TD Cowen, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Prudential Financial less than other "finance" companies. The consensus rating for Prudential Financial is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.


MarketBeat monitors more than a dozen sources for Prudential Financial analyst ratings, with the most recent rating issued on 8/24/2026.
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