PSQ (PSQH) Competitors

PSQ (NYSE:PSQH) and Zhihu (NYSE:ZH) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, community ranking, earnings, media sentiment, analyst recommendations and profitability.

Which has better earnings & valuation, PSQH or ZH?

PSQ has higher earnings, but lower revenue than Zhihu. Zhihu is trading at a lower price-to-earnings ratio than PSQ, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PSQ	$23.20M	3.32	-$53.33M	-$1.87	-0.96
Zhihu	$3.60B	0.10	-$118.82M	-$0.24	-16.58

Does the media favor PSQH or ZH?

In the previous week, PSQ's average media sentiment score of 0.90 beat Zhihu's score of 0.00 indicating that PSQ is being referred to more favorably in the media.

Company	Overall Sentiment
PSQ	Positive
Zhihu	Neutral

Do analysts prefer PSQH or ZH?

PSQ currently has a consensus target price of $6.00, suggesting a potential upside of 234.26%. Zhihu has a consensus target price of $4.70, suggesting a potential upside of 18.09%. Given PSQ's higher probable upside, equities analysts plainly believe PSQ is more favorable than Zhihu.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is PSQH or ZH more profitable?

Zhihu has a net margin of -9.28% compared to PSQ's net margin of -227.52%. Zhihu's return on equity of -8.01% beat PSQ's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PSQ	-227.52%	-404.92%	-112.55%
Zhihu	-9.28%	-8.01%	-5.65%

Does the MarketBeat Community prefer PSQH or ZH?

Zhihu received 7 more outperform votes than PSQ when rated by MarketBeat users. However, 100.00% of users gave PSQ an outperform vote while only 50.00% of users gave Zhihu an outperform vote.

Company	Underperform	Outperform
PSQ	Outperform Votes 6 100.00%	Underperform Votes No Votes
Zhihu	Outperform Votes 13 50.00%	Underperform Votes 13 50.00%

Which has more volatility & risk, PSQH or ZH?

PSQ has a beta of -0.12, suggesting that its share price is 112% less volatile than the S&P 500. Comparatively, Zhihu has a beta of 0.16, suggesting that its share price is 84% less volatile than the S&P 500.

Do institutionals & insiders have more ownership in PSQH or ZH?

17.3% of PSQ shares are owned by institutional investors. Comparatively, 28.9% of Zhihu shares are owned by institutional investors. 32.1% of PSQ shares are owned by insiders. Comparatively, 13.6% of Zhihu shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

PSQ and Zhihu tied by winning 8 of the 16 factors compared between the two stocks.