PSQ (PSQH) Competitors

Zhihu (NYSE:ZH) and PSQ (NYSE:PSQH) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, earnings, valuation, media sentiment, analyst recommendations, dividends, risk and institutional ownership.

Do insiders and institutionals have more ownership in ZH or PSQH?

28.9% of Zhihu shares are held by institutional investors. Comparatively, 17.3% of PSQ shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Comparatively, 22.1% of PSQ shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Do analysts rate ZH or PSQH?

Zhihu presently has a consensus price target of $4.70, indicating a potential upside of 6.82%. PSQ has a consensus price target of $6.00, indicating a potential upside of 181.69%. Given PSQ's higher possible upside, analysts clearly believe PSQ is more favorable than Zhihu.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PSQ	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has more risk & volatility, ZH or PSQH?

Zhihu has a beta of 0.2, indicating that its share price is 80% less volatile than the S&P 500. Comparatively, PSQ has a beta of -0.02, indicating that its share price is 102% less volatile than the S&P 500.

Is ZH or PSQH more profitable?

Zhihu has a net margin of -0.52% compared to PSQ's net margin of -187.14%. Zhihu's return on equity of -0.41% beat PSQ's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zhihu	-0.52%	-0.41%	-0.30%
PSQ	-187.14%	-259.58%	-78.33%

Does the media favor ZH or PSQH?

In the previous week, PSQ had 5 more articles in the media than Zhihu. MarketBeat recorded 5 mentions for PSQ and 0 mentions for Zhihu. PSQ's average media sentiment score of 0.09 beat Zhihu's score of 0.00 indicating that PSQ is being referred to more favorably in the news media.

Company	Overall Sentiment
Zhihu	Neutral
PSQ	Neutral

Which has higher valuation and earnings, ZH or PSQH?

Zhihu has higher revenue and earnings than PSQ. Zhihu is trading at a lower price-to-earnings ratio than PSQ, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$493.05M	0.78	-$23.54M	-$0.02	-220.00
PSQ	$23.20M	3.94	-$57.69M	-$1.53	-1.39

Summary

Zhihu beats PSQ on 8 of the 15 factors compared between the two stocks.