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RLX Technology (RLX) Competitors

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$1.84 -0.03 (-1.34%)
Closing price 05/1/2025 03:59 PM Eastern
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$1.84 0.00 (0.00%)
As of 05/1/2025 04:05 PM Eastern
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RLX vs. TPB, ISPR, HPCO, BTI, XXII, PM, MO, HTHT, LBRDK, and LBRDA

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), 22nd Century Group (XXII), Philip Morris International (PM), Altria Group (MO), H World Group (HTHT), Liberty Broadband (LBRDK), and Liberty Broadband (LBRDA).

RLX Technology vs.

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, community ranking, risk, earnings, valuation and institutional ownership.

RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$360.66M3.07$38.46M$2.1229.38
RLX Technology$2.44B1.18$75.26M$0.0361.17

96.1% of Turning Point Brands shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 6.6% of Turning Point Brands shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Turning Point Brands has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500.

RLX Technology has a net margin of 15.70% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands11.63% 33.14% 9.99%
RLX Technology 15.70%2.48%2.37%

In the previous week, Turning Point Brands had 3 more articles in the media than RLX Technology. MarketBeat recorded 9 mentions for Turning Point Brands and 6 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 1.27 beat RLX Technology's score of 0.57 indicating that Turning Point Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Turning Point Brands
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RLX Technology
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Turning Point Brands received 267 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 66.91% of users gave Turning Point Brands an outperform vote while only 37.04% of users gave RLX Technology an outperform vote.

CompanyUnderperformOutperform
Turning Point BrandsOutperform Votes
277
66.91%
Underperform Votes
137
33.09%
RLX TechnologyOutperform Votes
10
37.04%
Underperform Votes
17
62.96%

Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.5%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.5%. Turning Point Brands pays out 14.2% of its earnings in the form of a dividend. RLX Technology pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Turning Point Brands presently has a consensus target price of $73.33, indicating a potential upside of 17.72%. RLX Technology has a consensus target price of $2.50, indicating a potential upside of 36.24%. Given RLX Technology's higher probable upside, analysts clearly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.17
RLX Technology
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Turning Point Brands beats RLX Technology on 13 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyCigarettes IndustryDiscretionary SectorNYSE Exchange
Market Cap$2.88B$52.65B$7.49B$18.96B
Dividend Yield0.44%3.29%3.39%4.01%
P/E Ratio45.8913.9516.3932.87
Price / Sales1.183.157.5428.03
Price / Cash44.0420.3116.4217.52
Price / Book1.313.114.414.47
Net Income$75.26M$2.86B$260.40M$1.02B
7 Day Performance1.94%2.13%0.31%0.59%
1 Month Performance-1.87%-1.91%-2.88%-3.54%
1 Year Performance-7.79%-0.53%-4.55%3.80%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
2.4334 of 5 stars
$1.84
-1.3%
$2.50
+36.2%
-4.2%$2.88B$2.44B45.891,240
TPB
Turning Point Brands
3.8843 of 5 stars
$56.57
-2.1%
$73.33
+29.6%
+113.4%$1.00B$360.66M22.45430Upcoming Earnings
Positive News
ISPR
Ispire Technology
2.7931 of 5 stars
$2.85
-3.1%
$9.00
+215.8%
-48.7%$162.71M$148.52M-6.9569Short Interest ↓
News Coverage
Gap Up
HPCO
Hempacco
N/A$0.00
flat
N/AN/A$7,000.00$4.05M0.0010
BTI
British American Tobacco
2.5822 of 5 stars
$42.50
+0.3%
$33.00
-22.4%
+47.3%$87.96B$25.87B8.7352,000Analyst Forecast
Short Interest ↓
Positive News
High Trading Volume
XXII
22nd Century Group
0.2474 of 5 stars
$0.76
-2.3%
N/A-99.6%$1.79M$11.88M0.0080Gap Up
PM
Philip Morris International
4.0112 of 5 stars
$162.32
-0.5%
$150.78
-7.1%
+77.1%$252.65B$37.88B35.9979,800Positive News
MO
Altria Group
4.0332 of 5 stars
$57.66
-0.9%
$54.00
-6.3%
+35.3%$97.48B$20.44B8.806,300Earnings Report
Analyst Forecast
HTHT
H World Group
3.2499 of 5 stars
$34.45
-0.1%
$43.85
+27.3%
-8.2%$10.79B$23.89B20.8824,400
LBRDK
Liberty Broadband
2.3019 of 5 stars
$74.70
-4.5%
$80.00
+7.1%
+74.7%$10.70B$1.02B13.761,900Upcoming Earnings
Analyst Forecast
Positive News
LBRDA
Liberty Broadband
3.2686 of 5 stars
$73.69
-4.7%
$86.20
+17.0%
+70.9%$10.56B$1.02B13.571,900Upcoming Earnings
News Coverage
Positive News

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This page (NYSE:RLX) was last updated on 5/2/2025 by MarketBeat.com Staff
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