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RLX Technology (RLX) Competitors

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$2.52 -0.08 (-2.88%)
Closing price 10/3/2025 03:59 PM Eastern
Extended Trading
$2.54 +0.02 (+0.79%)
As of 10/3/2025 07:45 PM Eastern
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RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and REAL

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and RealReal (REAL).

RLX Technology vs. Its Competitors

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by company insiders. Comparatively, 53.4% of RLX Technology shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$360.66M4.42$39.81M$2.3937.02
RLX Technology$376.55M10.53$75.60M$0.0736.07

In the previous week, Turning Point Brands and Turning Point Brands both had 3 articles in the media. RLX Technology's average media sentiment score of 0.60 beat Turning Point Brands' score of 0.45 indicating that RLX Technology is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Turning Point Brands
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
RLX Technology
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Turning Point Brands has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500.

Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.3%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 12.6% of its earnings in the form of a dividend. RLX Technology pays out 14.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has raised its dividend for 7 consecutive years.

RLX Technology has a net margin of 22.32% compared to Turning Point Brands' net margin of 10.34%. Turning Point Brands' return on equity of 25.32% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands10.34% 25.32% 9.52%
RLX Technology 22.32%4.54%4.29%

Turning Point Brands presently has a consensus price target of $78.83, indicating a potential downside of 10.89%. RLX Technology has a consensus price target of $2.25, indicating a potential downside of 10.89%. Given Turning Point Brands' stronger consensus rating and higher probable upside, analysts clearly believe Turning Point Brands is more favorable than RLX Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.89
RLX Technology
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Turning Point Brands beats RLX Technology on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RLX vs. The Competition

MetricRLX TechnologyCONSM PD IndustryDiscretionary SectorNYSE Exchange
Market Cap$3.97B$2.37B$8.40B$21.82B
Dividend Yield0.32%4.40%2.99%3.54%
P/E Ratio36.0816.7318.6429.82
Price / Sales10.534.796.3267.55
Price / Cash48.9915.3516.8024.90
Price / Book1.821.654.874.60
Net Income$75.60M$106.49M$256.82M$1.00B
7 Day Performance1.20%-1.13%-0.09%2.07%
1 Month Performance-3.07%-0.48%2.00%3.33%
1 Year Performance43.47%-17.82%44.89%13.11%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
1.2666 of 5 stars
$2.53
-2.9%
$2.25
-10.9%
+43.9%$3.97B$376.55M36.081,240
TPB
Turning Point Brands
3.595 of 5 stars
$96.70
-1.4%
$78.83
-18.5%
+111.9%$1.77B$360.66M40.46430
ISPR
Ispire Technology
2.3404 of 5 stars
$2.57
-2.7%
$7.50
+191.8%
-60.2%$151.21M$127.49M0.0069
HPCO
Hempacco
N/A$0.00
flat
N/AN/A$3K$4.05M0.0010
BTI
British American Tobacco
3.4569 of 5 stars
$52.78
-0.4%
$51.00
-3.4%
+45.1%$109.05B$33.06B10.8448,000News Coverage
Positive News
REYN
Reynolds Consumer Products
3.5271 of 5 stars
$23.83
+2.2%
$26.75
+12.3%
-16.5%$4.90B$3.70B14.486,400
IPAR
Interparfums
4.0439 of 5 stars
$100.24
-1.0%
$162.00
+61.6%
-23.8%$3.25B$1.45B20.09530
CENT
Central Garden & Pet
3.6217 of 5 stars
$32.78
-1.4%
$40.00
+22.0%
-4.7%$2.09B$3.20B14.906,450
CENTA
Central Garden & Pet
3.6997 of 5 stars
$29.58
-1.4%
$38.67
+30.7%
+0.0%$1.89B$3.20B13.457,000
SPB
Spectrum Brands
4.1748 of 5 stars
$52.58
-1.9%
$73.80
+40.4%
-40.5%$1.30B$2.96B19.623,100
REAL
RealReal
1.2452 of 5 stars
$10.74
+3.6%
$11.70
+8.9%
+240.2%$1.20B$600.48M0.003,011

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This page (NYSE:RLX) was last updated on 10/5/2025 by MarketBeat.com Staff
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