RLX Technology (RLX) Competitors $2.44 +0.04 (+1.46%) Closing price 10/24/2025 03:59 PM EasternExtended Trading$2.43 0.00 (-0.21%) As of 10/24/2025 04:11 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and REALShould you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and RealReal (REAL). RLX Technology vs. Its Competitors Turning Point Brands Ispire Technology Hempacco British American Tobacco Reynolds Consumer Products Interparfums Central Garden & Pet Central Garden & Pet Spectrum Brands RealReal Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation. Is TPB or RLX a better dividend stock? Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.3%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 12.6% of its earnings in the form of a dividend. RLX Technology pays out 14.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has increased its dividend for 7 consecutive years. Do analysts recommend TPB or RLX? Turning Point Brands currently has a consensus price target of $78.83, indicating a potential downside of 13.45%. RLX Technology has a consensus price target of $2.25, indicating a potential downside of 7.60%. Given RLX Technology's higher probable upside, analysts clearly believe RLX Technology is more favorable than Turning Point Brands.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Turning Point Brands 0 Sell rating(s) 2 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.89RLX Technology 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Do institutionals & insiders hold more shares of TPB or RLX? 96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has more risk and volatility, TPB or RLX? Turning Point Brands has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500. Is TPB or RLX more profitable? RLX Technology has a net margin of 22.32% compared to Turning Point Brands' net margin of 10.34%. Turning Point Brands' return on equity of 25.32% beat RLX Technology's return on equity.Company Net Margins Return on Equity Return on Assets Turning Point Brands10.34% 25.32% 9.52% RLX Technology 22.32%4.54%4.29% Which has higher earnings & valuation, TPB or RLX? RLX Technology has lower revenue, but higher earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTurning Point Brands$407.44M4.03$39.81M$2.3938.11RLX Technology$376.55M10.16$75.60M$0.0734.79 Does the media prefer TPB or RLX? In the previous week, Turning Point Brands had 2 more articles in the media than RLX Technology. MarketBeat recorded 3 mentions for Turning Point Brands and 1 mentions for RLX Technology. RLX Technology's average media sentiment score of 0.92 beat Turning Point Brands' score of 0.87 indicating that RLX Technology is being referred to more favorably in the news media. Company Overall Sentiment Turning Point Brands Positive RLX Technology Positive SummaryTurning Point Brands beats RLX Technology on 12 of the 20 factors compared between the two stocks. Get RLX Technology News Delivered to You Automatically Sign up to receive the latest news and ratings for RLX and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart RLX vs. The Competition Export to ExcelMetricRLX TechnologyCONSM PD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$3.77B$2.34B$8.41B$21.98BDividend Yield0.33%4.55%3.07%3.57%P/E Ratio34.7919.0319.7533.42Price / Sales10.166.986.5791.10Price / Cash46.4715.1216.4824.54Price / Book1.751.614.954.66Net Income$75.60M$109.52M$257.16M$1.02B7 Day Performance1.46%0.71%2.08%2.22%1 Month Performance-2.01%-4.09%-1.37%2.07%1 Year Performance51.24%-13.44%39.94%14.05% RLX Technology Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)RLXRLX Technology1.2489 of 5 stars$2.44+1.5%$2.25-7.6%+52.2%$3.77B$376.55M34.791,240News CoverageAnalyst ForecastTPBTurning Point Brands3.4011 of 5 stars$87.51-3.6%$78.83-9.9%+96.6%$1.64B$360.66M36.61430ISPRIspire Technology2.9906 of 5 stars$2.42-0.4%$7.50+209.9%-62.6%$139.18M$127.49M-3.5169Analyst ForecastGap DownHPCOHempaccoN/A$0.00flatN/A-97.6%$4K$4.05M0.0010Gap DownBTIBritish American Tobacco3.0922 of 5 stars$51.16-0.9%$51.00-0.3%+50.4%$106.08B$33.06B10.5148,000Positive NewsAnalyst ForecastShort Interest ↓REYNReynolds Consumer Products3.9463 of 5 stars$23.73+0.4%$26.75+12.7%-22.3%$4.97B$3.70B14.686,400News CoverageUpcoming EarningsDividend AnnouncementAnalyst ForecastIPARInterparfums4.6115 of 5 stars$98.83+0.5%$162.00+63.9%-20.5%$3.16B$1.45B19.81530News CoverageAnalyst ForecastAnalyst RevisionCENTCentral Garden & Pet3.873 of 5 stars$30.84+0.9%$40.00+29.7%-4.9%$1.92B$3.20B14.026,450Analyst ForecastCENTACentral Garden & Pet3.7994 of 5 stars$27.82+0.6%$38.67+39.0%-0.1%$1.74B$3.20B12.657,000News CoverageAnalyst ForecastSPBSpectrum Brands4.4264 of 5 stars$54.92+2.3%$73.80+34.4%-37.6%$1.30B$2.96B20.493,100News CoveragePositive NewsAnalyst ForecastREALRealReal1.0368 of 5 stars$11.71+14.1%$12.20+4.2%+307.1%$1.18B$600.48M-11.053,011News CoverageAnalyst Forecast Related Companies and Tools Related Companies TPB Alternatives ISPR Alternatives HPCO Alternatives BTI Alternatives REYN Alternatives IPAR Alternatives CENT Alternatives CENTA Alternatives SPB Alternatives REAL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:RLX) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredMove $1,000 into this stock before Nov 6The End of Tesla? 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