Free Trial

RLX Technology (RLX) Competitors

RLX Technology logo
$2.25 -0.04 (-1.75%)
Closing price 08/1/2025 03:59 PM Eastern
Extended Trading
$2.26 +0.01 (+0.44%)
As of 08/1/2025 07:07 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and OLPX

Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Olaplex (OLPX).

RLX Technology vs. Its Competitors

Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

Turning Point Brands has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.09, meaning that its stock price is 9% more volatile than the S&P 500.

Turning Point Brands currently has a consensus price target of $76.67, suggesting a potential downside of 5.30%. RLX Technology has a consensus price target of $2.25, suggesting a potential upside of 0.00%. Given RLX Technology's higher possible upside, analysts plainly believe RLX Technology is more favorable than Turning Point Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Turning Point Brands
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.00
RLX Technology
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.4%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 13.2% of its earnings in the form of a dividend. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has raised its dividend for 7 consecutive years.

96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by company insiders. Comparatively, 53.4% of RLX Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Turning Point Brands had 8 more articles in the media than RLX Technology. MarketBeat recorded 8 mentions for Turning Point Brands and 0 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.83 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the media.

Company Overall Sentiment
Turning Point Brands Positive
RLX Technology Neutral

RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Turning Point Brands$360.66M4.02$39.81M$2.2835.51
RLX Technology$376.55M9.39$75.60M$0.0637.50

RLX Technology has a net margin of 21.38% compared to Turning Point Brands' net margin of 10.19%. Turning Point Brands' return on equity of 27.70% beat RLX Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Turning Point Brands10.19% 27.70% 9.78%
RLX Technology 21.38%4.05%3.85%

Summary

Turning Point Brands beats RLX Technology on 11 of the 20 factors compared between the two stocks.

Get RLX Technology News Delivered to You Automatically

Sign up to receive the latest news and ratings for RLX and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

RLX vs. The Competition

MetricRLX TechnologyCONSM PD IndustryDiscretionary SectorNYSE Exchange
Market Cap$3.60B$2.30B$8.08B$20.65B
Dividend Yield0.35%4.51%3.25%3.67%
P/E Ratio37.5118.0518.9629.03
Price / Sales9.392.384.2566.13
Price / Cash44.3516.8116.2522.84
Price / Book1.621.604.784.43
Net Income$75.60M$100.54M$218.90M$994.22M
7 Day Performance0.67%-6.45%-4.70%-3.39%
1 Month Performance-4.26%-4.92%38.37%-2.09%
1 Year Performance33.14%-14.57%19.84%10.09%

RLX Technology Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RLX
RLX Technology
0.8481 of 5 stars
$2.25
-1.7%
$2.25
+33.1%$3.60B$376.55M37.511,240
TPB
Turning Point Brands
2.9901 of 5 stars
$78.08
-0.3%
$76.67
-1.8%
+111.8%$1.40B$384.03M34.25430News Coverage
Upcoming Earnings
Analyst Forecast
ISPR
Ispire Technology
2.5004 of 5 stars
$3.01
+2.4%
$7.50
+149.2%
-63.7%$172.02M$151.91M-6.1469
HPCO
Hempacco
N/A$0.00
+200.0%
N/A-99.9%$1K$4.05M0.0010Gap Up
High Trading Volume
BTI
British American Tobacco
2.4292 of 5 stars
$51.81
-0.8%
$33.00
-36.3%
+51.4%$106.87B$25.87B10.6448,000News Coverage
Positive News
REYN
Reynolds Consumer Products
4.1649 of 5 stars
$21.75
-1.9%
$27.67
+27.2%
-21.9%$4.57B$3.68B13.596,400News Coverage
Earnings Report
Analyst Forecast
IPAR
Interparfums
4.3486 of 5 stars
$125.09
+3.3%
$162.00
+29.5%
-13.9%$4.02B$1.45B24.34530News Coverage
Upcoming Earnings
Analyst Revision
CENT
Central Garden & Pet
1.4068 of 5 stars
$39.29
-2.5%
$40.00
+1.8%
-1.6%$2.57B$3.20B21.016,450Upcoming Earnings
CENTA
Central Garden & Pet
1.7661 of 5 stars
$35.70
-2.4%
$33.00
-7.6%
+3.3%$2.34B$3.20B19.097,000Upcoming Earnings
SPB
Spectrum Brands
4.1584 of 5 stars
$58.10
-3.6%
$84.17
+44.9%
-37.1%$1.43B$2.96B27.803,100News Coverage
Positive News
Upcoming Earnings
OLPX
Olaplex
2.8528 of 5 stars
$1.47
-2.6%
$1.88
+27.6%
-31.4%$978.67M$422.67M73.54170News Coverage
Upcoming Earnings
Analyst Forecast
Gap Down

Related Companies and Tools


This page (NYSE:RLX) was last updated on 8/2/2025 by MarketBeat.com Staff
From Our Partners