RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and REAL
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and RealReal (REAL).
RLX Technology vs. Its Competitors
Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.
Turning Point Brands has a beta of 0.76, meaning that its share price is 24% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.
RLX Technology has a net margin of 22.32% compared to Turning Point Brands' net margin of 10.34%. Turning Point Brands' return on equity of 25.32% beat RLX Technology's return on equity.
Turning Point Brands presently has a consensus price target of $78.83, indicating a potential downside of 23.01%. RLX Technology has a consensus price target of $2.25, indicating a potential downside of 13.96%. Given RLX Technology's higher probable upside, analysts plainly believe RLX Technology is more favorable than Turning Point Brands.
RLX Technology has lower revenue, but higher earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks.
96.1% of Turning Point Brands shares are held by institutional investors. Comparatively, 22.7% of RLX Technology shares are held by institutional investors. 6.6% of Turning Point Brands shares are held by company insiders. Comparatively, 53.4% of RLX Technology shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
In the previous week, Turning Point Brands had 6 more articles in the media than RLX Technology. MarketBeat recorded 9 mentions for Turning Point Brands and 3 mentions for RLX Technology. RLX Technology's average media sentiment score of 1.42 beat Turning Point Brands' score of 1.18 indicating that RLX Technology is being referred to more favorably in the news media.
Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.3%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 12.6% of its earnings in the form of a dividend. RLX Technology pays out 14.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has increased its dividend for 7 consecutive years.
Summary
Turning Point Brands beats RLX Technology on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
RLX Technology Competitors List
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This page (NYSE:RLX) was last updated on 9/13/2025 by MarketBeat.com Staff
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