RLX Technology (RLX) Competitors $2.25 -0.04 (-1.75%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$2.26 +0.01 (+0.44%) As of 08/1/2025 07:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and OLPXShould you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Olaplex (OLPX). RLX Technology vs. Its Competitors Turning Point Brands Ispire Technology Hempacco British American Tobacco Reynolds Consumer Products Interparfums Central Garden & Pet Central Garden & Pet Spectrum Brands Olaplex Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment. Which has more risk and volatility, TPB or RLX? Turning Point Brands has a beta of 0.66, meaning that its stock price is 34% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.09, meaning that its stock price is 9% more volatile than the S&P 500. Do analysts prefer TPB or RLX? Turning Point Brands currently has a consensus price target of $76.67, suggesting a potential downside of 5.30%. RLX Technology has a consensus price target of $2.25, suggesting a potential upside of 0.00%. Given RLX Technology's higher possible upside, analysts plainly believe RLX Technology is more favorable than Turning Point Brands.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Turning Point Brands 0 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 3.00RLX Technology 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is TPB or RLX a better dividend stock? Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.4%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 13.2% of its earnings in the form of a dividend. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has raised its dividend for 7 consecutive years. Do institutionals & insiders believe in TPB or RLX? 96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by company insiders. Comparatively, 53.4% of RLX Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media favor TPB or RLX? In the previous week, Turning Point Brands had 8 more articles in the media than RLX Technology. MarketBeat recorded 8 mentions for Turning Point Brands and 0 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.83 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the media. Company Overall Sentiment Turning Point Brands Positive RLX Technology Neutral Which has better earnings and valuation, TPB or RLX? RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTurning Point Brands$360.66M4.02$39.81M$2.2835.51RLX Technology$376.55M9.39$75.60M$0.0637.50 Is TPB or RLX more profitable? RLX Technology has a net margin of 21.38% compared to Turning Point Brands' net margin of 10.19%. Turning Point Brands' return on equity of 27.70% beat RLX Technology's return on equity.Company Net Margins Return on Equity Return on Assets Turning Point Brands10.19% 27.70% 9.78% RLX Technology 21.38%4.05%3.85% SummaryTurning Point Brands beats RLX Technology on 11 of the 20 factors compared between the two stocks. Get RLX Technology News Delivered to You Automatically Sign up to receive the latest news and ratings for RLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart RLX vs. The Competition Export to ExcelMetricRLX TechnologyCONSM PD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$3.60B$2.30B$8.08B$20.65BDividend Yield0.35%4.51%3.25%3.67%P/E Ratio37.5118.0518.9629.03Price / Sales9.392.384.2566.13Price / Cash44.3516.8116.2522.84Price / Book1.621.604.784.43Net Income$75.60M$100.54M$218.90M$994.22M7 Day Performance0.67%-6.45%-4.70%-3.39%1 Month Performance-4.26%-4.92%38.37%-2.09%1 Year Performance33.14%-14.57%19.84%10.09% RLX Technology Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)RLXRLX Technology0.8481 of 5 stars$2.25-1.7%$2.25+33.1%$3.60B$376.55M37.511,240TPBTurning Point Brands2.9901 of 5 stars$78.08-0.3%$76.67-1.8%+111.8%$1.40B$384.03M34.25430News CoverageUpcoming EarningsAnalyst ForecastISPRIspire Technology2.5004 of 5 stars$3.01+2.4%$7.50+149.2%-63.7%$172.02M$151.91M-6.1469HPCOHempaccoN/A$0.00+200.0%N/A-99.9%$1K$4.05M0.0010Gap UpHigh Trading VolumeBTIBritish American Tobacco2.4292 of 5 stars$51.81-0.8%$33.00-36.3%+51.4%$106.87B$25.87B10.6448,000News CoveragePositive NewsREYNReynolds Consumer Products4.1649 of 5 stars$21.75-1.9%$27.67+27.2%-21.9%$4.57B$3.68B13.596,400News CoverageEarnings ReportAnalyst ForecastIPARInterparfums4.3486 of 5 stars$125.09+3.3%$162.00+29.5%-13.9%$4.02B$1.45B24.34530News CoverageUpcoming EarningsAnalyst RevisionCENTCentral Garden & Pet1.4068 of 5 stars$39.29-2.5%$40.00+1.8%-1.6%$2.57B$3.20B21.016,450Upcoming EarningsCENTACentral Garden & Pet1.7661 of 5 stars$35.70-2.4%$33.00-7.6%+3.3%$2.34B$3.20B19.097,000Upcoming EarningsSPBSpectrum Brands4.1584 of 5 stars$58.10-3.6%$84.17+44.9%-37.1%$1.43B$2.96B27.803,100News CoveragePositive NewsUpcoming EarningsOLPXOlaplex2.8528 of 5 stars$1.47-2.6%$1.88+27.6%-31.4%$978.67M$422.67M73.54170News CoverageUpcoming EarningsAnalyst ForecastGap Down Related Companies and Tools Related Companies TPB Alternatives ISPR Alternatives HPCO Alternatives BTI Alternatives REYN Alternatives IPAR Alternatives CENT Alternatives CENTA Alternatives SPB Alternatives OLPX Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:RLX) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersChina just unlocked Nvidia’s AI chips—what that means for youTired of Missing Big AI Moves Like Nvidia? 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