RLX vs. TPB, ISPR, HPCO, BTI, XXII, PM, MO, H, POOL, and HTHT
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), 22nd Century Group (XXII), Philip Morris International (PM), Altria Group (MO), Hyatt Hotels (H), Pool (POOL), and H World Group (HTHT).
RLX Technology vs. Its Competitors
RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, profitability, institutional ownership, media sentiment, valuation, community ranking, earnings and analyst recommendations.
RLX Technology has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.76, indicating that its stock price is 24% less volatile than the S&P 500.
RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.
22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by insiders. Comparatively, 6.6% of Turning Point Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
In the previous week, Turning Point Brands had 8 more articles in the media than RLX Technology. MarketBeat recorded 9 mentions for Turning Point Brands and 1 mentions for RLX Technology. Turning Point Brands' average media sentiment score of 0.67 beat RLX Technology's score of 0.00 indicating that Turning Point Brands is being referred to more favorably in the news media.
RLX Technology has a net margin of 15.70% compared to Turning Point Brands' net margin of 11.63%. Turning Point Brands' return on equity of 33.14% beat RLX Technology's return on equity.
Turning Point Brands received 269 more outperform votes than RLX Technology when rated by MarketBeat users. Likewise, 66.91% of users gave Turning Point Brands an outperform vote while only 34.48% of users gave RLX Technology an outperform vote.
RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.5%. Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.4%. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Turning Point Brands pays out 13.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has increased its dividend for 7 consecutive years.
RLX Technology currently has a consensus price target of $2.25, indicating a potential upside of 2.97%. Turning Point Brands has a consensus price target of $76.67, indicating a potential upside of 2.24%. Given RLX Technology's higher probable upside, research analysts plainly believe RLX Technology is more favorable than Turning Point Brands.
Summary
Turning Point Brands beats RLX Technology on 14 of the 22 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
RLX Technology Competitors List
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This page (NYSE:RLX) was last updated on 6/11/2025 by MarketBeat.com Staff
