RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and OLPX
Should you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Olaplex (OLPX).
RLX Technology vs. Its Competitors
RLX Technology (NYSE:RLX) and Turning Point Brands (NYSE:TPB) are both tobacco products companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, media sentiment, analyst recommendations, dividends and profitability.
RLX Technology has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, Turning Point Brands has a beta of 0.75, suggesting that its stock price is 25% less volatile than the S&P 500.
RLX Technology has higher revenue and earnings than Turning Point Brands. Turning Point Brands is trading at a lower price-to-earnings ratio than RLX Technology, indicating that it is currently the more affordable of the two stocks.
RLX Technology has a net margin of 21.38% compared to Turning Point Brands' net margin of 10.19%. Turning Point Brands' return on equity of 27.70% beat RLX Technology's return on equity.
RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.4%. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Turning Point Brands pays out 13.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has increased its dividend for 7 consecutive years.
RLX Technology presently has a consensus price target of $2.25, indicating a potential downside of 4.62%. Turning Point Brands has a consensus price target of $76.67, indicating a potential upside of 3.79%. Given Turning Point Brands' stronger consensus rating and higher possible upside, analysts clearly believe Turning Point Brands is more favorable than RLX Technology.
In the previous week, Turning Point Brands had 2 more articles in the media than RLX Technology. MarketBeat recorded 4 mentions for Turning Point Brands and 2 mentions for RLX Technology. RLX Technology's average media sentiment score of 0.31 beat Turning Point Brands' score of 0.22 indicating that RLX Technology is being referred to more favorably in the media.
22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 96.1% of Turning Point Brands shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by insiders. Comparatively, 6.6% of Turning Point Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
Turning Point Brands beats RLX Technology on 11 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
RLX Technology Competitors List
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This page (NYSE:RLX) was last updated on 7/5/2025 by MarketBeat.com Staff
