RLX Technology (RLX) Competitors $2.38 +0.15 (+6.47%) Closing price 08/22/2025 03:59 PM EasternExtended Trading$2.38 0.00 (-0.21%) As of 08/22/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock RLX vs. TPB, ISPR, HPCO, BTI, REYN, IPAR, CENT, CENTA, SPB, and OLPXShould you be buying RLX Technology stock or one of its competitors? The main competitors of RLX Technology include Turning Point Brands (TPB), Ispire Technology (ISPR), Hempacco (HPCO), British American Tobacco (BTI), Reynolds Consumer Products (REYN), Interparfums (IPAR), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Olaplex (OLPX). RLX Technology vs. Its Competitors Turning Point Brands Ispire Technology Hempacco British American Tobacco Reynolds Consumer Products Interparfums Central Garden & Pet Central Garden & Pet Spectrum Brands Olaplex Turning Point Brands (NYSE:TPB) and RLX Technology (NYSE:RLX) are both tobacco products companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings, media sentiment and risk. Do insiders and institutionals have more ownership in TPB or RLX? 96.1% of Turning Point Brands shares are owned by institutional investors. Comparatively, 22.7% of RLX Technology shares are owned by institutional investors. 6.6% of Turning Point Brands shares are owned by insiders. Comparatively, 53.4% of RLX Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Do analysts prefer TPB or RLX? Turning Point Brands currently has a consensus target price of $78.83, indicating a potential downside of 20.15%. RLX Technology has a consensus target price of $2.25, indicating a potential downside of 5.66%. Given RLX Technology's higher possible upside, analysts clearly believe RLX Technology is more favorable than Turning Point Brands.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Turning Point Brands 0 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 2 Strong Buy rating(s) 3.13RLX Technology 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Is TPB or RLX a better dividend stock? Turning Point Brands pays an annual dividend of $0.30 per share and has a dividend yield of 0.3%. RLX Technology pays an annual dividend of $0.01 per share and has a dividend yield of 0.4%. Turning Point Brands pays out 12.6% of its earnings in the form of a dividend. RLX Technology pays out 16.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Turning Point Brands has raised its dividend for 7 consecutive years. Which has more volatility & risk, TPB or RLX? Turning Point Brands has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500. Comparatively, RLX Technology has a beta of 1.09, indicating that its share price is 9% more volatile than the S&P 500. Does the media refer more to TPB or RLX? In the previous week, RLX Technology had 3 more articles in the media than Turning Point Brands. MarketBeat recorded 8 mentions for RLX Technology and 5 mentions for Turning Point Brands. Turning Point Brands' average media sentiment score of 1.24 beat RLX Technology's score of 0.37 indicating that Turning Point Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Turning Point Brands 3 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive RLX Technology 1 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has higher valuation and earnings, TPB or RLX? RLX Technology has higher revenue and earnings than Turning Point Brands. RLX Technology is trading at a lower price-to-earnings ratio than Turning Point Brands, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTurning Point Brands$360.66M4.93$39.81M$2.3941.31RLX Technology$376.55M9.95$75.60M$0.0639.75 Is TPB or RLX more profitable? RLX Technology has a net margin of 21.38% compared to Turning Point Brands' net margin of 10.34%. Turning Point Brands' return on equity of 25.32% beat RLX Technology's return on equity.Company Net Margins Return on Equity Return on Assets Turning Point Brands10.34% 25.32% 9.52% RLX Technology 21.38%4.05%3.85% SummaryTurning Point Brands beats RLX Technology on 11 of the 20 factors compared between the two stocks. Get RLX Technology News Delivered to You Automatically Sign up to receive the latest news and ratings for RLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding RLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart RLX vs. The Competition Export to ExcelMetricRLX TechnologyCONSM PD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$3.52B$2.36B$8.30B$20.92BDividend Yield0.36%4.58%3.11%3.58%P/E Ratio39.7617.3418.0229.13Price / Sales9.952.345.5353.00Price / Cash43.3815.2816.6323.54Price / Book1.721.684.725.45Net Income$75.60M$106.49M$226.48M$992.10M7 Day Performance11.97%0.28%15.33%2.61%1 Month Performance5.30%-8.15%11.88%1.46%1 Year Performance32.50%-18.66%46.40%10.72% RLX Technology Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)RLXRLX Technology0.6859 of 5 stars$2.39+6.5%$2.25-5.7%+32.5%$3.52B$376.55M39.761,240News CoverageGap UpHigh Trading VolumeTPBTurning Point Brands3.1907 of 5 stars$98.550.0%$78.83-20.0%+148.8%$1.78B$360.66M41.23430Positive NewsISPRIspire Technology2.2867 of 5 stars$2.81flat$7.50+166.9%-57.9%$160.59M$151.91M-5.7369Positive NewsHPCOHempaccoN/A$0.00flatN/A-100.0%$1K$4.05M0.0010BTIBritish American Tobacco2.392 of 5 stars$57.76+1.1%$40.00-30.7%+61.3%$118.97B$33.06B11.8648,000Positive NewsREYNReynolds Consumer Products4.0493 of 5 stars$22.54-0.2%$28.00+24.2%-23.7%$4.74B$3.70B15.136,400Insider TradeIPARInterparfums4.3142 of 5 stars$113.02+0.2%$162.00+43.3%-5.2%$3.63B$1.45B22.65530Trending NewsAnalyst RevisionCENTCentral Garden & Pet2.2775 of 5 stars$35.52-0.8%$40.00+12.6%-5.2%$2.23B$3.20B16.156,450CENTACentral Garden & Pet3.0829 of 5 stars$32.09-1.2%$38.67+20.5%-0.7%$2.02B$3.12B14.597,000News CoverageSPBSpectrum Brands4.4152 of 5 stars$55.78-1.4%$74.80+34.1%-36.8%$1.35B$2.85B20.813,100News CoveragePositive NewsOLPXOlaplex2.7426 of 5 stars$1.41flat$1.75+24.1%-41.9%$940.58M$422.67M35.25170Positive News Related Companies and Tools Related Companies TPB Alternatives ISPR Alternatives HPCO Alternatives BTI Alternatives REYN Alternatives IPAR Alternatives CENT Alternatives CENTA Alternatives SPB Alternatives OLPX Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:RLX) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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