Shopify (SHOP) Competitors $141.28 -0.26 (-0.18%) Closing price 08/29/2025 04:00 PM EasternExtended Trading$141.28 0.00 (0.00%) As of 08/29/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SHOP vs. AFRM, AMZN, ETSY, GLBE, GOOG, GOOGL, MELI, PYPL, ROKU, and PINSShould you be buying Shopify stock or one of its competitors? The main competitors of Shopify include Affirm (AFRM), Amazon.com (AMZN), Etsy (ETSY), Global-e Online (GLBE), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Roku (ROKU), and Pinterest (PINS). Shopify vs. Its Competitors Affirm Amazon.com Etsy Global-e Online Alphabet Alphabet MercadoLibre PayPal Roku Pinterest Affirm (NASDAQ:AFRM) and Shopify (NYSE:SHOP) are both large-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, media sentiment, dividends, profitability, risk and institutional ownership. Do institutionals and insiders have more ownership in AFRM or SHOP? 69.3% of Affirm shares are owned by institutional investors. Comparatively, 69.3% of Shopify shares are owned by institutional investors. 11.8% of Affirm shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has more volatility & risk, AFRM or SHOP? Affirm has a beta of 3.63, meaning that its share price is 263% more volatile than the S&P 500. Comparatively, Shopify has a beta of 2.63, meaning that its share price is 163% more volatile than the S&P 500. Does the media favor AFRM or SHOP? In the previous week, Shopify had 16 more articles in the media than Affirm. MarketBeat recorded 46 mentions for Shopify and 30 mentions for Affirm. Shopify's average media sentiment score of 1.15 beat Affirm's score of 0.35 indicating that Shopify is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Affirm 4 Very Positive mention(s) 2 Positive mention(s) 8 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Shopify 31 Very Positive mention(s) 4 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Is AFRM or SHOP more profitable? Shopify has a net margin of 22.74% compared to Affirm's net margin of 1.62%. Shopify's return on equity of 12.00% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Affirm1.62% 1.84% 0.50% Shopify 22.74%12.00%9.79% Which has stronger valuation & earnings, AFRM or SHOP? Shopify has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAffirm$3.24B8.80-$517.76M-$0.21-421.24Shopify$10.01B18.34$2.02B$1.7978.93 Do analysts prefer AFRM or SHOP? Affirm presently has a consensus target price of $77.35, indicating a potential downside of 12.56%. Shopify has a consensus target price of $150.27, indicating a potential upside of 6.36%. Given Shopify's higher possible upside, analysts clearly believe Shopify is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Affirm 0 Sell rating(s) 11 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.67Shopify 1 Sell rating(s) 20 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.51 SummaryShopify beats Affirm on 11 of the 17 factors compared between the two stocks. Get Shopify News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOP and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOP vs. The Competition Export to ExcelMetricShopifyPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$183.62B$9.02B$30.24B$21.33BDividend YieldN/A0.89%3.17%3.50%P/E Ratio91.15174.16418.8429.34Price / Sales18.343.941,790.4451.63Price / Cash125.5657.6036.4324.03Price / Book15.824.219.405.36Net Income$2.02B$77.43M$807.00M$996.52M7 Day Performance-0.58%-1.20%0.45%0.34%1 Month Performance14.85%0.50%2.21%4.69%1 Year Performance90.79%12.56%23,929.61%11.68% Shopify Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOPShopify4.3119 of 5 stars$141.28-0.2%$150.27+6.4%+92.8%$183.62B$10.01B91.1511,600Positive NewsAnalyst ForecastAFRMAffirm1.9841 of 5 stars$78.17-1.7%$68.74-12.1%+112.3%$25.23B$2.32B-372.422,006Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionGap UpAMZNAmazon.com4.6334 of 5 stars$228.43-0.2%$262.87+15.1%+33.0%$2.44T$637.96B34.831,556,000Trending NewsETSYEtsy4.082 of 5 stars$58.21-7.1%$57.80-0.7%-4.5%$5.77B$2.84B46.912,400Trending NewsInsider TradeGLBEGlobal-e Online4.1729 of 5 stars$32.85-1.3%$48.33+47.1%-0.9%$5.57B$752.76M-193.181,084Positive NewsGOOGAlphabet4.4718 of 5 stars$209.57+1.4%$215.19+2.7%+30.7%$2.53T$371.40B22.32190,200Trending NewsGOOGLAlphabet3.8575 of 5 stars$208.96+1.4%$211.53+1.2%+31.6%$2.53T$371.40B22.25183,323Trending NewsMELIMercadoLibre4.6171 of 5 stars$2,399.98-1.3%$2,817.22+17.4%+22.7%$121.80B$20.78B59.3318,282Positive NewsPYPLPayPal4.6641 of 5 stars$69.30-0.9%$85.00+22.7%-4.1%$66.21B$32.29B14.8124,400Trending NewsGap DownROKURoku2.3661 of 5 stars$94.04-0.2%$98.96+5.2%+41.1%$13.85B$4.39B-223.903,340PINSPinterest4.1516 of 5 stars$35.47-0.4%$42.40+19.5%+17.6%$24.09B$3.91B12.704,666Positive NewsAnalyst UpgradeInsider Trade Related Companies and Tools Related Companies AFRM Alternatives AMZN Alternatives ETSY Alternatives GLBE Alternatives GOOG Alternatives GOOGL Alternatives MELI Alternatives PYPL Alternatives ROKU Alternatives PINS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHOP) was last updated on 8/30/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | Sponsored“HELIOS”: My No. 1 Investment of the 2020sA mysterious new energy technology — backed by Nvidia, Google, and even legendary investors like Stanley Druck...Stansberry Research | SponsoredTake a look at this picture ...A strange investment secret — discovered just a few short weeks before this image was taken — correctly predic...Weiss Ratings | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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