Shopify (SHOP) Competitors $114.77 +2.10 (+1.86%) Closing price 07/2/2025 04:00 PM EasternExtended Trading$115.58 +0.81 (+0.70%) As of 08:00 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SHOP vs. AFRM, AMZN, ETSY, GLBE, GOOG, GOOGL, MELI, ROKU, PINS, and SAPShould you be buying Shopify stock or one of its competitors? The main competitors of Shopify include Affirm (AFRM), Amazon.com (AMZN), Etsy (ETSY), Global-e Online (GLBE), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), Roku (ROKU), Pinterest (PINS), and SAP (SAP). Shopify vs. Its Competitors Affirm Amazon.com Etsy Global-e Online Alphabet Alphabet MercadoLibre Roku Pinterest SAP Affirm (NASDAQ:AFRM) and Shopify (NYSE:SHOP) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and media sentiment. Which has higher earnings and valuation, AFRM or SHOP? Shopify has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAffirm$2.32B9.49-$517.76M-$0.21-325.57Shopify$9.38B15.88$2.02B$1.2393.31 Do institutionals & insiders hold more shares of AFRM or SHOP? 69.3% of Affirm shares are owned by institutional investors. Comparatively, 69.3% of Shopify shares are owned by institutional investors. 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Do analysts prefer AFRM or SHOP? Affirm currently has a consensus target price of $65.67, suggesting a potential downside of 3.95%. Shopify has a consensus target price of $115.66, suggesting a potential upside of 0.77%. Given Shopify's higher probable upside, analysts clearly believe Shopify is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Affirm 0 Sell rating(s) 8 Hold rating(s) 17 Buy rating(s) 1 Strong Buy rating(s) 2.73Shopify 1 Sell rating(s) 14 Hold rating(s) 25 Buy rating(s) 2 Strong Buy rating(s) 2.67 Is AFRM or SHOP more profitable? Shopify has a net margin of 22.74% compared to Affirm's net margin of -2.07%. Shopify's return on equity of 12.00% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Affirm-2.07% -2.22% -0.61% Shopify 22.74%12.00%9.79% Does the media refer more to AFRM or SHOP? In the previous week, Shopify had 28 more articles in the media than Affirm. MarketBeat recorded 33 mentions for Shopify and 5 mentions for Affirm. Shopify's average media sentiment score of 1.35 beat Affirm's score of 0.74 indicating that Shopify is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Affirm 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Shopify 27 Very Positive mention(s) 6 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, AFRM or SHOP? Affirm has a beta of 3.63, indicating that its share price is 263% more volatile than the S&P 500. Comparatively, Shopify has a beta of 2.63, indicating that its share price is 163% more volatile than the S&P 500. SummaryShopify beats Affirm on 13 of the 17 factors compared between the two stocks. Get Shopify News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOP vs. The Competition Export to ExcelMetricShopifyPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$148.90B$5.60B$27.19B$20.53BDividend YieldN/A1.62%3.15%3.77%P/E Ratio74.05146.4536.0327.85Price / Sales15.884.331,990.5637.49Price / Cash125.5658.3537.6521.91Price / Book12.854.757.064.55Net Income$2.02B$36.12M$763.02M$984.95M7 Day Performance1.50%2.91%1.86%2.31%1 Month Performance9.19%0.00%5.94%4.85%1 Year Performance71.86%42.54%52,289.36%13.81% Shopify Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOPShopify4.0041 of 5 stars$114.77+1.9%$115.66+0.8%+73.7%$148.90B$9.38B74.0511,600Positive NewsAFRMAffirm2.1353 of 5 stars$68.59+0.8%$65.67-4.3%+132.7%$22.13B$2.32B-326.622,550Analyst ForecastAMZNAmazon.com4.6204 of 5 stars$219.95-1.5%$245.81+11.8%+10.0%$2.34T$637.96B35.821,556,000Trending NewsAnalyst ForecastInsider TradeETSYEtsy3.6615 of 5 stars$50.10-1.1%$49.91-0.4%-9.1%$5.22B$2.81B35.792,400Analyst ForecastGLBEGlobal-e Online4.1494 of 5 stars$33.31+1.5%$48.00+44.1%-9.7%$5.65B$752.76M-92.531,084News CoveragePositive NewsGOOGAlphabet4.8684 of 5 stars$177.94-0.2%$206.38+16.0%-3.7%$2.16T$359.71B19.84190,200Trending NewsGOOGLAlphabet4.2493 of 5 stars$177.13-0.8%$199.95+12.9%-3.6%$2.15T$359.71B19.75183,323Trending NewsAnalyst ForecastMELIMercadoLibre3.8771 of 5 stars$2,609.68+1.9%$2,645.94+1.4%+54.8%$132.31B$20.78B64.1818,282Positive NewsROKURoku2.7918 of 5 stars$88.72+2.0%$89.93+1.4%+40.8%$12.95B$4.11B-121.533,340PINSPinterest4.2568 of 5 stars$36.07+0.3%$40.52+12.3%-17.3%$24.46B$3.65B13.163,990Positive NewsAnalyst ForecastInsider TradeSAPSAP3.376 of 5 stars$303.89+0.9%$271.83-10.5%+50.1%$373.33B$36.99B58.22109,973Positive News Related Companies and Tools Related Companies AFRM Alternatives AMZN Alternatives ETSY Alternatives GLBE Alternatives GOOG Alternatives GOOGL Alternatives MELI Alternatives ROKU Alternatives PINS Alternatives SAP Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHOP) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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