Shopify (SHOP) Competitors $149.61 -1.46 (-0.97%) Closing price 08/8/2025 04:00 PM EasternExtended Trading$150.33 +0.72 (+0.48%) As of 08/8/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SHOP vs. AFRM, AMZN, ETSY, GLBE, GOOG, GOOGL, MELI, PYPL, ROKU, and PINSShould you be buying Shopify stock or one of its competitors? The main competitors of Shopify include Affirm (AFRM), Amazon.com (AMZN), Etsy (ETSY), Global-e Online (GLBE), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), PayPal (PYPL), Roku (ROKU), and Pinterest (PINS). Shopify vs. Its Competitors Affirm Amazon.com Etsy Global-e Online Alphabet Alphabet MercadoLibre PayPal Roku Pinterest Shopify (NYSE:SHOP) and Affirm (NASDAQ:AFRM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation. Do insiders and institutionals have more ownership in SHOP or AFRM? 69.3% of Shopify shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 11.8% of Affirm shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has stronger valuation & earnings, SHOP or AFRM? Shopify has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioShopify$10.01B19.38$2.02B$1.7983.58Affirm$2.32B10.04-$517.76M-$0.21-344.43 Is SHOP or AFRM more profitable? Shopify has a net margin of 22.74% compared to Affirm's net margin of -2.07%. Shopify's return on equity of 12.00% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets Shopify22.74% 12.00% 9.79% Affirm -2.07%-2.22%-0.61% Does the media prefer SHOP or AFRM? In the previous week, Shopify had 120 more articles in the media than Affirm. MarketBeat recorded 126 mentions for Shopify and 6 mentions for Affirm. Shopify's average media sentiment score of 1.05 beat Affirm's score of -0.08 indicating that Shopify is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Shopify 68 Very Positive mention(s) 14 Positive mention(s) 15 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Positive Affirm 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer SHOP or AFRM? Shopify presently has a consensus price target of $148.51, indicating a potential downside of 0.73%. Affirm has a consensus price target of $68.09, indicating a potential downside of 5.87%. Given Shopify's higher possible upside, equities analysts plainly believe Shopify is more favorable than Affirm.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Shopify 1 Sell rating(s) 18 Hold rating(s) 24 Buy rating(s) 0 Strong Buy rating(s) 2.53Affirm 0 Sell rating(s) 10 Hold rating(s) 18 Buy rating(s) 1 Strong Buy rating(s) 2.69 Which has more risk & volatility, SHOP or AFRM? Shopify has a beta of 2.63, indicating that its share price is 163% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.63, indicating that its share price is 263% more volatile than the S&P 500. SummaryShopify beats Affirm on 12 of the 17 factors compared between the two stocks. Get Shopify News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOP vs. The Competition Export to ExcelMetricShopifyPrepackaged software IndustryComputer SectorNYSE ExchangeMarket Cap$194.10B$8.94B$29.73B$20.74BDividend YieldN/A0.89%3.12%3.66%P/E Ratio96.52140.1850.4628.06Price / Sales19.384.231,531.8155.98Price / Cash125.5657.6036.1123.05Price / Book16.754.087.294.33Net Income$2.02B$77.43M$804.94M$994.32M7 Day Performance26.15%-0.09%1.37%1.97%1 Month Performance29.91%0.32%-1.11%-1.60%1 Year Performance115.89%13.29%24,146.63%14.39% Shopify Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOPShopify3.9539 of 5 stars$149.61-1.0%$148.51-0.7%+115.9%$194.10B$10.01B96.5211,600Trending NewsAnalyst ForecastAnalyst RevisionAFRMAffirm1.7937 of 5 stars$74.06+11.5%$68.09-8.1%+184.3%$23.91B$2.32B-352.892,006Analyst UpgradeInsider TradeAMZNAmazon.com4.7793 of 5 stars$212.45-1.1%$262.45+23.5%+33.4%$2.25T$670.04B32.361,556,000Trending NewsInsider TradeETSYEtsy3.6143 of 5 stars$57.58-2.0%$56.76-1.4%+10.8%$5.71B$2.81B46.492,400Analyst UpgradeInsider TradeGLBEGlobal-e Online4.1295 of 5 stars$32.13+2.3%$48.08+49.6%+4.0%$5.45B$752.76M-89.221,084News CoveragePositive NewsUpcoming EarningsGOOGAlphabet4.7902 of 5 stars$195.58+3.0%$215.19+10.0%+22.2%$2.36T$350.02B20.81190,200Trending NewsInsider TradeGOOGLAlphabet4.1394 of 5 stars$194.74+3.0%$211.39+8.6%+23.1%$2.35T$350.02B20.72183,323Trending NewsAnalyst ForecastInsider TradeOptions VolumeMELIMercadoLibre4.5176 of 5 stars$2,396.16+0.9%$2,707.50+13.0%+25.0%$121.45B$20.78B58.9118,282Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionPYPLPayPal4.9358 of 5 stars$68.08+1.4%$84.57+24.2%+4.5%$65.01B$32.29B14.5424,400Positive NewsROKURoku3.4198 of 5 stars$85.74+7.2%$98.96+15.4%+51.0%$12.52B$4.39B-204.203,340Trending NewsInsider TradePINSPinterest4.3198 of 5 stars$38.94+3.1%$41.48+6.5%+21.4%$26.41B$3.76B14.214,666Trending NewsEarnings ReportAnalyst ForecastGap Down Related Companies and Tools Related Companies AFRM Alternatives AMZN Alternatives ETSY Alternatives GLBE Alternatives GOOG Alternatives GOOGL Alternatives MELI Alternatives PYPL Alternatives ROKU Alternatives PINS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SHOP) was last updated on 8/10/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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