SMWB vs. APPN, DV, WRD, MGNI, CXM, WB, AVDX, LZMH, CERT, and EVCM
Should you be buying Similarweb stock or one of its competitors? The main competitors of Similarweb include Appian (APPN), DoubleVerify (DV), WeRide (WRD), Magnite (MGNI), Sprinklr (CXM), Weibo (WB), AvidXchange (AVDX), LZ Technology (LZMH), Certara (CERT), and EverCommerce (EVCM). These companies are all part of the "computer software" industry.
Similarweb vs.
Similarweb (NYSE:SMWB) and Appian (NASDAQ:APPN) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, community ranking, earnings, valuation, risk and media sentiment.
Similarweb has higher earnings, but lower revenue than Appian. Appian is trading at a lower price-to-earnings ratio than Similarweb, indicating that it is currently the more affordable of the two stocks.
In the previous week, Similarweb had 1 more articles in the media than Appian. MarketBeat recorded 10 mentions for Similarweb and 9 mentions for Appian. Appian's average media sentiment score of 0.83 beat Similarweb's score of 0.63 indicating that Appian is being referred to more favorably in the news media.
Similarweb has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, Appian has a beta of 1.83, suggesting that its stock price is 83% more volatile than the S&P 500.
Similarweb has a net margin of -4.58% compared to Appian's net margin of -14.95%. Similarweb's return on equity of -47.62% beat Appian's return on equity.
Appian received 304 more outperform votes than Similarweb when rated by MarketBeat users. However, 65.08% of users gave Similarweb an outperform vote while only 60.10% of users gave Appian an outperform vote.
57.6% of Similarweb shares are owned by institutional investors. Comparatively, 52.7% of Appian shares are owned by institutional investors. 62.4% of Similarweb shares are owned by insiders. Comparatively, 43.0% of Appian shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Similarweb currently has a consensus target price of $15.75, indicating a potential upside of 117.81%. Appian has a consensus target price of $36.29, indicating a potential upside of 16.60%. Given Similarweb's stronger consensus rating and higher possible upside, analysts plainly believe Similarweb is more favorable than Appian.
Summary
Similarweb beats Appian on 13 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SMWB) was last updated on 5/22/2025 by MarketBeat.com Staff