Southern (SO) Stock Forecast & Price Target

$95.81 +0.32 (+0.34%)

As of 09:58 AM Eastern

Compare

Southern - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold

Based on 14 Analyst Ratings

Sell
1

Hold
9

Buy
4

Based on 14 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 14 analysts, 1 has given a sell rating, 9 have given a hold rating, and 4 have given a buy rating for SO.

Consensus Price Target

$95.77
-0.04% Downside

According to the 14 analysts' twelve-month price targets for Southern, the average price target is $95.77. The highest price target for SO is $103.00, while the lowest price target for SO is $78.00. The average price target represents a forecasted downside of -0.04% from the current price of $95.81.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for SO and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Southern and its competitors.

By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SO Analyst Ratings Over Time

Type	Current Forecast 10/7/24 to 10/7/25	1 Month Ago 9/7/24 to 9/7/25	3 Months Ago 7/9/24 to 7/9/25	1 Year Ago 10/8/23 to 10/7/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	5 Buy rating(s)	5 Buy rating(s)	7 Buy rating(s)
Hold	9 Hold rating(s)	7 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$95.77	$94.92	$92.93	$88.27
Forecasted Upside	-0.04% Downside	3.42% Upside	1.11% Upside	-0.71% Downside
Consensus Rating	Hold	Hold	Hold	Hold

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Southern Stock vs. The Competition

Type	Southern	Utilities Companies	S&P 500
Consensus Rating Score	2.21	2.38	2.51
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	0.32% Upside	14.75% Upside	170.00% Upside
News Sentiment Rating	Positive News See Recent SO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/6/2025	Evercore ISI 3 of 5 stars	Nicholas Amicucci Not Rated	Initiated Coverage	In-Line	$103.00	+7.90%
10/3/2025	Scotiabank 5 of 5 stars	Andrew Weisel Not Rated	Reiterated Rating	Sector Outperform ➝ Sector Perform	$99.00	+5.50%
9/27/2025	Weiss Ratings 0 of 5 stars		Reiterated Rating	Buy (B)
9/25/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Byrd Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$94.00 ➝ $92.00	-1.71%
8/21/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeremy Tonet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$97.00 ➝ $98.00	+3.48%
8/1/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Crowdell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$93.00 ➝ $95.00	-0.34%
7/22/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Thalacker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$98.00 ➝ $102.00	+6.75%
7/16/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicholas Campanella Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$90.00 ➝ $91.00	-2.12%
6/13/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J.R. Weston Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$98.00	+8.59%
6/5/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Julien Dumoulin-Smith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$102.00 ➝ $100.00	+13.15%
Get the Latest News and Ratings for SO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Southern and its competitors with MarketBeat's FREE daily newsletter.
5/14/2025	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sophie Karp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Sector Weight ➝ Underweight	$78.00	-8.86%
5/2/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Neil Kalton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$95.00 ➝ $99.00	+8.62%
5/2/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Pourreza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$93.00 ➝ $93.00	+2.16%
3/21/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ford Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$94.00 ➝ $97.00	+8.56%
8/29/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$86.00 ➝ $87.00	+1.78%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$83.00 ➝ $94.00	+7.27%
8/2/2024	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Fleishman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Peer Perform
5/15/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$75.00 ➝ $90.00	+13.42%
2/21/2024	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$80.00	+18.82%
12/8/2023	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy	$82.00	+14.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 09:58 AM ET.

Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 4, 2025. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

Here are some ways that investors could benefit from investing in The Southern Company:

The Southern Company has set its Q3 2025 earnings per share (EPS) guidance at 1.500, indicating stable performance expectations for the upcoming quarter.
The firm recently announced a quarterly dividend of $0.74 per share, which translates to an annualized dividend of $2.96, providing a yield of approximately 3.1%. This can be attractive for income-focused investors.
Revenue for the latest quarter increased by 7.9% compared to the same quarter last year, suggesting strong operational growth and demand for its services.
Analysts forecast an EPS of 4.29 for the current fiscal year, which reflects positive sentiment and potential for profitability.
The current stock price is around $95, which may be seen as a reasonable entry point for investors looking to capitalize on the company's growth and dividend yield.

Southern
Bear Case

Investors should be bearish about investing in The Southern Company for these reasons:

The company's payout ratio is currently at 76.09%, which indicates that a significant portion of earnings is being distributed as dividends. This could limit the funds available for reinvestment in growth opportunities.
Insider selling activity has been noted, with the CEO selling 13,158 shares, which may raise concerns about the company's future prospects from those in leadership positions.
Insiders own only 0.16% of the company's stock, suggesting a lack of significant ownership by management, which could impact alignment with shareholder interests.
While revenue growth is positive, it is essential to monitor whether this trend can be sustained in the face of potential market fluctuations and regulatory challenges.
Investors should consider the overall market conditions and economic factors that could impact utility companies, including interest rates and energy prices, which may affect The Southern Company's performance.

SO Forecast - Frequently Asked Questions

: According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $95.77, with a high forecast of $103.00 and a low forecast of $78.00.
: 14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last year. There is currently 1 sell rating, 9 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.
: According to analysts, Southern's stock has a predicted downside of -0.04% based on their 12-month stock forecasts.
: Over the previous 90 days, Southern's stock had 1 downgrade by analysts.
: Southern has been rated by research analysts at Barclays, BMO Capital Markets, Evercore ISI, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Scotiabank, and Weiss Ratings in the past 90 days.
: Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.21 while the average consensus rating score for "utilities" companies is 2.38. Learn more on how SO compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:SO) was last updated on 10/7/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Southern (SO) Stock Forecast & Price Target

Southern - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

SO Analyst Ratings Over Time

SO Analyst Recommendations By Month

SO Price Targets by Month

Southern Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Southern Stock? SO Pros and Cons Explained

Southern
Bull Case

Southern
Bear Case

SO Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Southern (SO) Stock Forecast & Price Target

Southern - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

SO Analyst Ratings Over Time

SO Analyst Recommendations By Month

SO Price Targets by Month

Southern Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Southern Stock? SO Pros and Cons Explained

Southern Bull Case

Southern Bear Case

SO Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Southern
Bull Case

Southern
Bear Case