Southern (SO) Stock Forecast & Price Target $97.80 -0.63 (-0.64%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$98.25 +0.45 (+0.46%) As of 10/17/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Southern - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 17 Analyst RatingsSell1Hold10Buy6 Based on 17 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 17 analysts, 1 has given a sell rating, 10 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SO. Consensus Price Target $98.831.06% Upside According to the 17 analysts' twelve-month price targets for Southern, the average price target is $98.83. The highest price target for SO is $112.00, while the lowest price target for SO is $87.00. The average price target represents a forecasted upside of 1.06% from the current price of $97.80. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for SO and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Southern and its competitors. 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SO Analyst Ratings Over TimeTypeCurrent Forecast10/18/24 to 10/18/251 Month Ago9/18/24 to 9/18/253 Months Ago7/20/24 to 7/20/251 Year Ago10/19/23 to 10/18/24Strong Buy1 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)7 Buy rating(s)Hold10 Hold rating(s)7 Hold rating(s)10 Hold rating(s)8 Hold rating(s)Sell1 Sell rating(s)1 Sell rating(s)1 Sell rating(s)1 Sell rating(s)Consensus Price Target$98.83$94.92$93.20$89.07Forecasted Upside1.06% Upside3.71% Upside-0.96% Downside-4.49% DownsideConsensus RatingHoldHoldHoldHold SO Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History SO Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Southern Stock vs. The CompetitionTypeSouthernUtilities CompaniesS&P 500Consensus Rating Score 2.35 2.38 2.52Consensus RatingHoldHoldModerate BuyPredicted Upside1.06% Upside13.32% Upside13.60% UpsideNews Sentiment RatingPositive NewsSee Recent SO NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/17/2025LADENBURG THALM/SH SH2 of 5 starsPaul Fremont Not RatedReiterated RatingBuy ➝ Neutral$99.50 ➝ $102.50+4.12%10/16/2025TD Cowen4 of 5 stars Initiated CoverageBuy$112.00+12.37%10/15/2025Cowen1 of 5 stars Initiated CoverageBuy10/15/2025KeyCorpSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSophie KarpSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetUnderweight$78.00 ➝ $87.00-12.82%10/14/2025BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingNicholas CampanellaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$70.00-28.68%10/10/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDaniel FordSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$100.00 ➝ $104.00+8.21%10/8/2025Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy (B)10/6/2025Evercore ISISubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingNicholas AmicucciSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageIn-Line$103.00+7.90%10/3/2025ScotiabankSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAndrew WeiselSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingSector Outperform ➝ Sector Perform$99.00+5.50%9/25/2025Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingStephen ByrdSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetEqual Weight$94.00 ➝ $92.00-1.71% Get the Latest News and Ratings for SO and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Southern and its competitors with MarketBeat's FREE daily newsletter. 8/21/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJeremy TonetSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$97.00 ➝ $98.00+3.48%8/1/2025MizuhoSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAnthony CrowdellSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$93.00 ➝ $95.00-0.34%7/22/2025BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJames ThalackerSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$98.00 ➝ $102.00+6.75%6/13/2025Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJ.R. WestonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageOutperform$98.00+8.59%6/5/2025Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJulien Dumoulin-SmithSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Buy$102.00 ➝ $100.00+13.15%5/2/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingNeil KaltonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetEqual Weight$95.00 ➝ $99.00+8.62%5/2/2025GuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingS. PourrezaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingNeutral$93.00 ➝ $93.00+2.16%8/29/2024Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetNeutral$86.00 ➝ $87.00+1.78%8/2/2024The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$83.00 ➝ $94.00+7.27%8/2/2024Wolfe ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingS. FleishmanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeOutperform ➝ Peer Perform5/15/2024ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$75.00 ➝ $90.00+13.42%2/21/2024Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOutperform$80.00+18.82%12/8/2023CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageBuy$82.00+14.45%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 12:04 AM ET. Should I Buy Southern Stock? SO Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 16, 2025. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com. Southern Bull Case Here are some ways that investors could benefit from investing in The Southern Company: The current stock price is around $95, which may present a buying opportunity for investors looking for value in the utilities sector. Institutional investors hold a significant 64.10% of the company's stock, indicating strong confidence from large financial entities in The Southern Company's stability and growth potential. The Southern Company recently declared a quarterly dividend of $0.74, translating to an annualized dividend of $2.96 and a yield of 3.0%, which can provide a steady income stream for investors. The company has a relatively high payout ratio of 76.09%, suggesting that it is committed to returning a substantial portion of its earnings to shareholders through dividends. Recent increases in stakes by institutional investors, such as Capital Advisors Wealth Management LLC boosting its stake by 66.3%, reflect growing confidence in the company's future performance. Southern Bear Case Investors should be bearish about investing in The Southern Company for these reasons: Insider ownership is quite low at only 0.16%, which may raise concerns about alignment between management and shareholder interests. The recent sale of 13,158 shares by CEO Kimberly S. Greene, representing a 12.32% decrease in her ownership, could signal a lack of confidence in the company's short-term prospects. The company's high payout ratio of 76.09% may limit its ability to reinvest in growth opportunities, potentially affecting long-term performance. Market volatility in the utilities sector can impact stock performance, and investors should be cautious of external economic factors that could affect The Southern Company's operations. Recent changes in institutional investor positions may indicate a shift in sentiment, which could lead to increased volatility in the stock price. SO Forecast - Frequently Asked Questions What is Southern's forecast for 2025? According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $98.83, with a high forecast of $112.00 and a low forecast of $87.00. Should I buy or sell Southern stock right now? 17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last twelve months. There is currently 1 sell rating, 10 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares. Does Southern's stock price have much upside? According to analysts, Southern's stock has a predicted upside of 1.06% based on their 12-month stock forecasts. Has Southern been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Southern's stock had 2 upgrades and 1 downgrade by analysts. What analysts cover Southern? Southern has been rated by research analysts at Barclays, BMO Capital Markets, Cowen, Evercore ISI, JPMorgan Chase & Co., KeyCorp, LADENBURG THALM/SH SH, Mizuho, Morgan Stanley, Scotiabank, TD Cowen, UBS Group, and Weiss Ratings in the past 90 days. Do Wall Street analysts like Southern more than its competitors? Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.35 while the average consensus rating score for "utilities" companies is 2.38. Learn more on how SO compares to other companies. Stock Forecasts and Research Tools Related Companies AEP Stock Forecast LNT Stock Forecast ATO Stock Forecast CMS Stock Forecast D Stock Forecast DUK Stock Forecast ED Stock Forecast NI Stock Forecast WEC Stock Forecast NEE Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NYSE:SO) was last updated on 10/18/2025 by MarketBeat.com Staff From Our PartnersBuy alert: Move $1,000 before Tesla’s Optimus launchElon's $1,000,000,000,000 payday Elon Musk just made his biggest insider purchase of Tesla stock ever. 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