System1 (SST) Competitors

TrueCar (NASDAQ:TRUE) and System1 (NYSE:SST) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, community ranking, media sentiment, earnings, analyst recommendations, risk, profitability and valuation.

Is TRUE or SST more profitable?

TrueCar has a net margin of -17.68% compared to System1's net margin of -24.18%. TrueCar's return on equity of -17.54% beat System1's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TrueCar	-17.68%	-17.54%	-13.79%
System1	-24.18%	-68.85%	-18.27%

Does the media prefer TRUE or SST?

In the previous week, System1 had 6 more articles in the media than TrueCar. MarketBeat recorded 9 mentions for System1 and 3 mentions for TrueCar. TrueCar's average media sentiment score of 0.70 beat System1's score of -0.03 indicating that TrueCar is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TrueCar	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
System1	1 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer TRUE or SST?

TrueCar received 514 more outperform votes than System1 when rated by MarketBeat users. Likewise, 59.63% of users gave TrueCar an outperform vote while only 23.08% of users gave System1 an outperform vote.

Company	Underperform	Outperform
TrueCar	Outperform Votes 517 59.63%	Underperform Votes 350 40.37%
System1	Outperform Votes 3 23.08%	Underperform Votes 10 76.92%

Which has more volatility & risk, TRUE or SST?

TrueCar has a beta of 2.08, meaning that its share price is 108% more volatile than the S&P 500. Comparatively, System1 has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Do analysts recommend TRUE or SST?

TrueCar presently has a consensus price target of $3.19, indicating a potential upside of 106.98%. System1 has a consensus price target of $50.00, indicating a potential upside of 1,089.06%. Given System1's stronger consensus rating and higher probable upside, analysts plainly believe System1 is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TrueCar	2 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
System1	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals and insiders believe in TRUE or SST?

79.4% of TrueCar shares are held by institutional investors. Comparatively, 87.5% of System1 shares are held by institutional investors. 3.9% of TrueCar shares are held by insiders. Comparatively, 13.2% of System1 shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has stronger valuation & earnings, TRUE or SST?

TrueCar has higher earnings, but lower revenue than System1. TrueCar is trading at a lower price-to-earnings ratio than System1, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TrueCar	$179.36M	0.75	-$49.77M	-$0.40	-3.85
System1	$333.52M	1.18	-$227.22M	-$1.12	-3.75

Summary

TrueCar beats System1 on 10 of the 18 factors compared between the two stocks.