STG vs. QSG, VSTA, EM, EWCZ, NRDY, SDA, COE, IH, CHGG, and HCMA
Should you be buying Sunlands Technology Group stock or one of its competitors? The main competitors of Sunlands Technology Group include QuantaSing Group (QSG), Vasta Platform (VSTA), Smart Share Global (EM), European Wax Center (EWCZ), Nerdy (NRDY), SunCar Technology Group (SDA), 51Talk Online Education Group (COE), iHuman (IH), Chegg (CHGG), and HCM Acquisition (HCMA). These companies are all part of the "personal services" industry.
Sunlands Technology Group vs. Its Competitors
Sunlands Technology Group (NYSE:STG) and QuantaSing Group (NASDAQ:QSG) are both small-cap personal services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, risk, analyst recommendations, institutional ownership, profitability, valuation and earnings.
26.4% of Sunlands Technology Group shares are held by institutional investors. 59.7% of Sunlands Technology Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
In the previous week, QuantaSing Group had 2 more articles in the media than Sunlands Technology Group. MarketBeat recorded 3 mentions for QuantaSing Group and 1 mentions for Sunlands Technology Group. QuantaSing Group's average media sentiment score of 0.96 beat Sunlands Technology Group's score of -0.30 indicating that QuantaSing Group is being referred to more favorably in the news media.
QuantaSing Group has higher revenue and earnings than Sunlands Technology Group. Sunlands Technology Group is trading at a lower price-to-earnings ratio than QuantaSing Group, indicating that it is currently the more affordable of the two stocks.
Sunlands Technology Group has a net margin of 17.47% compared to QuantaSing Group's net margin of 14.27%. QuantaSing Group's return on equity of 68.92% beat Sunlands Technology Group's return on equity.
Sunlands Technology Group has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500. Comparatively, QuantaSing Group has a beta of -0.98, indicating that its share price is 198% less volatile than the S&P 500.
QuantaSing Group has a consensus price target of $9.52, indicating a potential upside of 9.68%. Given QuantaSing Group's stronger consensus rating and higher probable upside, analysts plainly believe QuantaSing Group is more favorable than Sunlands Technology Group.
Summary
QuantaSing Group beats Sunlands Technology Group on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding STG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Sunlands Technology Group Competitors List
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This page (NYSE:STG) was last updated on 8/28/2025 by MarketBeat.com Staff