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UBS Group (UBS) Stock Forecast & Price Target

UBS Group logo
$48.62 -1.05 (-2.12%)
Closing price 03:59 PM Eastern
Extended Trading
$48.46 -0.15 (-0.31%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

UBS Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
5
Buy
4

Based on 11 Wall Street analysts who have issued ratings for UBS Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 2 have given a sell rating, 5 have given a hold rating, and 4 have given a buy rating for UBS.

Consensus Price Target

$60.30
24.03% Upside
According to the 11 analysts' twelve-month price targets for UBS Group, the average price target is $60.30. The highest price target for UBS is $60.30, while the lowest price target for UBS is $60.30. The average price target represents a forecasted upside of 24.03% from the current price of $48.62.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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UBS Analyst Ratings Over Time

TypeCurrent Forecast
9/28/25 to 9/28/26
1 Month Ago
8/29/25 to 8/29/26
3 Months Ago
6/30/25 to 6/30/26
1 Year Ago
9/28/24 to 9/28/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
2 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$60.30$60.30$60.30N/A
Forecasted Upside24.03% Upside9.76% Upside21.69% UpsideN/A
Consensus RatingHoldHoldHoldModerate Buy

UBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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UBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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UBS Group Stock vs. The Competition

TypeUBS GroupFinance CompaniesBroader Market
Consensus Rating Score
2.18
2.27
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside23.51% Upside36.39% Upside20.04% Upside
News Sentiment Rating
Neutral News

See Recent UBS News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/2/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
 Reiterated RatingUnderweight
9/1/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
8/5/2026 Reiterated RatingOutperform
7/31/2026 Reiterated RatingBuy (B)
7/20/2026 Reiterated RatingNeutral
6/29/2026 Reiterated RatingBuy
6/19/2026 DowngradeHold ➝ Moderate Sell
4/20/2026UpgradeUnderweight ➝ Equal Weight
2/6/2026 Reiterated RatingBuy ➝ Neutral
12/16/2025UpgradeNeutral ➝ Buy$44.00 ➝ $60.30+41.16%
11/4/2025 DowngradeStrong-Buy ➝ Hold
6/3/2025UpgradeHold ➝ Buy
5/27/2025 Reiterated RatingNeutral
5/6/2025UpgradeHold ➝ Strong-Buy
1/10/2025 UpgradeHold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 07:40 PM ET.


Should I Buy UBS Group Stock? UBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 25, 2026. Please send any questions or comments about these UBS Group pros and cons to contact@marketbeat.com.

UBS Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in UBS Group AG:

  • Swiss lawmakers recently approved a 90% Common Equity Tier 1 capital backing requirement for UBS Group AG's foreign subsidiaries, which is a lower burden than the 100% level previously proposed by the government. This compromise reduces the amount of capital the bank must retain, potentially lessening the negative impact on returns and shareholder distributions compared to the stricter initial proposal.
  • UBS Group AG is currently trading at $49.64, which is below the average analyst price target of $60.30. This suggests that the stock may be undervalued relative to Wall Street's expectations, offering potential upside for investors who believe the recent regulatory concerns have been overreacted to by the market.
  • The company demonstrated strong financial performance in the most recent quarter, reporting revenue of $13.35 billion, which was up 13.2% on a year-over-year basis. This growth indicates that the bank's core businesses, including wealth management and investment banking, are generating increasing income despite the broader economic environment.
  • UBS Group AG has a relatively low price-to-earnings ratio of 16.88, which is often considered attractive for a major global financial institution. This valuation metric suggests that investors are paying a reasonable price for each dollar of earnings, potentially providing a margin of safety compared to higher-growth but more expensive tech stocks.
  • Institutional investors have shown continued confidence in the stock, with several major firms increasing their stakes in recent quarters. For example, QRG Capital Management Inc. increased its position by 19.2% in the second quarter, and other large holders like Deutsche Bank AG and Amundi also raised their holdings, signaling that professional money managers see value in the bank's long-term prospects.

UBS Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in UBS Group AG for these reasons:

  • UBS Group AG is facing significant regulatory uncertainty in Switzerland, where lawmakers have rejected calls to moderate new banking framework rules. The final rules could still require substantially more capital, potentially weighing on the bank's returns, excess capital, and its ability to conduct share buybacks, which are key drivers of shareholder value.
  • The consensus rating from research analysts is currently "Hold," with a mix of Buy, Hold, and Sell ratings. This indicates that Wall Street is divided on the stock's outlook, with some analysts, such as Keefe, Bruyette & Woods and Morgan Stanley, issuing negative or cautious ratings due to concerns about the bank's competitive position and regulatory headwinds.
  • UBS Group AG is weighing a potential exit from Switzerland or a merger with a foreign bank as a response to the tougher capital rules. This strategic uncertainty could lead to significant operational disruptions, integration costs, or a loss of the bank's home-market advantage, creating risk for investors who prefer stability in a core holding.
  • The bank's debt-to-equity ratio is 3.84, which is relatively high for a financial institution. While leverage is common in banking, a high ratio can amplify losses during periods of economic stress or rising interest rates, making the stock more volatile and sensitive to changes in the broader economic environment.
  • UBS Group AG's stock price has experienced volatility, with a 52-week range from $36.29 to $55.99. The recent drop from its 52-week high of $55.99 to the current price of $49.64 reflects market concerns about the regulatory environment and the bank's ability to maintain its profitability, which could deter risk-averse investors.

UBS Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for UBS Group is $60.30, with a high forecast of $60.30 and a low forecast of $60.30.

11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for UBS Group in the last twelve months. There are currently 2 sell ratings, 5 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" UBS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in UBS, but not buy additional shares or sell existing shares.

According to analysts, UBS Group's stock has a predicted upside of 24.03% based on their 12-month stock forecasts.

Over the previous 90 days, UBS Group's stock had 1 upgrade and 1 downgrade by analysts.

UBS Group has been rated by research analysts at Citigroup, Morgan Stanley, Royal Bank Of Canada, Weiss Ratings, and Zacks Research in the past 90 days.

UBS Group also publishes sell-side equities research reports and recommendations about other companies, which can be viewed at its brokerage rating page.

Analysts like UBS Group less than other "finance" companies. The consensus rating score for UBS Group is 2.18 while the average consensus rating score for "finance" companies is 2.27. Learn more on how UBS compares to other companies.


MarketBeat monitors more than a dozen sources for UBS Group analyst ratings, with the most recent rating issued on 9/2/2026.
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