Wayfair (W) Stock Forecast & Price Target

$66.04 +2.84 (+4.49%)

Closing price 05/6/2026 03:59 PM Eastern

Extended Trading

$66.50 +0.47 (+0.71%)

As of 09:06 AM Eastern

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Wayfair - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
2

Hold
10

Buy
19

Based on 31 Wall Street analysts who have issued ratings for Wayfair in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 2 have given a sell rating, 10 have given a hold rating, 18 have given a buy rating, and 1 has given a strong buy rating for W.

Consensus Price Target

$97.00
46.89% Upside

According to the 31 analysts' twelve-month price targets for Wayfair, the average price target is $97.00. The highest price target for W is $150.00, while the lowest price target for W is $35.00. The average price target represents a forecasted upside of 46.89% from the current price of $66.04.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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W Analyst Ratings Over Time

Type	Current Forecast 5/7/25 to 5/7/26	1 Month Ago 4/7/25 to 4/7/26	3 Months Ago 2/6/25 to 2/6/26	1 Year Ago 5/7/24 to 5/7/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	18 Buy rating(s)	18 Buy rating(s)	18 Buy rating(s)	11 Buy rating(s)
Hold	10 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)	13 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$97.00	$104.62	$107.21	$48.25
Forecasted Upside	46.89% Upside	49.74% Upside	15.88% Upside	58.76% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

W Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

W Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Wayfair Stock vs. The Competition

Type	Wayfair	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.58	2.15	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	46.89% Upside	85.26% Upside	14.07% Upside
News Sentiment Rating	Neutral News See Recent W News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/4/2026	Robert W. Baird 3 of 5 stars		Set Target		$76.00	+15.73%
5/1/2026	Morgan Stanley 3 of 5 stars		Set Target		$110.00	+66.60%
5/1/2026	The Goldman Sachs Group 3 of 5 stars		Set Target		$79.00	+21.25%
5/1/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$130.00 ➝ $115.00	+76.04%
5/1/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$125.00 ➝ $115.00	+78.85%
5/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Forbes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$120.00 ➝ $100.00	+51.34%
5/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Zachary Fadem Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$125.00 ➝ $100.00	+58.07%
5/1/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$125.00 ➝ $83.00	+29.09%
4/30/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$88.00 ➝ $75.00	+16.64%
4/30/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steven Shemesh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$92.00 ➝ $76.00	+18.20%

4/30/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Matuszewski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$86.00 ➝ $70.00	+8.87%
4/20/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (D-)
2/26/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$135.00 ➝ $110.00	+39.12%
2/24/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Bellinger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$130.00 ➝ $110.00	+50.10%
2/20/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$125.00	+46.50%
2/20/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Oliver Wintermantel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$100.00	+20.04%
2/20/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$114.00 ➝ $105.00	+25.83%
2/20/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$120.00 ➝ $105.00	+26.67%
2/20/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Kelley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$100.00 ➝ $89.00	+11.98%
2/20/2026	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scott Devitt Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$100.00 ➝ $85.00	+6.88%
11/12/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$100.00 ➝ $144.00	+27.96%
10/29/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$110.00	+3.23%
10/29/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Positive	$70.00 ➝ $104.00	-2.40%
10/29/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Staszak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$105.00 ➝ $125.00	+19.98%
10/29/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Strong-Buy	$90.00 ➝ $130.00	+21.97%
10/28/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy
10/28/2025	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Accumulate ➝ Buy	$150.00	+41.23%
10/24/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$75.00	-13.42%
9/29/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
8/5/2025	Zelman & Associates Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$85.00 ➝ $96.00	+32.79%
8/5/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nikhil Devnani Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Market Perform	$50.00 ➝ $70.00	-5.08%
5/14/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laura Champine Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold ➝ Sell	$35.00	-10.19%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 09:10 AM ET.

W Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for Wayfair is $97.00, with a high forecast of $150.00 and a low forecast of $35.00.
: 31 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Wayfair in the last year. There are currently 2 sell ratings, 10 hold ratings, 18 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" W shares.
: According to analysts, Wayfair's stock has a predicted upside of 46.89% based on their 12-month stock forecasts.
: Wayfair has been rated by research analysts at Canaccord Genuity Group, Citigroup, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Stifel Nicolaus, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.
: Analysts like Wayfair more than other "retail/wholesale" companies. The consensus rating for Wayfair is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how W compares to other companies.

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This page (NYSE:W) was last updated on 5/7/2026 by MarketBeat.com Staff.

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Wayfair (W) Stock Forecast & Price Target

Wayfair - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

W Analyst Ratings Over Time

W Analyst Recommendations By Month

W Price Targets by Month

Wayfair Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

W Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Wayfair Recommendations

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Wayfair (W) Stock Forecast & Price Target

Wayfair - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

W Analyst Ratings Over Time

W Analyst Recommendations By Month

W Price Targets by Month

Wayfair Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

W Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Wayfair Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools