Yum! Brands (YUM) Stock Forecast & Price Target

$148.21 -2.64 (-1.75%)

Closing price 08/14/2026 03:59 PM Eastern

Extended Trading

$148.10 -0.11 (-0.08%)

As of 08/14/2026 07:34 PM Eastern

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Yum! Brands - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 18 Analyst Ratings

Sell
0

Hold
7

Buy
11

Based on 18 Wall Street analysts who have issued ratings for Yum! Brands in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 7 have given a hold rating, and 11 have given a buy rating for YUM.

Consensus Price Target

$174.31
17.61% Upside

According to the 18 analysts' twelve-month price targets for Yum! Brands, the average price target is $174.31. The highest price target for YUM is $190.00, while the lowest price target for YUM is $158.00. The average price target represents a forecasted upside of 17.61% from the current price of $148.21.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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YUM Analyst Ratings Over Time

Type	Current Forecast 8/16/25 to 8/16/26	1 Month Ago 7/17/25 to 7/17/26	3 Months Ago 5/18/25 to 5/18/26	1 Year Ago 8/16/24 to 8/16/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	11 Buy rating(s)	11 Buy rating(s)	12 Buy rating(s)	10 Buy rating(s)
Hold	7 Hold rating(s)	7 Hold rating(s)	8 Hold rating(s)	12 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$174.31	$174.81	$176.22	$161.23
Forecasted Upside	17.61% Upside	18.35% Upside	15.79% Upside	8.80% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

YUM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

YUM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Yum! Brands Stock vs. The Competition

Type	Yum! Brands	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.61	2.21	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	17.61% Upside	148.56% Upside	11.05% Upside
News Sentiment Rating	Neutral News See Recent YUM News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/4/2026	JPMorgan Chase & Co. 3 of 5 stars	John Ivankoe 2 of 5 stars	Lower Target	Overweight	$170.00 ➝ $160.00	+6.93%
7/31/2026	Royal Bank Of Canada 3 of 5 stars	Logan Reich 1 of 5 stars	Boost Target	Sector Perform	$165.00 ➝ $170.00	+10.25%
7/31/2026	Deutsche Bank Aktiengesellschaft 2 of 5 stars	Lauren Silberman Not Rated	Reiterated Rating	Hold	$174.00	+12.78%
7/28/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy (B) ➝ Buy (B-)
7/12/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jon Tower Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$175.00 ➝ $178.00	+8.82%
6/18/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/16/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
6/16/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew M. Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$180.00	+13.61%
6/3/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Glass Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Equal Weight ➝ Overweight	$180.00 ➝ $185.00	+26.22%
5/4/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$168.00	+7.24%
Get the Latest News and Ratings for YUM and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Yum! Brands and its competitors with MarketBeat's FREE daily newsletter.
4/30/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Zachary Fadem Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$160.00 ➝ $165.00	+3.75%
2/12/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gregory Francfort Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$180.00	+13.11%
2/5/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Bernstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$185.00	+16.19%
1/8/2026	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeff Farmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy
1/7/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Danilo Gargiulo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$179.00	+18.17%
1/6/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Bittner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
12/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Mullan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
11/17/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris O'Cull Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$160.00	+8.07%
11/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$177.00	+18.88%
7/14/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy	$200.00	+33.50%
6/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Luyckx Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$145.00 ➝ $177.00	+23.68%
4/30/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Charles Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold	$158.00 ➝ $158.00	+7.05%
4/7/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Tarantino Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$176.00 ➝ $174.00	+17.95%
12/31/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Staszak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$155.00	+16.09%
11/6/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$143.00 ➝ $140.00	+4.69%
10/22/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$147.00 ➝ $145.00	+8.66%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 02:34 PM ET.

Should I Buy Yum! Brands Stock? YUM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, August 10, 2026. Please send any questions or comments about these Yum! Brands pros and cons to contact@marketbeat.com.

Yum! Brands
Bull Case

Here are some ways that investors could benefit from investing in Yum! Brands, Inc.:

The current stock price is around $120, reflecting a stable performance in the quick-service restaurant sector.
Yum! Brands, Inc. has a strong portfolio of well-known brands, including KFC, Pizza Hut, and Taco Bell, which cater to diverse consumer preferences and drive consistent revenue.
The company's business model emphasizes franchising, allowing for lower operational costs and generating revenue through franchise royalties and fees, which can enhance profitability.
Recent expansions and menu innovations across its brands have attracted new customers, contributing to growth in sales and market share.
Yum! Brands, Inc. has demonstrated resilience in adapting to market trends, such as increasing demand for delivery and digital ordering, positioning itself well for future growth.

Yum! Brands
Bear Case

Investors should be bearish about investing in Yum! Brands, Inc. for these reasons:

Increased competition in the quick-service restaurant industry could pressure margins and market share, making it challenging for Yum! Brands, Inc. to maintain its current growth trajectory.
Fluctuations in commodity prices, particularly for key ingredients like chicken and cheese, can impact profit margins and overall financial performance.
Economic downturns or changes in consumer spending habits may lead to reduced dining out, negatively affecting sales at Yum! Brands, Inc. locations.
Franchisee performance can vary significantly, and underperforming franchises may affect the overall brand reputation and revenue from royalties.
Recent regulatory changes and health trends may require Yum! Brands, Inc. to adapt its menu offerings, which could involve additional costs and operational challenges.

YUM Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Yum! Brands is $174.31, with a high forecast of $190.00 and a low forecast of $158.00.

18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Yum! Brands in the last twelve months. There are currently 7 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" YUM shares.

According to analysts, Yum! Brands's stock has a predicted upside of 17.61% based on their 12-month stock forecasts.

Over the previous 90 days, Yum! Brands's stock had 1 upgrade and 1 downgrade by analysts.

Yum! Brands has been rated by research analysts at Citigroup, Deutsche Bank Aktiengesellschaft, Evercore, JPMorgan Chase & Co., Morgan Stanley, Royal Bank Of Canada, TD Cowen, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Yum! Brands more than other "consumer discretionary" companies. The consensus rating for Yum! Brands is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how YUM compares to other companies.

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This page (NYSE:YUM) was last updated on 8/16/2026 by MarketBeat.com Staff.

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Yum! Brands (YUM) Stock Forecast & Price Target