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Apple (AAPL) Stock Price, News & Analysis

Apple logo
$338.40 -2.67 (-0.78%)
Closing price 04:00 PM Eastern
Extended Trading
$338.61 +0.21 (+0.06%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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About Apple Stock (NASDAQ:AAPL)

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Key Stats

Today's Range
$338.04
▼
$342.99
50-Day Range
$302.25
▼
$341.07
52-Week Range
$243.42
▼
$345.34
Volume
32.69 million shs
Average Volume
49.36 million shs
Market Capitalization
$4.94 trillion
P/E Ratio
38.81
Dividend Yield
0.32%
Price Target
$340.14
Consensus Rating
Moderate Buy

Company Overview

Apple Inc. is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud. The company also provides payment and financial services through Apple Pay and related products. Its devices and services are integrated through a broader ecosystem intended to support customer use across multiple Apple products.

Founded in 1976, Apple serves consumers, businesses, educational institutions and government customers worldwide. The company sells products and services through its retail and online stores, third-party retailers, mobile carriers and other distribution partners across the Americas, Europe, Greater China, Japan and the Asia-Pacific region.

Apple is headquartered in Cupertino, California. Tim Cook has served as the company’s chief executive officer since 2011, following Steve Jobs. Apple’s shares trade on the Nasdaq under the symbol AAPL.

AI Generated. May Contain Errors.

Apple Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
91st Percentile Overall Score

AAPL MarketRank™: 

Apple scored higher than 91% of companies evaluated by MarketBeat, and ranked 120th out of 595 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.62, and is based on 1 strong buy rating, 26 buy ratings, 13 hold ratings, and 2 sell ratings.

  • Upside/Downside

    The consensus price target for Apple is close to its current price, suggesting limited near-term upside or downside.

  • Amount of Analyst Coverage

    Apple has been the subject of 33 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Apple's stock forecast and price target.

  • Earnings Growth

    Earnings for Apple are expected to grow by 9.04% in the coming year, from $8.74 to $9.53 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Apple is 38.81, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.82.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Apple is 38.81, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 78.79.

  • Price to Earnings Growth Ratio

    Apple has a PEG Ratio of 2.96. PEG Ratios above 1 indicate that a company could be overvalued.

  • Price to Book Value per Share Ratio

    Apple has a P/B Ratio of 67.82. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Apple's valuation and earnings.

  • Percentage of Shares Shorted

    0.88% of the float of Apple has been sold short.

  • Short Interest Ratio / Days to Cover

    Apple has a short interest ratio ("days to cover") of 2.85, which is generally considered an acceptable ratio of short interest to trading volume.

  • Change versus previous month

    Short interest in Apple has recently decreased by 7.87%, indicating that investor sentiment is improving significantly.

  • Dividend Yield

    Apple has a dividend yield of 0.32%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Apple has been increasing its dividend for 14 years.

  • Dividend Coverage

    The dividend payout ratio of Apple is 12.39%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Apple will have a dividend payout ratio of 11.33% next year. This indicates that Apple will be able to sustain or increase its dividend.

  • Read more about Apple's dividend.

  • News Sentiment

    Apple has a news sentiment score of 1.12. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.69 average news sentiment score of Technology companies.

  • News Coverage This Week

    MarketBeat has tracked 375 news articles for Apple this week, compared to 13 articles on an average week.

  • Search Interest

    Only 366 people have searched for AAPL on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.

  • MarketBeat Follows

    329 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 31% compared to the previous 30 days.

  • Insider Buying vs. Insider Selling

    In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,535,759.00 in company stock.

  • Percentage Held by Insiders

    0.06% of the stock of Apple is held by insiders.

  • Percentage Held by Institutions

    67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Apple's insider trading history.
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AAPL Stock News Headlines

Opinion: Apple’s “Gangster Move” to Boost iPhone Sales Has a Hidden Benefit Every Shareholder Will Love
 |  finance.yahoo.comhttps://finance.yahoo.com/markets/stocks/articles/opinion-apple-gangster-move-boost-155254919.html
Mezzi CEO reveals if customers take wealth management advice from AI
 |  finance.yahoo.comhttps://finance.yahoo.com/video/mezzi-ceo-reveals-customers-wealth-204958914.html
First Look: Elon’s “Starphone”
Rumors are swirling that Elon Musk is developing a new mobile device that could rival the iPhone. It's said to be thinner, longer-lasting on battery, and cheaper to produce, with the ability to work worldwide without relying on cell towers. Former Bloomberg reporter and SAC Capital trader Josh Baylin says the evidence is mounting. He notes the FCC recently gave Musk a green light connected to his mobile plans, adding fuel to speculation. Baylin previously called the smartphone boom in 2004 and predicted Apple would sell a billion phones when others expected a fraction of that.tc pixel
September 28 at 1:00 AM  |  Stansberry Research (Ad)
A US Jury Orders Apple (AAPL) to Pay a Record $5.7 Billion in a Patent Case
 |  insidermonkey.comhttps://www.insidermonkey.com/news/a-us-jury-orders-apple-aapl-to-pay-a-record-5-7-billion-in-a-patent-case-1845793/
Brass balance scale with weights on an office desk, with a stock price chart displayed on a monitor in the background.
Why Equal-Weight Funds Hide A Yield Curve Catch (AAPL)
SPY's tech-heavy structure and RSP's equal-weight, rate-sensitive value tilt carry different risks; comparing yields, valuations, and margins helps investors position portfolios for shifting Treasury rates.
September 28 at 10:55 AM  |  marketbeat.comhttps://www.marketbeat.com/articles/why-equal-weight-funds-hide-a-yield-curve-catch/
Apple (NASDAQ:AAPL) SVP Jennifer Newstead Sells 2,399 Shares of Company Stock
September 25 at 5:37 AM  |  insidertrades.comhttps://www.insidertrades.com/alerts/nasdaq-aapl-insider-buying-and-selling-2026-09-25/
Qualcomm logo displayed above a microchip on a futuristic circuit board, symbolizing semiconductor rebound and bullish momentum in the tech industry.
Chips to Bots: Qualcomm’s Agentic AI Breakout (AAPL)
Qualcomm is expanding beyond smartphones with new 2nm chips, the PickNik Robotics acquisition, and data center interconnect deals, while analysts hold a $204 price target amid Hold ratings.
September 23, 2026  |  marketbeat.comhttps://www.marketbeat.com/articles/chips-to-bots-qualcomms-agentic-ai-breakout/
Woman wearing an Oura ring holds a coffee cup at an outdoor table with a city skyline behind her.
Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring (AAPL)
Oura's IPO targets a $12.8B-$14.1B valuation, pricing shares at $40-$44 ahead of its Nasdaq debut, backed by Eli Lilly interest and strong subscription revenue growth.
September 22, 2026  |  marketbeat.comhttps://www.marketbeat.com/articles/ouras-156-billion-ipo-is-betting-investors-see-more-than-a-smart-ring/
See More Headlines

AAPL Stock Analysis - Frequently Asked Questions

Apple's stock was trading at $271.86 at the start of the year. Since then, AAPL stock has increased by 24.5% and is now trading at $338.40.

Apple Inc. (NASDAQ:AAPL) announced its quarterly earnings data on Thursday, July, 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.89 by $0.13. Apple's revenue was up 16.4% compared to the same quarter last year.
Read the conference call transcript.

Apple's stock split on Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were payable to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

Apple's board authorized a share repurchase program on Thursday, May 1st 2025, which allows the company to buy back $100,000,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 3.1% of its shares through open market purchases. Shares repurchase programs are usually an indication that the company's board of directors believes its shares are undervalued.

Apple subsidiaries include Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Apple's top institutional shareholders include State Street Corp (4.32%), Berkshire Hathaway Inc (1.56%), Bank of America Corp DE (0.88%) and Legal & General Group Plc (0.72%). Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri, Jennifer Newstead, Ben Borders, Chris Kondo and Kevan Parekh.
View institutional ownership trends.

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

Last Earnings
7/30/2026
Record date for 8/13 Dividend
8/10/2026
Ex-Dividend for 8/13 Dividend
8/10/2026
Dividend Payable
8/13/2026
Today
9/28/2026
Fiscal Year End
9/30/2026
Next Earnings (Estimated)
10/29/2026
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Sector
Technology
Industry
Technology Hardware, Storage & Peripherals
Sub-Industry
Technology Hardware, Storage & Peripherals
Current Symbol
NASDAQ:AAPL
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
166,000
Year Founded
1976

Price Target and Rating

Average Price Target for Apple
$340.14
High Price Target
$400.00
Low Price Target
$245.00
Potential Upside/Downside
+0.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.62
Research Coverage
42 Analysts

Profitability

EPS (Trailing Twelve Months)
$8.72
Trailing P/E Ratio
38.81
Forward P/E Ratio
38.72
P/E Growth
2.96
Net Income
$112.01 billion
Net Margins
27.62%
Pretax Margin
33.40%
Return on Equity
135.46%
Return on Assets
34.11%

Debt

Debt-to-Equity Ratio
0.66
Current Ratio
1.00
Quick Ratio
0.93

Sales & Book Value

Annual Sales
$416.16 billion
Price / Sales
11.87
Cash Flow
$8.31 per share
Price / Cash Flow
40.74
Book Value
$4.99 per share
Price / Book
67.82

Miscellaneous

Outstanding Shares
14,594,180,000
Free Float
14,585,423,000
Market Cap
$4.94 trillion
Optionable
Optionable
Beta
1.08

Social Links

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This page (NASDAQ:AAPL) was last updated on 9/28/2026 by MarketBeat.com Staff.
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