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Apple (AAPL) Stock Price, News & Analysis

Apple logo
$300.57 +2.36 (+0.79%)
As of 10:41 AM Eastern
This is a fair market value price provided by Massive. Learn more.
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About Apple Stock (NASDAQ:AAPL)

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Key Stats

Today's Range
$296.52
▼
$299.71
50-Day Range
$246.63
▼
$298.87
52-Week Range
$193.46
▼
$300.92
Volume
9.86 million shs
Average Volume
46.81 million shs
Market Capitalization
$4.41 trillion
P/E Ratio
36.26
Dividend Yield
0.36%
Price Target
$308.74
Consensus Rating
Moderate Buy

Company Overview

Apple Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
87th Percentile Overall Score

AAPL MarketRank™: 

Apple scored higher than 87% of companies evaluated by MarketBeat, and ranked 137th out of 492 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.66, and is based on 1 strong buy rating, 22 buy ratings, 11 hold ratings, and 1 sell rating.

  • Upside/Downside

    The consensus price target for Apple is close to its current price, suggesting limited near-term upside or downside.

  • Amount of Analyst Coverage

    Apple has been the subject of 19 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Apple's stock forecast and price target.

  • Earnings Growth

    Earnings for Apple are expected to grow by 9.15% in the coming year, from $8.74 to $9.54 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Apple is 36.03, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.40.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Apple is 36.03, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 165.41.

  • Price to Earnings Growth Ratio

    Apple has a PEG Ratio of 2.60. PEG Ratios above 1 indicate that a company could be overvalued.

  • Price to Book Value per Share Ratio

    Apple has a P/B Ratio of 41.08. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Apple's valuation and earnings.

  • Percentage of Shares Shorted

    0.92% of the float of Apple has been sold short.

  • Short Interest Ratio / Days to Cover

    Apple has a short interest ratio ("days to cover") of 2.93, which is generally considered an acceptable ratio of short interest to trading volume.

  • Change versus previous month

    Short interest in Apple has recently increased by 0.19%, indicating that investor sentiment is decreasing.

  • Dividend Yield

    Apple has a dividend yield of 0.36%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Apple has been increasing its dividend for 14 years.

  • Dividend Coverage

    The dividend payout ratio of Apple is 13.06%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Apple will have a dividend payout ratio of 11.32% next year. This indicates that Apple will be able to sustain or increase its dividend.

  • Read more about Apple's dividend.

  • News Sentiment

    Apple has a news sentiment score of 0.85. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Computer and Technology companies.

  • News Coverage This Week

    MarketBeat has tracked 319 news articles for Apple this week, compared to 16 articles on an average week.

  • Search Interest

    592 people have searched for AAPL on MarketBeat in the last 30 days. This is an increase of 66% compared to the previous 30 days.

  • MarketBeat Follows

    540 people have added Apple to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

  • Insider Buying vs. Insider Selling

    In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $24,964,305.00 in company stock.

  • Percentage Held by Insiders

    0.06% of the stock of Apple is held by insiders.

  • Percentage Held by Institutions

    67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Apple's insider trading history.
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AAPL Stock News Headlines

CDL Delivers Capital Gains Alongside Income as Rates Hover Near 4.4%
 |  247wallst.comhttps://247wallst.com/investing/2026/05/15/cdl-delivers-capital-gains-alongside-income-as-rates-hover-near-4-4/?utm_source=snapi
Apple iPhone Sales Appear Unstoppable
 |  247wallst.comhttps://247wallst.com/investing/2026/05/15/apple-iphone-sales-appear-unstoppable/
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May 15 at 1:00 AM  |  Profits Run (Ad)
Apple iPhone Sales Appear Unstoppable
 |  247wallst.comhttps://247wallst.com/investing/2026/05/15/apple-iphone-sales-appear-unstoppable/?utm_source=snapi
MarketBeat Week in Review – 04/06 - 04/10 (AAPL)
Stocks staged a strong recovery after the U.S. and Iran agreed to a ceasefire; now attention turns to earnings season, which could be a catalyst for stocks...
May 14 at 9:53 AM  |  marketbeat.comhttps://www.marketbeat.com/originals/marketbeat-week-in-review-04-06-04-10/
Insider Selling: Apple (NASDAQ:AAPL) Insider Sells 1,274 Shares of Stock
May 13 at 6:26 AM  |  insidertrades.comhttps://www.insidertrades.com/alerts/nasdaq-aapl-insider-buying-and-selling-2026-05-13/
The Apple Inc. logo mounted on the exterior glass facade of an Apple retail store.
The Event That Could Redefine Apple’s Summer Rally
Apple’s WWDC event could finally reset the company’s AI narrative, creating the perfect setup for another leg higher in the stock.
May 12 at 1:00 PM  |  marketbeat.comhttps://www.marketbeat.com/originals/the-event-that-could-redefine-apples-summer-rally/
MP Materials logo overlaid on an aerial view of an open-pit rare earth mine and processing facility in a desert landscape.
MP Materials Is Quietly Building a Rare Earth Powerhouse (AAPL)
MP Materials is back with its latest earnings update, characterized by multiple beats and progress on its key rare-earth operations.
May 12 at 10:05 AM  |  marketbeat.comhttps://www.marketbeat.com/originals/mp-materials-is-quietly-building-a-rare-earth-powerhouse/
See More Headlines

AAPL Stock Analysis - Frequently Asked Questions

Apple's stock was trading at $271.86 at the beginning of the year. Since then, AAPL shares have increased by 9.6% and is now trading at $297.8330.

Apple Inc. (NASDAQ:AAPL) issued its quarterly earnings results on Thursday, April, 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping analysts' consensus estimates of $1.95 by $0.06. The company's revenue was up 16.6% on a year-over-year basis.
Read the conference call transcript.

Shares of Apple split on Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly issued shares were distributed to shareholders after the closing bell on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

Apple's board authorized a share repurchase plan on Thursday, May 1st 2025, which allows the company to buy back $100,000,000,000 in shares, according to EventVestor. This means that the company could buy up to 3.1% of its shares through open market purchases. Shares buyback plans are typically a sign that the company's board believes its shares are undervalued.

The following companies are subsidiaries of Apple: Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and more.

Apple's top institutional investors include Dimensional Fund Advisors LP (0.40%), Swiss National Bank (0.29%), California Public Employees Retirement System (0.26%) and Jennison Associates LLC (0.23%). Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri, Ben Borders, Chris Kondo and Kevan Parekh.
View institutional ownership trends.

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

Last Earnings
4/30/2026
Record date for 5/14 Dividend
5/11/2026
Ex-Dividend for 5/14 Dividend
5/11/2026
Dividend Payable
5/14/2026
Today
5/15/2026
Next Earnings (Estimated)
7/30/2026
Fiscal Year End
9/30/2026
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Industry, Sector and Symbol

Stock Exchange
NASDAQ
Sector
Computer and Technology
Industry
COMP - MICRO
Sub-Industry
Computer Hardware
Current Symbol
NASDAQ:AAPL
CIK
320193
Web
www.apple.com
Phone
(408) 996-1010
Fax
408-974-2483
Employees
166,000
Year Founded
1976

Price Target and Rating

Average Price Target for Apple
$308.74
High Price Target
$400.00
Low Price Target
$200.00
Potential Upside/Downside
+4.0%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.66
Research Coverage
35 Analysts

Profitability

EPS (Trailing Twelve Months)
$8.27
Trailing P/E Ratio
35.98
Forward P/E Ratio
33.96
P/E Growth
2.6
Net Income
$112.01 billion
Net Margins
27.15%
Pretax Margin
32.71%
Return on Equity
146.69%
Return on Assets
34.02%

Debt

Debt-to-Equity Ratio
0.70
Current Ratio
1.07
Quick Ratio
1.02

Sales & Book Value

Annual Sales
$416.16 billion
Price / Sales
10.48
Cash Flow
$8.32 per share
Price / Cash Flow
35.70
Book Value
$7.25 per share
Price / Book
40.95

Miscellaneous

Outstanding Shares
14,687,360,000
Free Float
14,678,543,000
Market Cap
$4.36 trillion
Optionable
Optionable
Beta
1.06

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This page (NASDAQ:AAPL) was last updated on 5/15/2026 by MarketBeat.com Staff.
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