Free Trial

Apple (AAPL) Stock Forecast & Price Target

Apple logo
$199.69 -0.73 (-0.37%)
As of 12:52 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
4
Hold
10
Buy
20

Based on 34 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 34 analysts, 4 have given a sell rating, 10 have given a hold rating, 18 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$235.80
18.08% Upside
According to the 34 analysts' twelve-month price targets for Apple, the average price target is $235.80. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $170.00. The average price target represents a forecasted upside of 18.08% from the current price of $199.69.
Get the Latest News and Ratings for AAPL and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Apple and its competitors.

Sign Up

AAPL Analyst Ratings Over Time

TypeCurrent Forecast
5/29/24 to 5/29/25
1 Month Ago
4/29/24 to 4/29/25
3 Months Ago
2/29/24 to 2/28/25
1 Year Ago
5/30/23 to 5/29/24
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
18 Buy rating(s)
22 Buy rating(s)
21 Buy rating(s)
20 Buy rating(s)
Hold
10 Hold rating(s)
10 Hold rating(s)
9 Hold rating(s)
12 Hold rating(s)
Sell
4 Sell rating(s)
2 Sell rating(s)
4 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$235.80$234.31$243.88$205.44
Forecasted Upside18.08% Upside10.94% Upside0.88% Upside7.96% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.53
2.66
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside17.65% Upside118.48% Upside15.29% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/21/2025The Goldman Sachs Group
3 of 5 stars
 Reiterated RatingBuy ➝ Buy
5/16/2025Wedbush
3 of 5 stars
Daniel Ives
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOutperform ➝ Outperform$270.00 ➝ $270.00+28.26%
5/12/2025Morgan Stanley
3 of 5 stars
 Reiterated RatingOverweight ➝ Overweight
5/5/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingCautious ➝ Cautious
5/2/2025Scotiabank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeMarket Perform
5/2/2025TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy$290.00 ➝ $275.00+28.91%
5/2/2025Monness Crespi & Hardt
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy$260.00 ➝ $245.00+14.85%
5/2/2025Rosenblatt Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
B. Crockett
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeBuy ➝ Neutral$217.00+1.73%
5/2/2025Needham & Company LLC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Laura Martin
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$225.00 ➝ $225.00+5.48%
5/2/2025DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Gil Luria
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetBuy ➝ Buy$230.00 ➝ $250.00+17.19%
5/2/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Edison Lee
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingHold ➝ Underperform$167.88 ➝ $170.62-20.02%
4/30/2025Loop Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating
A. Baruah
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetHold ➝ Hold$230.00 ➝ $215.00+1.79%
4/30/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Tim Long
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetUnderweight ➝ Underweight$197.00 ➝ $173.00-18.09%
4/30/2025Raymond James
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Srini Pajjuir
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetOutperform ➝ Outperform$250.00 ➝ $230.00+8.90%
4/24/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy$250.00 ➝ $240.00+17.32%
4/23/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
D. Vogt
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetNeutral ➝ Neutral$236.00 ➝ $210.00+1.16%
4/22/2025China Renaissance
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Sun
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageBuy$241.00+24.77%
4/14/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Samik Chatterjee
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetOverweight ➝ Overweight$270.00 ➝ $245.00+23.64%
4/14/2025KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating
B. Nispel
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeUnderweight ➝ Sector Weight
4/3/2025Tigress Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Ivan Feinseth
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetStrong-Buy ➝ Strong-Buy$295.00 ➝ $300.00+33.99%
3/18/2025Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Amit Daryanani
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOutperform ➝ Outperform$260.00 ➝ $275.00+28.50%
2/21/2025Maxim Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetHold$215.00-12.45%
1/31/2025Redburn Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Set Target$230.00-6.33%
1/31/2025Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Kelleher
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeStrong-Buy
1/29/2025Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Martin Yang
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeOutperform ➝ Market Perform
1/7/2025Moffett Nathanson
Subscribe to MarketBeat All Access for the recommendation accuracy rating
C. Moffett
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingNeutral ➝ Sell$202.00 ➝ $188.00-23.27%
1/3/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+6.62%
12/9/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy$275.00+13.24%
10/9/2024Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
9/25/2024New Street Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
8/27/2024Melius Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
B. Reitzes
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
7/25/2024Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/14/2024Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeHold ➝ Buy
5/4/2024Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Atlantic
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeBuy ➝ Neutral$200.00+8.03%
9/15/2023Credit Suisse Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%
Market Panic: Trump Just Dropped a Bomb on Your Stocks (Ad)

tock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tariffs just lit the fuse. Millions of investors are blindsided as stocks plunge… but this is only Phase 1. If you're still holding the wrong assets, you could lose 30% or more in the coming weeks.

Don't wait for the next drop to wipe you out. Get the FREE Guide Before Markets Open Tomorrow
7/24/2023Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy$180.00 ➝ $210.00+9.41%
6/5/202358.com
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingMaintains
6/2/202351job
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingMaintains

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 12:52 PM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, May 25, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • The current stock price is around $195, which may present a buying opportunity for investors looking for growth potential.
  • Apple has a strong market capitalization of approximately $2.92 trillion, indicating its stability and dominance in the technology sector.
  • Recent analyst ratings show a majority of buy ratings, with an average target price of $235.80, suggesting potential upside for investors.
  • The company continues to innovate with its latest products, including the iPhone 15, which could drive sales and revenue growth.
  • Apple's solid financial ratios, such as a price-to-earnings ratio of 31.00, indicate that the company is performing well relative to its earnings.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • Recent target price reductions by analysts, such as Loop Capital lowering their target from $230 to $215, may indicate concerns about future performance.
  • Insider selling activity, including significant sales by the CEO and CFO, could signal a lack of confidence in the company's short-term prospects.
  • Apple's stock has experienced a decline of about 3% recently, which may raise concerns about its current market momentum.
  • The company has a debt-to-equity ratio of 1.26, suggesting that it has a relatively high level of debt compared to its equity, which could pose risks in a rising interest rate environment.
  • With four analysts rating the stock as a sell, there may be underlying issues that could affect investor sentiment negatively.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $235.80, with a high forecast of $300.00 and a low forecast of $170.00.

34 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last twelve months. There are currently 4 sell ratings, 10 hold ratings, 18 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 18.08% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 3 downgrades and 2 upgrades by analysts.

Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.53 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how AAPL compares to other companies.


This page (NASDAQ:AAPL) was last updated on 5/29/2025 by MarketBeat.com Staff
From Our Partners