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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group logo
$111.67 -0.14 (-0.13%)
Closing price 09/3/2026 03:58 PM Eastern
Extended Trading
$112.10 +0.43 (+0.39%)
As of 08:53 AM Eastern
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Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
5
Buy
17

Based on 22 Wall Street analysts who have issued ratings for Alibaba Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 5 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for BABA.

Consensus Price Target

$188.70
68.98% Upside
According to the 22 analysts' twelve-month price targets for Alibaba Group, the average price target is $188.70. The highest price target for BABA is $225.00, while the lowest price target for BABA is $135.00. The average price target represents a forecasted upside of 68.98% from the current price of $111.67.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BABA Analyst Ratings Over Time

TypeCurrent Forecast
9/4/25 to 9/4/26
1 Month Ago
8/5/25 to 8/5/26
3 Months Ago
6/6/25 to 6/6/26
1 Year Ago
9/4/24 to 9/4/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
16 Buy rating(s)
13 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$188.70$186.90$188.76$164.36
Forecasted Upside68.98% Upside45.20% Upside56.11% Upside25.46% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

BABA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BABA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Alibaba Group Stock vs. The Competition

TypeAlibaba GroupConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.86
2.21
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside68.98% Upside209.79% Upside13.66% Upside
News Sentiment Rating
Neutral News

See Recent BABA News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/28/2026
Susquehanna logo
Susquehanna
4 of 5 stars
Shyam Patil
2 of 5 stars
Boost TargetPositive$185.00 ➝ $190.00+60.23%
8/24/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 Reiterated RatingHold (C+)
8/21/2026
Barclays PLC logo
Barclays
3 of 5 stars
Jiong Shao
1 of 5 stars
Boost TargetOverweight$195.00 ➝ $200.00+53.55%
8/21/2026Boost TargetOverweight$205.00 ➝ $210.00+72.29%
8/21/2026Lower TargetOutperform$164.00 ➝ $160.00+22.84%
8/20/2026 Reiterated RatingBuy
7/9/2026 Set Target$170.00+56.01%
6/25/2026 Lower TargetBuy$207.00 ➝ $178.00+83.95%
6/2/2026 UpgradeStrong SellHold
5/14/2026 Boost TargetOverweight$180.00 ➝ $190.00+40.07%
5/14/2026Boost TargetOutperform$190.00 ➝ $195.00+33.84%
4/29/2026 Initiated CoverageNeutralOutperform$209.00+59.69%
4/24/2026 UpgradeHoldStrong-Buy
3/24/2026 UpgradeHold
3/20/2026 DowngradeBuyHold$135.00+8.69%
3/19/2026Lower TargetBuy$225.00 ➝ $212.00+69.65%
2/18/2026 DowngradeBuyHold
1/21/2026 UpgradeNeutralBuy$190.00+17.17%
1/6/2026Set Target$140.00-7.30%
11/26/2025 Set Target$195.00+22.65%
11/26/2025Lower TargetOutperform$200.00 ➝ $190.00+21.00%
11/26/2025Boost TargetBuy$218.00 ➝ $225.00+43.29%
11/25/2025 Reiterated RatingOutperform
10/2/2025 Boost TargetOutperform$155.00 ➝ $200.00+4.66%
9/24/2025Boost TargetBuy$168.00 ➝ $195.00+19.54%
8/31/2025 Reiterated RatingBuy$162.00+19.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:53 AM ET.


Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these Alibaba Group pros and cons to contact@marketbeat.com.

Alibaba Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Alibaba:

  • Alibaba's stock is currently trading at $111.79, which is significantly below the consensus price target of approximately $186.90, suggesting a potential upside of more than 60% for investors who believe the market is undervaluing the company's long-term potential.
  • Top executives, including CEO Eddie Wu and director Joseph Tsai, recently purchased over $15 million worth of shares at prices near $114.40, signaling strong internal confidence in the company's valuation and strategic direction despite recent market pressures.
  • The company's cloud business experienced impressive growth of 45% year-over-year, and AI-related product revenue has grown by triple digits for twelve consecutive quarters, indicating that Alibaba's investments in artificial intelligence are beginning to generate substantial commercial traction.
  • Alibaba's proprietary Zhenwu chips are now being utilized by more than 650 cloud customers, demonstrating the company's ability to develop and deploy competitive hardware solutions that reduce reliance on external suppliers and enhance its cloud infrastructure capabilities.
  • Wall Street analysts maintain a "Moderate Buy" consensus rating, with recent price targets from firms like HSBC set at $170.00, reflecting a professional view that the current stock price does not fully account for the company's market position and growth initiatives.

Alibaba Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Alibaba for these reasons:

  • Alibaba's non-adjusted net income fell 75% year-over-year in the most recent quarter, as heavy investments in AI initiatives and e-commerce networks have placed significant pressure on the company's profitability and cash flow.
  • Multiple law firms have publicized a securities-fraud class action lawsuit against Alibaba, alleging that the company's risk disclosures omitted information regarding its potential classification as a "Chinese military company," which introduces legal, regulatory, and reputational risks for shareholders.
  • The company's adjusted EBITDA margins, which measure operating profitability before interest, taxes, depreciation, and amortization, fell to 10% in the latest quarter compared to 16% in the prior year, indicating that revenue growth is not yet translating into efficient profit generation.
  • Alibaba recently raised approximately $10.2 billion through a share sale to fund AI infrastructure, which dilutes the ownership stake of existing shareholders while the company continues to face costly competition in the commerce sector.
  • Global power and connectivity constraints are affecting AI data centers, which could make Alibaba's AI infrastructure investments more expensive or slower to deploy, potentially delaying the realization of returns on its significant capital expenditures.

BABA Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Alibaba Group is $188.70, with a high forecast of $225.00 and a low forecast of $135.00.

22 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alibaba Group in the last year. There are currently 5 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BABA shares.

According to analysts, Alibaba Group's stock has a predicted upside of 68.98% based on their 12-month stock forecasts.

Alibaba Group has been rated by research analysts at Barclays, Benchmark, HSBC, JPMorgan Chase & Co., Nomura, Robert W. Baird, Susquehanna, and Weiss Ratings in the past 90 days.

Analysts like Alibaba Group more than other "consumer discretionary" companies. The consensus rating for Alibaba Group is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how BABA compares to other companies.


MarketBeat monitors more than a dozen sources for Alibaba Group analyst ratings, with the most recent rating issued on 8/28/2026.
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