Free Trial

Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2025)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $582.53 million in total holdings as of March 31, 2025.
  • Cannon Financial Strategists, Inc. owns shares of 96 different stocks, but just 12 companies or ETFs make up 80% of its holdings.
  • Approximately 2.29% of the portfolio was purchased this quarter.
  • About 0.66% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 96 new stocks and bought additional shares in 35 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 15 stocks and completely divested from 2 stocks this quarter.

Largest New Holdings this Quarter

00206R102 - AT&T
$244,185 Holding
166764100 - Chevron
$222,496 Holding

Largest Purchases this Quarter

Dimensional International Core Equity 2 ETF
102,007 shares (about $2.83M)
Vanguard Intermediate-Term Bond ETF
32,935 shares (about $2.52M)
SPDR S&P 600 Small Cap Value ETF
19,212 shares (about $1.51M)
SPDR Portfolio TIPS ETF
42,450 shares (about $1.12M)
iShares National Muni Bond ETF
9,491 shares (about $1.00M)

Largest Sales this Quarter

SPDR Portfolio S&P 500 Growth ETF
16,693 shares (about $1.34M)
Dimensional World ex U.S. Core Equity 2 ETF
34,432 shares (about $902.12K)
iShares Russell 1000 Growth ETF
1,036 shares (about $374.06K)
Vanguard Growth ETF
955 shares (about $354.14K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$93,863,642$2,832,734 3.1%3,380,03816.1%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$73,865,538$1,506,222 2.1%942,16212.7%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$65,671,453$1,341,616 -2.0%817,11411.3%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$64,970,523$9,586 0.0%996,32811.2%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$35,353,379$2,521,834 7.7%461,7136.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$24,278,116$354,135 -1.4%65,4714.2%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$21,828,617$787,446 3.7%362,7823.7%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$21,492,870$1,119,831 5.5%814,7413.7%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$19,483,976$54,540 -0.3%294,0093.3%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$19,453,291$251,755 1.3%70,7803.3%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$14,694,592$418,525 2.9%162,2102.5%ETF
CAPITAL GRP FIXED INCM ETF T
$12,092,946$676,815 5.9%460,1582.1%CORE BOND ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$10,503,078$124,186 1.2%182,3451.8%ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$9,833,541$437,253 4.7%117,1921.7%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$8,549,722$165,400 -1.9%125,7131.5%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$6,891,348$1,000,731 17.0%65,3581.2%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$6,239,988$185,545 3.1%33,4961.1%ETF
The Coca-Cola Company stock logo
KO
Coca-Cola
$4,142,744$19,839 0.5%57,8430.7%Consumer Staples
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$4,051,875$7,349 0.2%83,8030.7%Manufacturing
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$3,268,524$149,538 4.8%74,5560.6%Manufacturing
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$2,913,145$234,097 8.7%27,3150.5%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,794,946$82,965 3.1%56,3270.5%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,111,1470.0%3,9640.4%Finance
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$2,036,502$44,325 -2.1%18,3320.3%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,001,6850.0%3,8950.3%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$1,993,036$374,055 -15.8%5,5200.3%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$1,902,7940.0%19,0280.3%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,807,441$24,159 1.4%3,2170.3%ETF
Dimensional Emerging Core Equity Market ETF stock logo
DFAE
Dimensional Emerging Core Equity Market ETF
$1,661,077$60,375 3.8%64,1590.3%ETF
Apple Inc. stock logo
AAPL
Apple
$1,631,405$9,774 -0.6%7,3440.3%Computer and Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,592,0240.0%2,8460.3%Finance
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,558,094$11,365 0.7%64,4370.3%ETF
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$1,513,507$59,472 4.1%29,8520.3%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$1,448,002$2,199 -0.2%3,9510.2%Retail/Wholesale
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$1,442,476$9,932 0.7%61,7230.2%Manufacturing
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,398,300$7,757 0.6%62,3680.2%Manufacturing
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,397,425$9,084 0.7%60,9160.2%Manufacturing
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,334,4040.0%54,1560.2%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,289,0100.0%20,7570.2%ETF
The Southern Company stock logo
SO
Southern
$1,288,311$27,585 2.2%14,0110.2%Utilities
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$1,279,1440.0%7,5060.2%Consumer Staples
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$1,238,245$116,312 -8.6%28,5310.2%ETF
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,183,2050.0%29,2800.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,108,704$79,346 7.7%21,8120.2%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,074,569$864 0.1%6,2210.2%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$967,173$6,363 0.7%38,4560.2%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$944,732$6,561 0.7%39,0220.2%ETF
Duke Energy Co. stock logo
DUK
Duke Energy
$934,778$6,098 -0.6%7,6640.2%Utilities
AbbVie Inc. stock logo
ABBV
AbbVie
$867,6220.0%4,1410.1%Medical
Microsoft Co. stock logo
MSFT
Microsoft
$836,4780.0%2,2280.1%Computer and Technology
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$760,771$79,793 11.7%16,8090.1%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$664,358$258 0.0%5,1520.1%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$649,7770.0%17,8460.1%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$638,6540.0%5,3700.1%Energy
Amgen Inc. stock logo
AMGN
Amgen
$629,932$15,265 -2.4%2,0220.1%Medical
Walmart Inc. stock logo
WMT
Walmart
$602,8540.0%6,8670.1%Retail/Wholesale
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$599,273$902,119 -60.1%22,8730.1%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$578,4870.0%4,3610.1%Medical
Rhythm Pharmaceuticals, Inc. stock logo
RYTM
Rhythm Pharmaceuticals
$529,7000.0%10,0000.1%Medical
General Mills, Inc. stock logo
GIS
General Mills
$527,2490.0%8,8180.1%Consumer Staples
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$489,507$582 0.1%2,5230.1%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$481,3080.0%5,8890.1%Finance
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$478,5350.0%17,1150.1%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$447,9340.0%2,7010.1%Medical
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$408,507$115,979 39.6%4,5120.1%ETF
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$388,4560.0%4,7200.1%Utilities
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$378,2530.0%1,5420.1%Finance
SPROTT PHYSICAL GOLD TR
$346,873$1,444 -0.4%14,4170.1%UNIT
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$330,1370.0%3,6780.1%Medical
SPROTT PHYSICAL GOLD & SILVE
$312,5100.0%11,0000.1%TR UNIT
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$310,550$7,184 2.4%3,9340.1%ETF
The Hershey Company stock logo
HSY
Hershey
$301,0130.0%1,7600.1%Consumer Staples
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$299,0630.0%2,7190.1%Transportation
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$293,9820.0%1,1380.1%Computer and Technology
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$293,2840.0%11,3500.1%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$287,6400.0%3480.0%Medical
Dover Co. stock logo
DOV
Dover
$271,4890.0%1,5450.0%Industrials
International Business Machines Co. stock logo
IBM
International Business Machines
$248,6600.0%1,0000.0%Computer and Technology
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$246,366$125 -0.1%9,8390.0%ETF
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$245,9750.0%1,3690.0%Computer and Technology
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$244,9570.0%2590.0%Retail/Wholesale
AT&T Inc. stock logo
T
AT&T
$244,185$244,185 New Holding8,6350.0%Computer and Technology
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$239,3640.0%3,9460.0%ETF
EMHC
SPDR Bloomberg Emerging Markets USD Bond ETF
$235,6810.0%9,7550.0%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$234,7030.0%10,1340.0%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$229,6540.0%7230.0%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$227,9400.0%1,4590.0%Computer and Technology
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$225,0810.0%2,3090.0%ETF
Equifax Inc. stock logo
EFX
Equifax
$224,075$33,855 -13.1%9200.0%Business Services
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$222,4990.0%1,3020.0%ETF
Chevron Co. stock logo
CVX
Chevron
$222,496$222,496 New Holding1,3300.0%Energy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$220,9320.0%9470.0%Retail/Wholesale
Tesla, Inc. stock logo
TSLA
Tesla
$200,3310.0%7730.0%Auto/Tires/Trucks
BioTelemetry, Inc. stock logo
BEAT
BioTelemetry
$161,5860.0%80,3910.0%Medical
Superior Group of Companies, Inc. stock logo
SGC
Superior Group of Companies
$151,0380.0%13,8060.0%Consumer Discretionary
Medical Properties Trust, Inc. stock logo
MPW
Medical Properties Trust
$120,6000.0%20,0000.0%Finance
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$0$221,527 -100.0%00.0%ETF
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$0$203,899 -100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.
SEC Filings and Trading Data