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Cannon Financial Strategists, Inc. Top Holdings and 13F Report (2025)

About Cannon Financial Strategists, Inc.

Investment Activity

  • Cannon Financial Strategists, Inc. has $633.13 million in total holdings as of June 30, 2025.
  • Cannon Financial Strategists, Inc. owns shares of 100 different stocks, but just 12 companies or ETFs make up 80% of its holdings.
  • Approximately 3.55% of the portfolio was purchased this quarter.
  • About 2.36% of the portfolio was sold this quarter.
  • This quarter, Cannon Financial Strategists, Inc. has purchased 96 new stocks and bought additional shares in 27 stocks.
  • Cannon Financial Strategists, Inc. sold shares of 25 stocks and completely divested from 6 stocks this quarter.

Largest New Holdings this Quarter

25434V666 - Dimensional US Large Cap Value ETF
$1,364,880 Holding
14020Y409 - Capital Group Short Duration Income ETF
$752,219 Holding
464288158 - iShares Short-Term National Muni Bond ETF
$397,499 Holding
464287671 - iShares Core S&P U.S. Growth ETF
$386,077 Holding
N00985106 - Aercap
$351,000 Holding

Largest Purchases this Quarter

Vanguard Intermediate-Term Bond ETF
61,680 shares (about $4.77M)
Avantis U.S. Large Cap Value ETF
53,027 shares (about $3.62M)
Vanguard S&P Small-Cap 600 Value ETF
42,042 shares (about $3.60M)
SPDR Portfolio TIPS ETF
88,481 shares (about $2.31M)
Dimensional US Large Cap Value ETF
44,000 shares (about $1.36M)

Largest Sales this Quarter

iShares National Muni Bond ETF
37,481 shares (about $3.92M)
Avantis International Equity ETF
19,823 shares (about $1.47M)
iShares MSCI USA Value Factor ETF
7,989 shares (about $904.43K)
Vanguard Total Stock Market ETF
2,201 shares (about $668.95K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCannon Financial Strategists, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$105,055,667$29,722 0.0%3,379,08216.6%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$78,062,843$175,579 0.2%818,95612.3%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$75,991,738$844,898 1.1%952,75512.0%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$71,576,479$3,616,970 5.3%1,049,35511.3%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$40,479,179$4,770,327 13.4%523,3936.4%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$28,626,392$76,282 -0.3%65,2974.5%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$25,048,970$183,893 0.7%365,4654.0%ETF
SPDR Portfolio TIPS ETF stock logo
SPIP
SPDR Portfolio TIPS ETF
$23,537,970$2,305,815 10.9%903,2223.7%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$20,843,354$668,954 -3.1%68,5793.3%ETF
Avantis International Equity ETF stock logo
AVDE
Avantis International Equity ETF
$20,292,506$1,467,100 -6.7%274,1863.2%ETF
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$15,807,968$784,119 5.2%170,6762.5%ETF
Vanguard S&P Small-Cap 600 Value ETF stock logo
VIOV
Vanguard S&P Small-Cap 600 Value ETF
$13,625,685$3,597,542 35.9%159,2342.2%ETF
CAPITAL GRP FIXED INCM ETF T
$12,218,792$116,640 1.0%464,5931.9%CORE BOND ETF
iShares Core U.S. REIT ETF stock logo
USRT
iShares Core U.S. REIT ETF
$10,261,957$51,470 -0.5%181,4351.6%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$6,537,163$2,877,505 -30.6%87,2901.0%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$6,533,391$1,365 0.0%33,5031.0%ETF
CocaCola Company (The) stock logo
KO
CocaCola
$4,095,251$2,830 0.1%57,8830.6%Consumer Staples
iShares Core 1-5 Year USD Bond ETF stock logo
ISTB
iShares Core 1-5 Year USD Bond ETF
$4,077,0160.0%83,8030.6%Manufacturing
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$2,912,589$3,916,015 -57.3%27,8770.5%ETF
First Trust TCW Opportunistic Fixed Income ETF stock logo
FIXD
First Trust TCW Opportunistic Fixed Income ETF
$2,726,842$545,421 -16.7%62,1290.4%Manufacturing
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,632,960$128,753 -4.7%53,7010.4%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$2,297,190$46,708 -2.0%5,4100.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,212,4800.0%3,8950.3%ETF
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$2,187,896$904,434 -29.2%19,3260.3%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$2,131,1290.0%19,0280.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$2,016,662$258,261 14.7%3,2640.3%Finance
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,997,2230.0%3,2170.3%ETF
Dimensional Emerging Core Equity Market ETF stock logo
DFAE
Dimensional Emerging Core Equity Market ETF
$1,952,388$94,985 5.1%67,4400.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,925,5920.0%3,9640.3%Finance
iShares Ultra Short-Term Bond Active ETF stock logo
ICSH
iShares Ultra Short-Term Bond Active ETF
$1,821,328$307,552 20.3%35,9170.3%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,757,449$259,804 -12.9%15,9710.3%ETF
Apple Inc. stock logo
AAPL
Apple
$1,494,771$11,899 -0.8%7,2860.2%Computer and Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$1,470,369$21,634 1.5%4,0100.2%Retail/Wholesale
iShares iBonds Dec 2025 Term Treasury ETF stock logo
IBTF
iShares iBonds Dec 2025 Term Treasury ETF
$1,456,642$14,787 1.0%62,3560.2%Manufacturing
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$1,434,1010.0%20,7570.2%ETF
iShares iBonds Dec 2027 Term Treasury ETF stock logo
IBTH
iShares iBonds Dec 2027 Term Treasury ETF
$1,416,272$13,607 1.0%62,9730.2%Manufacturing
iShares iBonds Dec 2026 Term Treasury ETF stock logo
IBTG
iShares iBonds Dec 2026 Term Treasury ETF
$1,410,639$13,827 1.0%61,5190.2%Manufacturing
iShares iBonds Dec 2027 Term Corporate ETF stock logo
IBDS
iShares iBonds Dec 2027 Term Corporate ETF
$1,377,572$186,322 -11.9%56,7600.2%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$1,364,880$1,364,880 New Holding44,0000.2%ETF
Schwab 1-5 Year Corporate Bond ETF stock logo
SCHJ
Schwab 1-5 Year Corporate Bond ETF
$1,343,6100.0%54,1560.2%ETF
Southern Company (The) stock logo
SO
Southern
$1,301,598$14,968 1.2%14,1740.2%Utilities
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$1,238,092$566,312 84.3%42,1550.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,218,646$24,856 -2.0%21,3760.2%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$1,195,8290.0%7,5060.2%Consumer Staples
iShares Core 5-10 Year USD Bond ETF stock logo
IMTB
iShares Core 5-10 Year USD Bond ETF
$1,158,551$86,257 -6.9%26,5540.2%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,101,409$6,965 -0.6%2,2140.2%Computer and Technology
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$1,099,4520.0%6,2210.2%ETF
iShares iBonds Dec 2025 Term Corporate ETF stock logo
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
$977,979$9,644 1.0%38,8390.2%ETF
iShares iBonds Dec 2026 Term Corporate ETF stock logo
IBDR
iShares iBonds Dec 2026 Term Corporate ETF
$955,985$9,700 1.0%39,4220.2%ETF
Duke Energy Corporation stock logo
DUK
Duke Energy
$907,302$2,950 0.3%7,6890.1%Utilities
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$824,098$7,271 -0.9%16,6620.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$768,6520.0%4,1410.1%Medical
CGSD
Capital Group Short Duration Income ETF
$752,219$752,219 New Holding28,9980.1%ETF
Walmart Inc. stock logo
WMT
Walmart
$671,4550.0%6,8670.1%Retail/Wholesale
Rhythm Pharmaceuticals, Inc. stock logo
RYTM
Rhythm Pharmaceuticals
$631,9000.0%10,0000.1%Medical
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$611,916$199,339 48.3%4,0060.1%Medical
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$593,1400.0%4,3610.1%Medical
Exxon Mobil Corporation stock logo
XOM
Exxon Mobil
$578,8860.0%5,3700.1%Energy
Amgen Inc. stock logo
AMGN
Amgen
$564,5430.0%2,0220.1%Medical
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$557,900$156,041 38.8%6,2640.1%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$516,4560.0%2,5230.1%ETF
General Mills, Inc. stock logo
GIS
General Mills
$456,8780.0%8,8180.1%Consumer Staples
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$447,0410.0%1,5420.1%Finance
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$412,504$310,066 -42.9%10,1880.1%ETF
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$397,499$397,499 New Holding3,7380.1%ETF
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$397,3300.0%4,7200.1%Utilities
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$386,077$386,077 New Holding2,5670.1%Manufacturing
Rockwell Automation, Inc. stock logo
ROK
Rockwell Automation
$377,9410.0%1,1380.1%Computer and Technology
SPROTT PHYSICAL GOLD TR
$365,4710.0%14,4170.1%UNIT
Aercap Holdings N.V. stock logo
AER
Aercap
$351,000$351,000 New Holding3,0000.1%Transportation
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$338,6840.0%11,3500.1%ETF
SPROTT PHYSICAL GOLD & SILVE
$331,1000.0%11,0000.1%TR UNIT
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$312,7530.0%3,9340.0%ETF
International Business Machines Corporation stock logo
IBM
International Business Machines
$294,7800.0%1,0000.0%Computer and Technology
Hershey Company (The) stock logo
HSY
Hershey
$292,0720.0%1,7600.0%Consumer Staples
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$290,201$950 -0.3%3,6660.0%Medical
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$287,439$29 0.0%9,8400.0%ETF
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$284,1920.0%1,3690.0%Computer and Technology
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$271,4850.0%3480.0%Medical
Dover Corporation stock logo
DOV
Dover
$268,132$15,029 -5.3%1,4630.0%Industrials
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$265,2500.0%3,9460.0%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$258,8120.0%1,4590.0%Computer and Technology
Netflix, Inc. stock logo
NFLX
Netflix
$258,452$258,452 New Holding1930.0%Consumer Discretionary
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$256,3940.0%2590.0%Retail/Wholesale
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$253,7730.0%7230.0%ETF
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$252,148$22,308 -8.1%2,4980.0%Transportation
AT&T Inc. stock logo
T
AT&T
$249,8830.0%8,6350.0%Computer and Technology
EMHC
SPDR Bloomberg Emerging Markets USD Bond ETF
$241,867$1,797 0.7%9,8280.0%ETF
Equifax, Inc. stock logo
EFX
Equifax
$238,6200.0%9200.0%Business Services
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$238,0320.0%1,3020.0%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$235,5140.0%10,1340.0%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$222,221$222,221 New Holding7290.0%Finance
NVIDIA Corporation stock logo
NVDA
NVIDIA
$217,552$217,552 New Holding1,3770.0%Computer and Technology
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$216,290$216,290 New Holding7810.0%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$210,1700.0%9470.0%Retail/Wholesale
Tesla, Inc. stock logo
TSLA
Tesla
$208,703$36,849 -15.0%6570.0%Auto/Tires/Trucks
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$207,316$207,316 New Holding5,9970.0%ETF
Superior Group of Companies, Inc. stock logo
SGC
Superior Group of Companies
$123,518$18,684 -13.1%11,9920.0%Consumer Discretionary
Medical Properties Trust, Inc. stock logo
MPW
Medical Properties Trust
$86,2000.0%20,0000.0%Finance
HeartBeam, Inc. stock logo
BEAT
HeartBeam
$85,924$14,565 -14.5%68,7390.0%Medical

Showing largest 100 holdings. View all holdings.
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