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Creative Planning Top Holdings and 13F Report (2023)

About Creative Planning

Investment Activity

  • Creative Planning has $106.35 billion in total holdings as of September 30, 2023.
  • Creative Planning owns shares of 3,428 different stocks, but just 61 companies or ETFs make up 80% of its holdings.
  • Approximately 5.73% of the portfolio was purchased this quarter.
  • About 1.02% of the portfolio was sold this quarter.
  • This quarter, Creative Planning has purchased 3,556 new stocks and bought additional shares in 2,151 stocks.
  • Creative Planning sold shares of 966 stocks and completely divested from 343 stocks this quarter.

Largest New Holdings this Quarter

316092352 - Fidelity Blue Chip Growth ETF
$46,265,776 Holding
98888G105 - Zacks Earnings Consistent Portfolio ETF
$37,000,729 Holding
98888G204 - ZACKS TRUST
$9,412,089 Holding
33735J101 - First Trust Large Cap Value AlphaDEX Fund
$7,279,893 Holding
09290C103 - iShares U.S. Equity Factor Rotation Active ETF
$6,668,278 Holding

Largest Purchases this Quarter

SPDR Portfolio Developed World ex-US ETF
17,911,754 shares (about $652.17M)
Vanguard Total Bond Market ETF
7,995,758 shares (about $587.29M)
Avantis International Small Cap Value ETF
4,824,503 shares (about $336.46M)
Avantis U.S. Small Cap Value ETF
3,248,965 shares (about $283.21M)
Dimensional U.S. Small Cap ETF
3,577,617 shares (about $213.76M)

Largest Sales this Quarter

Vanguard FTSE Developed Markets ETF
4,934,777 shares (about $250.83M)
Vanguard Real Estate ETF
679,894 shares (about $61.56M)
Apple
120,172 shares (about $26.56M)
SPDR Portfolio Emerging Markets ETF
573,801 shares (about $22.59M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCreative Planning

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$12,267,257,006$100,177,780 0.8%21,831,74411.5%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$7,973,995,372$587,288,424 8.0%108,563,5867.5%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$7,032,142,596$250,834,715 -3.4%138,346,3036.6%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$4,101,565,542$160,981,725 4.1%80,140,0073.9%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$3,911,240,419$97,523,789 2.6%72,470,6403.7%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$3,258,615,942$13,748,020 -0.4%12,677,9603.1%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$3,153,826,981$652,166,961 26.1%86,619,8023.0%ETF
Apple Inc. stock logo
AAPL
Apple
$2,260,929,740$26,557,527 -1.2%10,230,6382.1%Computer and Technology
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,123,787,961$32,413,103 1.5%8,212,0022.0%ETF
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$2,044,434,964$32,078,047 1.6%25,005,3191.9%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$2,026,747,708$26,787,467 1.3%30,820,3731.9%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$1,825,162,128$4,282,041 0.2%82,661,3281.7%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,797,390,944$22,077,348 -1.2%6,539,7721.7%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,672,124,466$26,455,787 1.6%2,989,1931.6%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,470,804,920$33,120,124 2.3%2,773,6471.4%Finance
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$1,444,130,566$107,958,100 8.1%34,507,3021.4%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,383,493,770$10,925,377 -0.8%13,121,1471.3%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$1,300,744,687$85,848,030 7.1%43,214,1091.2%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,297,514,285$50,519,859 4.1%26,149,0181.2%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,286,762,702$61,557,602 -4.6%14,212,0911.2%ETF
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$1,256,682,130$17,350,073 -1.4%12,704,0251.2%Finance
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$1,219,340,241$20,375,182 -1.6%17,699,8151.1%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$1,045,341,425$46,515,702 4.7%2,784,6811.0%Computer and Technology
NVIDIA Co. stock logo
NVDA
NVIDIA
$1,021,441,114$115,459,712 12.7%10,492,1091.0%Computer and Technology
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$1,007,288,397$336,460,827 50.2%14,443,4820.9%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$1,005,056,187$213,762,616 27.0%16,821,0240.9%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$979,832,549$283,212,277 40.7%11,240,4790.9%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$892,674,627$22,590,545 -2.5%22,673,9810.8%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$860,306,654$17,969,397 -2.0%19,008,1010.8%ETF
Vanguard Intermediate-Term Treasury Index ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury Index ETF
$817,492,550$61,139,825 8.1%13,762,5010.8%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$816,066,242$9,515,050 -1.2%41,257,1410.8%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$757,677,599$8,495,455 1.1%28,918,9930.7%ETF
Dimensional U.S. Targeted Value ETF stock logo
DFAT
Dimensional U.S. Targeted Value ETF
$718,053,479$6,505,710 -0.9%13,945,4940.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$679,033,082$30,382,368 4.7%1,321,3070.6%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$647,261,889$23,182,231 3.7%3,401,9860.6%Retail/Wholesale
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$553,558,807$9,801,080 -1.7%20,078,3020.5%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$503,330,386$19,249,665 -3.7%23,399,8320.5%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$466,815,733$3,779,560 -0.8%3,619,8490.4%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$449,431,166$29,266,988 7.0%779,7750.4%Computer and Technology
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$443,177,648$23,016,755 5.5%1,998,5470.4%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$339,985,852$91,100,721 -21.1%7,037,5880.3%Finance
Alphabet Inc. stock logo
GOOGL
Alphabet
$335,547,507$18,553,091 5.9%2,169,8620.3%Computer and Technology
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$327,486,087$38,041,864 13.1%1,335,0430.3%Finance
Invesco QQQ stock logo
QQQ
Invesco QQQ
$305,401,145$21,954,843 7.7%651,2860.3%Finance
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$291,924,642$3,412,600 1.2%5,002,9930.3%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$285,823,227$12,523,859 -4.2%4,499,0280.3%ETF
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$270,935,025$1,104,998 0.4%2,565,6730.3%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$261,521,645$2,458,624 0.9%2,143,4440.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$249,383,666$7,910,861 3.3%1,596,2600.2%Computer and Technology
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$243,207,308$7,530,862 3.2%1,427,1050.2%Consumer Staples
SPDR Portfolio Intermediate Term Corporate Bond ETF stock logo
SPIB
SPDR Portfolio Intermediate Term Corporate Bond ETF
$231,566,331$4,493,151 2.0%6,966,4960.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$227,747,100$8,789,148 -3.7%878,7900.2%Auto/Tires/Trucks
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$225,460,854$15,637,536 7.5%238,3860.2%Retail/Wholesale
Visa Inc. stock logo
V
Visa
$223,323,187$21,128,524 10.4%637,2290.2%Business Services
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$220,217,031$10,718,544 5.1%2,910,9990.2%ETF
Dimensional US Marketwide Value ETF stock logo
DFUV
Dimensional US Marketwide Value ETF
$218,240,361$3,887,339 -1.8%5,295,8110.2%ETF
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$215,293,054$2,685,070 -1.2%3,559,7400.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$214,970,638$929,213 0.4%1,108,1520.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$213,064,594$18,532,563 9.5%257,9760.2%Medical
Fidelity Total Bond ETF stock logo
FBND
Fidelity Total Bond ETF
$212,643,094$175,118,108 466.7%4,658,1180.2%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$211,632,189$110,843 -0.1%1,779,4680.2%Energy
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$204,633,843$4,440,367 2.2%667,1250.2%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$195,518,137$3,447,079 1.8%543,6040.2%Retail/Wholesale
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$182,360,714$12,150,309 -6.2%1,543,6630.2%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$179,579,802$16,243,122 9.9%1,082,8770.2%Medical
Walmart Inc. stock logo
WMT
Walmart
$177,641,745$9,031,133 5.4%2,023,4850.2%Retail/Wholesale
AbbVie Inc. stock logo
ABBV
AbbVie
$176,630,888$17,170,800 10.8%843,0260.2%Medical
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$172,653,535$40,011,990 30.2%323,6370.2%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$172,501,782$7,231,637 4.4%2,110,6290.2%Finance
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$167,050,530$2,919,777 1.8%462,6280.2%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$161,043,954$19,357,408 13.7%961,8590.2%Computer and Technology
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$160,422,886$151,643,524 1,727.3%2010.2%Finance
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$148,367,840$1,584,749 -1.1%2,694,1680.1%Finance
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$143,139,861$20,654,151 -12.6%1,368,8420.1%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$138,515,423$1,142,424 -0.8%3,519,1930.1%ETF
The Coca-Cola Company stock logo
KO
Coca-Cola
$138,149,829$4,731,719 3.5%1,928,9280.1%Consumer Staples
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$130,660,858$7,601,390 6.2%1,424,4070.1%ETF
Mastercard Incorporated stock logo
MA
Mastercard
$129,116,303$8,936,004 7.4%235,5620.1%Business Services
SPDR S&P Emerging Markets SmallCap ETF stock logo
EWX
SPDR S&P Emerging Markets SmallCap ETF
$125,677,454$10,880,036 -8.0%2,219,2740.1%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$125,372,115$4,194,307 3.5%4,483,9820.1%ETF
Bank of America Co. stock logo
BAC
Bank of America
$124,682,060$12,685,358 11.3%2,987,9210.1%Finance
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$123,287,699$100,799,583 448.2%1,812,7880.1%ETF
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$122,948,857$4,824,231 -3.8%3,016,4100.1%ETF
Vanguard ESG US Stock ETF stock logo
ESGV
Vanguard ESG US Stock ETF
$122,820,677$995,662 0.8%1,253,9120.1%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$120,441,357$2,060,334 1.7%603,7460.1%Finance
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$118,959,645$3,878,186 3.4%688,6630.1%ETF
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$118,259,355$9,405,948 8.6%891,5140.1%Medical
Alerian MLP ETF stock logo
AMLP
Alerian MLP ETF
$117,862,335$1,530,672 -1.3%2,269,2020.1%ETF
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$117,288,085$8,704,728 8.0%223,9390.1%Medical
Netflix, Inc. stock logo
NFLX
Netflix
$115,881,162$6,218,860 5.7%124,2690.1%Consumer Discretionary
Oracle Co. stock logo
ORCL
Oracle
$115,509,893$7,946,240 7.4%826,1920.1%Computer and Technology
McDonald's Co. stock logo
MCD
McDonald's
$114,841,829$3,639,108 3.3%367,6470.1%Retail/Wholesale
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$110,273,533$1,071,297 1.0%297,3780.1%ETF
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$109,871,673$152,946 -0.1%1,384,2970.1%Finance
Chevron Co. stock logo
CVX
Chevron
$109,142,227$6,259,818 6.1%652,4140.1%Energy
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$106,764,423$7,757,889 -6.8%1,155,7090.1%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$106,599,586$589,218 0.6%4,549,7050.1%ETF
Global X MLP ETF stock logo
MLPA
Global X MLP ETF
$103,764,946$1,898,022 -1.8%1,949,3700.1%ETF
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$100,916,626$873,814 0.9%536,3350.1%ETF
WisdomTree Emerging Markets High Dividend Fund stock logo
DEM
WisdomTree Emerging Markets High Dividend Fund
$91,854,388$2,004,481 -2.1%2,182,8510.1%Finance

Showing largest 100 holdings. View all holdings.
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