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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$336.80
+0.9%		$321.95
$243.42
▼
$345.34
$4.92T1.0748.81 million shs18.71 million shs
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$259.12
+1.1%		$257.97
$196.00
▼
$287.20
$2.79T1.4546.62 million shs20.98 million shs
10 Best Stocks to Own in Fall 2026 Cover
10 Best Stocks to Own in Fall 2026

AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall.

Get This Free Report

Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+0.22%+1.28%+4.27%+6.46%+29.97%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
+1.95%+3.90%-0.86%+5.20%+16.02%
CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$336.80
+0.9%		$321.95
$243.42
▼
$345.34
$4.92T1.0748.81 million shs18.71 million shs
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$259.12
+1.1%		$257.97
$196.00
▼
$287.20
$2.79T1.4546.62 million shs20.98 million shs
10 Best Stocks to Own in Fall 2026 Cover
10 Best Stocks to Own in Fall 2026

AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall.

Get This Free Report

Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+0.22%+1.28%+4.27%+6.46%+29.97%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
+1.95%+3.90%-0.86%+5.20%+16.02%
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.60
Moderate Buy$340.020.96% Upside
Amazon.com, Inc. stock logo
AMZN
Amazon.com
2.95
Moderate Buy$322.8624.60% Upside

Current Analyst Ratings Breakdown

Latest AMZN and AAPL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
10/6/2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Tigress Financial logo
Tigress Financial
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingBuy$315.00 ➝ $385.00
10/6/2026
Apple Inc. stock logo
AAPL
Apple
UBS Group AG logo
UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingNeutral
10/6/2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Susquehanna logo
Susquehanna
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingPositive
10/5/2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Cantor Fitzgerald logo
Cantor Fitzgerald
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingOverweight
10/5/2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
TD Cowen logo
TD Cowen
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingBuy$350.00
10/1/2026
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley logo
Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Set Price TargetOverweight$360.00 ➝ $355.00
10/1/2026
Apple Inc. stock logo
AAPL
Apple
Needham & Company LLC logo
Needham & Company LLC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingHold
9/30/2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Rosenblatt Securities logo
Rosenblatt Securities
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Boost Price TargetBuy$335.00 ➝ $360.00
9/29/2026
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley logo
Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingOverweight$360.00
9/25/2026
Apple Inc. stock logo
AAPL
Apple
Sanford C. Bernstein logo
Sanford C. Bernstein
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingOutperform
9/23/2026
Apple Inc. stock logo
AAPL
Apple
Bank of America Corporation logo
Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Reiterated RatingBuy$370.00
(Data available from 10/7/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$416.16B11.81$8.47 per share39.76$4.99 per share67.49
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$716.92B3.90$13.77 per share18.82$38.29 per share6.77
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$112.01B$8.7238.6335.382.6527.62%135.46%34.11%10/29/2026 (Estimated)
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$77.67B$12.4320.8424.491.9417.44%18.00%8.97%10/29/2026 (Estimated)

Latest AMZN and AAPL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
10/29/2026Q4 2026
Apple Inc. stock logo
AAPL
Apple
$1.99N/AN/AN/A$113.37 billionN/A
10/29/2026Q3 2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$1.96N/AN/AN/A$202.03 billionN/A
7/30/2026Q3 2026
Apple Inc. stock logo
AAPL
Apple
$1.89$2.02+$0.13$2.02$109.04 billion$109.42 billion
7/30/2026Q2 2026
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$1.82$5.75+$3.93$5.75$197.03 billion$200.61 billion
CompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$1.080.32%+4.98%12.39%14 Years
Amazon.com, Inc. stock logo
AMZN
Amazon.com
N/AN/AN/AN/AN/A

Latest AMZN and AAPL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
7/30/2026
Apple Inc. stock logo
AAPL
Apple
quarterly$0.270.35%8/10/20268/10/20268/13/2026
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
0.66
1.00
0.93
Amazon.com, Inc. stock logo
AMZN
Amazon.com
0.23
1.03
0.87

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
67.73%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
72.20%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
8.90%
CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
166,00014.59 billion14.59 billionOptionable
Amazon.com, Inc. stock logo
AMZN
Amazon.com
1,576,00010.79 billion9.83 billionOptionable

Recent News About These Companies

Promising Retail Stocks To Follow Now - October 7th
 |  marketbeat.comhttps://www.marketbeat.com/instant-alerts/list-promising-retail-stocks-to-follow-now-october-7th-2026-10-07/
Will Pinterest’s Amazon-Trained New CFO Reshape Its Profit Playbook And Valuation Story (PINS)?
 |  finance.yahoo.comhttps://finance.yahoo.com/markets/stocks/articles/pinterest-amazon-trained-cfo-reshape-171037317.html
AMZN Stock: Can AWS AI Growth Outrun Spending?
 |  blockonomi.comhttps://blockonomi.com/amzn-stock-can-aws-ai-growth-outrun-spending215723-2/
Microsoft or Amazon: If I Could Only Own One for the Next 5 Years, It Would Be This One
 |  247wallst.comhttps://247wallst.com/investing/2026/10/07/microsoft-or-amazon-if-i-could-only-own-one-for-the-next-5-years-it-would-be-this-one/
Microsoft or Amazon: If I Could Only Own One for the Next 5 Years, It Would Be This One
 |  247wallst.comhttps://247wallst.com/investing/2026/10/07/microsoft-or-amazon-if-i-could-only-own-one-for-the-next-5-years-it-would-be-this-one/?utm_source=snapi
Is Amazon Stock Poised to Rally on AI Services Revenue Expansion?
 |  zacks.comhttps://www.zacks.com/stock/news/3001857/is-amazon-stock-poised-to-rally-on-ai-services-revenue-expansion?cid=cs-stocknewsapi-ft-analyst_blog|quick_take-3001857
1 Robotics Stock With the Kind of Setup That Built Amazon Millionaires
 |  fool.comhttps://www.fool.com/investing/2026/10/07/1-robotics-stock-with-the-kind-of-setup-that-built/?source=marketbeat&utm_source=marketbeat&utm_medium=feed&utm_campaign=article&referring_guid=4ad6b5e3-cf75-46ae-8176-81dee2eb289d
Amazon Turned $10,000 Into More Than $230,000. Can It Happen Again?
 |  247wallst.comhttps://247wallst.com/investing/2026/10/07/amazon-turned-10000-into-more-than-230000-can-it-happen-again/
Amazon Turned $10,000 Into More Than $230,000. Can It Happen Again?
 |  247wallst.comhttps://247wallst.com/investing/2026/10/07/amazon-turned-10000-into-more-than-230000-can-it-happen-again/?utm_source=snapi
America Got Addicted to Cheap Money — Now the Economy Is Cracking as Rates Exceed 5%
 |  247wallst.comhttps://247wallst.com/investing/2026/10/07/america-got-addicted-to-cheap-money-now-the-economy-is-cracking-as-rates-exceed-5/?utm_source=snapi
Marvell Technology logo over a computer chip on a circuit board, with data center server racks in the background.
Marvell Technology’s $90 Billion Revenue Goal Puts AI Execution Under a Microscope (AMZN)
...
 |  marketbeat.comhttps://www.marketbeat.com/articles/marvell-technologys-90-billion-revenue-goal-puts-ai-execution-under-a-microscope/
Cathie Wood Bets $31M On Amazon, CoreWeave And Meta, While Pulling $26.5M Out of This Hot AI Stock
October 7 at 9:31 AM  |  benzinga.comhttps://www.benzinga.com/etfs/sector-etfs/26/10/62215698/cathie-wood-bets-31m-on-amazon-coreweave-meta-teradyne
‘Has flat buttocks,' ‘cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours
October 7 at 9:00 AM  |  fastcompany.comF
Boston Dynamics names Rohit Prasad as new CEO
October 7 at 8:37 AM  |  qz.comQ
Row of server racks with illuminated blue cables and network equipment in a data center aisle.
The AI Boom’s Next Big Winners May Wear Hard Hats (AMZN)
...
October 7 at 8:35 AM  |  marketbeat.comhttps://www.marketbeat.com/articles/the-ai-booms-next-big-winners-may-wear-hard-hats/
Anthropic CEO Dario Amodei Took Home $18 Million in 2025 — How His Pay Compares With Google and Amazon CEOs: Report
October 7 at 6:50 AM  |  benzinga.comhttps://www.benzinga.com/markets/tech/26/10/62211147/anthropic-ceo-dario-amodei-took-home-18-million-in-2025-how-his-pay-compares-with-google-and-amazon-ceos-report
The AI Boom Is Running Out of Earth. Here’s Who Benefits.
October 7 at 5:51 AM  |  investorplace.comhttps://investorplace.com/hypergrowthinvesting/2026/10/the-ai-boom-is-running-out-of-earth-heres-who-benefits/?utm_source=wsfundamentals&utm_medium=referral
The Emmys Are Moving to Amazon Prime Video — And You Won’t Need a Prime Subscription to Watch
October 7 at 5:50 AM  |  benzinga.comhttps://www.benzinga.com/markets/tech/26/10/62210129/amazon-prime-video-emmys-streaming-deal-2027
Amazon.com (NASDAQ:AMZN) Stock: Insider Douglas Herrington Sells 1,000 Shares
October 7 at 5:10 AM  |  americanbankingnews.comhttps://www.americanbankingnews.com/?p=31095545
2,853,182 Shares in Amazon.com, Inc. $AMZN Purchased by Nykredit A S
October 7 at 3:28 AM  |  marketbeat.comhttps://www.marketbeat.com/instant-alerts/filing-2853182-shares-in-amazoncom-inc-amzn-purchased-by-nykredit-a-s-2026-10-07/
Amazon.com, Inc. $AMZN Stock Acquired by Range Advisory LLC
October 7 at 3:28 AM  |  marketbeat.comhttps://www.marketbeat.com/instant-alerts/filing-amazoncom-inc-amzn-stock-acquired-by-range-advisory-llc-2026-10-07/

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

View All Headlines
Rendering of a folded Apple iPhone Duo smartphone concept with dual rear cameras and a desert landscape displayed on screen.
Apple Unveils Foldable iPhone, But Stock's Muted Reaction Raises Questions
By Sam Quirke | September 10, 2026
Illuminated Apple logo on a glass wall inside a store, with a city skyline visible at sunset.
Apple Stock Surges After Its Biggest Product Launch in Years—Can It Last?
By Sam Quirke | September 16, 2026
Amazon delivery worker in branded vest holding a Prime package at a customer's front door.
3 Retail Dips Backed by Rising Consumer Demand
By Bridget Bennett | September 21, 2026
Apple Inc. logo displayed against a curved white LED wall backdrop.
Apple Is Quietly Building an AI Advantage Few Expected
By Jeffrey Neal Johnson | September 17, 2026
Generac industrial energy generators installed outside an Amazon data center building at dusk.
Amazon's $8 Billion Generac Deal Shows AI's New Power Bottleneck
By Sam Quirke | September 22, 2026
Apple stock logo

Apple NASDAQ:AAPL

$336.80 +3.17 (+0.95%)
As of 02:36 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Amazon.com stock logo

Amazon.com NASDAQ:AMZN

$259.12 +2.83 (+1.10%)
As of 02:36 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.

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