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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NASDAQ:NFLX NASDAQ:ROKU On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeNFLXNetflix$1,188.44-1.3%$1,218.15$677.88▼$1,341.15$511.40B1.62.53 million shs3.78 million shsROKURoku$94.52-1.9%$91.06$52.43▼$104.96$14.20B2.053.21 million shs3.83 million shsElon Musk's Next MoveExplore Elon Musk’s boldest ventures yet—from AI and autonomy to space colonization—and find out how investors can ride the next wave of innovation.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceNFLXNetflix-1.25%-4.45%-1.33%-1.96%+74.39%ROKURoku-1.94%-0.76%+7.30%+27.03%+34.74%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeNFLXNetflix$1,188.44-1.3%$1,218.15$677.88▼$1,341.15$511.40B1.62.53 million shs3.78 million shsROKURoku$94.52-1.9%$91.06$52.43▼$104.96$14.20B2.053.21 million shs3.83 million shsElon Musk's Next MoveExplore Elon Musk’s boldest ventures yet—from AI and autonomy to space colonization—and find out how investors can ride the next wave of innovation.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceNFLXNetflix-1.25%-4.45%-1.33%-1.96%+74.39%ROKURoku-1.94%-0.76%+7.30%+27.03%+34.74%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceNFLXNetflix 2.58Moderate Buy$1,317.5810.87% UpsideROKURoku 2.78Moderate Buy$100.676.50% UpsideCurrent Analyst Ratings BreakdownLatest NFLX and ROKU Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails9/10/2025NFLXNetflixNeedham & Company LLCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingBuy$1,500.009/8/2025ROKURokuJMP SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetMarket Outperform$110.00 ➝ $145.009/2/2025ROKURokuJMP SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingMarket Outperform$110.009/1/2025NFLXNetflixZacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeStrong-Buy ➝ Hold8/25/2025ROKURokuCitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingOutperform8/25/2025ROKURokuJMP SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingMarket Outperform$110.008/12/2025NFLXNetflixJefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingBuy8/1/2025ROKURokuJPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetOverweight$100.00 ➝ $105.008/1/2025ROKURokuUBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetNeutral$72.00 ➝ $95.008/1/2025ROKURokuWells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetOverweight$100.00 ➝ $113.008/1/2025ROKURokuGuggenheimSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetBuy$100.00 ➝ $105.00(Data available from 9/13/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookNFLXNetflix$39.00B12.95$56.19 per share21.15$57.85 per share20.54ROKURoku$4.39B3.17$1.41 per share66.96$17.08 per share5.53Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateNFLXNetflix$8.71B$23.4750.6440.112.0324.58%42.50%19.42%10/16/2025 (Estimated)ROKURoku-$129.39M-$0.42N/A154.9513.49-1.40%-2.44%-1.44%10/29/2025 (Estimated)Latest NFLX and ROKU EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails7/31/2025Q2 2025ROKURoku-$0.16$0.07+$0.23$0.07$1.07 billion$1.11 billion7/17/2025Q2 2025NFLXNetflix$7.07$7.19+$0.12$7.19$11.04 billion$11.08 billionCompare DividendsCompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive GrowthNFLXNetflixN/AN/AN/AN/AN/AROKURokuN/AN/AN/AN/AN/ACompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioNFLXNetflix0.581.341.34ROKURokuN/A2.852.75Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipNFLXNetflix80.93%ROKURoku86.30%Insider OwnershipCompanyInsider OwnershipNFLXNetflix1.37%ROKURoku13.98%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableNFLXNetflix14,000424.93 million419.11 millionOptionableROKURoku3,340147.33 million126.73 millionOptionableNFLX and ROKU HeadlinesRecent News About These CompaniesRoku plans massive rollout of AI-generated ads on its streaming platform2 hours ago | techspot.comTRoku, Inc. $ROKU Shares Acquired by Plato Investment Management LtdSeptember 13 at 4:28 AM | marketbeat.comIf You Buy Roku Stock With $10,000 in 2025, Will You Become a Millionaire?September 13 at 3:47 AM | fool.comRoku (NASDAQ:ROKU) CEO Anthony Wood Sells 25,000 SharesSeptember 12 at 8:34 PM | marketbeat.comRoku users should get ready for a lot more AI-generated ads, according to its COO – and I mean a lotSeptember 12 at 5:37 PM | msn.comRoku Wants to Improve Your TV Viewing Experience With a Monsoon of AI-Generated AdsSeptember 12 at 12:36 PM | gizmodo.comGHere's Why Roku (ROKU) is a Strong Momentum StockSeptember 12 at 10:51 AM | zacks.comAnthony Wood Sells 25,000 Shares of Roku (NASDAQ:ROKU) StockSeptember 12 at 7:25 AM | insidertrades.comBayforest Capital Ltd Takes Position in Roku, Inc. $ROKUSeptember 12 at 4:45 AM | marketbeat.comRoku, Inc. $ROKU Shares Acquired by Woodline Partners LPSeptember 12 at 4:36 AM | marketbeat.comRoyal Bank of Canada Grows Stake in Roku, Inc. $ROKUSeptember 12 at 3:03 AM | marketbeat.comThe Simple Trick That Will Speed Up A Slow Roku TV In No TimeSeptember 11 at 12:44 AM | msn.comRoku wants you to see a lot more AI-generated adsSeptember 11 at 12:44 AM | theverge.comTInsider Selling: Roku (NASDAQ:ROKU) Insider Sells $5,052,700.00 in StockSeptember 11 at 8:37 PM | marketbeat.comRoku (NASDAQ:ROKU) Trading Down 3.8% - What's Next?September 11 at 3:34 PM | marketbeat.com2 Cathie Wood Stocks to Buy and Hold for 10 YearsSeptember 11 at 3:02 PM | fool.comRoku Users: This Video Doorbell Deal Is the Smart Home Upgrade You NeedSeptember 11 at 9:40 AM | msn.comRoku, Inc. $ROKU Shares Purchased by Acadian Asset Management LLCSeptember 11 at 9:35 AM | marketbeat.comRoku (NASDAQ:ROKU) Insider Mustafa Ozgen Sells 50,527 SharesSeptember 11 at 7:43 AM | insidertrades.comUnplugging Your Roku TV Doesn't Reset It - Here's What You Need To DoSeptember 11 at 4:39 AM | msn.comHurry: Roku Streaming Stick Plus is Only $29September 10 at 4:49 PM | msn.comNew MarketBeat Followers Over TimeMedia Sentiment Over Time Top HeadlinesView All HeadlinesBuffett Makes Big Moves Outside of UNH: A Buy and Sell BreakdownBy Leo Miller | August 18, 20253 Robotics Stocks at the Heart of the Robotics RevolutionBy Chris Markoch | August 21, 2025NIO Just Got Its Second Upgrade of the Month, and It’s BigBy Sam Quirke | August 28, 20255 High Short-Interest Stocks to Buy Before NovemberBy Thomas Hughes | August 20, 20253 Subscription Stocks Built to Withstand Market VolatilityBy Gabriel Osorio-Mazilli | August 19, 2025NFLX and ROKU Company DescriptionsNetflix NASDAQ:NFLX$1,188.44 -15.06 (-1.25%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$1,187.50 -0.94 (-0.08%) As of 09/12/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and games across various genres and languages. The company also provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices. It has operations in approximately 190 countries. The company was incorporated in 1997 and is headquartered in Los Gatos, California.Roku NASDAQ:ROKU$94.52 -1.87 (-1.94%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$94.44 -0.08 (-0.08%) As of 09/12/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California. 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