Go Pro

Alphabet (GOOG) Stock Price, News & Analysis

Alphabet logo
$327.99 -7.39 (-2.20%)
As of 02:48 PM Eastern
This is a fair market value price provided by Massive. Learn more.

About Alphabet Stock (NASDAQ:GOOG)

Advanced

Key Stats

Today's Range
$325.63
$329.34
50-Day Range
$318.34
$375.35
52-Week Range
$236.58
$404.47
Volume
11.66 million shs
Average Volume
20.76 million shs
Market Capitalization
$4.01 trillion
P/E Ratio
16.49
Dividend Yield
0.27%
Price Target
$415.55
Consensus Rating
Buy

Company Overview

Alphabet Inc. is a technology holding company best known as the parent company of Google. It was established in 2015 as part of a corporate restructuring intended to separate Google’s core internet businesses from a collection of other ventures. Google remains Alphabet’s largest business and serves users, advertisers, businesses and developers worldwide.

Google’s principal products and services include its internet search engine, online advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos. The company also provides cloud computing, data storage, cybersecurity, productivity and collaboration tools through Google Cloud and Google Workspace. Its consumer hardware portfolio includes products such as Pixel smartphones and devices, while its artificial intelligence technologies are integrated across many of its services.

Through its Other Bets businesses, Alphabet also pursues activities outside Google’s core operations, including autonomous-driving technology through Waymo and life-sciences research through companies such as Verily. Alphabet’s products and services are available across a broad range of international markets, although offerings and availability vary by geography and regulatory requirements.

Sundar Pichai serves as chief executive officer of Alphabet and Google. Alphabet’s creation was led by Google co-founders Larry Page and Sergey Brin, who established the parent-company structure and later stepped away from day-to-day executive roles.

AI Generated. May Contain Errors.

Alphabet Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
97th Percentile Overall Score

GOOG MarketRank™: 

Alphabet scored higher than 97% of companies evaluated by MarketBeat, and ranked 6th out of 244 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Alphabet has received a consensus rating of Buy. The company's average rating score is 3.05, and is based on 6 strong buy ratings, 30 buy ratings, 4 hold ratings, and no sell ratings.

  • Upside Potential

    Alphabet has a consensus price target of $415.55, representing about 26.7% upside from its current price of $327.99.

  • Amount of Analyst Coverage

    Alphabet has been the subject of 25 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Alphabet's stock forecast and price target.
  • Earnings Growth

    Earnings for Alphabet are expected to decrease by -28.05% in the coming year, from $20.50 to $14.75 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Alphabet is 16.49, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.11.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Alphabet is 16.49, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 23.89.

  • Price to Earnings Growth Ratio

    Alphabet has a PEG Ratio of 0.97. PEG Ratios around 1 indicate that a company is correctly valued.

  • Price to Book Value per Share Ratio

    Alphabet has a P/B Ratio of 9.55. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Alphabet's valuation and earnings.
  • Percentage of Shares Shorted

    0.40% of the float of Alphabet has been sold short.
  • Short Interest Ratio / Days to Cover

    Alphabet has a short interest ratio ("days to cover") of 2.41, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Alphabet has recently decreased by 8.63%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Alphabet has a dividend yield of 0.26%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Alphabet has only been increasing its dividend for 1 years.

  • Dividend Coverage

    The dividend payout ratio of Alphabet is 4.42%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Alphabet will have a dividend payout ratio of 5.97% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

  • Read more about Alphabet's dividend.
  • News Sentiment

    Alphabet has a news sentiment score of 0.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.62 average news sentiment score of Communication Services companies.
  • News Coverage This Week

    MarketBeat has tracked 198 news articles for Alphabet this week, compared to 13 articles on an average week.
  • Search Interest

    Only 155 people have searched for GOOG on MarketBeat in the last 30 days. This is a decrease of -27% compared to the previous 30 days.
  • MarketBeat Follows

    133 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 161% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $12,371,544.00 in company stock.

  • Percentage Held by Insiders

    12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    27.26% of the stock of Alphabet is held by institutions.

  • Read more about Alphabet's insider trading history.
Receive GOOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

GOOG Stock News Headlines

A letter from Shannon Stansberry
Porter Stansberry nearly canceled the entire project. When he first saw the claimed returns - only one down year in nearly two decades and total gains of almost 2,000% - his immediate reaction was disbelief. It took a trusted friend's personal vouching for Emmet Savage and a face-to-face trip to Ireland to change his mind. The full documentary, Investigating Project Prophet, is now live.tc pixel
See More Headlines

GOOG Stock Analysis - Frequently Asked Questions

Alphabet's stock was trading at $313.80 at the start of the year. Since then, GOOG shares have increased by 4.9% and is now trading at $329.1220.

Alphabet Inc. (NASDAQ:GOOG) issued its earnings results on Thursday, July, 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $2.87 by $6.24. The firm's revenue was up 24.2% compared to the same quarter last year.
Read the conference call transcript
.

Shares of Alphabet split on the morning of Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

The following companies are subsidiaries of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Alphabet's top institutional shareholders include Readystate Asset Management LP (7.36%), Readystate Asset Management LP (7.36%), BlackRock Inc. (3.02%) and Legal & General Group Plc (0.25%). Insiders that own company stock include Sundar Pichai, Ruth Porat, Prabhakar Raghavan, Kavitark Ram Shriram, John Kent Walker, John Kent Walker, Marsida Saraci, Frances Arnold, Amie Thuener O'toole, Ann Mather, John L Hennessy, 2019 Gp LLC Gv and 2017 Gp LLC Gv.
View institutional ownership trends
.

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Chevron (CVX) and JPMorgan Chase & Co. (JPM).

Company Calendar

Record date for 6/15 Dividend
6/08/2026
Ex-Dividend for 6/15 Dividend
6/08/2026
Dividend Payable
6/15/2026
Last Earnings
7/23/2026
Ex-Dividend for 9/14 Dividend
9/04/2026
Record date for 9/14 Dividend
9/07/2026
Today
9/09/2026
Dividend Payable
9/14/2026
Next Earnings (Estimated)
10/28/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Interactive Media & Services
Sub-Industry
Interactive Media & Services
Current Symbol
NASDAQ:GOOG
CIK
1652044
Employees
198,933
Year Founded
2015

Price Target and Rating

High Price Target
$515.00
Low Price Target
$275.00
Potential Upside/Downside
+26.7%
Consensus Rating
Buy
Rating Score (0-4)
3.05
Research Coverage
40 Analysts

Profitability

EPS (Trailing Twelve Months)
$19.91
Trailing P/E Ratio
16.49
Forward P/E Ratio
16.00
P/E Growth
0.97
Net Income
$132.17 billion
Net Margins
54.77%
Pretax Margin
67.12%
Return on Equity
51.32%
Return on Assets
35.42%

Debt

Debt-to-Equity Ratio
0.16
Current Ratio
2.72
Quick Ratio
2.64

Sales & Book Value

Annual Sales
$402.84 billion
Price / Sales
9.96
Cash Flow
$12.40 per share
Price / Cash Flow
26.46
Book Value
$34.33 per share
Price / Book
9.55

Miscellaneous

Outstanding Shares
12,230,000,000
Free Float
10,641,323,000
Market Cap
$4.01 trillion
Optionable
Optionable
Beta
1.21

Social Links

The Infrastructure's Backbone: 10 Stocks Powering the AI Buildout Cover

The AI boom extends far beyond the biggest tech names. Discover 10 companies supplying the memory, storage, networking, semiconductor manufacturing, and power infrastructure that make AI possible. Learn where the next wave of AI investment opportunities may emerge—and the key risks investors should watch as the global AI buildout accelerates.

Get This Free Report

This page (NASDAQ:GOOG) was last updated on 9/9/2026 by MarketBeat.com Staff.
From Our Partners