Alphabet (GOOG) Stock Price, News & Analysis

Company Overview

Alphabet Inc. (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide. Beyond search and advertising, Alphabet develops widely used consumer and enterprise products such as YouTube, the Android operating system, the Chrome browser, Google Maps, Gmail and Google Play. The company also provides cloud infrastructure and productivity services through Google Cloud and Google Workspace, which compete in the enterprise market for computing, storage, analytics and collaboration tools. Alphabet designs hardware under the Pixel and Nest brands and invests heavily in artificial intelligence and machine learning capabilities through Google Research and its DeepMind subsidiary.

Alphabet’s Other Bets division houses longer‑term, capital‑intensive ventures including Waymo (autonomous driving), Verily (life sciences), X (research and moonshot projects) and various investment arms. Historically, Google expanded its product footprint through key acquisitions — for example, Android and YouTube — and sustained heavy investment in research and development. The company operates globally, serving consumers, advertisers and enterprises across North America, Europe, Asia and other regions, and is subject to regulatory and policy scrutiny in multiple jurisdictions as governments examine competition, privacy and platform practices.

Key Stats

• Today's Range: $387.10 to $396.38
• 50-Day Range: $273.14 to $395.50
• 52-Week Range: $149.49 to $396.38
• Volume: 23.06 million shs
• Average Volume: 18.18 million shs
• Market Capitalization: $4.78 trillion
• P/E Ratio: 30.17
• Dividend Yield: 0.21%
• Price Target: $362.73
• Consensus Rating: Buy

Alphabet Stock Analysis - MarketRank™

Alphabet scored higher than 83% of companies evaluated by MarketBeat, and ranked 152nd out of 626 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Buy

Consensus Rating

Alphabet has received a consensus rating of Buy. The company's average rating score is 3.05, and is based on 6 strong buy ratings, 28 buy ratings, 4 hold ratings, and no sell ratings.

Downside Risk

Alphabet has a consensus price target of $362.73, representing about 8.3% downside from its current price of $395.50.

Amount of Analyst Coverage

Alphabet has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 4.14%

Earnings Growth

Earnings for Alphabet are expected to grow by 4.14% in the coming year, from $14.00 to $14.58 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Alphabet is 30.17, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.47.

Price to Earnings Ratio vs. Sector

The P/E ratio of Alphabet is 30.17, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 73.79.

Price to Earnings Growth Ratio

Alphabet has a PEG Ratio of 1.60. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Alphabet has a P/B Ratio of 9.99. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.39% of the float of Alphabet has been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 2.64, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently decreased by 6.02%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Alphabet has a dividend yield of 0.22%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Alphabet has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Alphabet is 6.41%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Alphabet will have a dividend payout ratio of 5.76% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.88

News Sentiment

Alphabet has a news sentiment score of 0.88. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.58 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 250 news articles for Alphabet this week, compared to 16 articles on an average week.

Search Interest

276 people have searched for GOOG on MarketBeat in the last 30 days. This is an increase of 39% compared to the previous 30 days.

MarketBeat Follows

144 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 251% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $47,951,856.00 in company stock.

Percentage Held by Insiders

12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

27.26% of the stock of Alphabet is held by institutions.

GOOG Stock Analysis - Frequently Asked Questions

How have GOOG shares performed this year?

Alphabet's stock was trading at $313.80 at the beginning of 2026. Since then, GOOG shares have increased by 26.0% and is now trading at $395.4980.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) announced its quarterly earnings results on Wednesday, April, 29th. The information services provider reported $5.11 EPS for the quarter, beating analysts' consensus estimates of $2.68 by $2.43. The business's quarterly revenue was up 21.8% compared to the same quarter last year.
Read the conference call transcript.

When did Alphabet's stock split?

Alphabet shares split before market open on Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were distributed to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Does Alphabet have any subsidiaries?

Alphabet subsidiaries include these companies: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Who are Alphabet's major shareholders?

Top institutional shareholders of Alphabet include Jennison Associates LLC (0.12%), Sumitomo Mitsui Trust Group Inc. (0.10%), SG Americas Securities LLC (0.09%) and California Public Employees Retirement System (0.09%). Insiders that own company stock include Sundar Pichai, Ruth Porat, Prabhakar Raghavan, Kavitark Ram Shriram, John Kent Walker, John Kent Walker, Frances Arnold, Amie Thuener O'toole, Ann Mather, John L Hennessy, 2019 Gp LLC Gv and 2017 Gp LLC Gv.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Chevron (CVX) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Record date for 3/16 Dividend: 3/09/2026
• Ex-Dividend for 3/16 Dividend: 3/09/2026
• Dividend Payable: 3/16/2026
• Last Earnings: 4/29/2026
• Today: 5/07/2026
• MoffettNathanson's 2026 Media, Internet & Communications Conference: 5/14/2026
• AGM 2026: 6/05/2026
• Record date for 6/15 Dividend: 6/08/2026
• Ex-Dividend for 6/15 Dividend: 6/08/2026
• Dividend Payable: 6/15/2026
• Next Earnings (Estimated): 7/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:GOOG
• CIK: 1652044
• Web: www.google.com
• Phone: (650) 253-0000
• Fax: 650-253-0001
• Employees: 190,200
• Year Founded: 2015

Price Target and Rating

• Average Price Target for Alphabet: $362.73
• High Price Target: $470.00
• Low Price Target: $220.00
• Potential Upside/Downside: -8.3%
• Consensus Rating: Buy
• Rating Score (0-4): 3.05
• Research Coverage: 38 Analysts

Profitability

• EPS (Trailing Twelve Months): $13.11
• Trailing P/E Ratio: 30.17
• Forward P/E Ratio: 28.25
• P/E Growth: 1.6
• Net Income: $132.17 billion
• Net Margins: 37.92%
• Pretax Margin: 46.02%
• Return on Equity: 38.99%
• Return on Assets: 27.41%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.92
• Quick Ratio: 1.92

Sales & Book Value

• Annual Sales: $402.84 billion
• Price / Sales: 11.88
• Cash Flow: $13.04 per share
• Price / Cash Flow: 30.32
• Book Value: $39.58 per share
• Price / Book: 9.99

Miscellaneous

• Outstanding Shares: 12,097,000,000
• Free Float: 10,525,600,000
• Market Cap: $4.78 trillion
• Optionable: Optionable
• Beta: 1.25