Amazon.com, Inc. $AMZN is Asset Planning Services Inc. LA ADV's 7th Largest Position

Key Points

• Asset Planning Services Inc. LA ADV trimmed its Amazon stake by 7.6% in Q4 to 40,725 shares (about $9.4M), making AMZN its 7th largest holding at roughly 4.2% of the portfolio.
• Amazon is pushing hard into AI/cloud: CEO disclosures show AWS AI revenue run‑rate >$15B and a chip business run‑rate >$20B (with ~$50B potential), alongside a reported ~$25B data‑center buildout to support growth.
• Mixed signals for investors — Amazon missed EPS by $0.02 but revenue rose 13.6% Y/Y and topped estimates, the stock has a $2.56T market cap with a consensus "Moderate Buy" target of $287.39, while insiders sold about 72,686 shares (~$14.9M) over the past three months.

Asset Planning Services Inc. LA ADV cut its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 7.6% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 40,725 shares of the e-commerce giant's stock after selling 3,340 shares during the period. Amazon.com comprises about 4.2% of Asset Planning Services Inc. LA ADV's holdings, making the stock its 7th largest holding. Asset Planning Services Inc. LA ADV's holdings in Amazon.com were worth $9,400,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Fairway Wealth LLC increased its position in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com during the third quarter worth about $27,000. Bridge Generations Wealth Management LLC increased its position in shares of Amazon.com by 2,330.0% during the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC increased its position in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares in the last quarter. Finally, PayPay Securities Corp increased its position in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock worth $55,000 after purchasing an additional 96 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Stock Performance

NASDAQ AMZN opened at $238.38 on Monday. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. The business's 50 day moving average is $211.96 and its two-hundred day moving average is $224.18. Amazon.com, Inc. has a 12-month low of $165.29 and a 12-month high of $258.60. The stock has a market capitalization of $2.56 trillion, a price-to-earnings ratio of 33.25, a PEG ratio of 1.79 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the previous year, the firm posted $1.86 EPS. The business's revenue for the quarter was up 13.6% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: CEO Andy Jassy disclosed AWS AI revenue and a booming custom‑chip business (>$15B AI revenue run‑rate; >$20B chip run‑rate with $50B potential), which validates large AI investments and re‑positions Amazon as a cloud/AI growth leader. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B) to support AWS and AI demand — a longer‑term revenue and scale catalyst for cloud and chip adoption. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
• Positive Sentiment: Analysts turned more constructive after the letter; Jefferies and other firms reiterated/raised ratings and price targets, supporting upside momentum. Amazon CEO Andy Jassy's shareholder letter boosts analyst confidence in AI trajectory
• Neutral Sentiment: Macro tailwinds (ceasefire headlines and a broader risk‑on move) have buoyed large-cap tech, helping AMZN rally alongside other AI beneficiaries. Dow Jones Futures: Iran Talks, Earnings In Focus; Google, Amazon, Nvidia In Buy Areas
• Neutral Sentiment: Retail/healthcare execution news — Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and kiosks, expanding high‑margin pharmacy volume but with modest near‑term margin impact. Amazon to stock Lilly's new weight-loss pill at US kiosks, offer same-day delivery
• Negative Sentiment: Amazon is adding a temporary fuel surcharge on some fulfillment orders — a signal of rising logistics costs that could pressure retail margins or customer behavior. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges. What Does That Mean for AMZN Stock?
• Negative Sentiment: Heavy, ongoing capital spending has dented free cash flow (reported fall from ~$38B to ~$11B as capex surged), which keeps scrutiny on near‑term returns despite long‑term opportunity. Amazon CEO Andy Jassy defends AI investment plan in annual letter to shareholders
• Negative Sentiment: Insider activity and other data show sustained insider selling and active analyst attention — a mixed signal that some insiders are harvesting gains even as the street raises targets. QQQ is up 0.4% today, on AMZN stock price movement

Insider Activity at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares in the company, valued at approximately $1,930,094.10. The trade was a 65.37% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the business's stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. The trade was a 20.54% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 72,686 shares of company stock worth $14,899,239 in the last three months. 10.80% of the stock is currently owned by corporate insiders.

Wall Street Analysts Forecast Growth

A number of analysts have recently commented on the company. Jefferies Financial Group reiterated a "buy" rating on shares of Amazon.com in a research report on Friday. BMO Capital Markets reiterated an "outperform" rating and set a $310.00 target price (up from $304.00) on shares of Amazon.com in a research report on Tuesday, February 3rd. Benchmark reiterated a "buy" rating on shares of Amazon.com in a research report on Thursday, January 29th. Zacks Research cut Amazon.com from a "strong-buy" rating to a "hold" rating in a research report on Thursday, January 1st. Finally, Guggenheim reaffirmed a "buy" rating and set a $300.00 price objective on shares of Amazon.com in a research note on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have issued a Hold rating to the company's stock. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $287.39.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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