HF Advisory Group LLC Has $53.01 Million Stock Holdings in Amazon.com, Inc. $AMZN

Key Points

• HF Advisory Group LLC increased its Amazon stake by 1,280.9% in Q4 to 229,637 shares worth $53.01 million, making AMZN its 8th-largest holding (2.0% of assets).
• Major institutions—led by Vanguard, State Street and Geode—own the bulk of AMZN, with 72.20% of the stock held by institutional investors and Vanguard alone holding over 832 million shares.
• Analysts rate Amazon a “Moderate Buy” with an average price target of $287.39, while company drivers include strong AWS/AI momentum and a ~$25B data‑center buildout offset by heavy capex pressuring free cash flow and recent insider selling.

HF Advisory Group LLC boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 1,280.9% in the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 229,637 shares of the e-commerce giant's stock after purchasing an additional 213,007 shares during the quarter. Amazon.com comprises 2.0% of HF Advisory Group LLC's holdings, making the stock its 8th largest holding. HF Advisory Group LLC's holdings in Amazon.com were worth $53,005,000 as of its most recent SEC filing.

A number of other hedge funds have also added to or reduced their stakes in the business. Vanguard Group Inc. increased its holdings in shares of Amazon.com by 1.1% during the first quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant's stock valued at $158,348,557,000 after acquiring an additional 8,913,959 shares in the last quarter. State Street Corp increased its holdings in shares of Amazon.com by 2.0% during the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant's stock valued at $83,805,794,000 after acquiring an additional 7,584,156 shares in the last quarter. Geode Capital Management LLC increased its holdings in shares of Amazon.com by 1.7% during the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant's stock valued at $47,332,625,000 after acquiring an additional 3,721,658 shares in the last quarter. Norges Bank bought a new stake in shares of Amazon.com during the second quarter valued at approximately $27,438,011,000. Finally, Northern Trust Corp increased its holdings in shares of Amazon.com by 0.3% during the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant's stock valued at $18,527,354,000 after acquiring an additional 302,858 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

Several research firms have recently commented on AMZN. William Blair restated an "outperform" rating on shares of Amazon.com in a report on Thursday. Rosenblatt Securities decreased their price objective on Amazon.com from $305.00 to $296.00 and set a "buy" rating for the company in a report on Friday, February 6th. Jefferies Financial Group restated a "buy" rating on shares of Amazon.com in a report on Friday. Sanford C. Bernstein restated an "outperform" rating on shares of Amazon.com in a report on Friday, February 6th. Finally, Wolfe Research decreased their price objective on Amazon.com from $255.00 to $250.00 and set an "outperform" rating for the company in a report on Thursday, March 19th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average price target of $287.39.

Amazon.com Price Performance

AMZN stock opened at $238.38 on Monday. The stock's fifty day simple moving average is $211.96 and its two-hundred day simple moving average is $224.18. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16. Amazon.com, Inc. has a 1-year low of $165.29 and a 1-year high of $258.60. The stock has a market cap of $2.56 trillion, a P/E ratio of 33.25, a P/E/G ratio of 1.79 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion for the quarter, compared to analysts' expectations of $211.02 billion. During the same period in the prior year, the company earned $1.86 EPS. The firm's quarterly revenue was up 13.6% on a year-over-year basis. Analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling at Amazon.com

In related news, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares of the company's stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, VP Shelley Reynolds sold 2,695 shares of the stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the sale, the vice president directly owned 119,780 shares in the company, valued at $24,662,702. This trade represents a 2.20% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 72,686 shares of company stock worth $14,899,239 in the last three months. 10.80% of the stock is currently owned by corporate insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: CEO Andy Jassy disclosed AWS AI revenue and a booming custom‑chip business (>$15B AI revenue run‑rate; >$20B chip run‑rate with $50B potential), which validates large AI investments and re‑positions Amazon as a cloud/AI growth leader. Amazon says annual revenue run rate for chips business now over $20 billion
• Positive Sentiment: Amazon announced a major data‑center buildout (reported ~$25B) to support AWS and AI demand — a longer‑term revenue and scale catalyst for cloud and chip adoption. Amazon Stock (AMZN) Pops on $25B Data Center Buildout in Mississippi
• Positive Sentiment: Analysts turned more constructive after the letter; Jefferies and other firms reiterated/raised ratings and price targets, supporting upside momentum. Amazon CEO Andy Jassy's shareholder letter boosts analyst confidence in AI trajectory
• Neutral Sentiment: Macro tailwinds (ceasefire headlines and a broader risk‑on move) have buoyed large-cap tech, helping AMZN rally alongside other AI beneficiaries. Dow Jones Futures: Iran Talks, Earnings In Focus; Google, Amazon, Nvidia In Buy Areas
• Neutral Sentiment: Retail/healthcare execution news — Amazon Pharmacy will offer Eli Lilly’s new GLP‑1 pill via same‑day delivery and kiosks, expanding high‑margin pharmacy volume but with modest near‑term margin impact. Amazon to stock Lilly's new weight-loss pill at US kiosks, offer same-day delivery
• Negative Sentiment: Amazon is adding a temporary fuel surcharge on some fulfillment orders — a signal of rising logistics costs that could pressure retail margins or customer behavior. As Fuel Costs Skyrocket, Amazon Is Adding in New Fuel Surcharges. What Does That Mean for AMZN Stock?
• Negative Sentiment: Heavy, ongoing capital spending has dented free cash flow (reported fall from ~$38B to ~$11B as capex surged), which keeps scrutiny on near‑term returns despite long‑term opportunity. Amazon CEO Andy Jassy defends AI investment plan in annual letter to shareholders
• Negative Sentiment: Insider activity and other data show sustained insider selling and active analyst attention — a mixed signal that some insiders are harvesting gains even as the street raises targets. QQQ is up 0.4% today, on AMZN stock price movement

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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