Nu Holdings Ltd (NYSE: NU), commonly known by its consumer brand Nubank, is a Latin American financial technology company that provides digital banking and financial services through a mobile-first platform. The company’s core offerings include no-fee digital checking accounts, credit cards, personal loans, payments and transfers, and a range of savings and investment products. Nubank emphasizes a streamlined customer experience delivered via its smartphone app, combined with data-driven underwriting and automated customer service tools.
Founded in 2013 by David Vélez, Cristina Junqueira and Edward Wible, Nu grew rapidly by targeting underbanked and digitally savvy consumers in Latin America with low-fee, transparent products. The company completed a public listing in December 2021 on the New York Stock Exchange. Nu is headquartered in São Paulo and operates across multiple markets in the region, with notable operations in Brazil, Mexico and Colombia.
In addition to retail banking products, Nu has expanded its product set to include small business banking solutions, insurance partnerships, and offerings that integrate payments and financial management for customers. The company’s business model centers on attracting customers through a simple digital onboarding process and then cross-selling additional financial services, supported by technology investments in mobile platforms, analytics and cloud infrastructure.
Leadership and governance have been led by founder David Vélez as chief executive, and the company continues to be guided by its founding team’s emphasis on customer-centric product design and low-cost digital distribution. Nu’s positioning as a prominent fintech in Latin America reflects its focus on scale, product innovation and the modernization of traditional banking services in the region.
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