Snap (SNAP) Stock Price, News & Analysis

Company Overview

Snap Inc. is a technology company best known for Snapchat, a mobile application for visual communication. The company’s products and services help people share photos and videos, message friends, and explore content from creators and publishers.

Snapchat features include Stories, Spotlight for short-form video, Snap Map, and augmented reality tools such as interactive Lenses. Snap also provides advertising solutions to businesses and develops camera-related products and services, including its Spectacles smart glasses and Snap AR platform.

Founded in 2011, Snap is headquartered in Santa Monica, California, and serves users and advertisers in markets around the world. Co-founder Evan Spiegel leads the company as chief executive officer.

Key Stats

• Today's Range: $5.00 to $5.43
• 50-Day Range: $4.97 to $6.54
• 52-Week Range: $3.81 to $9.13
• Volume: 35.12 million shs
• Average Volume: 44.37 million shs
• Market Capitalization: $9.03 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $7.31
• Consensus Rating: Hold

Snap Stock Analysis - MarketRank™

Snap scored higher than 76% of companies evaluated by MarketBeat, and ranked 69th out of 230 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Snap has received a consensus rating of Hold. The company's average rating score is 2.30, and is based on 1 strong buy rating, 11 buy ratings, 23 hold ratings, and 2 sell ratings.

Upside Potential

Snap has a consensus price target of $7.31, representing about 36.9% upside from its current price of $5.34.

Amount of Analyst Coverage

Snap has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Snap are expected to grow in the coming year, from ($0.02) to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Snap is -59.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Snap is -59.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Snap has a P/B Ratio of 4.04. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.88% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 2.04, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently decreased by 0.25%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Snap does not currently pay a dividend.

Dividend Growth

Snap does not have a long track record of dividend growth.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.08

News Sentiment

Snap has a news sentiment score of 0.08. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.53 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 38 news articles for Snap this week, compared to 9 articles on an average week.

Search Interest

Only 29 people have searched for SNAP on MarketBeat in the last 30 days. This is a decrease of -3% compared to the previous 30 days.

MarketBeat Follows

5 people have added Snap to their MarketBeat watchlist in the last 30 days. This is an increase of 67% compared to the previous 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Snap insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $22,346,930.00 in company stock.

Percentage Held by Insiders

22.68% of the stock of Snap is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

47.52% of the stock of Snap is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 11/04/2026
• Today: 11/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NYSE:SNAP
• CIK: 1564408
• Web: www.snap.com
• Phone: (310) 399-3339
• Fax: N/A
• Employees: 5,261
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Snap: $7.31
• High Price Target: $15.00
• Low Price Target: $5.00
• Potential Upside/Downside: +36.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.30
• Research Coverage: 37 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.09)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 66.73
• P/E Growth: N/A
• Net Income: -$460.49 million
• Net Margins: -2.30%
• Pretax Margin: -2.18%
• Return on Equity: -7.10%
• Return on Assets: -2.00%

Debt

• Debt-to-Equity Ratio: 1.52
• Current Ratio: 3.36
• Quick Ratio: 3.36

Sales & Book Value

• Annual Sales: $5.93 billion
• Price / Sales: 1.52
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.32 per share
• Price / Book: 4.04

Miscellaneous

• Outstanding Shares: 1,691,200,000
• Free Float: 1,307,634,000
• Market Cap: $9.03 billion
• Optionable: Optionable
• Beta: 1.23