Snap (SNAP) Stock Price, News & Analysis

Company Overview

Snap Inc. is a technology and social media company best known for Snapchat, a visual communication platform that enables users to share photos, videos, messages and other content. Snapchat includes features such as Stories, Spotlight for short-form video, Snap Map, augmented reality (AR) Lenses and Bitmoji digital avatars.

The company primarily generates revenue through digital advertising, including advertising formats integrated into Snapchat’s content and communication experiences. Snap also offers subscription services through Snapchat+, develops AR-related products and services, and has introduced hardware products such as Spectacles, smart glasses designed to support augmented reality experiences.

Founded in 2011, the company was initially known as Snapchat Inc. and adopted the name Snap Inc. in 2016. Its products are available in markets around the world, with Snapchat serving users across North America, Europe, Asia-Pacific and other international regions. Evan Spiegel is Snap’s co-founder and chief executive officer, while Bobby Murphy, another co-founder, serves as chief technology officer.

Key Stats

• Today's Range: $5.35 to $5.66
• 50-Day Range: $4.35 to $5.93
• 52-Week Range: $3.81 to $9.13
• Volume: 46.66 million shs
• Average Volume: 30.59 million shs
• Market Capitalization: $9.55 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $7.65
• Consensus Rating: Hold

Snap Stock Analysis - MarketRank™

Snap scored higher than 70% of companies evaluated by MarketBeat, and ranked 93rd out of 240 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Snap has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on 1 strong buy rating, 9 buy ratings, 24 hold ratings, and 2 sell ratings.

Upside Potential

Snap has a consensus price target of $7.65, representing about 35.4% upside from its current price of $5.65.

Amount of Analyst Coverage

Snap has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Snap are expected to grow in the coming year, from ($0.02) to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Snap is -31.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Snap is -31.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Snap has a P/B Ratio of 4.25. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

7.55% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 3.07, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently decreased by 5.11%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Snap does not currently pay a dividend.

Dividend Growth

Snap does not have a long track record of dividend growth.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: 0.29

News Sentiment

Snap has a news sentiment score of 0.29. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Snap this week, compared to 10 articles on an average week.

Search Interest

Only 27 people have searched for SNAP on MarketBeat in the last 30 days. This is a decrease of -47% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added Snap to their MarketBeat watchlist in the last 30 days. This is a decrease of -20% compared to the previous 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Snap insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,426,930.00 in company stock.

Percentage Held by Insiders

22.68% of the stock of Snap is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

47.52% of the stock of Snap is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/03/2026
• Today: 10/01/2026
• Next Earnings (Estimated): 10/15/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NYSE:SNAP
• CIK: 1564408
• Web: www.snap.com
• Phone: (310) 399-3339
• Fax: N/A
• Employees: 5,261
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Snap: $7.65
• High Price Target: $16.00
• Low Price Target: $5.00
• Potential Upside/Downside: +35.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 36 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.18)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$460.49 million
• Net Margins: -4.90%
• Pretax Margin: -4.92%
• Return on Equity: -14.61%
• Return on Assets: -4.12%

Debt

• Debt-to-Equity Ratio: 1.75
• Current Ratio: 2.94
• Quick Ratio: 2.94

Sales & Book Value

• Annual Sales: $5.93 billion
• Price / Sales: 1.61
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.33 per share
• Price / Book: 4.25

Miscellaneous

• Outstanding Shares: 1,691,200,000
• Free Float: 1,307,634,000
• Market Cap: $9.55 billion
• Optionable: Optionable
• Beta: 1.07