Better Choice (BTTR) Stock Price, News & Analysis

Company Overview

Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.

Key Stats

• Today's Range: $0.57 to $0.61
• 50-Day Range: $0.48 to $2.12
• 52-Week Range: $1.45 to $4.25
• Volume: 122,992 shs
• Average Volume: 82,268 shs
• Market Capitalization: $1.04 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.00
• Consensus Rating: Buy

BTTR Stock Analysis - Frequently Asked Questions

How have BTTR shares performed this year?

Better Choice's stock was trading at $2.35 at the beginning of the year. Since then, BTTR shares have decreased by 75.7% and is now trading at $0.57.
View the best growth stocks for 2025 here.

How were Better Choice's earnings last quarter?

Better Choice Company Inc. (NASDAQ:BTTR) issued its earnings results on Tuesday, November, 12th. The company reported ($0.54) earnings per share for the quarter. The firm earned $11.37 million during the quarter. Better Choice had a negative trailing twelve-month return on equity of 206.10% and a negative net margin of 39.83%.

When did Better Choice's stock split?

Better Choice's stock reverse split on Thursday, March 21st 2024.The 1-44 reverse split was announced on Thursday, March 21st 2024. The number of shares owned by shareholders was adjusted after the market closes on Thursday, March 21st 2024. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split.

When did Better Choice IPO?

Better Choice (BTTR) raised $40 million in an initial public offering on Tuesday, June 29th 2021. The company issued 8,000,000 shares at a price of $5.00 per share.

How do I buy shares of Better Choice?

Shares of BTTR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Better Choice own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Better Choice investors own include Tesla (TSLA), NVIDIA (NVDA), Walmart (WMT), AbbVie (ABBV), Johnson & Johnson (JNJ), JPMorgan Chase & Co. (JPM) and Advanced Micro Devices (AMD).

Company Calendar

• Last Earnings: 11/12/2024
• Record date for 4/21 Dividend: 4/17/2025
• Dividend Payable: 4/21/2025
• Ex-Dividend for 4/21 Dividend: 4/22/2025
• Today: 7/01/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: Beverages
• Sub-Industry: Beer & Liquor
• Current Symbol: NASDAQ:BTTR
• CIK: 1471727
• Web: www.betterchoicecompany.com
• Phone: (212) 896-1254
• Fax: N/A
• Employees: 40
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $10.00
• High Stock Price Target: $10.00
• Low Stock Price Target: $10.00
• Potential Upside/Downside: +1,654.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($0.39)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$22.77 million
• Net Margins: -39.83%
• Pretax Margin: -39.82%
• Return on Equity: -206.10%
• Return on Assets: -60.54%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.38
• Quick Ratio: 1.81

Sales & Book Value

• Annual Sales: $34.98 million
• Price / Sales: 0.03
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $4.09 per share
• Price / Book: 0.14

Miscellaneous

• Outstanding Shares: 1,830,000
• Free Float: 1,392,000
• Market Cap: $1.04 million
• Optionable: No Data
• Beta: 0.74