Dunelm Group (DNLM) Competitors GBX 1,183 -11.00 (-0.92%) As of 07:56 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. FRAS, SPD, SMWH, CURY, PETS, MOON, APGN, CARD, HFD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Card Factory (CARD), Halfords Group (HFD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Its Competitors Frasers Group Sports Direct International WH Smith Currys Pets at Home Group Moonpig Group Applegreen Card Factory Halfords Group Findel Frasers Group (LON:FRAS) and Dunelm Group (LON:DNLM) are both mid-cap consumer cyclical companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership. Which has more risk & volatility, FRAS or DNLM? Frasers Group has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500. Comparatively, Dunelm Group has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. Which has higher earnings & valuation, FRAS or DNLM? Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFrasers Group£5.26B0.54£365.76M£87.637.85Dunelm Group£1.70B1.40£150.85M£75.1115.75 Do analysts rate FRAS or DNLM? Frasers Group currently has a consensus price target of GBX 1,100, suggesting a potential upside of 60.00%. Dunelm Group has a consensus price target of GBX 1,326, suggesting a potential upside of 12.09%. Given Frasers Group's higher probable upside, research analysts clearly believe Frasers Group is more favorable than Dunelm Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Frasers Group 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Dunelm Group 0 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.80 Do insiders & institutionals hold more shares of FRAS or DNLM? 19.7% of Frasers Group shares are owned by institutional investors. Comparatively, 49.9% of Dunelm Group shares are owned by institutional investors. 77.2% of Frasers Group shares are owned by insiders. Comparatively, 34.3% of Dunelm Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Is FRAS or DNLM more profitable? Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.Company Net Margins Return on Equity Return on Assets Frasers Group6.95% 21.74% 7.43% Dunelm Group 8.86%96.64%19.34% Does the media refer more to FRAS or DNLM? In the previous week, Frasers Group had 4 more articles in the media than Dunelm Group. MarketBeat recorded 5 mentions for Frasers Group and 1 mentions for Dunelm Group. Dunelm Group's average media sentiment score of 0.34 beat Frasers Group's score of -0.20 indicating that Dunelm Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Frasers Group 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Dunelm Group 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryDunelm Group beats Frasers Group on 9 of the 16 factors compared between the two stocks. Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£2.39B£3.15B£3.51B£3.09BDividend Yield6.26%4.46%3.55%5.03%P/E Ratio15.7523.8277.74169.83Price / Sales1.4035.2369.27280,123.86Price / Cash65.0714.9331.1627.94Price / Book17.3511.683.665.20Net Income£150.85M£132.07M£264.31M£5.89B7 Day Performance-1.59%0.37%0.82%-0.07%1 Month Performance4.23%0.51%-0.21%0.56%1 Year Performance-2.47%185.94%39.68%63.13% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group2.8515 of 5 starsGBX 1,183-0.9%GBX 1,326+12.1%+1.6%£2.39B£1.70B15.7511,000FRASFrasers Group2.8826 of 5 starsGBX 671.50+0.3%GBX 1,100+63.8%-18.4%£2.80B£5.26B7.6632,000SPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeSMWHWH SmithN/AGBX 1,084+1.4%GBX 1,430+31.9%-10.4%£1.40B£1.83B22.3614,935Dividend IncreaseCURYCurrys4.1344 of 5 starsGBX 112.50-0.3%GBX 151.67+34.8%+45.8%£1.22B£8.22B6.1728,000Trending NewsInsider TradePETSPets at Home Group2.3203 of 5 starsGBX 223.40+0.4%GBX 273.33+22.4%-23.1%£1.02B£1.41B13.58210MOONMoonpig Group2.5983 of 5 starsGBX 211.60+0.0%GBX 274.75+29.8%-1.4%£720.25M£338.23M21.27730Dividend AnnouncementGap UpAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145CARDCard Factory4.034 of 5 starsGBX 103.80+2.6%GBX 148.33+42.9%-13.6%£361.23M£526.96M8.809,075HFDHalfords Group1.4806 of 5 starsGBX 135.80-0.9%GBX 151+11.2%-2.0%£294.73M£1.69B20.5112,000FDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Related Companies and Tools Related Companies Frasers Group Alternatives Sports Direct International Alternatives WH Smith Alternatives Currys Alternatives Pets at Home Group Alternatives Moonpig Group Alternatives Applegreen Alternatives Card Factory Alternatives Halfords Group Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 8/14/2025 by MarketBeat.com Staff From Our PartnersGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. 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