Dunelm Group (DNLM) Competitors GBX 1,142 -1.00 (-0.09%) As of 10/24/2025 12:25 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. FRAS, SPD, CURY, PETS, SMWH, MOON, APGN, CARD, HFD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), Currys (CURY), Pets at Home Group (PETS), WH Smith (SMWH), Moonpig Group (MOON), Applegreen (APGN), Card Factory (CARD), Halfords Group (HFD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Its Competitors Frasers Group Sports Direct International Currys Pets at Home Group WH Smith Moonpig Group Applegreen Card Factory Halfords Group Findel Dunelm Group (LON:DNLM) and Frasers Group (LON:FRAS) are both mid-cap consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk. Do analysts rate DNLM or FRAS? Dunelm Group currently has a consensus price target of GBX 1,310, indicating a potential upside of 14.71%. Frasers Group has a consensus price target of GBX 1,100, indicating a potential upside of 44.93%. Given Frasers Group's higher possible upside, analysts clearly believe Frasers Group is more favorable than Dunelm Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dunelm Group 0 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.67Frasers Group 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 Is DNLM or FRAS more profitable? Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.Company Net Margins Return on Equity Return on Assets Dunelm Group8.86% 96.64% 19.34% Frasers Group 6.95%21.74%7.43% Do insiders and institutionals believe in DNLM or FRAS? 38.5% of Dunelm Group shares are owned by institutional investors. Comparatively, 16.8% of Frasers Group shares are owned by institutional investors. 39.1% of Dunelm Group shares are owned by insiders. Comparatively, 75.7% of Frasers Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has higher earnings and valuation, DNLM or FRAS? Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDunelm Group£1.77B1.30£150.85M£76.8014.87Frasers Group£4.93B0.67£365.76M£67.5011.24 Does the media prefer DNLM or FRAS? In the previous week, Dunelm Group had 4 more articles in the media than Frasers Group. MarketBeat recorded 5 mentions for Dunelm Group and 1 mentions for Frasers Group. Frasers Group's average media sentiment score of 0.74 beat Dunelm Group's score of 0.20 indicating that Frasers Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Dunelm Group 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Frasers Group 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, DNLM or FRAS? Dunelm Group has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, Frasers Group has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500. SummaryDunelm Group beats Frasers Group on 10 of the 16 factors compared between the two stocks. Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£2.31B£4.25B£3.91B£2.66BDividend Yield3.88%4.05%3.54%5.35%P/E Ratio14.8719.7277.85400.09Price / Sales1.3032.48230.7298,316.31Price / Cash65.0714.9331.1127.90Price / Book16.7411.993.647.26Net Income£150.85M£132.07M£264.31M£5.88B7 Day Performance2.15%-0.46%12.41%1.07%1 Month Performance5.55%-0.15%9.09%1.72%1 Year Performance-3.30%182.44%45.27%111.52% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group3.1152 of 5 starsGBX 1,142-0.1%GBX 1,310+14.7%-4.8%£2.31B£1.77B14.8711,000News CoverageAnalyst ForecastFRASFrasers Group3.5522 of 5 starsGBX 716+1.6%GBX 1,100+53.6%-5.2%£3.10B£4.93B10.6132,000SPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeCURYCurrys2.2456 of 5 starsGBX 142.20-0.2%GBX 160+12.5%+74.1%£1.51B£8.71B14.9728,000Trending NewsPETSPets at Home Group2.8028 of 5 starsGBX 216+0.2%GBX 232.50+7.6%-26.4%£968.93M£1.48B11.49210Positive NewsGap DownSMWHWH Smith2.3085 of 5 starsGBX 660+1.8%GBX 998.20+51.2%-49.5%£822.10M£1.94B146.6714,935News CoverageDividend IncreaseMOONMoonpig Group1.894 of 5 starsGBX 215.23+0.6%GBX 300.33+39.5%-10.1%£693.22M£350.07M-67.26730News CoverageDividend AnnouncementAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145CARDCard Factory3.7204 of 5 starsGBX 98.20+2.7%GBX 148.33+51.1%+14.8%£345.00M£556.30M7.989,075HFDHalfords Group0.623 of 5 starsGBX 138-0.3%GBX 151+9.4%-4.6%£300.67M£1.72B-8.9612,000News CoverageFDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Related Companies and Tools Related Companies Frasers Group Alternatives Sports Direct International Alternatives Currys Alternatives Pets at Home Group Alternatives WH Smith Alternatives Moonpig Group Alternatives Applegreen Alternatives Card Factory Alternatives Halfords Group Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersIf You Keep Cash In A U.S. Bank Account… Read This NOWThe Treasury Department just issued a stunning warning: U.S. banks could lose up to $6.6 trillion of custom...Banyan Hill Publishing | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredMove $1,000 into this stock before Nov 6The End of Tesla? 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