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Dunelm Group (DNLM) Competitors

Dunelm Group logo
GBX 1,142 -1.00 (-0.09%)
As of 10/24/2025 12:25 PM Eastern

DNLM vs. FRAS, SPD, CURY, PETS, SMWH, MOON, APGN, CARD, HFD, and FDL

Should you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), Currys (CURY), Pets at Home Group (PETS), WH Smith (SMWH), Moonpig Group (MOON), Applegreen (APGN), Card Factory (CARD), Halfords Group (HFD), and Findel (FDL). These companies are all part of the "specialty retail" industry.

Dunelm Group vs. Its Competitors

Dunelm Group (LON:DNLM) and Frasers Group (LON:FRAS) are both mid-cap consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Dunelm Group currently has a consensus price target of GBX 1,310, indicating a potential upside of 14.71%. Frasers Group has a consensus price target of GBX 1,100, indicating a potential upside of 44.93%. Given Frasers Group's higher possible upside, analysts clearly believe Frasers Group is more favorable than Dunelm Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dunelm Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
Frasers Group
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Dunelm Group8.86% 96.64% 19.34%
Frasers Group 6.95%21.74%7.43%

38.5% of Dunelm Group shares are owned by institutional investors. Comparatively, 16.8% of Frasers Group shares are owned by institutional investors. 39.1% of Dunelm Group shares are owned by insiders. Comparatively, 75.7% of Frasers Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dunelm Group£1.77B1.30£150.85M£76.8014.87
Frasers Group£4.93B0.67£365.76M£67.5011.24

In the previous week, Dunelm Group had 4 more articles in the media than Frasers Group. MarketBeat recorded 5 mentions for Dunelm Group and 1 mentions for Frasers Group. Frasers Group's average media sentiment score of 0.74 beat Dunelm Group's score of 0.20 indicating that Frasers Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dunelm Group
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Frasers Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dunelm Group has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, Frasers Group has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500.

Summary

Dunelm Group beats Frasers Group on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNLM vs. The Competition

MetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON Exchange
Market Cap£2.31B£4.25B£3.91B£2.66B
Dividend Yield3.88%4.05%3.54%5.35%
P/E Ratio14.8719.7277.85400.09
Price / Sales1.3032.48230.7298,316.31
Price / Cash65.0714.9331.1127.90
Price / Book16.7411.993.647.26
Net Income£150.85M£132.07M£264.31M£5.88B
7 Day Performance2.15%-0.46%12.41%1.07%
1 Month Performance5.55%-0.15%9.09%1.72%
1 Year Performance-3.30%182.44%45.27%111.52%

Dunelm Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNLM
Dunelm Group
3.1152 of 5 stars
GBX 1,142
-0.1%
GBX 1,310
+14.7%
-4.8%£2.31B£1.77B14.8711,000News Coverage
Analyst Forecast
FRAS
Frasers Group
3.5522 of 5 stars
GBX 716
+1.6%
GBX 1,100
+53.6%
-5.2%£3.10B£4.93B10.6132,000
SPD
Sports Direct International
N/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading Volume
CURY
Currys
2.2456 of 5 stars
GBX 142.20
-0.2%
GBX 160
+12.5%
+74.1%£1.51B£8.71B14.9728,000Trending News
PETS
Pets at Home Group
2.8028 of 5 stars
GBX 216
+0.2%
GBX 232.50
+7.6%
-26.4%£968.93M£1.48B11.49210Positive News
Gap Down
SMWH
WH Smith
2.3085 of 5 stars
GBX 660
+1.8%
GBX 998.20
+51.2%
-49.5%£822.10M£1.94B146.6714,935News Coverage
Dividend Increase
MOON
Moonpig Group
1.894 of 5 stars
GBX 215.23
+0.6%
GBX 300.33
+39.5%
-10.1%£693.22M£350.07M-67.26730News Coverage
Dividend Announcement
APGN
Applegreen
N/AN/AN/AN/A£598.53MN/A20.5011,145
CARD
Card Factory
3.7204 of 5 stars
GBX 98.20
+2.7%
GBX 148.33
+51.1%
+14.8%£345.00M£556.30M7.989,075
HFD
Halfords Group
0.623 of 5 stars
GBX 138
-0.3%
GBX 151
+9.4%
-4.6%£300.67M£1.72B-8.9612,000News Coverage
FDL
Findel
N/AN/AN/AN/A£201.41M£506.81M8.631,871

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This page (LON:DNLM) was last updated on 10/25/2025 by MarketBeat.com Staff
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