Dunelm Group (DNLM) Competitors GBX 1,225 +27.00 (+2.25%) As of 12:26 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. FRAS, SPD, CURY, PETS, SMWH, MOON, APGN, CARD, HFD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), Currys (CURY), Pets at Home Group (PETS), WH Smith (SMWH), Moonpig Group (MOON), Applegreen (APGN), Card Factory (CARD), Halfords Group (HFD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Its Competitors Frasers Group Sports Direct International Currys Pets at Home Group WH Smith Moonpig Group Applegreen Card Factory Halfords Group Findel Frasers Group (LON:FRAS) and Dunelm Group (LON:DNLM) are both mid-cap consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their risk, media sentiment, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership. Is FRAS or DNLM more profitable? Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.Company Net Margins Return on Equity Return on Assets Frasers Group6.95% 21.74% 7.43% Dunelm Group 8.86%96.64%19.34% Does the media refer more to FRAS or DNLM? In the previous week, Frasers Group had 2 more articles in the media than Dunelm Group. MarketBeat recorded 4 mentions for Frasers Group and 2 mentions for Dunelm Group. Dunelm Group's average media sentiment score of 0.27 beat Frasers Group's score of 0.13 indicating that Dunelm Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Frasers Group 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Dunelm Group 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer FRAS or DNLM? Frasers Group presently has a consensus target price of GBX 1,100, indicating a potential upside of 58.73%. Dunelm Group has a consensus target price of GBX 1,349.17, indicating a potential upside of 10.14%. Given Frasers Group's higher possible upside, equities research analysts clearly believe Frasers Group is more favorable than Dunelm Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Frasers Group 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Dunelm Group 0 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.83 Which has more volatility & risk, FRAS or DNLM? Frasers Group has a beta of 1.86, indicating that its share price is 86% more volatile than the S&P 500. Comparatively, Dunelm Group has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Which has higher valuation & earnings, FRAS or DNLM? Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFrasers Group£4.93B0.61£365.76M£0.681,026.67Dunelm Group£1.73B1.43£150.85M£0.751,637.70 Do institutionals and insiders have more ownership in FRAS or DNLM? 16.8% of Frasers Group shares are held by institutional investors. Comparatively, 38.5% of Dunelm Group shares are held by institutional investors. 72.8% of Frasers Group shares are held by insiders. Comparatively, 39.1% of Dunelm Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryDunelm Group beats Frasers Group on 10 of the 16 factors compared between the two stocks. Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£2.47B£4.28B£3.96B£2.56BDividend Yield3.75%4.06%3.54%5.31%P/E Ratio1,637.70560.13520.165,357.19Price / Sales1.4332.08229.4795,771.81Price / Cash65.0714.9331.1627.93Price / Book17.9611.133.567.02Net Income£150.85M£132.07M£264.31M£5.89B7 Day Performance2.08%0.82%-0.12%0.67%1 Month Performance0.56%-1.11%1.48%55.93%1 Year Performance-2.08%182.47%37.46%172.94% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group2.8353 of 5 starsGBX 1,225+2.3%GBX 1,349.17+10.1%-5.1%£2.47B£1.73B1,637.7011,000News CoverageAnalyst ForecastGap UpHigh Trading VolumeFRASFrasers Group2.4046 of 5 starsGBX 648.50-3.1%GBX 1,100+69.6%-18.8%£2.81B£4.93B960.7432,000SPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeCURYCurrys1.815 of 5 starsGBX 106.90-3.0%GBX 151.67+41.9%+59.2%£1.15B£8.71B1,125.2628,000Trending NewsAnalyst ForecastBuyback AnnouncementPETSPets at Home Group1.847 of 5 starsGBX 220.20-2.4%GBX 273.33+24.1%-26.0%£993.30M£1.48B1,171.28210News CoveragePositive NewsSMWHWH Smith2.3964 of 5 starsGBX 666.50-2.8%GBX 1,178.20+76.8%-49.3%£830.19M£1.94B14,811.1114,935Dividend IncreaseHigh Trading VolumeMOONMoonpig Group1.4538 of 5 starsGBX 194.05-1.6%GBX 274.75+41.6%-2.9%£634.44M£350.07M-6,064.09730News CoverageDividend AnnouncementAnalyst ForecastAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145CARDCard Factory3.198 of 5 starsGBX 98.90-3.6%GBX 148.33+50.0%-14.4%£347.28M£542.50M721.909,075Gap UpHFDHalfords Group0.4831 of 5 starsGBX 135-1.2%GBX 151+11.9%-7.5%£294.14M£1.72B-876.6212,000Negative NewsFDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Related Companies and Tools Related Companies Frasers Group Alternatives Sports Direct International Alternatives Currys Alternatives Pets at Home Group Alternatives WH Smith Alternatives Moonpig Group Alternatives Applegreen Alternatives Card Factory Alternatives Halfords Group Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 9/5/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | Sponsored“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. 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