Dunelm Group (DNLM) Competitors GBX 1,163.45 +4.45 (+0.38%) As of 07/3/2025 12:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. FRAS, SPD, SMWH, CURY, PETS, MOON, APGN, HFD, CARD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Frasers Group (FRAS), Sports Direct International (SPD), WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Halfords Group (HFD), Card Factory (CARD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Its Competitors Frasers Group Sports Direct International WH Smith Currys Pets at Home Group Moonpig Group Applegreen Halfords Group Card Factory Findel Frasers Group (LON:FRAS) and Dunelm Group (LON:DNLM) are both mid-cap consumer cyclical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment, risk and earnings. Does the media prefer FRAS or DNLM? In the previous week, Frasers Group had 3 more articles in the media than Dunelm Group. MarketBeat recorded 4 mentions for Frasers Group and 1 mentions for Dunelm Group. Dunelm Group's average media sentiment score of 0.75 beat Frasers Group's score of 0.18 indicating that Dunelm Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Frasers Group 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Dunelm Group 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate FRAS or DNLM? Frasers Group presently has a consensus target price of GBX 1,200, suggesting a potential upside of 73.54%. Dunelm Group has a consensus target price of GBX 1,251, suggesting a potential upside of 7.53%. Given Frasers Group's higher possible upside, equities analysts clearly believe Frasers Group is more favorable than Dunelm Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Frasers Group 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50Dunelm Group 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60 Which has more risk & volatility, FRAS or DNLM? Frasers Group has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500. Comparatively, Dunelm Group has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. Do institutionals & insiders have more ownership in FRAS or DNLM? 19.7% of Frasers Group shares are held by institutional investors. Comparatively, 49.9% of Dunelm Group shares are held by institutional investors. 77.2% of Frasers Group shares are held by company insiders. Comparatively, 34.3% of Dunelm Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has stronger valuation and earnings, FRAS or DNLM? Frasers Group has higher revenue and earnings than Dunelm Group. Frasers Group is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFrasers Group£5.26B0.55£365.76M£87.637.89Dunelm Group£1.70B1.38£150.85M£75.1115.49 Is FRAS or DNLM more profitable? Dunelm Group has a net margin of 8.86% compared to Frasers Group's net margin of 6.95%. Dunelm Group's return on equity of 96.64% beat Frasers Group's return on equity.Company Net Margins Return on Equity Return on Assets Frasers Group6.95% 21.74% 7.43% Dunelm Group 8.86%96.64%19.34% SummaryDunelm Group beats Frasers Group on 9 of the 16 factors compared between the two stocks. Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DNLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£2.35B£3.21B£3.36B£2.97BDividend Yield6.26%4.47%3.52%5.02%P/E Ratio15.4923.4671.32146.59Price / Sales1.3836.5571.38240,167.56Price / Cash65.0714.9331.1627.97Price / Book17.0612.833.855.32Net Income£150.85M£132.07M£262.42M£5.90B7 Day Performance-0.81%-0.28%0.88%0.92%1 Month Performance-2.62%0.94%2.81%5.20%1 Year Performance6.64%27,376.68%2,633.40%80.77% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group2.2445 of 5 starsGBX 1,163.45+0.4%GBX 1,251+7.5%+7.2%£2.35B£1.70B15.4911,000FRASFrasers Group3.2273 of 5 starsGBX 676-0.7%GBX 1,200+77.5%-19.9%£2.82B£5.26B7.7132,000Trending NewsGap UpSPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeSMWHWH Smith3.6566 of 5 starsGBX 1,097+0.6%GBX 1,430+30.4%-4.8%£1.41B£1.83B22.6314,935Dividend IncreaseCURYCurrys2.4254 of 5 starsGBX 120.50-1.0%GBX 135+12.0%+70.8%£1.31B£8.22B6.6128,000Trending NewsEarnings ReportAnalyst ForecastPETSPets at Home Group2.6232 of 5 starsGBX 260-0.8%GBX 298.33+14.7%-13.8%£1.19B£1.41B15.81210Positive NewsMOONMoonpig Group2.3209 of 5 starsGBX 225.50+0.2%GBX 269.80+19.6%+32.4%£767.55M£338.23M22.66730Dividend AnnouncementAnalyst DowngradeAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145HFDHalfords Group1.6319 of 5 starsGBX 152-1.9%GBX 148.50-2.3%+1.8%£329.89M£1.69B22.9612,000News CoverageCARDCard Factory4.3303 of 5 starsGBX 89.20-1.5%GBX 169.50+90.0%-3.9%£310.42M£526.96M7.569,075FDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Related Companies and Tools Related Companies Frasers Group Alternatives Sports Direct International Alternatives WH Smith Alternatives Currys Alternatives Pets at Home Group Alternatives Moonpig Group Alternatives Applegreen Alternatives Halfords Group Alternatives Card Factory Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 7/4/2025 by MarketBeat.com Staff From Our PartnersPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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