RTO vs. WPP, FOUR, HRI, RSG, PAY, OCN, LOOK, CSN, MAST, and TRMR
Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), PayPoint (PAY), Ocean Wilsons (OCN), Lookers (LOOK), Chesnara (CSN), MAST Energy Developments (MAST), and Tremor International (TRMR). These companies are all part of the "business services" industry.
Rentokil Initial vs. Its Competitors
Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both mid-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
Rentokil Initial has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500.
In the previous week, Rentokil Initial and Rentokil Initial both had 1 articles in the media. WPP's average media sentiment score of 0.21 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the news media.
99.0% of Rentokil Initial shares are owned by institutional investors. Comparatively, 65.3% of WPP shares are owned by institutional investors. 0.3% of Rentokil Initial shares are owned by insiders. Comparatively, 0.2% of WPP shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Rentokil Initial has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.
Rentokil Initial currently has a consensus target price of GBX 435, indicating a potential upside of 19.96%. WPP has a consensus target price of GBX 480, indicating a potential upside of 19.67%. Given Rentokil Initial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Rentokil Initial is more favorable than WPP.
Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 9.7%. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Summary
Rentokil Initial beats WPP on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Rentokil Initial Competitors List
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This page (LON:RTO) was last updated on 8/23/2025 by MarketBeat.com Staff
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