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Rentokil Initial (RTO) Competitors

Rentokil Initial logo
GBX 353.21 +1.11 (+0.32%)
As of 05/21/2025 12:12 PM Eastern

RTO vs. WPP, FOUR, HRI, RSG, OCN, LOOK, PAY, CSN, TRMR, and MXCT

Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.

Rentokil Initial vs.

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.

WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.

CompanyUnderperformOutperform
WPPOutperform Votes
1326
78.55%
Underperform Votes
362
21.45%
Rentokil InitialOutperform Votes
613
65.70%
Underperform Votes
320
34.30%

WPP currently has a consensus price target of GBX 955, indicating a potential upside of 59.54%. Rentokil Initial has a consensus price target of GBX 488.33, indicating a potential upside of 38.26%. Given WPP's stronger consensus rating and higher probable upside, equities analysts clearly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Rentokil Initial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£14.89B0.43£203.92M£18.9331.62
Rentokil Initial£5.38B1.65£389.49M£15.5922.66

Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP1.37% 5.92% 1.53%
Rentokil Initial 7.25%9.50%4.11%

65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.5%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.

WPP has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500.

In the previous week, WPP had 3 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for WPP and 1 mentions for Rentokil Initial. WPP's average media sentiment score of 0.39 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

WPP beats Rentokil Initial on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RTO vs. The Competition

MetricRentokil InitialSpecialty Business Services IndustryIndustrials SectorLON Exchange
Market Cap£8.85B£6.79B£7.64B£2.68B
Dividend Yield2.19%4.93%4.58%5.05%
P/E Ratio22.6631.9923.15134.32
Price / Sales1.65137.0590.06203,702.45
Price / Cash4.1940.5426.9428.02
Price / Book2.147.573.983.79
Net Income£389.49M£144.67M£807.24M£5.89B
7 Day Performance0.37%0.84%0.74%0.65%
1 Month Performance3.04%56.40%11.08%22.12%
1 Year Performance-14.52%37.77%19.36%119.61%

Rentokil Initial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RTO
Rentokil Initial
3.426 of 5 stars
GBX 353.21
+0.3%
GBX 488.33
+38.3%
-15.5%£8.85B£5.38B22.6662,931
WPP
WPP
2.2406 of 5 stars
GBX 612.20
+1.1%
GBX 955
+56.0%
-28.7%£6.60B£14.89B32.34115,500
FOUR
4imprint Group
3.7335 of 5 stars
GBX 3,550
+1.6%
GBX 7,365
+107.5%
-42.4%£1.26B£1.71B11.302,300News Coverage
Gap Down
HRI
Herald
N/AGBX 2,120
-0.7%
N/A-0.5%£1.07B£162.63M6.126,600News Coverage
RSG
Resolute Mining
2.3951 of 5 stars
GBX 27.50
-0.7%
GBX 38
+38.2%
+9.3%£732.69M£817.76M59.7340,000Gap Up
OCN
Ocean Wilsons
N/AGBX 1,353.74
+0.3%
N/A+2.6%£596.87M£647.52M9.6774,200
LOOK
Lookers
N/AN/AN/AN/A£503.22M£4.48B811.2538News Coverage
PAY
PayPoint
N/AGBX 689
+0.1%
N/A+20.4%£493.39M£301.14M14.151,260Dividend Increase
CSN
Chesnara
N/AGBX 275
-0.2%
N/A+13.2%£418.43M£412.72M100.305,700News Coverage
TRMR
Tremor International
N/AN/AN/AN/A£293.13M£343.77M-1,829.09167
MXCT
MaxCyte
N/AGBX 175
-1.1%
N/A-55.4%£231.01M£57.52M-6.4180High Trading Volume

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This page (LON:RTO) was last updated on 5/22/2025 by MarketBeat.com Staff
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