RTO vs. WPP, FOUR, HRI, RSG, OCN, LOOK, PAY, CSN, TRMR, and MXCT
Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.
Rentokil Initial vs.
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.
WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.
WPP currently has a consensus price target of GBX 955, indicating a potential upside of 59.54%. Rentokil Initial has a consensus price target of GBX 488.33, indicating a potential upside of 38.26%. Given WPP's stronger consensus rating and higher probable upside, equities analysts clearly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.5%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.
WPP has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500.
In the previous week, WPP had 3 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for WPP and 1 mentions for Rentokil Initial. WPP's average media sentiment score of 0.39 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.
Summary
WPP beats Rentokil Initial on 12 of the 20 factors compared between the two stocks.
Get Rentokil Initial News Delivered to You Automatically
Sign up to receive the latest news and ratings for RTO and its competitors with MarketBeat's FREE daily newsletter.
New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart
Rentokil Initial Competitors List
Related Companies and Tools
This page (LON:RTO) was last updated on 5/22/2025 by MarketBeat.com Staff