RTO vs. WPP, HRI, FOUR, RSG, CSN, LOOK, PAY, OCN, TRMR, and HUR
Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), Herald (HRI), 4imprint Group (FOUR), Resolute Mining (RSG), Chesnara (CSN), Lookers (LOOK), PayPoint (PAY), Ocean Wilsons (OCN), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.
Rentokil Initial vs. Its Competitors
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.
Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.
68.3% of WPP shares are owned by institutional investors. Comparatively, 78.6% of Rentokil Initial shares are owned by institutional investors. 2.0% of WPP shares are owned by insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
WPP presently has a consensus price target of GBX 480, suggesting a potential upside of 20.21%. Rentokil Initial has a consensus price target of GBX 435, suggesting a potential upside of 16.28%. Given WPP's higher probable upside, analysts plainly believe WPP is more favorable than Rentokil Initial.
WPP has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500.
WPP pays an annual dividend of GBX 0.39 per share and has a dividend yield of 0.1%. Rentokil Initial pays an annual dividend of GBX 0.12 per share and has a dividend yield of 0.0%. WPP pays out 113.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 92.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
In the previous week, WPP had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 3 mentions for WPP and 2 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 1.11 beat WPP's score of 0.08 indicating that Rentokil Initial is being referred to more favorably in the news media.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
Summary
Rentokil Initial beats WPP on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Rentokil Initial Competitors List
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This page (LON:RTO) was last updated on 9/13/2025 by MarketBeat.com Staff
