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Rentokil Initial (RTO) Competitors

Rentokil Initial logo
GBX 346.90 +4.30 (+1.26%)
As of 12:13 PM Eastern

RTO vs. WPP, FOUR, HRI, RSG, OCN, LOOK, PAY, CSN, TRMR, and MXCT

Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.

Rentokil Initial vs.

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, community ranking, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP1.37% 5.92% 1.53%
Rentokil Initial 7.25%9.50%4.11%

WPP currently has a consensus target price of GBX 955, suggesting a potential upside of 64.20%. Rentokil Initial has a consensus target price of GBX 488.33, suggesting a potential upside of 41.53%. Given WPP's stronger consensus rating and higher possible upside, equities analysts plainly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Rentokil Initial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

65.3% of WPP shares are held by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are held by institutional investors. 0.2% of WPP shares are held by company insiders. Comparatively, 0.3% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

WPP has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500.

WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.

CompanyUnderperformOutperform
WPPOutperform Votes
1326
78.55%
Underperform Votes
362
21.45%
Rentokil InitialOutperform Votes
613
65.70%
Underperform Votes
320
34.30%

Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£14.89B0.42£203.92M£18.9330.72
Rentokil Initial£5.38B1.61£389.49M£15.5922.13

In the previous week, WPP had 4 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for WPP and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.00 beat WPP's score of -0.11 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.7%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.

Summary

WPP beats Rentokil Initial on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RTO vs. The Competition

MetricRentokil InitialSpecialty Business Services IndustryIndustrials SectorLON Exchange
Market Cap£8.64B£6.51B£7.15B£2.56B
Dividend Yield2.19%4.93%3.56%4.97%
P/E Ratio22.1329.7620.94132.78
Price / Sales1.61128.9182.27244,461.27
Price / Cash4.1940.5426.9428.13
Price / Book2.097.263.754.55
Net Income£389.49M£144.67M£807.45M£5.84B
7 Day Performance2.11%24.07%2.47%2.92%
1 Month Performance-3.18%23.13%1.65%8.98%
1 Year Performance-14.21%21.84%14.32%114.84%

Rentokil Initial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RTO
Rentokil Initial
2.8323 of 5 stars
GBX 346.90
+1.3%
GBX 488.33
+40.8%
-15.8%£8.69B£5.38B22.2562,931
WPP
WPP
2.0248 of 5 stars
GBX 533.32
-0.6%
GBX 955
+79.1%
-28.7%£5.75B£14.89B28.17115,500
FOUR
4imprint Group
3.6772 of 5 stars
GBX 2,990
-1.5%
GBX 7,365
+146.3%
-45.9%£1.06B£1.71B9.522,300
HRI
Herald
N/AGBX 1,826
-2.4%
N/A-5.0%£921.19M£162.63M5.276,600Gap Down
RSG
Resolute Mining
2.6077 of 5 stars
GBX 24
+7.9%
GBX 39
+62.5%
+6.9%£639.44M£817.76M52.1340,000News Coverage
Gap Down
OCN
Ocean Wilsons
N/AGBX 1,400
-0.7%
N/A-6.6%£617.27M£647.52M10.0074,200News Coverage
LOOK
Lookers
N/AN/AN/AN/A£503.22M£4.48B811.2538
PAY
PayPoint
N/AGBX 656
+0.2%
N/A+27.9%£469.76M£301.14M13.471,260Dividend Increase
News Coverage
CSN
Chesnara
N/AGBX 257.50
+0.6%
N/A+2.2%£391.80M£412.72M93.925,700
TRMR
Tremor International
N/AN/AN/AN/A£293.13M£343.77M-1,829.09167
MXCT
MaxCyte
N/AGBX 190
-1.6%
N/A-27.2%£250.81M£57.52M-6.9680

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This page (LON:RTO) was last updated on 5/1/2025 by MarketBeat.com Staff
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