Free Trial

Rentokil Initial (RTO) Competitors

Rentokil Initial logo
GBX 365 -14.50 (-3.82%)
As of 08/1/2025 12:42 PM Eastern

RTO vs. WPP, FOUR, HRI, RSG, OCN, PAY, LOOK, CSN, MAST, and TRMR

Should you be buying Rentokil Initial stock or one of its competitors? The main competitors of Rentokil Initial include WPP (WPP), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), PayPoint (PAY), Lookers (LOOK), Chesnara (CSN), MAST Energy Developments (MAST), and Tremor International (TRMR). These companies are all part of the "business services" industry.

Rentokil Initial vs. Its Competitors

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.

WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 9.7%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.

65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by company insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP1.37% 5.92% 1.53%
Rentokil Initial 7.25%9.50%4.11%

WPP currently has a consensus price target of GBX 715, indicating a potential upside of 77.24%. Rentokil Initial has a consensus price target of GBX 435, indicating a potential upside of 19.18%. Given WPP's stronger consensus rating and higher possible upside, research analysts plainly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Rentokil Initial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Rentokil Initial had 9 more articles in the media than WPP. MarketBeat recorded 10 mentions for Rentokil Initial and 1 mentions for WPP. Rentokil Initial's average media sentiment score of 0.42 beat WPP's score of 0.00 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
6 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

WPP has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500.

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£14.89B0.29£203.92M£18.9321.31
Rentokil Initial£5.38B1.70£389.49M£15.5923.41

Summary

Rentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks.

Get Rentokil Initial News Delivered to You Automatically

Sign up to receive the latest news and ratings for RTO and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

RTO vs. The Competition

MetricRentokil InitialSpecialty Business Services IndustryIndustrials SectorLON Exchange
Market Cap£9.14B£6.77B£7.60B£3.03B
Dividend Yield2.19%4.93%4.56%5.02%
P/E Ratio23.4132.8625.22176.75
Price / Sales1.70138.1198.63264,362.43
Price / Cash4.1940.5427.7627.97
Price / Book2.217.704.344.53
Net Income£389.49M£144.67M£792.92M£5.90B
7 Day Performance-1.63%-1.47%-1.89%12.58%
1 Month Performance4.17%-1.00%2.30%6.10%
1 Year Performance-20.86%44.30%29.36%71.59%

Rentokil Initial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RTO
Rentokil Initial
3.6225 of 5 stars
GBX 365
-3.8%
GBX 435
+19.2%
-21.3%£9.14B£5.38B23.4162,931News Coverage
Analyst Forecast
WPP
WPP
2.7151 of 5 stars
GBX 415.92
+0.5%
GBX 715
+71.9%
-45.2%£4.48B£14.89B21.97115,500
FOUR
4imprint Group
3.5466 of 5 stars
GBX 3,650
-0.1%
GBX 7,365
+101.8%
-40.6%£1.29B£1.71B11.622,300
HRI
Herald
N/AGBX 2,370
-1.5%
N/A+7.0%£1.20B£162.63M6.846,600Negative News
RSG
Resolute Mining
2.7106 of 5 stars
GBX 31.27
-1.4%
GBX 45
+43.9%
-10.6%£833.14M£817.76M67.9240,000News Coverage
Analyst Forecast
OCN
Ocean Wilsons
N/AGBX 1,445
+3.2%
N/A-9.5%£637.11M£647.52M10.3274,200
PAY
PayPoint
N/AGBX 764
+0.3%
N/A+4.2%£547.10M£301.14M15.691,260News Coverage
Positive News
Dividend Increase
LOOK
Lookers
N/AN/AN/AN/A£503.22M£4.48B811.2538
CSN
Chesnara
1.7633 of 5 stars
GBX 265.50
-1.1%
N/A+2.1%£403.98M£412.72M96.835,700Insider Trade
MAST
MAST Energy Developments
N/AGBX 83.16
+9.4%
N/A+47,547.1%£354.55M£1.04M-8,316.0029,900Positive News
Gap Down
TRMR
Tremor International
N/AN/AN/AN/A£293.13M£343.77M-1,829.09167

Related Companies and Tools


This page (LON:RTO) was last updated on 8/2/2025 by MarketBeat.com Staff
From Our Partners