WPP vs. RTO, HRI, RSG, FOUR, CSN, PAY, LOOK, OCN, TRMR, and HUR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), Herald (HRI), Resolute Mining (RSG), 4imprint Group (FOUR), Chesnara (CSN), PayPoint (PAY), Lookers (LOOK), Ocean Wilsons (OCN), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.
WPP vs. Its Competitors
Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.
78.6% of Rentokil Initial shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by company insiders. Comparatively, 2.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Rentokil Initial has a beta of 0.55, indicating that its share price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500.
Rentokil Initial currently has a consensus price target of GBX 397.25, indicating a potential downside of 2.13%. WPP has a consensus price target of GBX 480, indicating a potential upside of 40.85%. Given WPP's stronger consensus rating and higher possible upside, analysts plainly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
In the previous week, WPP had 12 more articles in the media than Rentokil Initial. MarketBeat recorded 13 mentions for WPP and 1 mentions for Rentokil Initial. WPP's average media sentiment score of 0.19 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the news media.
Rentokil Initial pays an annual dividend of GBX 0.12 per share and has a dividend yield of 0.0%. WPP pays an annual dividend of GBX 0.39 per share and has a dividend yield of 0.1%. Rentokil Initial pays out 92.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out 113.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Rentokil Initial has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.
Summary
Rentokil Initial beats WPP on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:WPP) was last updated on 10/13/2025 by MarketBeat.com Staff
