WPP vs. RTO, FOUR, HRI, OCN, RSG, LOOK, PAY, CSN, TRMR, and MXCT
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Ocean Wilsons (OCN), Resolute Mining (RSG), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.
WPP vs.
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and community ranking.
65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.
In the previous week, WPP had 5 more articles in the media than Rentokil Initial. MarketBeat recorded 6 mentions for WPP and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.00 beat WPP's score of -0.12 indicating that Rentokil Initial is being referred to more favorably in the news media.
WPP presently has a consensus target price of GBX 955, suggesting a potential upside of 65.74%. Rentokil Initial has a consensus target price of GBX 488.33, suggesting a potential upside of 42.54%. Given WPP's stronger consensus rating and higher possible upside, equities analysts clearly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
WPP has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, meaning that its stock price is 45% less volatile than the S&P 500.
WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.8%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.
Summary
WPP beats Rentokil Initial on 11 of the 20 factors compared between the two stocks.
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This page (LON:WPP) was last updated on 5/1/2025 by MarketBeat.com Staff