WPP vs. RTO, FOUR, HRI, RSG, OCN, LOOK, PAY, CSN, TRMR, and MXCT
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), Lookers (LOOK), PayPoint (PAY), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.
WPP vs.
Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both mid-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, community ranking, institutional ownership and dividends.
WPP received 713 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 78.55% of users gave WPP an outperform vote while only 65.70% of users gave Rentokil Initial an outperform vote.
Rentokil Initial has higher earnings, but lower revenue than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
In the previous week, WPP had 3 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for WPP and 1 mentions for Rentokil Initial. WPP's average media sentiment score of 0.39 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the news media.
99.0% of Rentokil Initial shares are owned by institutional investors. Comparatively, 65.3% of WPP shares are owned by institutional investors. 0.3% of Rentokil Initial shares are owned by insiders. Comparatively, 0.2% of WPP shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Rentokil Initial has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500.
Rentokil Initial presently has a consensus target price of GBX 488.33, suggesting a potential upside of 40.41%. WPP has a consensus target price of GBX 955, suggesting a potential upside of 61.81%. Given WPP's stronger consensus rating and higher possible upside, analysts clearly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 6.6%. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Summary
WPP beats Rentokil Initial on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:WPP) was last updated on 5/22/2025 by MarketBeat.com Staff
