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WPP (WPP) Competitors

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GBX 533.60 +4.60 (+0.87%)
As of 07/3/2025 11:54 AM Eastern

WPP vs. RTO, FOUR, HRI, RSG, OCN, PAY, LOOK, CSN, TRMR, and MXCT

Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), PayPoint (PAY), Lookers (LOOK), Chesnara (CSN), Tremor International (TRMR), and MaxCyte (MXCT). These companies are all part of the "business services" industry.

WPP vs. Its Competitors

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, earnings, profitability, dividends, analyst recommendations, valuation, media sentiment and institutional ownership.

WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 7.3%. Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.5%. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend.

65.3% of WPP shares are owned by institutional investors. Comparatively, 99.0% of Rentokil Initial shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 0.3% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, WPP had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 1 mentions for WPP and 0 mentions for Rentokil Initial. WPP's average media sentiment score of 0.18 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Overall Sentiment
WPP Neutral
Rentokil Initial Neutral

Rentokil Initial has lower revenue, but higher earnings than WPP. Rentokil Initial is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£14.89B0.39£203.92M£18.9328.19
Rentokil Initial£5.38B1.65£389.49M£15.5922.68

WPP currently has a consensus price target of GBX 955, indicating a potential upside of 78.97%. Rentokil Initial has a consensus price target of GBX 488.33, indicating a potential upside of 38.10%. Given WPP's stronger consensus rating and higher possible upside, analysts clearly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
Rentokil Initial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

WPP has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its stock price is 45% less volatile than the S&P 500.

Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP1.37% 5.92% 1.53%
Rentokil Initial 7.25%9.50%4.11%

Summary

WPP beats Rentokil Initial on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPAdvertising Agencies IndustryCommunication SectorLON Exchange
Market Cap£5.75B£461.93M£3.42B£2.96B
Dividend Yield5.05%4.76%6.84%5.02%
P/E Ratio28.1998.6421.72146.59
Price / Sales0.3939.69114.37240,167.53
Price / Cash5.289.7616.6527.97
Price / Book1.452.624.365.30
Net Income£203.92M£21.96M£147.76M£5.90B
7 Day Performance3.37%1.70%2.51%0.97%
1 Month Performance-4.30%-3.33%7.25%5.00%
1 Year Performance-28.26%-6.93%17.55%81.47%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
2.4409 of 5 stars
GBX 533.60
+0.9%
GBX 955
+79.0%
-27.9%£5.75B£14.89B28.19115,500
RTO
Rentokil Initial
4.013 of 5 stars
GBX 357.50
+2.1%
GBX 488.33
+36.6%
-24.0%£8.95B£5.38B22.9362,931
FOUR
4imprint Group
3.8689 of 5 stars
GBX 3,583.18
+1.7%
GBX 7,365
+105.5%
-36.1%£1.27B£1.71B11.412,300News Coverage
HRI
Herald
N/AGBX 2,245
+0.9%
N/A+3.8%£1.13B£162.63M6.486,600Negative News
Gap Down
RSG
Resolute Mining
2.9965 of 5 stars
GBX 29.90
+2.6%
GBX 38
+27.1%
+0.5%£796.64M£817.76M64.9440,000News Coverage
Analyst Forecast
OCN
Ocean Wilsons
N/AGBX 1,575
+1.6%
N/A+15.4%£694.43M£647.52M11.2574,200High Trading Volume
PAY
PayPoint
N/AGBX 828.57
+0.4%
N/A+28.9%£593.34M£301.14M17.011,260Dividend Increase
Gap Up
LOOK
Lookers
N/AN/AN/AN/A£503.22M£4.48B811.2538News Coverage
CSN
Chesnara
N/AGBX 297.83
+0.3%
N/A+16.0%£453.16M£412.72M108.625,700Trending News
TRMR
Tremor International
N/AN/AN/AN/A£293.13M£343.77M-1,829.09167
MXCT
MaxCyte
N/AGBX 157
-4.8%
N/A-99.3%£207.25M£57.52M-5.7580

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This page (LON:WPP) was last updated on 7/5/2025 by MarketBeat.com Staff
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