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WPP (WPP) Competitors

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GBX 399.30 +4.60 (+1.17%)
As of 09/12/2025 12:18 PM Eastern

WPP vs. RTO, HRI, FOUR, RSG, CSN, LOOK, PAY, OCN, TRMR, and HUR

Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), Herald (HRI), 4imprint Group (FOUR), Resolute Mining (RSG), Chesnara (CSN), Lookers (LOOK), PayPoint (PAY), Ocean Wilsons (OCN), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.

WPP vs. Its Competitors

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, earnings, profitability, media sentiment, institutional ownership, risk and dividends.

In the previous week, WPP had 2 more articles in the media than Rentokil Initial. MarketBeat recorded 3 mentions for WPP and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.74 beat WPP's score of 0.09 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WPP has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500.

Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP1.37% 5.92% 1.53%
Rentokil Initial 7.25%9.50%4.11%

WPP currently has a consensus target price of GBX 480, indicating a potential upside of 20.21%. Rentokil Initial has a consensus target price of GBX 435, indicating a potential upside of 16.28%. Given WPP's higher probable upside, equities analysts plainly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Rentokil Initial
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£14.18B0.30£203.92M£0.351,154.05
Rentokil Initial£6.92B1.36£389.49M£0.132,915.12

68.3% of WPP shares are held by institutional investors. Comparatively, 78.6% of Rentokil Initial shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 2.8% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

WPP pays an annual dividend of GBX 0.39 per share and has a dividend yield of 0.1%. Rentokil Initial pays an annual dividend of GBX 0.12 per share and has a dividend yield of 0.0%. WPP pays out 113.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 92.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Rentokil Initial beats WPP on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPAdvertising Agencies IndustryCommunication SectorLON Exchange
Market Cap£4.31B£356.62M£3.60B£2.58B
Dividend Yield7.95%5.34%6.67%5.30%
P/E Ratio1,154.05391.45364.775,410.94
Price / Sales0.3043.38145.9996,691.90
Price / Cash5.289.7616.1527.93
Price / Book1.082.435.137.77
Net Income£203.92M£21.96M£72.73M£5.89B
7 Day Performance0.10%4.12%1.46%6.51%
1 Month Performance8.80%-2.09%1.27%55.94%
1 Year PerformanceN/A-1.32%27.76%147.85%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
1.5496 of 5 stars
GBX 399.30
+1.2%
GBX 480
+20.2%
-46.0%£4.31B£14.18B1,154.05115,500
RTO
Rentokil Initial
3.1586 of 5 stars
GBX 383.52
+0.7%
GBX 435
+13.4%
+0.6%£9.64B£6.92B2,988.5262,931News Coverage
Positive News
HRI
Herald
N/AGBX 2,392.50
-0.1%
N/A+16.8%£1.18B£34.06M3,498.836,600
FOUR
4imprint Group
3.2193 of 5 stars
GBX 3,440
+0.6%
GBX 4,320
+25.6%
-32.2%£966.06M£1.36B822.382,300News Coverage
Positive News
RSG
Resolute Mining
0.657 of 5 stars
GBX 38.46
+9.1%
GBX 46
+19.6%
+18.3%£819.12M£906.98M6,631.3840,000News Coverage
Gap Up
High Trading Volume
CSN
Chesnara
N/AGBX 267.90
+0.9%
GBX 326.50
+21.9%
+4.8%£617.95M£847.40M-6,346.995,700
LOOK
Lookers
N/AN/AN/AN/A£503.22M£4.48B811.2538
PAY
PayPoint
N/AGBX 687
flat
N/A+0.1%£477.38M£310.71M2,612.171,260Dividend Increase
OCN
Ocean Wilsons
N/AGBX 1,213.75
-1.7%
N/A-8.3%£343.37M£20.46M598.7974,200
TRMR
Tremor International
N/AN/AN/AN/A£293.13M£343.77M-1,829.09167
HUR
Hurricane Energy
N/AN/AN/AN/A£155.02M£275.50M194.755,660High Trading Volume

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This page (LON:WPP) was last updated on 9/13/2025 by MarketBeat.com Staff
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