WPP vs. RTO, HRI, FOUR, RSG, CSN, LOOK, PAY, OCN, TRMR, and HUR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), Herald (HRI), 4imprint Group (FOUR), Resolute Mining (RSG), Chesnara (CSN), Lookers (LOOK), PayPoint (PAY), Ocean Wilsons (OCN), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.
WPP vs. Its Competitors
WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both mid-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, earnings, profitability, media sentiment, institutional ownership, risk and dividends.
In the previous week, WPP had 2 more articles in the media than Rentokil Initial. MarketBeat recorded 3 mentions for WPP and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.74 beat WPP's score of 0.09 indicating that Rentokil Initial is being referred to more favorably in the news media.
WPP has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500.
Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.
WPP currently has a consensus target price of GBX 480, indicating a potential upside of 20.21%. Rentokil Initial has a consensus target price of GBX 435, indicating a potential upside of 16.28%. Given WPP's higher probable upside, equities analysts plainly believe WPP is more favorable than Rentokil Initial.
Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.
68.3% of WPP shares are held by institutional investors. Comparatively, 78.6% of Rentokil Initial shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 2.8% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
WPP pays an annual dividend of GBX 0.39 per share and has a dividend yield of 0.1%. Rentokil Initial pays an annual dividend of GBX 0.12 per share and has a dividend yield of 0.0%. WPP pays out 113.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 92.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Summary
Rentokil Initial beats WPP on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:WPP) was last updated on 9/13/2025 by MarketBeat.com Staff