WPP (WPP) Competitors GBX 413.30 -1.70 (-0.41%) As of 08:35 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock WPP vs. RTO, FOUR, HRI, RSG, OCN, PAY, LOOK, CSN, MAST, and TRMRShould you be buying WPP stock or one of its competitors? The main competitors of WPP include Rentokil Initial (RTO), 4imprint Group (FOUR), Herald (HRI), Resolute Mining (RSG), Ocean Wilsons (OCN), PayPoint (PAY), Lookers (LOOK), Chesnara (CSN), MAST Energy Developments (MAST), and Tremor International (TRMR). These companies are all part of the "business services" industry. WPP vs. Its Competitors Rentokil Initial 4imprint Group Herald Resolute Mining Ocean Wilsons PayPoint Lookers Chesnara MAST Energy Developments Tremor International Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both mid-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, risk, earnings, analyst recommendations, media sentiment, valuation and profitability. Do analysts rate RTO or WPP? Rentokil Initial presently has a consensus price target of GBX 478.33, indicating a potential upside of 39.33%. WPP has a consensus price target of GBX 715, indicating a potential upside of 73.00%. Given WPP's stronger consensus rating and higher possible upside, analysts clearly believe WPP is more favorable than Rentokil Initial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rentokil Initial 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67WPP 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 Is RTO or WPP a better dividend stock? Rentokil Initial pays an annual dividend of GBX 9 per share and has a dividend yield of 2.6%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 9.4%. Rentokil Initial pays out 57.7% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Which has better earnings and valuation, RTO or WPP? Rentokil Initial has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioRentokil Initial£5.38B1.60£389.49M£15.5922.02WPP£14.89B0.30£203.92M£18.9321.83 Do institutionals & insiders have more ownership in RTO or WPP? 99.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 65.3% of WPP shares are held by institutional investors. 0.3% of Rentokil Initial shares are held by insiders. Comparatively, 0.2% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Does the media favor RTO or WPP? In the previous week, Rentokil Initial had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Rentokil Initial and 1 mentions for WPP. Rentokil Initial's average media sentiment score of 0.99 beat WPP's score of 0.04 indicating that Rentokil Initial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Rentokil Initial 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive WPP 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Is RTO or WPP more profitable? Rentokil Initial has a net margin of 7.25% compared to WPP's net margin of 1.37%. Rentokil Initial's return on equity of 9.50% beat WPP's return on equity.Company Net Margins Return on Equity Return on Assets Rentokil Initial7.25% 9.50% 4.11% WPP 1.37%5.92%1.53% Which has more risk and volatility, RTO or WPP? Rentokil Initial has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. SummaryRentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks. Get WPP News Delivered to You Automatically Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart WPP vs. The Competition Export to ExcelMetricWPPAdvertising Agencies IndustryCommunication SectorLON ExchangeMarket Cap£4.45B£399.29M£3.42B£3.06BDividend Yield5.05%4.76%6.85%5.02%P/E Ratio21.8397.2821.79178.12Price / Sales0.3039.30138.54256,746.55Price / Cash5.289.7616.5327.97Price / Book1.122.575.234.62Net Income£203.92M£21.96M£144.97M£5.90B7 Day Performance-3.88%0.38%-0.53%-0.03%1 Month Performance-19.37%0.16%7.43%6.37%1 Year Performance-44.86%-7.90%23.68%60.56% WPP Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)WPPWPP3.0555 of 5 starsGBX 413.30-0.4%GBX 715+73.0%-43.9%£4.45B£14.89B21.83115,500RTORentokil Initial4.3015 of 5 starsGBX 361+1.5%GBX 478.33+32.5%-23.4%£9.04B£5.38B23.1562,931News CoverageFOUR4imprint Group3.6169 of 5 starsGBX 3,640-0.4%GBX 7,365+102.3%-39.1%£1.29B£1.71B11.592,300HRIHeraldN/AGBX 2,380.20-1.0%N/A+9.5%£1.20B£162.63M6.876,600Negative NewsEarnings ReportRSGResolute Mining2.6768 of 5 starsGBX 32.60+2.8%GBX 45+38.0%-7.4%£868.57M£817.76M70.8140,000News CoverageAnalyst ForecastOCNOcean WilsonsN/AGBX 1,420.13+1.4%N/A-5.2%£626.14M£647.52M10.1574,200News CoveragePAYPayPointN/AGBX 766+0.5%N/A+5.7%£548.53M£301.14M15.731,260Positive NewsDividend IncreaseLOOKLookersN/AN/AN/AN/A£503.22M£4.48B811.2538CSNChesnara1.7261 of 5 starsGBX 267.88-0.2%N/A+3.9%£407.60M£412.72M97.705,700Analyst ForecastInsider TradeMASTMAST Energy DevelopmentsN/AGBX 82.85+9.0%N/A+40,304.0%£353.23M£1.04M-8,285.0029,900Positive NewsGap DownTRMRTremor InternationalN/AN/AN/AN/A£293.13M£343.77M-1,829.09167 Related Companies and Tools Related Companies RTO Alternatives FOUR Alternatives HRI Alternatives RSG Alternatives OCN Alternatives PAY Alternatives LOOK Alternatives CSN Alternatives MAST Alternatives TRMR Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:WPP) was last updated on 7/30/2025 by MarketBeat.com Staff From Our PartnersAI Frenzy Could Send ‘EarnPhone’ SoaringThe hidden fuel behind AI? Your phone. Billions of data points — from your clicks, swipes, scrolls, and sea...Mode Mobile | SponsoredDrone Company Secures Major Defense Contract Amid Sweeping Policy ShiftOn July 10th, the White House and DoD announced a sweeping new directive to fast-track U.S. drone dominance. ...The Tomorrow Investor | SponsoredAI's Next Magnificent SevenThe original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. Now, the man who called Nvi...The Oxford Club | SponsoredI was wrong about TrumpI made a mistake. A mistake I feel very foolish about. After speaking with Donald Trump and some of his ...Porter & Company | SponsoredStrange Investment Secret Predicts Market's Next Move?A strange market signal discovered before the Great Depression has predicted nearly every major financial even...Weiss Ratings | SponsoredWhy AMZN, GOOG, MSFT might destroy NVDAInvesting Legend Hints the End May be Near for These 3 Iconic Stocks Futurist Eric Fry say Amazon, Tesla an...InvestorPlace | SponsoredI’d rather trade news like this than gamble on hypeReal traders are watching Nvidia’s next move—after U.S. approval to resume chip sales to China. This reversal ...Timothy Sykes | SponsoredGenesis 14:13-17 [HIDDEN MEANING?]A mysterious Bible verse from Genesis may hold the key to unlocking what one expert calls an “American birthri...Paradigm Press | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding WPP plc Please log in to your account or sign up in order to add this asset to your watchlist. Share WPP With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.