Alarm.com (ALRM) Competitors $49.46 -0.42 (-0.84%) Closing price 04:00 PM EasternExtended Trading$49.46 0.00 (0.00%) As of 07:41 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ALRM vs. AUR, BZ, OTEX, TTAN, PSN, MNDY, ESTC, APPF, NTSK, and NICEShould you be buying Alarm.com stock or one of its competitors? The main competitors of Alarm.com include Aurora Innovation (AUR), KANZHUN (BZ), Open Text (OTEX), ServiceTitan (TTAN), Parsons (PSN), monday.com (MNDY), Elastic (ESTC), AppFolio (APPF), Netskope (NTSK), and Nice (NICE). These companies are all part of the "computer software" industry. Alarm.com vs. Its Competitors Aurora Innovation KANZHUN Open Text ServiceTitan Parsons monday.com Elastic AppFolio Netskope Nice Alarm.com (NASDAQ:ALRM) and Aurora Innovation (NASDAQ:AUR) are both mid-cap computer software companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment. Which has more risk & volatility, ALRM or AUR? Alarm.com has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500. Comparatively, Aurora Innovation has a beta of 2.45, suggesting that its stock price is 145% more volatile than the S&P 500. Do insiders & institutionals have more ownership in ALRM or AUR? 91.7% of Alarm.com shares are held by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are held by institutional investors. 5.6% of Alarm.com shares are held by insiders. Comparatively, 11.9% of Aurora Innovation shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Is ALRM or AUR more profitable? Alarm.com has a net margin of 13.27% compared to Aurora Innovation's net margin of 0.00%. Alarm.com's return on equity of 13.84% beat Aurora Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Alarm.com13.27% 13.84% 5.03% Aurora Innovation N/A -42.25%-37.29% Do analysts recommend ALRM or AUR? Alarm.com presently has a consensus price target of $62.60, suggesting a potential upside of 26.57%. Aurora Innovation has a consensus price target of $10.75, suggesting a potential upside of 100.19%. Given Aurora Innovation's higher possible upside, analysts clearly believe Aurora Innovation is more favorable than Alarm.com.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Alarm.com 1 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 2 Strong Buy rating(s) 2.57Aurora Innovation 1 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.40 Which has higher earnings & valuation, ALRM or AUR? Alarm.com has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Alarm.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAlarm.com$939.83M2.63$124.12M$2.3820.78Aurora Innovation$68M145.73-$748M-$0.47-11.43 Does the media refer more to ALRM or AUR? In the previous week, Aurora Innovation had 1 more articles in the media than Alarm.com. MarketBeat recorded 6 mentions for Aurora Innovation and 5 mentions for Alarm.com. Aurora Innovation's average media sentiment score of 1.17 beat Alarm.com's score of 0.35 indicating that Aurora Innovation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Alarm.com 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Aurora Innovation 2 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryAlarm.com beats Aurora Innovation on 10 of the 17 factors compared between the two stocks. Get Alarm.com News Delivered to You Automatically Sign up to receive the latest news and ratings for ALRM and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ALRM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ALRM vs. The Competition Export to ExcelMetricAlarm.comPROTECTION IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$2.49B$2.24B$7.72B$10.28BDividend YieldN/A1.82%4.60%4.81%P/E Ratio20.7820.96298.9522.85Price / Sales2.635.141,321.97138.67Price / Cash17.3282.1527.8530.17Price / Book3.3614.074.876.69Net Income$124.12M$109.95M$791.48M$276.03M7 Day Performance-5.45%-7.91%-0.83%-1.13%1 Month Performance-11.17%-0.42%3.79%6.49%1 Year Performance-8.15%17.13%28.39%34.41% Alarm.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ALRMAlarm.com4.1099 of 5 stars$49.46-0.8%$62.60+26.6%-7.4%$2.49B$939.83M20.782,010Positive NewsAURAurora Innovation2.1945 of 5 stars$5.53+2.6%$10.75+94.4%-10.3%$9.95B$68M-11.771,800Positive NewsBZKANZHUN3.0943 of 5 stars$24.33+3.7%$21.17-13.0%+27.5%$9.67B$1.01B36.315,688Gap UpOTEXOpen Text3.9666 of 5 stars$38.30+0.9%$37.25-2.7%+14.2%$9.60B$5.17B23.2121,400TTANServiceTitan3.2904 of 5 stars$101.14-0.5%$132.67+31.2%N/A$9.45B$771.88M-18.733,049PSNParsons1.9874 of 5 stars$88.33+1.0%$90.80+2.8%-19.7%$9.34B$6.75B39.4319,600MNDYmonday.com4.0545 of 5 stars$188.66+2.8%$292.36+55.0%-36.1%$9.32B$971.99M254.952,508Positive NewsESTCElastic3.2266 of 5 stars$84.04-1.8%$118.60+41.1%+4.2%$9.09B$1.48B-105.053,537Analyst ForecastBuyback AnnouncementAPPFAppFolio4.3791 of 5 stars$243.48-2.6%$311.80+28.1%-0.6%$8.96B$862.67M43.951,634NTSKNetskopeN/A$22.13-4.4%N/AN/A$8.84BN/A0.002,910Trending NewsAnalyst ForecastNICENice4.1945 of 5 stars$138.01-0.1%$205.25+48.7%-21.8%$8.74B$2.74B16.498,726Analyst Forecast Related Companies and Tools Related Companies Aurora Innovation Alternatives KANZHUN Alternatives Open Text Alternatives ServiceTitan Alternatives Parsons Alternatives monday.com Alternatives Elastic Alternatives AppFolio Alternatives Netskope Alternatives Nice Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ALRM) was last updated on 10/13/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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