AMPL vs. WK, CLBT, ZI, VERX, GTM, INTA, FRSH, TENB, NCNO, and MGNI
Should you be buying Amplitude stock or one of its competitors? The main competitors of Amplitude include Workiva (WK), Cellebrite DI (CLBT), ZoomInfo Technologies (ZI), Vertex (VERX), ZoomInfo Technologies (GTM), Intapp (INTA), Freshworks (FRSH), Tenable (TENB), nCino (NCNO), and Magnite (MGNI). These companies are all part of the "computer software" industry.
Amplitude vs. Its Competitors
Amplitude (NASDAQ:AMPL) and Workiva (NYSE:WK) are both computer software companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.
73.2% of Amplitude shares are owned by institutional investors. Comparatively, 92.2% of Workiva shares are owned by institutional investors. 23.8% of Amplitude shares are owned by insiders. Comparatively, 4.1% of Workiva shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Amplitude presently has a consensus price target of $13.80, indicating a potential upside of 14.33%. Workiva has a consensus price target of $100.00, indicating a potential upside of 25.63%. Given Workiva's stronger consensus rating and higher possible upside, analysts clearly believe Workiva is more favorable than Amplitude.
Workiva has higher revenue and earnings than Amplitude. Workiva is trading at a lower price-to-earnings ratio than Amplitude, indicating that it is currently the more affordable of the two stocks.
In the previous week, Workiva had 1 more articles in the media than Amplitude. MarketBeat recorded 7 mentions for Workiva and 6 mentions for Amplitude. Workiva's average media sentiment score of 1.39 beat Amplitude's score of 0.99 indicating that Workiva is being referred to more favorably in the news media.
Workiva has a net margin of -8.25% compared to Amplitude's net margin of -30.43%. Workiva's return on equity of 0.00% beat Amplitude's return on equity.
Amplitude has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500. Comparatively, Workiva has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.
Summary
Workiva beats Amplitude on 12 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AMPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Amplitude Competitors List
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This page (NASDAQ:AMPL) was last updated on 9/20/2025 by MarketBeat.com Staff